scholarly journals Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

2021 ◽  
Vol 5 ◽  
Author(s):  
Alena Kusá ◽  
Marianna Urmínová ◽  
Tamás Darázs ◽  
Jarmila Šalgovičová
Keyword(s):  
Consumer Preferences ◽  
Current Knowledge ◽  
Shopping Behavior ◽  
Primary Data ◽  
Local Foods ◽  
Marketing Communication ◽  
Chi Square ◽  
Sustainable Food ◽  
Friedman's Test

Marketing communication concerning the consumer in the retail food market is currently undergoing significant changes, based on a shift from the passive supply to manage the consumer, toward an effort to understand his needs. The changes in communication are influenced by the technological revolution, which has also significantly affected retail and consumer shopping behavior, resulting in the modern changes in how to approach customers nowadays. Marketing communication must respond to changes in purchasing behavior with the greatest possible flexibility and ability to follow current trends. The presented research will aim to present the importance of the topic and emphasize its topicality by defining specific forms of communication causing an increase in consumer interest in local and sustainable food. Part of the aim of the presented work will be a general proposal for applying specific forms of marketing communication, increasing the interest of consumers in local foods characterized by the attribute of sustainability. The theoretical basis of the work presents current knowledge focused on marketing communication about sustainability in the food chain and consumers' relationship to local and sustainable food, which builds the communication. The work is based on collecting primary data and their subsequent management by mathematical and statistical methods. Friedman's test as a method used for data processing allows us to reveal differences in consumer preferences between various forms of standardized marketing communication to increase local, sustainable foods to engage the consumer. Independently of the Friedman test, the Chi-square test allows us to find races among the individuals corresponding to the respondents. The research results reveal that the differences between the various forms of standardized marketing communication bring a new perspective on the role of communication with the consumer. The results also reveal the role of a specific label expressing the sustainability of local foods. The benefit of our work is to set recommendations for producers and distributors of local and sustainable foods in the field of marketing communication.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

scholarly journals Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers

Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3271
Author(s):  
Agnieszka Izabela Baruk
Keyword(s):  
Factor Analysis ◽  
Statistical Analysis ◽  
World Literature ◽  
Empirical Studies ◽  
Primary Data ◽  
Survey Method ◽  
Chi Square ◽  
Marketing Process ◽  
Research Gap

The aim of this article was to identify the role of good mutual relationships with offerors for final purchasers, as well as define the meaning of the perception of offerors in the scope of listening to purchasers’ opinions and profiting from purchasers’ readiness to cooperate for the specificities of the prosumeric activity. A deep analysis of the world literature was used to prepare the theoretical part of this paper. The results of this analysis confirm the existing cognitive gap and research gap regarding mentioned aspects, including energy market. Empirical studies were conducted to reduce identified gaps. The survey method was used to collect primary data. The collected data were subjected to quantitative analysis, during which statistical analysis methods and tests were applied (Pearson chi-square independence test, V-Cramer factor analysis, Kruskal–Wallis test (KW), and exploratory factor analysis). The results of the statistical analysis and testing allowed the three research hypotheses formulated to be checked. Between the significance of good relationships with offerors and their perception, a statistically significant dependence was identified for all groups of offerors. The perception of offerors was a feature differentiating respondents’ opinions about the significance of good relationships with offerors for the two following groups: producers and traders. Additionally, the perception of offerors was a feature differentiating forms of prosumeric activity of respondents only for three interpurchase behaviors. The results obtained have a visible cognitive and applicability value. They contribute to the theory of marketing, as well as possibly facilitating the formation of good mutual relationships between offerors (including offerors of energy) and final purchasers as key partners cooperating with offerors in the marketing process. The approach presented in this paper has not been studied and analyzed so far, either in theoretical or in practical terms. This fact confirms its originality and value.

scholarly journals Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

2021 ◽  
Vol 13 (7) ◽  
pp. 3916
Author(s):  
Ingrida Košičiarová ◽  
Zdenka Kádeková ◽  
Peter Štarchoň
Keyword(s):  
Corporate Culture ◽  
Rank Correlation ◽  
Chi Square ◽  
Exact Test ◽  
Main Research ◽  
Leadership Motivation ◽  
Kendall Rank Correlation ◽  
Friedman's Test ◽  
Chi Square Test

