scholarly journals ANALISIS STRATEGI PROMOSI DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA)

2018 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Jurnal COMMED ◽  
Mia Rachmayanti ◽  
Nofha Rina

This research entitled “Analysis of Promotion Strategy as part of Tourism Development (Case Study of Tourism Purwakarta Regency)”. The purpose of this research is to discover a descriptive explanation of promotion strategy that is applied in Purwakarta Regency in order to promote their tourism sector. This research has taken place at the five top destinations which are Taman Air Mancur Sribaduga, Waduk Jatiluhur, Taman Surawisesa, Makam Syech Baing Yusuf, and Taman Pancawarna. Researchers conducted interviews with the Department of Tourism, the Office of Education and Operations Manager Grama tirta Jatiluhur as the parties who manage these tourist destinations.The method used in the research is qualitative descriptive study. Researcher collects data from conducting interviews, also supported by literature review, documentations, and observations. The research study indicate that Purwakarta Regency had applied promotion strategy activities such as target audience identification, determining communication objectives, planning the messages for the audience, choosing the suitable media and the accurate message references, collecting feedbacks, and setting the total amount of promotional budget.

2020 ◽  
Vol 7 (12) ◽  
pp. 2419
Author(s):  
Aisyah Amini ◽  
Suherman Rosyidi

ABSTRAKPelaksanaan ibadah umrah di Indonesia dari tahun ke tahun mengalami peningkatan yang signifikan. Hal ini didorong dengan semakin baiknya kondisi perekonomian di Indonesia. Untuk itu diperlukan perusahaan penyelenggara perjalanan ibadah umrah dan haji yang memfasilitasi para jamaah untuk melakukan ibadah menuju ke tanah suci. Mengenai hal tersebut, sudah seharusnya perusahaan penyelenggara perjalanan ibadah umrah dan haji menerapkan etika bisnis Islam dalam menjalankan aktivitas bisnisnya. Hal ini sangat penting dikarenakan banyak terjadi pelanggaran etika bisnis Islam yang dilakukan oleh beberapa perusahaan, tidak terkecuali oleh perusahaan travel umrah haji, seperti yang banyak diberitakan dibeberapa media yang dibuktikan dengan banyaknya jamaah yang gagal berangkat ke Baitullah. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data yang digunakan peneliti yaitu survei pendahuluan, observasi, wawancara, dokumentasi dan studi literatur. Berdasarkan hasil penelitian, penelitian ini menunjukkan bahwa Mubina Tour Indonesia kabupaten Gresik telah menerapkan etika bisnis Islam dengan cara menyampaikan secara jujur dan benar, senantiasa berusaha untuk selalu menepati apa yang telah dijanjikan, membekali semua karyawan dengan berbagai skill dan mengemas promosi dengan trik-trik yang menarik.Kata Kunci: Etika Bisnis Islam, Perusahaan Penyelenggara Perjalanan Ibadah Umrah dan Haji. ABSTRACTPerforming Umrah in Indonesia year by year has been experiencing a significant increase. It is motivated by a better economic condition in Indonesia. Therefore, Umrah and Hajj Travel Organizer Company is needed to facilitate Muslim pilgrims to pilgrimage to Mecca. According to this, this kind of company shall implement Islamic business ethics to run their business activities. It is very important because there are many Islamic business ethics violations committed by some companies, unexceptionally Hajj and umrah travel companies as widely reported in several media. It was proven by the large number of pilgrims who failed to go to Baitullah. This research used a qualitative-descriptive approach with the case study method. Data collecting techniques used by the researcher are preliminary survey, observation, interview, documentation, and literature review. The result of the research shows that Mubina Tour Indonesia in Gresik Regency has implemented Islamic business ethics by delivering information honestly and truthfully, always trying to fulfill what has been promised, equipping all employments with many various skills, and packaging promotion with interesting techniques.Keywords: Islamic Business Ethics, Umrah and Hajj Travel Company.


Author(s):  
Wahyu Hidayat ◽  
Aninditya Sri Nugraheni

The purpose of this study is to describe and reveal the impact of excessive smartphone use, which then leads to phubbing. This research study was conducted in May 2020 on 30 students of Uin Sunan Kalijaga as respondents or research subjects. This type of research is qualitative research and interviews with all research subjects, and literature review. The results of the study were recorded that 92% of 27 respondents revealed that a phubber did not give appreciation and was more likely to underestimate the other person. So, planting and practicing Pancasila values in everyday life is very important to carry out. This is so that each individual can fortify and organize himself against wise smartphone use. Then it is hoped that through this research study, students as the nation's next generation will realize the impact of excessive smartphone use on social life.


