scholarly journals PENDAMPINGAN MARKET KOPI BUBUK ROBUSTA DAMPIT ABAH KAROM UNTUK MENINGKATKAN NILAI JUAL

2021 ◽  
Vol 5 (1) ◽  
pp. 351
Author(s):  
Firda Ayu Amalia ◽  
Achmad Syaiful Hidayat Anwar

ABSTRAKPemilik usaha kopi bubuk robusta Dampit yaitu Abah Karom selaku mitra menyampaikan keluhannya kepada tim pengabdi. Keluhan tersebut adalah rendahnya omzet penjualan usaha kopi bubuk yang dimilikinya. Tim pengabdi bersama dengan mitra mengidentifikasi penyebab permasalahan utama tersebut. Beberapa permasalahan yang dihadapi  oleh UMKM Kopi Bubuk Dampit Abah Karom adalah penjualan yang masih sangat rendah. Hal ini disebabkan karena kemasan yang belum mengandung keseluruhan informasi mengenai produk, belum ada izin P-IRT dan promosi yang dilakukan masih bersifat tradisional. Tujuan dilakukannya kegiatan pengabdian kepada masyarakat adalah melakukan pendampingan market agar dapat meningkatkan nilai penjualan kopi bubuk robusata Dampit milik Abah Karom. Dalam rangka mewujudkan tujuan tersebut, tim pengabdi bersama dengan mitra yaitu pemilik UMKM kopi bubuk Dampit Abah Karom memberikan solusi atas permasalahan yang dihadapi sebagai berikut: mendesain ulang kemasan sehingga dapat mengandung informasi yang seharusnya ada dalam kemasan, mendaftarkan izin P-IRT dan menambahkan media promosi berbasis online dalam rangka meningkatkan penjualan kopi bubuk Dampit Abah Karom. Metode pelaksanaan pengabdian kepada masyarakat yang dilakukan oleh tim pengabdi meliputi survei awal untuk mengetahui keluhan mitra dan kesepakatan bersama tim pengabdi dan mitra dalam menetapkan solusi dari permasalahan, forum group discussion (FGD), selanjutnya pelatihan pembuatan desain kemasan, sosialisasi dan pendampingan izin P-IRT, serta pelatihan dan pendampingan promosi dengan menggunakan media online. Diharapkan hasil pengabdian yang dilakukan dapat meningkatkan omzet penjualan kopi bubuk Dampit Abah Karom. Kata kunci: kopi bubuk robusta; UMKM; dampit; PIRT; kemasan; promosi online. ABSTRACTThe Dampit Robusta coffee business owner, Abah Karom as a partner, conveyed his complaint to the service team. The complaint is the low sales turnover of his ground coffee business. The service team, together with partners, identified the causes of these central problems. One of the problems MSMEs Coffee Powder Dampit Abah Karom is that sales are still meager. This is because the packaging does not contain all the information about the product, there is no P-IRT permit, and the promotion is still traditional. The purpose of community service activities is to provide market assistance in order to increase the sales value of Abah Karom's Robusta Dampit Robusta coffee. In order to realize this goal, the service team together with partners, namely the MSME owner of ground coffee Dampit Abah Karom provided solutions to the problems faced as follows: redesigning the packaging so that it can contain information that should be in the packaging, registering P-IRT permits and adding online-based promotional media in order increase sales of Dampit Abah Karom ground coffee. The method of implementing community service carried out by the service team includes an initial survey to find out partner complaints and agreements with the service team and partners in determining solutions to problems, group discussion forums (FGD), further training on packaging design, socialization, and assistance for P-IRT permits. It is hoped that the results of the service carried out can increase Dampit Abah Karom ground coffee sales turnover. Keywords: robusta ground coffee; MSMEs; dampit; PIRT; packaging; online promotion. 

2021 ◽  
Vol 1 (2) ◽  
pp. 64-72
Author(s):  
Dini Yuliani ◽  
Irfan Nursetiawan ◽  
Otong Husni Taufiq

Poverty is still the main topic as a problem that must be resolved and an indicator of the existence of a pre-prosperous society, and this cannot be separated from the factor of economic inequality and the inability of the community to meet their basic needs. Poverty can also mean a lack of social needs and economic inability. As for the objectives of this activity, namely: (1) Socializing contemporary coffee packaging as an adaptive and novelty form of packaging in the modern era; (2) Providing training on the creativity of coffee farmers in coffee making and providing great opportunities in promoting superior products of coffee producers; and (3) Providing business assistance for coffee producers. The method used in this service activity, namely: Focus Group Discussion (FGD) to determine the potential of the coffee-producing community and using the Waterfall method. The results of these activities, namely (1) Coffee packaging innovations that have been carried out have received positive responses from partners and are useful for increasing the number of sales of coffee commodity products; (2) Coffee packaging innovations consist of information on Brand Coffee, Single Origin and Espresso Blend, region, varietal, roast level, cupping notes, height, weight of coffee, roast date, beans, and level of fineness; (3) Community service is carried out through socialization of coffee packaging innovations, packaging design training, and business assistance; and (4) Business assistance with partners includes training in partner organization management, assistance in program development, as well as monitoring and evaluation of activities.