Although the issue of corporate culture has been taken over and addressed in the literature from various perspectives, there are very few researchers about the role of leadership and motivation in it, respectively very few researchers have addressed them as important components of the international company’s corporate culture. The present paper aims to point out that leadership and motivation can be perceived as important aspects of the international company’s corporate culture. The object of the investigation was an international company (situated in Italy) and its five subsidiaries (situated in Italy, Czech Republic, Germany, and Turkey). As the main research method, there was chosen the method of the questionnaire survey, which was attempted by all the company’s employees (totally 270 respondents). The questionnaire was divided into three separate, but logically related parts—leadership, motivation, and corporate culture, and submitted to two groups of respondents—the company’s management and its employees. In total 11 hypotheses were formulated and further evaluated by the methods of Pearson Chi-square Test, Fisher’s Exact Test, Cramer’s V coefficient, Kendall rank correlation coefficient, Eta coefficient, Spearman coefficient, Mann–Whitney U test and Wilcoxon W statistics, Kruskal–Wallis test, and Friedman’s test. The results of the research have proven that leadership and motivation are important parts of the corporate culture.

scholarly journals Analysis of Consumer’s Preference on Purchasing Fresh Fish (Case Study in Muara Baru Modern Fish Market, DKI Jakarta)

2021 ◽  
pp. 31-36
Author(s):  
Josua Dwi Guna Gultom ◽  
Achmad Rizal ◽  
Walim Lili ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Preferences ◽  
Secondary Data ◽  
Consumer Preference ◽  
Primary Data ◽  
Attribute Importance ◽  
Chi Square ◽  
Fresh Fish ◽  
Fish Market ◽  
Study Results

The fisheries sector is one of the agricultural sub-sectors that has a role in providing food for the people of Indonesia. Consumers have behavior in purchasing fish in meeting their needs or desires to obtain a product. This study aims to analyze consumer preferences for the type of fish and the order of attributes. The method used in this research is a case study. The research location was carried out at the Muara Baru Modern Fish Market (PIM) DKI Jakarta. The data used are primary data and secondary data. The primary data collection technique used accidental sampling with a sample of 100 respondents while the secondary data were obtained from Perum Perikanan Indonesia as the manager of the Muara Baru Modern Fish Market, the Library, the Central Statistics Agency (BPS) DKI Jakarta, the National Statistics Agency (BPS). Consumer preference analysis used attitude measurement analysis measured by Chi-square and based on rank orders analysis to determine the order of attribute importance. Based on the study results, it was shown that all the attributes observed in this study were significantly different at the 95% confidence level. In contrast, the analysis of the level of importance of the attributes showed that the priority of consumers' interests in fish in the Muara Baru Modern Fish Market (PIM) was price, freshness, cleanliness, texture, and fish scent.

scholarly journals Consumer Preference of Broiler Meat Attributes in Traditional Markets

2019 ◽  
pp. 28-36
Author(s):  
Hamdi Mayulu ◽  
Arif Rahman ◽  
Roosena Yusuf
Keyword(s):  
Consumer Preferences ◽  
Secondary Data ◽  
Consumer Preference ◽  
Primary Data ◽  
Chi Square ◽  
Broiler Meat ◽  
Traditional Markets ◽  
Golden Color ◽  
Chi Square Analysis

Meat needs (Broilers) have increased and meat consumption is influenced by consumer preferences caused by shifting consumption patterns, and is supported by low prices compared to beef.  The shift is influenced by prices, substitute goods, tastes, season, age, education, number of dependents, income, and increasing population so that preferences, and attributes that consumers consider in buying broiler meat in traditional markets need to be studied.  The study used a purposive sampling method, with the criteria of the Adji Dilayas Sanggam Market,  Senja Market, and the Milono Market in Berau Regency, having broiler meat traders.  Determination of respondents using proportional sampling techniques, each market 12 respondents (36 respondents), meet the smallest number of traders considered to meet the minimum sample criteria.  Sources of data obtained from primary data and secondary data.  The results showed that broiler meat that has a golden color, clean skin, medium carcass size, physically not bruised, fresh meat, and especially the chest.  Chi Square analysis showed that all attributes were significantly different (p <0.05), meaning that there were differences in preferences for the attributes of broiler meat in traditional markets.  Fishbein Multiatribute Analysis proves that meat freshness, flesh color, carcass physicality, skin cleanliness, carcass size, and carcass portion are the most considered, and or not considered attributes.

scholarly journals Peranan Diet Rendah Serat terhadap Timbulnya Hemoroid di RSUP. Dr. M. Djamil Padang

