scholarly journals THE ANALYSIS OF ATTITUDE STRUCTURE DIFFERENCES (COGNITIVE, AFECTIVE, CONATIVE) INTAKO’ CONSUMERS, TANGGULANGIN SIDOARJO

2020 ◽  
Vol 3 (2) ◽  
pp. 86-93
Author(s):  
Bambang Setyadarma ◽  
◽  
Tri Tjahjo Poernomo ◽  
Keyword(s):  
Basic Concept ◽  
Consumer Attitudes ◽  
Purchase Decision ◽  
Cluster Sampling ◽  
Social Phenomena ◽  
Cognitive Component ◽  
Research Hypothesis ◽  
Research Article ◽  
Sampling Approach ◽  
Three Components

The research objective in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: cognitive cluster (25 participants), affective cluster (25 participants), conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has closed relevance to social phenomena that are generally accepted in various circles of society.

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

scholarly journals Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli

2011 ◽  
Vol 2 (2) ◽  
pp. 899
Author(s):  
Rita Rita
Keyword(s):  
Regression Analysis ◽  
Positive Impact ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Purchase Decision ◽  
Reliability Testing ◽  
Validity And Reliability ◽  
Utilitarian Value ◽  
Symbolic Value

Brand makes easier consumer to take efficiently purchase decision about the product. Consumer choices product or brand are driven by utilitarian and hedonic considerations. The main purpose of this study was to examine the effect of perceived symbolic value and utilitarian value on consumer attitudes toward brand and purchase intentions. The respondents in this study are university students in Yogyakarta. Sampling technique used was purposive sampling. There are only 235 respondents among 400 questioners whom can be used as samples. Validity and reliability testing were conducted in order to figure out the validity rate and data reliability. The data were analyzed by using Regression Analysis. The results provide support for seven of the eight hypothesized. The results provide that symbolic value and utilitarian value as two different value but related. The results show that symbolic value and utilitarian value have a positive impact on consumer attitudes toward brand and purchase intentions. 

scholarly journals Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie

2019 ◽  
Vol 7 (3) ◽  
pp. 319-324
Author(s):  
Keren Keren ◽  
Sulistiono Sulistiono
Keyword(s):  
Consumer Attitudes ◽  
Positive Influence ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Test Results ◽  
Collection Method ◽  
Consumer Motivation ◽  
Market Leader ◽  
Influential Variable ◽  
Instant Noodle

Consumption of instant noodle products in Indonesia is quite high. Especially the Indomie instant noodle which is the market leader in the Indonesian instant noodle product market. In purchasing products, consumers are influenced by three factors, namely motivation, culture, and consumer attitudes. This research is a survey research with data collection method through interviews using a questionnaire instrument to 100 respondents in the Bogor city. Based on the analysis of the data obtained, it is known that of the three variables studied, Consumer Attitude is the most influential variable on the Purchase Decision of Indomie brand instant noodle products because it has the greatest beta value among the other variables. From the partial test results (t and F test) it can be obtained that the three exogeneus variables (Consumer Motivation, Culture, and Consumer Attitudes) have the same strong and positive influence simultaneously on the Purchase Decision of Indomie brand instant noodle products.

scholarly journals SIKAP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSANPEMBELIAN ONLINE DI SUNGAI LILINMUSI BANYUASIN

2019 ◽  
Vol 6 (2) ◽  
pp. 164
Author(s):  
Juairiah Juairiah ◽  
Genot Agung Busono ◽  
Deni Fadeli
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Consumer Attitudes ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Perceptions And Attitudes ◽  
Decision Variables ◽  
Linear Regression Technique

