scholarly journals Analisa Perbandingan Pengaruh Bauran Pemasaran Produk Pelumas Merek Global dan Merek Global Terhadap Kepuasan Pembelian

2020 ◽  
Vol 4 (4) ◽  
pp. 144
Author(s):  
Marceilla Marceilla
Keyword(s):  
Regression Analysis ◽  
Comparative Analysis ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Techniques ◽  
Independent Variable ◽  
Global And Local ◽  
Purchase Satisfaction

This research aims to determine whether there is a effect with marketing mix to purchase satisfaction and whether it relates to marketing global product mix and local brands to purchase satisfaction by conducting a survey of 143 respondents using global and/or local lubricants brand.. The independent variable used in this study is the marketing mix, namely product, price, place and promotion, while the dependent variable in this study is purchase satisfaction. This type of research is explanatory research with quantitative research. The location of the study was conducted at Jasmine Mansion Mansion Kemayoran, Jakarta. Data analysis techniques used descriptive analysis, regression analysis and comparative analysis using SPSS for Windows 25. The results of this study indicate product variables, prices, places and promotions related to purchases, both simultaneously and partially. From the results of comparative analysis shows there is no difference between product variables, price, place and promotion of global and local brand lubricant products to purchase satisfaction

Motivasi Memoderasi, Kompetensi dan Etos Kerja terhadap Prestasi Kerja PT Sapta Sentosa Jaya Abadi Muko-Muko

2022 ◽  
Vol 4 (3) ◽  
pp. 880-894
Author(s):  
Ana Marfuah ◽  
Kusuma Chandra Kirana ◽  
Didik Subiyanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Research ◽  
Work Performance ◽  
Work Ethic ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Research Data ◽  
Analysis Techniques

This research aims to determine the effect of competence and work ethic on work performance with motivation as a moderating variable. In this study using a population of all employees of PT. Sapta Sentosa Jaya Abadi Muko-Muko with a total of 70 respondents, the sampling technique used saturated sampling with questionnaires which were distributed to all employees of PT. Sapta Sentosa Jaya Abadi Muko-Muko. This research is a quantitative research. Data analysis techniques used in this research are descriptive analysis, multiple regression analysis, and Moderate Regression Analysis (MRA). The results of this study indicate that the competence variable has a positive and significant effect on work performance, the work ethic variable has a positive and significant effect on work performance, the motivation variable has a positive and significant effect on work performance, the motivation variable can moderate competence on work performance, The motivation variable cannot moderate work ethic on work performance Keywords: Motivation, Competence, Work Ethic, Work Performance

scholarly journals PENGARUH OPERASI MONETER TERHADAP INFLASI DI INDONESIA

2020 ◽  
Vol 5 (1) ◽  
pp. 142
Author(s):  
Nurul Jannah
Keyword(s):  
Monetary Policy ◽  
Regression Analysis ◽  
Research Design ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Statistical Test ◽  
Simple Linear Regression ◽  
Analysis Techniques ◽  
Independent Variable ◽  
The Government

This study aims to determine whether there is a significant influence between monetary operations on inflation in Indonesia. This research was also conducted to find out how monetary policy in Indonesia resolves the inflationary problems that occur. The independent variable in this study is monetary operations. Monetary operations in this study include conventional and sharia monetary operations. The dependent variable in this study is inflation. The research design used is quantitative research design using simple linear regression analysis techniques supported by the classical assumption test and statistical test with the help of SPSS v22 program. The sample of this study was monetary operations and Inflation from January 2017 to Mei 2020. The result of this research showed that the data are normally distributed, and free from multicollinearity. Then this research also shows that monetary operations have significant effect on inflation. Based on the research that has been carried out, it is known that this research is very important to be carried out as a reference for the government in solving the problem of inflation in Indonesia, considering that monetary operations are policies issued by the government in minimizing inflation.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2019 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2021 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals Successful Businesses in Sukabirus Food Court

2019 ◽  
Vol 3 (1) ◽  
pp. 83
Author(s):  
Feti Anggraeni ◽  
Imanuddin Hasbi
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Business Success ◽  
Sampling Techniques ◽  
Quantitative Research Methods ◽  
Entrepreneurial Motivation ◽  
Entrepreneurial Marketing ◽  
Analysis Techniques ◽  
Food Outlets