2015 ◽  
Vol 4 (2) ◽  
Author(s):  
Afifah Muthmainnah ◽  
Masrul Masrul ◽  
Asril Zahari
Keyword(s):  
Risk Factor ◽  
Food Frequency Questionnaire ◽  
Univariate Analysis ◽  
Case Control ◽  
Primary Data ◽  
Bivariate Analysis ◽  
Chi Square ◽  
Food Frequency ◽  
Fiber Diet

AbstrakHemoroid adalah dilatasi varikosus vena dari pleksus hemoroidal inferior atau superior yang disebabkan oleh berbagai faktor. Sumatera Barat menempati urutan kedua terendah konsumsi serat di seluruh provinsi Indonesia. Tujuan penelitian ini adalah untuk menentukan apakah terdapat peranan diet rendah serat terhadap timbulnya hemoroid di RSUP. Dr. M. Djamil Padang. Penelitian ini bersifat analitik observasional dengan menggunakan desain case control yang dilakukan pada 44 orang, terdiri dari 22 kasus dan 22 kontrol. Data primer dikumpulkan dengan mencatat hasil anamnesis berdasarkan kuesioner dan FFQ (Food Frequency Questionnaire) dan diolah dengan menggunakan Nutrisurvey untuk FFQ, dan aplikasi komputer dengan menggunakan analisis univariat dan bivariat dengan uji statistik Chi-square disertai derajat kepercayaan 95%. Hasil analisis univariat menunjukkan bahwa hemoroid lebih banyak diderita oleh pasien yang berumur diatas 40 tahun. Hasil analisis bivariat menunjukkan tidak adanya peranan diet rendah serat terhadap timbulnya hemoroid (OR tidak ditemukan), namun terdapat faktor lain yang berperan terhadap timbulnya hemoroid yaitu jenis pekerjaan (OR=6,5). Diet rendah serat, riwayat hemoroid dalam keluarga, dan kebiasaan posisi BAB bukan merupakan faktor risiko hemoroid dalam penelitian ini. Jenis pekerjaan merupakan faktor risiko hemoroid.Kata kunci: hemoroid, diet rendah serat, FFQAbstractHemorrhoid are the dilated veins of the plexus hemoroidal varicose inferior or superior due to various factors. West Sumatra ranks second lowest fiber consumption in all provinces of Indonesia. The objective of this study was to determine the role of low-fiber diet in the occurrence of hemorrhoid in RSUP. Dr. M. Djamil Padang. This research was an analytic observational uses case control design that conducted on 44 people, consisting of 22 cases and 22 controls. Primary data were collected by recording the results of history by questionnaire and FFQ (Food Frequency Questionnaire) and processed using Nutrisurvey for FFQ and computer software using univariate and bivariate analysis with Chi-square test statistic with 95% confidence level. The results of univariate analysis showed that more hemorrhoid suffered by patients aged over 40 years. The results of the bivariate analysis showed no role of low-fiber diet in the occurrence of hemorrhoid (OR not found), but there was another factor associated with the occurrence of hemorrhoid, that is the type of work (OR = 6.5). Low-fiber diet, hemorrhoid history in the family, and habits of defecate position are not the risk factor for hemorrhoid in this research. The type of work is a risk factor for hemorrhoid.Keywords: hemorrhoid, low-fiber diet, FFQ

scholarly journals Role of Education in Empowering Women: A Case Study

2018 ◽  
Vol 7 (1) ◽  
pp. 16-20
Author(s):  
Bhajan Chandra Barman
Keyword(s):  
West Bengal ◽  
Secondary Data ◽  
Structured Interview ◽  
Statistical Technique ◽  
Primary Data ◽  
Great Contribution ◽  
Chi Square ◽  
Use Of Resources ◽  
Chi Square Test

According to Census Report 2011, nearly 50% of the population of our country are women. They have a great contribution in society. Therefore, we cannot deny the importance of them. In spite of great contribution in society, the women are less empowered in every field of society. The conception of empowerment is based on the notion of power; empowerment by definition means “enabling”, “giving, receiving or obtaining power” or “giving the official or legal authority or the freedom to do something”. In addition, empowerment is defined as the equalization of power and the more efficient use of resources Women’s education leads to empowerment. There are two reasons behind selecting the topic “Role of Education in Empowering Women” for the present study. Firstly, there has been no found any comparative study in the review of literature regarding the measurement of empowerment between educated and uneducated women. Secondly, no literature has been found on education and women empowerment in the study area. The present paper fulfills this research gap. Dinhata block-II of Cooch Behar district, West Bengal has been selected for the purpose of the study. The study is based on both primary and secondary data. Primary data have been collected from a field survey in Dinhata block-II of Cooch Behar district, West Bengal. Secondary data have also been collected from various journals, articles, working papers and education related website. For study purpose it has been selected 200 women from the study area. Among them 100 are educated and the rest 100 women are uneducated. A structured interview schedule was prepared and used for collecting data from the respondents in the study area. To analyse the results a simple statistical technique like percentage has been used. To compare the results, Chi-square test has been used. In the present study, it has been considered nine indicators to measure empowerment between educated and uneducated women. From the results and discussion it has been observed that educated women are more empowered as compare to uneducated one. Chi-square Test shows the significance difference between educated and uneducated women regarding empowerment. Thus, it can be conclude that education is very important factor in empowering women.