2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Driana Leniwati ◽  
Aliya Nur Aisyah

The aimed of this study was to analyze the management of Boonpring Ecotourism by Village Owned Enterprises (BUMDes) in order to increase income of the village (PADes). This study uses a case study design with a qualitative descriptive method. Qualitative data obtained by conducting in depth interviews, observations and documentation. The informants in this study were the Head of village, the Head of BUMDes, staff and community. Data reduction, data presentation, trianggulation and conclusion are data analysis  used in this study. The results of the study stated that the management of Boonpring Ecotourism had been carried out well by the Village-Owned Enterprises (BUMDes) of Sanan Kerto in accordance with the cooperative, participatory, transparent, accountable, and sustainable principles. Good management of Boonpring Ecotourism is expected to increase Income of village in a sustainable manner by exploring the potential of villages through the tourism sector even though there are obstacles in the application of participatory principles, namely the quality of Human Resources (HR) that need to be trained.Keywords: Management Principles; tourismp; BUMDes; Income of Village. AbstrakTujuan dari penelitian ini adalah untuk menganalisis pengelolaan Ekowisata Boonpring oleh Badan Usaha Milik Desa (BUMDes) dalam rangka meningkatkan pendapatan desa (PADes). Penelitian ini menggunakan desain studi kasus dengan metode deskriptif kualitatif. Data kualitatif diperoleh dengan melakukan wawancara secara mendalam, observasi dan dokumentasi. Informan dalam penelitian ini adalah Kepala Desa, kepala BUMDes, karyawan, dan masyarakat. Reduksi data, penyajian data, trianggulasi dan penarikan kesimpulan merupakan analisis data yang digunakan dalam penelitian ini. Hasil penelitian menyatakan pengelolaan Ekowisata Boonpring sudah dilakukan dengan baik oleh Badan Usaha Milik Desa (BUMDes) Sanan kerto sesuai dengan prinsip kooperatif, partisipatif, emansipatif, transparan, akuntable, dan sustainable. Pengelolaan Ekowisata Boonpring yang baik diharapkan dapat meningkatkan Pendapatan Asli Desa secara berkelanjutan dengan menggali potensi desa melalui sektor pariwisata walaupun ada kendala dalam penerapan prinsip partisipatif yaitu kualitas Sumber Daya Manusia (SDM) yang perlu dilatih.Kata Kunci: Prinsip Pengelolaan, wisata, BUMDes, PADes. 


Author(s):  
Dewi Anggreini ◽  
Eko Priyojadmiko ◽  
Dwi Setiana

Mathematics is a subject that has the concept of interrelation between one material with another. Understanding the interrelated material required the existence of a basic ability that is the ability to connect mathematics. The obstacle experienced by students is that when given a problem and the solution is related to the previous material, students are unable to remember the material that is the key to solving the problem. The inability of students is due to lack of memory of previous material and students pay less attention when the teacher is explaining in class. Personality differences make students have different mathematical connection abilities. The purpose of this study is to describe the ability of students' mathematical connections in terms of sanguinis, koleris, melancholy, and plegmatic personality types. This type of research is a qualitative descriptive study in the form of case study research. Methods of data collection used personality type questionnaires, math connection test questions, and interviews. The results showed that the sanguinis and plegmatic personality types were able to meet all the connection indicators. Koleris personality type is able to fulfill 4 indicators. Melancholy personality types produce different connection capabilities, namely the ability of connections that meet 4 indicators and 1 indicator. This research can provide benefits for students to improve their mathematical connections and understand their personality types. Students who understand their personality types can minimize negative traits that inhibit mathematical connections.


2007 ◽  
Vol 2 (1) ◽  
pp. v-vi
Author(s):  
Joby Thomas

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor


2019 ◽  
Vol 11 (2) ◽  
pp. 170
Author(s):  
Jon Helmi

This study aims to determine the effect of the principal's leadership style on teacher performance. This research is a qualitative descriptive study. The location of the study was conducted in MTs Asy-syafi’iyah Pinggir, Bengkalis Regency, Riau. The subjects of this research are leadership directing and teacher performance. The objects of research are the teacher and the principal. In this case the researcher took a sample of 1 principal and 17 teachers. The researcher uses a total sampling technique or takes all subjects as a sample. To capture the data in this study, the researcher use several techniques, namely observation, interviews, questionnaires, and literature review. The results showed that the implementation of leadership style influenced the quality of education in MTs Asy-Syafi'iyah Pinggir. The leadership style is often used by principals in MTs Asy-Syafi’iyah Pinggir is democratic leadership. Democratic leadership style is the style of leader who gives broad authority to subordinates. Whenever there is a problem always include subordinates as a whole team. In a democratic leadership style the leader provides a lot of information about the tasks and responsibilities of his subordinates. Teacher performance in MTs Asy-Syafi'iyah Pinggir that the performance of a teacher can be improved if there is a match between work and his expertise, as well as the placement of teachers in their assignments.