This research was conducted at the Sukabirus Food Court. Pujasera Sukabirus is a place to eat consisting of food counters offering a variety of varied menus. Sukabirus Food Court is an open and informal dining area. This business has been moving since the beginning of July 2018. Responding to this, this study aims to examine the effect of entrepreneurial motivation and entrepreneurial marketing on the success of businesses at food outlets in Sukabirus Food Court. The research uses quantitative research methods. This research uses sampling techniques on non-probability sampling, namely saturated sampling because members of the population amount to 30 people and the entire population is a sample. The sample in this study amounted to 30 respondents. Data collection in this study was conducted by distributing questionnaires distributed to all respondents namely, owners of food outlets in Sukabirus Food Court. Data analysis techniques used multiple regression analysis and descriptive analysis. The results showed that respondents' responses to entrepreneurial motivation in the good category with a score of 77.3%, respondents' responses to entrepreneurship marketing in the excellent category with a score of 70.31% and respondents' perception of business success in good categories with a score of 69.7%. The conclusion of this study is entrepreneurial motivation and entrepreneurial marketing have a positive and significant effect on business success with a score of 79.1%. These results can be interpreted that the increase in entrepreneurial motivation and entrepreneurial marketing in the Sukabirus Food Court business will have an effect on increasing business success. Keywords: business success, entrepreneurial marketing, entrepreneurship motivation, food court.

scholarly journals PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk

2018 ◽  
Vol 2 (1) ◽  
pp. 46-59
Author(s):  
Sylvia Shareen ◽  
Nur Rahmah Andayani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Partial Product ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Product Price ◽  
History Of

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

scholarly journals Pengaruh Lingkungan Belajar dan Kebiasaan Belajar Terhadap Hasil Belajar Desain Grafis Percetakan Siswa Kelas XI Multimedia di SMK Negeri Labuang Polewali Mandar

2020 ◽  
Vol 3 (1) ◽  
pp. 26
Author(s):  
Nur Saidah S ◽  
Syamsurijal - ◽  
H - Ruslan
Keyword(s):  
Regression Analysis ◽  
Learning Outcomes ◽  
Quantitative Research ◽  
Partial Correlation ◽  
Descriptive Analysis ◽  
Partial Correlation Analysis ◽  
Analysis Techniques ◽  
Ex Post ◽  
Ex Post Facto

This research is a type of quantitative research that is ex post facto. The variables of this study are the learning environment (X1), study habits (X2) and learning outcomes (Y). The population is class XI Multimedia students, amounting to 38, while the determination of the sample using Krejcie and Morgan tables as many as 36 people. Data collection techniques used were questionnaire (questionnaire) and documentation. Data analysis techniques were performed using descriptive analysis techniques, multiple regression analysis techniques, and partial correlation analysis with categorization using the SPSS program.

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals Hubungan Keseimbangan dan Koordinasi Mata Kaki Terhadap Kemampuan Menggiring Bola dalam Permainan Futsal Klub Karsa Utama Putri Wajo

2021 ◽  
Vol 8 (1) ◽  
pp. 67
Author(s):  
Muhammad Hasbillah ◽  
Herman Herman
Keyword(s):  
Regression Analysis ◽  
Significant Relationship ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Coefficient Of Determination ◽  
Correlational Research ◽  
Analysis Technique ◽  
Independent Variable ◽  
The Relationship

This research aims to determine the relationship between balanced and the ability to dribble, the relationship between eye-foot coordination and the ability to dribble, and the relationship between balanced and eye-foot coordination on the ability todribble in futsal game Karsa Utama Putri Wajo’s club. The research was correlational research, with the independent variable was balanced and eye-foot coordination, while the dependent variable was the ability to dribble. The population of theresearch was Karsa Utama Putri Wajo's club players and the sampling technique used was total sampling technique with the total sample was 25 players. The analysis technique used was descriptive analysis, correlation analysis, regression analysis. The results showed that 1)There was a significant relationship between balanced and the ability to dribble in Karsa Utama Putri Wajo's club players with a correlation value (r) = 0,738. 2) There was asignificant relationship between eye-foot coordination on the ability to dribble in Karsa Utama Putri Wajo's club players with a correlation value (r) = 0,553. 3) There was asignificant relationship between balanced and eye-foot coordination on the ability to dribble in Karsa Utama Putri Wajo's club player swith a correlation value (r)=0.823,and a coefficient of determination (R2) = 0.677 or equal to 67,7%. Thus, it can be concluded that there is a significant relationship between balanced and coordination of the ankle son the ability to dribble in futsal game of Karsa Utama Putri Wajo's club.

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