scholarly journals Role of Marketing Communication in Applicants’ Choice of University

2015 ◽  
Vol 63 (4) ◽  
pp. 1311-1322
Author(s):  
Lena Malačka
Keyword(s):  
Goodness Of Fit ◽  
Tertiary Education ◽  
Marketing Communication ◽  
Primary Research ◽  
Demographic Development ◽  
Chi Square ◽  
The Czech Republic ◽  
Chi Square Test ◽  
Contemporary Situation

The article deals with the issue of identification of the main factors influencing potential study applicants’ decision-making when choosing a university, regarding information sources necessary for the decision. The article particularly presents facts describing the contemporary situation in the tertiary education area, its latest development and the demographic development. The measurement itself is based on a primary research in the form of a questionnaire survey at the Gaudeamus trade fair in Brno and at secondary schools in the Czech Republic. The acquired data are evaluated by means of contingency tables and charts. The mutual dependence between examined characteristics is investigated within statistic research by means of chi-square test of independence, chi-square test of goodness of fit and factor analysis using dendrogram.

scholarly journals Oxytocin massage enhanced breast milk production in post-partum women

2018 ◽  
Vol 25 (2) ◽  
pp. 63 ◽  
Author(s):  
Lidia Widia ◽  
Tuti Meihartati
Keyword(s):  
Public Health ◽  
Breast Milk ◽  
Milk Production ◽  
Post Partum ◽  
Primary Data ◽  
Chi Square ◽  
Cross Sectional ◽  
Breast Milk Production ◽  
Chi Square Test

Objectives: to determine the role of oxytocin massage in enhancing breastmilk production and improving mother's comfortMaterials and Methods: This study was an analytic survey with cross-sectional approach using primary data obtained by means of questionnaire. The population was 36 post-partum mothers recruited using non-probability sampling. Data were analyzed using chi-square test with a significance of 0.05.Results: The results of Chi-square test revealed significant correlation between oxytocin massage (p=0.001) and post-partum breastmilk production.Conclusion: Oxytocin massage enhanced post-partum breastmilk production at Public Health Center Batulicin 1,  District of Tanah Bumbu, South Kalimantan.

scholarly journals Analisis Preferensi Konsumen terhadap Produk Gula Aren Di Kecamatan Awayan Kabupaten Balangan

2017 ◽  
Vol 7 (2) ◽  
pp. 556-564
Author(s):  
Yudhi Harianto ◽  
Nurul Wahdah
Keyword(s):  
Data Collection ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Sweet Taste ◽  
Primary Data ◽  
Medium Size ◽  
Chi Square ◽  
Traditional Markets ◽  
Palm Sugar ◽  
Chi Square Analysis

            This study aims to examine the attributes of palm sugar which is the preference or preference of consumers in making decisions to purchase palm sugar in traditional markets in the District of Awayan, Balangan Regency. This research was conducted in traditional markets in Awayan District, Balangan Regency, namely Awayan Market and Bihara Market. The basic method of research used is a qualitative descriptive method and the method of data collection using the interview method. Data collection was carried out from May to August 2017. Determination of the study sample using lottery simple random sampling method with a sample size of 50 people. The types of data used are primary data and secondary data. The analytical tool used is Chi-Square analysis. The results of the Chi-Square analysis showed that all variables of palm sugar were significantly different at the 95% confidence level. This means that consumer preference for palm sugar in traditional markets in Awayan District, Balangan Regency is not the same or there are differences in consumer preferences for palm sugar and all attributes included in consumer preferences. Palm sugar which is the preference of consumers in the traditional market of Awayan Subdistrict, Balangan Regency is palm sugar which has a brown color, sweet taste, medium size, plastic packaging and prices range from Rp. 16,000.00 - Rp. 18,000.00 per kg.

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