2021 ◽  
Vol 6 (10) ◽  
pp. 1929-1936
Author(s):  
Ramadhan S. Pernyata ◽  
Dita Andansari ◽  
Royke Vincentius Febriyana ◽  
Rony H.

This community service aims to improve the quality of Toman Fish Shredded and Honey products that have competitiveness, differentiation and strong and aesthetic packaging through training in design of packaging and label. The community service was held in the Lati Petangis Grand Forest Park (Tahura) area, Paser Regency. The objects of this community service are the Forest Farmers Group (KTH) and the Women Farmers Group (KWT). The problems faced by KTH and KWT are: (1) the flagship product has not been packaged in a good and attractive packaging; and (2) lack of skills in making packaging and label designs. This training requires several graphic design applications, so that KTH and KWT's flagship products have the attractive packaging and labels. The output produced is an increase in skills in packaging design and innovative product labels which are expected to increase sales of superior products.


2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.


2019 ◽  
Author(s):  
Jurnal Abdimas Pariwisata ◽  
Ani Wijayanti ◽  
Citra Unik Mayasari ◽  
Dhimas Setyo Nugroho

As the name implies, the Tourist Destination Sosok Hill (Jabal Kelor) provided many plants of Moringa leaves that brought several benefits and considerable selling value, only if the community or traders could manage them well. The fact showed that the management of Moringa leaves production into food product had not been conducted optimally. Nowadays, the Moringa leaves were only processed as a complement vegetable dish for Sego Wiwit menu, which was commonly sold, by one of the traders in that location. According to that problem, University of Bina Sarana Informatika (UBSI) Yogyakarta, majoring hotel management study program took the initiative to hold a training or community service to make use Moringa leaves into more valuable products that were chips products. It was seen that the participants’motivation in joining the training of Moringa leaves chips production was significantly high. Thus, it was expected that the training of the Moringa leaves might contribute positively to the participants, by giving benefits to the issues dealing with health and economy condition. Moreover, Moringa leaf was also possible to be made as a meal or typical souvenirs from Jabal Kelor tourist destination. Besides, the participants could also creatively modify the product of Moringa leaf chips with various tasty flavors. At last, the participants expected to get further training on primary food production for edible tubers that were hugely available around the Puncak Sosok tourist area (Jabal Kelor).


2021 ◽  
Vol 2 (1) ◽  
pp. 106-114
Author(s):  
Rindha Widyaningsih ◽  
Kuntarto ◽  
Muhamad Riza Chamadi

The santri group discussion aims to strengthen the character of Pancasila and the santri knowledge about issues of radicalism and terrorism in order to avoid the radicalism ideology. The activity was held at the Darul Abror Purwokerto Islamic Boarding School with 50 participants. The community service method uses a combination of community education methods and group discussions. The activity was carried out in three sessions: providing educational material, in-group discussions, and inter-group discussions. In the first session, the method provides in-depth material on radicalism and Pancasila by the community service team. The method at the second session is in-group discussion. The second session's point was to improve the participants analytical skills in responding to radicalism and Pancasila issues. The method in the third session is inter-group discussion. The santri group discussion showed that the students in Darul Abror had increased knowledge about radicalism and terrorism and developed the character of Pancasila to prevent the threat of radicalism. Students sharpen hard skills through discussion activities in practice identification and analysis of problems and problem-solving. The development of participants' soft skills is a sense of respect for other people's opinions, tolerance, and culture of deliberation.


