scholarly journals Gestión estratégica basada en marketing para las PYMES del sector salud

2021 ◽  
Vol 1 (1) ◽  
pp. 34-43
Author(s):  
Kristhian Diaz
Keyword(s):  
Strategic Planning ◽  
Data Collection ◽  
Strategic Management ◽  
Middle Management ◽  
Health Sector ◽  
Diagnostic Study ◽  
Type Study ◽  
Experimental Field ◽  
Open Questions ◽  
The Impact

El siguiente artículo trata sobre planificación estratégica para el incremento de las ventas en las PYMES a través del marketing bajo Gestión Estratégica; dirigiéndose principalmente al sector salud. Se define como objetivo general proponer mecanismos de gestión estratégica basadas en el marketing para las PYMES del sector salud a través del estudio de la organización de Servicios Medisalud 24, C.A. Se determina metodológicamente como un estudio de tipo tecnicista con base en un estudio de diagnóstico descriptivo con diseño de campo no experimental. Se implementó como instrumento de recolección de datos el cuestionario cerrado aplicado a la alta y mediana gerencia; mientras que a la principal clientela se aplicó el cuestionario con preguntas abiertas; para así proceder a su análisis de manera porcentual y conocer exactamente el impacto que estos resultados representan para la organización. ABSTRACT The following article deals with Strategic Planning for increasing sales in SMEs through marketing under Strategic Management; mainly targeting the health sector which approach in the market is totally different. It is defined as a general objective to propose marketing-based strategic management mechanisms for SMEs in the health sector through the study of the organization Servicios Medisalud 24, C.A. It is determined methodologically as a technical-type study based on a descriptive diagnostic study with a non-experimental field design. The closed questionnaire applied to upper and middle management was implemented as an instrument for data collection; while to the main clientele the questionnaire was applied with open questions; in order to proceed to its analysis in percentage terms and to know exactly the impact that these results represent for the organization.

scholarly journals FEATURES OF INNOVATIVE STRATEGIC ENTERPRISE MANAGEMENT DURING THE COVID-19 PANDEMIC

2021 ◽  
Author(s):  
Kateryna Kompanets ◽  
Liliya Lytvyshko ◽  
Valentine Artemchuk
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Management Strategies ◽  
Enterprise Management ◽  
Technical Base ◽  
Open Questions ◽  
Management Processes ◽  
Innovative Thinking ◽  
Promising Solution ◽  
The Impact

The article considers the features of innovative strategic management of enterprises during the pandemic COVID-19. The critical analysis of scientific works on the outlined problems is investigated and it is revealed not to open questions concerning a crisis situation of the enterprises which have been caused by quarantine. At the same time, the issues related to the features and specifics of the formation of innovative strategic management in times of crisis caused by the Covid-19 pandemic for the formation and selection of solutions in enterprises are studied at a low level. The concept of strategy and innovative strategic management and strategic planning is revealed. Peculiarities and principles of strategic planning that characterize the management structure and production and technical base of the enterprise are determined. The main stages of management processes of the enterprise on the basis of which the basic elements of the innovative vision of a problem of the enterprises were presented are investigated. It is innovative thinking and is a promising solution for the formation of strategic management during quarantine. Strategic management in the article is considered as a set of five interrelated management processes and related typical actions. The forms of strategy implementation and strategic control are determined. The model of innovative strategic management of the enterprise is developed. The basis of the offered model is the thorough analysis of activity of the enterprise, namely: potential of the enterprise in a cut of its components, the strategic analysis. It is mandatory to take into account environmental factors, the impact of which on the activities of the enterprise is variable and unstable. Recommendations for strategic management of enterprises during the crisis caused by Covid-19 have been formed. Namely, the two most expedient and possible for the implementation of innovative management strategies were noted: the strategy is related to the development of the transportation system; the strategy is aimed at developing the production and technical base and personnel.

Balanced Scorecard in the strategic planning of a construction company

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Roberth Frias ◽  
Maria Medina
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Organization Theory ◽  
Management Control ◽  
Management Tool ◽  
The Balanced Scorecard ◽  
Construction Company ◽  
Construction Companies ◽  
The Impact

This research focused on the strategic management tool Balanced Scorecard and strategic planning, as a guide to guide the management of companies, allowing communication and the functionality of the strategy using KPIs that allow to identify, maintain control and increase efficiency and the achievement of optimal results. For the deductive hypothetical analysis, the specific factors that affect business management performance were grouped into two variables: Balanced Scorecard and Strategic Planning. The objective of the work was to demonstrate the impact of the Balanced Scorecard in the strategic planning of a construction company. In order to support the research, the following theories were approached: the Financial Theory, the Economic Theory of the Company, the Transaction Costs, the Network Theory, the Organization Theory, the Dependence on Resources, the Strategic Management Theory and the Business Diagnosis Theory. The result obtained confirms the hypothesis that there is a significant incidence of the Balanced Scorecard in the strategic planning of construction companies. In conclusion, the construction company has obtained significant improvements in the results in each of the indicators evaluated with the implementation of the Balanced Scorecard, demonstrating improvements in their management results, affirming that there is better performance and management control allowing them to achieve the organizational objectives set.