The formulation of the problem in this research is whether the influence ofconsumer perceptions and attitudes toward online purchasing decisions inSungai Lilin District Musi Banyuasin. The purpose of this study is todetermine the influence of consumer perceptions and attitudes toward onlinepurchasing decisions in Sungai Lilin District Musi Banyuasin. The method inthis research is using assosiatif method, assosiatif method that is researchproblem problem which is stated relationship two variable or more. Thelocation of this research is in Sungai Lilin District Musi Banyuasin. Thepopulation in this study is the community in Sungai Lilin District MusiBanyuasin. The sample in this research is 100 respondents by using clustersampling method, that is sampling based on wide area or geographicallocation and sampling randomly. The data required in this study using primarydata. The method of data collection is questionnaire. The data obtained wereanalyzed using multiple linear regression technique. The test results provethat the variables of perception and consumer attitudes together significantlyinfluence simultaneously to the purchase decision variables. Hypothesistesting partially proves that, consumer attitudes have a significant effect onpurchasing decisions. While the perception has no significant effect onpurchasing decisions.

scholarly journals Psychological Structure of Parental Tolerance

2018 ◽  
Vol 23 (4) ◽  
pp. 121-129
Author(s):  
R.V. Оvcharova
Keyword(s):  
Correlation Study ◽  
Essential Elements ◽  
Cognitive Component ◽  
The Core ◽  
Psychological Science ◽  
Parental Love ◽  
Psychological Structure ◽  
Parental Tolerance ◽  
Positive Feelings ◽  
Three Components

The article focuses on parental tolerance, an issue still unexplored in psychological science and yet significant as it shapes the rearing potential of a family. Basing on my own concept of conscious parenthood, I developed a model of parental tolerance and tested a number of techniques for studying its structure. The model represents parental tolerance as an integral unity of three components (cognitive, emotional and behavioural) and was tested empirically. The analysis of the structure and content of parental tolerance was carried out using the correlation study. As it was revealed, the key component in the structure of parental tolerance is the emotional one and its elements, such as positive feelings towards the child based on his/her unconditional acceptance, and parental love. The core of the cognitive component is the parent’s mindful attitude towards the child and parental responsibilities. The most essential elements in the behavioural component are communicative tolerance and democratic style of parenting.

scholarly journals EFEKTIVITAS DISKON DAN HADIAH SEBAGAI SARANA PROMOSI PENJUALAN UNTUK MENARIK NIAT BELI KONSUMEN PADA BUMBU MAGIC LEZAT

2014 ◽  
Vol 3 (1) ◽  
Author(s):  
Amir Faesol
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Direct Influence

Amir FaesolPT. Gawih Jaya - WismilakE-mail: [email protected] research aimed to analyse (1) the consumer attitudes to discounts and gifts,(2) whether consumerattitudes to discounts and gifts have effectiveness in influencing purchase intention, (3) whetherpurchase intentions influence on purchase decisions, (4) differences in attitudes effectiveness ofdirect influence attitudes towards buying decision (5) the direct influence of attitudes on purchasedecisions through intention. The samples were 152 respondents and selected by using purposivesampling technique. The data was collected by distributing questionnaires to consumers Lezat Magicseasoning. The primary data were consists of discount gift attitudes, purchase intentions and purchasedecisions. Partial Least Square was used as an analysis tool to answer the research objectives.The results showed that consumers preferred to have promotional gifts and they compared it withdiscounts. The discounts and gifts significantly influenced to purchase intention. Furthermore, purchaseintentions significantly influenced to purchase decisions. Moreover, it showed that the moreeffective influence of attitudes to discounts and gifts to purchase decision through intention thanwithout intention. It meant there was differences influential between attitude to discount and gifts tobuying decision with and without intention.Keywords: Attitudes to discounts and gifts, purchase intention and the purchase decision

scholarly journals Intracluster Homogeneity Selection Problem in a Business Survey

2016 ◽  
Vol 7 (2) ◽  
pp. 91-103 ◽  
Author(s):  
Berislav Žmuk
Keyword(s):  
Sampling Design ◽  
Cluster Sampling ◽  
Two Stage ◽  
Optimal Value ◽  
Precision Level ◽  
Survey Costs ◽  
Key Variables ◽  
Business Survey ◽  
Sampling Approach ◽  
Key Questions