Author(s):  
Martha Puspita Sari ◽  
Khartini Kaluku ◽  
Santi Aprilian Lestaluhu

Stunting is a condition when a person's height is known to be shorter when compared to someone else's age. Stunting rate in Indonesia is high, straight line with poor nutrition. The purpose of this community service is to increase knowledge of stunting through health counseling methods and handle independently through cadre assistance. This method begins with brainstorming and Focus Group Discussion (FGD) followed by training, distribution of leaflets, and screening of video stunting to Posyandu cadres accompanied by nutrition assistance as much as 3x visits in the context of independent handling of stunting for toddlers. The results obtained that there is an increase in knowledge after brainstorming and playback of audiovisual media through counseling using these media using the Wilcoxon test with a p-value of 0.00. The conclusion is that the method of brainstorming and audiovisual media is an effective media as an alternative to educating cadres and being able to recognize and manage stunting independently.


2021 ◽  
Vol 5 (1) ◽  
pp. 63-68
Author(s):  
Wan laura Hardilawati ◽  
Arista Tri Astuti ◽  
Alex Candra ◽  
Kintan Syafwa Prastika ◽  
Muhammad Abrar Al-azhar

This research aims to outline the results of research on the increasing turnover of the typical pineapple chips business of pekanbaru through packaging design renewal and product marketing development.This pineapple chips business has excellent potential, so it needs to get special attention from various parties such as from government, private and college as has been done by many universities through community service activities.This research focuses on packaging, design and marketing of pineapple chips products of Ibu's new business located on the outskirts of the city, precisely on Rimbo Panjang street, Pekanbaru.Through this devotional activity, pineapple chip manufacturers can increase knowledge on how to attract consumers by changing packaging to be safer along with a more attractive design display that can become a product identity and market products through e-commerce to increase productivity and sales.


2021 ◽  
Vol 14 (1) ◽  
pp. 52-68
Author(s):  
Atik

The shift in consumer behaviour and food fulfilment by people who initially shopped for fresh good food ingredients during the pandemic is predicted to require fast food with long durability, so this can be an opportunity for developing the food business in the future, especially in the development of the frozen food business. The purpose of this study is to explore the interests and consumption trends of the people of Bangkalan Regency towards frozen food and describe how frozen food business analysis can be developed by MSMEs and home-based culinary business actors during the Covid-19 pandemic. The research methodology used is qualitative, with a phenomenological paradigm approach. Data were collected using questionnaires, group discussion forums (FGD), and in-depth interviews, where all the information was selected by purposive sampling. The results showed an increase in frozen food consumption during the pandemic, extensive business opportunities opened up in the frozen food sector, and frozen food could be an alternative to fulfil food needs during the pandemic. Keywords: Frozen Food Business, Consumption Trends, Covid 19 Pandemic


2019 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Masrukan Ahmad ◽  
Fahmi Rafika Perdana ◽  
Kristiana Sri Utami ◽  
Sri Lestari Harjanta

Diversification of post-havesting of coffe managed by the coffee farming group in the Sidoharjo district, Kulonprogo has several problems in post-harvest handling and processing coffee, especially in processing of coffee powder  with good manufacturing process (gmp) as well as conventional marketing management. Through the Community Partnership Program (PKM), the service team provide solutions to outcome problems through several methods; 1) training and assistance in post-harvest handling  2) training and assistance in the production of ground coffee in a natural process and 3) training and assistance in marketing management with digital marketing. The results of the assistance are the post-harvest handling and processing of coffee properly and correctly by producing ground coffee with the brand name "Lemon" as well as better managed marketing, not only in a conventional manner but also by using marketing based technologoy (www .kopilemon.com). With this Community Partnership Program, it has an impact on increasing the competitiveness and welfare of coffee farmers in the Menoreh area


2007 ◽  
Vol 31 (3) ◽  
pp. 85-88 ◽  
Author(s):  
Kimberley Barlow ◽  
Stephen Miller ◽  
Kingsley Norton

Aims and MethodTo ascertain the views of people with personality disorder on their clinical interactions with professionals, to identify potential solutions to problematic interactions and to compile guidelines on how professionals could improve their interactions with these service users. Qualitative methodology was employed, comprising a modified nominal group technique with two iterative groups and ranking by importance the issues and themes raised.ResultsThere were 13 service users from three separate personality disorder services who actively participated in a group discussion and iterative process. Collectively they indicated considerable areas of deficiency in the quality of their interaction and communication with professionals. These deficits were defined clearly enough to allow the construction of guidelines aimed at preventing or remedying such deficiencies.ConclusionsThe contribution of those people with personality disorder who took part in this study was sufficiently thoughtful to allow the development of guidelines that might help staff improve their interactions with such service users. From these guidelines, further training tools are being developed, which will be evaluated in the future. However, because not all those approached chose to participate, the views expressed might not be representative of this group as a whole.


Sign in / Sign up

Export Citation Format

Share Document