2020 ◽  
Vol 7 ◽  
Author(s):  
Rateh Ninik Pramitasary ◽  
Isa Anshori ◽  
Budi Haryanto

This paper discusses the effectiveness of English Diction election by Headmaster in Managing Institutions of Islam. Language consists of several ranks grammatical include words, phrases, clauses, and sentences. The word is the lowest level and the sentence is the highest level. When you write, the word is a key element in the effort to write. Therefore, a number of words in Indonesian should be well understood, so that one's ideas and messages can be easily understood. Thus, the words used to communicate to be understood in the context of the paragraph and discourse. The word as an element of the language, can not be used arbitrarily. However, these words should be used by following the correct rules. This Pnelitian use This research is qualitative descriptive study which is expected to reveal a variety of information-description rigorous analysis and meaningful. Sources of data in this research include the principals of this research study ju analysis pusataka research is to investigate the theory of structuralism and Derrida Jacquest dekonstruktifisme. Data was collected by interview, observation, and documentation and study the literature. Adapaun data analysis techniques through the stages of data reduction, data presentation and analysis of data. The results of such research are (a) the selection of appropriate language diction will lead to a successful school leadership to manage and develop the advanced study lead.


2021 ◽  
Vol 7 (1) ◽  
pp. 96
Author(s):  
Andi Zulfikar Darussalam ◽  
Syarifuddin Syarifuddin ◽  
Ega Rusanti ◽  
A. Darussalam Tajang

Halal Tourism is one of the cultural-based tourist forms that Putting Islamic values and norms first. The potential for Halal Tourism development in Indonesia is enormous but needs to be upgraded in terms of the developer concept by applying lokal cultural values. One tourist destination in South Sulawesi is 'Taman prasejarah Leang-Leang' in Maros regency that has become a promising region To be developed as a Halal Tourism area by promoting lokal Sipakainge’ and Sipakalebbi’ concepts of wisdom. This study is a qualitative descriptive study using primary and secondary data sources through observation and documentation carried out by researchers. Research results are obtained if Sipakainge’ and Sipakalebbi’ can apply as Tourism clean development concepts by upholding the value of humanizing one another, reminding and respecting one another in the process. Additionally, the development can also be achieved by increasing the tools and infrastructure that makeup residence and characteristics of Halal Tourism.


2020 ◽  
Vol 1 (3) ◽  
pp. 350-365
Author(s):  
Ronny Mahmuddin ◽  
Fadhlan Akbar ◽  
Iskandar

The condition of the corona virus pandemic (covid-19) in Indonesia has an impact on religious life for Muslims, such as Friday prayers. The government issued a regulation on Friday prayers at mosques in areas where the distribution of the prayers was controlled with a prayer distance of one meter to prevent the spread of the virus, resulting in the mosque being unable to accommodate many worshipers at a time. The purpose of this study is to describe the opinions of the scholars regarding the two waves of Friday prayer in one mosque and the Friday prayers in addition to the mosque during the Covid-19 pandemic, and also aims to respond to community questions about these two issues in order to find the right answers so that the community can perform worship calmly. This type of research is a qualitative descriptive study using a literature review method with a normative approach. The results of this study are that the scholars disagreed about the law of the two-wave Friday prayer in one mosque during the covid-19 pandemic. A strong opinion is that it is permissible to carry out two waves of Friday prayers in one mosque, due to emergency or urgent conditions such as the covid-19 pandemic conditions, with the condition that the mosque is narrow and there is no other representative place to accommodate worshipers, the number of worshipers in the second wave is as much as the number of pilgrims in the first wave, as well as getting approval or permission from the government. The implementation of this research is expected to provide theoretical and practical contributions to scientists and society in general.


2020 ◽  
Vol 4 (1) ◽  
pp. 25
Author(s):  
Triana Ahdiati

The development of local identity reflecting the local wisdom in the tourism development aims at maximizing the local values in developing the area.  This research-based paper describes the local wisdom and the development of local identity to promote cultural tourisme in Banyumas.  By using a qualitative method and a case study as its approach, the research reveals that the tourism development in the Banyumas regency has not focused on the development of its local identity yet.  Cablaka as the local identity of the Banyumas society has not become the way of life.  In this case, it has not absorbed into every sector of the Banyumas people’ lives, including the tourism sector.  The local wisdom in the tourism development is important for a society–including the Banyumas society–to get a better regional income.  It means the tourism develoment through implementating the local wisdom is able to improve the life condition of a society better than before.  So, the tourism development–especially promoting the cultural tourism–in the Banyumas regency does need to develop the local identity through its local values.


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