Abstract Background: In the cluster sampling approach many parameters have influence on lowering the survey costs and one of the most important is the intracluster homogeneity. Objectives: The goal of the paper is to find the most optimal value of intracluster homogeneity in case when two or more questions or variables have a key role in the research. Methods/Approach: Five key variables have been selected from a business survey conducted in Croatia and results for the two-stage cluster sampling design approach were simulated. The calculated intracluster homogeneity values were compared among all the five observed questions and survey costs and precision levels were inspected. Results: In the new cluster sampling design, for the fixed precision level, the lowest survey costs would be achieved by using the intracluster homogeneity value which is the closest to the average intracluster homogeneity value among all the key questions. Similar results were obtained when survey costs were held fixed. Conclusions: If there is more than one key question in the survey, then the best solution would be to use an average intracluster homogeneity value. However, one should notice that in that case minimum survey costs would not be reached, but the precision levels would increase at all key questions.

scholarly journals The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

2021 ◽  
Vol 1 ◽  
Author(s):  
Rachma Rizqina Mardhotillah ◽  
Denis Fidita Karya ◽  
Muhammad Ainur Rosyad
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Nahdlatul Ulama ◽  
Positive Effect ◽  
Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

scholarly journals THE EFFECTS OF TEACHING METHOD AND EMOTIONAL INTELLIGENCE UPON STUDENT’S SPEAKING SKILL

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Budi Hartono
Keyword(s):  
Emotional Intelligence ◽  
Experimental Method ◽  
Analysis Of Variance ◽  
Teaching Method ◽  
Multiple Choice ◽  
Reliability Coefficient ◽  
Vocational School ◽  
Cluster Sampling ◽  
Research Hypothesis ◽  
Speaking Skill

This study aims to determine the effects of teaching method and emotionalintelligence upon student’s speaking skill at the private vocational school in east Lampung. Research hypothesis included: 1) there is effect of teachingmethod upon student’s speaking skill, 2) there is effect emotionalintelligence upon student’s speaking skill, 3), there is interaction betweenteaching method and emotional intelligence upon student’s speaking skill.Method used in this research in experimental method. The population is allstudents and the sample of 40 students who obtained a random samplingtechnique that use cluster sampling. Instrument that is used is result test ofstudent’s speaking skill in the multiple choice with 35 items that is testedvalidity with reliability coefisient = 0,82, questionnaire 38 items ofemotional intelligence that is tested validity with reliability coefficient = 0,72. Analysis of data uses analysis of variance (ANOVA) two-ways. Resultof the rsearch show that there sre effects of teaching method and emotiona lintelligence upon studnt’s speaking skill.Keywords: Effect, teaching method, emotional intelligence, student’s

scholarly journals Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods

2018 ◽  
Vol 10 (4) ◽  
pp. 139
Author(s):  
Sunny R. Igwe ◽  
Bright ZorBari-Nwitambu
Keyword(s):  
Durable Goods ◽  
Rank Correlation ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Cluster Sampling ◽  
Research Attention ◽  
Level Of Involvement ◽  
Port Harcourt ◽  
The Relationship ◽  
Product Idea

The relationship between spousal role and purchase behavior is drawing more research attention especially with the rapidly changing lifestyles and demographics in cities. This paper investigated inter-spousal role on consumer purchase behavior of consumables and durable goods in Port Harcourt. Cluster sampling was carried out in Port Harcourt city and 95 spouses (medical doctors, nurses, and lecturers) were surveyed through the questionnaire instrument in Port Harcourt. Spearman rank correlation coefficient and multiple regression were adopted for the hypotheses testing. It revealed that socio-cultural characteristics, income, product idea, gender role orientation, level of involvement reforms significantly and positively influenced purchase decision of interspousal role while age had the least influence on the purchase decision. It concluded that a spouse who possesses these factor(s) affects the kind of purchase decision on durable and consumable goods. The study recommended that marketers should proactively identify, segment, position and develop marketing programs that appeal to a spouse who possesses and wades influence during purchase decision so as to secure sustained patronage.

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