scholarly journals THE IMPORTANCE OF GE TOOL IN CHOOSING AND ASSESSING BUSINESS STRATEGY

2019 ◽  
Vol 26 (6) ◽  
pp. 1591-1596
Author(s):  
Elvis Elezaj ◽  
Njomza Elezaj
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Research Methods ◽  
Empirical Analysis ◽  
Business Strategy ◽  
Strategic Issues ◽  
The Impact ◽  
Evaluation Techniques ◽  
Selection Of ◽  
International Companies

The purpose of this paper is to recognize the importance of future forecasting, namely the process of strategic formulation (evaluation and selection of strategic alternatives), and the impact that this dimension can have in our business. However, during the compilation of this research, a number of research methods and studies have been used on applying evaluation techniques and selecting the strategy as an IE matrix, in international companies and application opportunities in Kosovo businesses. The study focuses on ways of strategic planning in local enterprises, their impact and results achieved. What this research tries to highlight is the ability to apply dimensions of the IE matrix and the correlation between matrix boxes and businesses. The model of this paper will include studies of international and local cases in order to derive an empirical analysis of data, where matrices will represent how we use strategic issues and how we strive to predict future and competitiveness. Regarding the concept of forecasting and competition, this segment is very dynamic and turbulent that the changes are visible, so through these techniques we will try to identify the environment and the ways of evaluating it. Therefore, the size of strategic management is a necessary and vital field for companies to plan their future and foresee the environment in which they operate so that their movements and actions can be realized with a loyal and honest competition.

scholarly journals One out of three bystanders of out-of-hospital cardiac arrests suffers pathological psychological processing a few weeks after the incident- results from a systematic telephone interview

2020 ◽  
Author(s):  
Peter Brinkrolf ◽  
Bibiana Metelmann ◽  
Camilla Metelmann ◽  
Mina Baumgarten ◽  
Carolin Scharte ◽  
...  
Keyword(s):  
Cardiac Arrest ◽  
Health Sector ◽  
Traumatic Experience ◽  
Exclusion Criteria ◽  
Telephone Interviews ◽  
Open Questions ◽  
Psychological Processing ◽  
Relationship Of ◽  
The Impact ◽  
Hospital Cardiac Arrest

Abstract BackgroundWitnessing an out-of-hospital cardiac arrest (OHCA) is a traumatic experience. It is known, that some bystanders struggle with coping of these events. The impact of (part-) performing CPR vs. passive observing OHCA and of being a stranger as bystander vs. family and friends of the patient is still unknown.MethodsBetween December 2014 and April 2016 bystanders, who witnessed an OHCA of an adult patient (>18 years) were interviewed by telephone a few weeks after the event. In a semi-standardized questionnaire the paramount emotion at the time of the interview was asked. The statements given in response to open questions were rated into the categories “signs of pathological psychological processing”, “physiological psychological processing” and “good mental constitution” by independent researchers.ResultsObserving the exclusion criteria 89 telephone interviews could be included in the analyses. In 27 out of 89 cases (30.3%) signs of pathological psychological processing could be detected. Signs of pathological psychological processing were significantly less in bystanders, who received instructions by the dispatcher or autonomously performed CPR. No statistical significant differences in the psychological processing could be shown for gender, age, relationship to the patient, current employment in the health sector, location of cardiac arrest or number of additional bystanders.ConclusionsOne out of three bystanders of OHCA suffers sings of pathological psychological processing. This was independent of age, gender and relationship of the bystander to the patient. Bystanders who performed CPR with or without receiving instructions had a lower risk.

scholarly journals STRATEGIC MANAGEMENT IN ECONOMIC SYSTEMS OF TRANSITIVE COUNTRIES

2021 ◽  
Author(s):  
Arkadii Sukhorukov ◽  
Olga Sukhorukova
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Open Economy ◽  
Transition Countries ◽  
Economic Systems ◽  
Economic Science ◽  
Logistics Strategy ◽  
Interregional Cooperation ◽  
The Impact ◽  
Structural Diversification

The evolution and structural aspects of strategic management are considered. The role of strategic management in managing changes in the economy of transition countries, where economic structures have been disintegrated, is revealed. The most significant relationships between strategic forecasting and strategic planning, as well as between strategic management and specific types of management are analyzed. The general algorithm of strategic planning and strategic management in economic systems, and also terminology in the researched field of knowledge is defined. The problems of strategic management arising from the narrowing of the structure of the economy of transition countries are studied. The relationship between the functional diversity of strategic management and structural diversification of the national economy is revealed. Emphasis is placed on new directions of economic science development that will influence the theory of strategic management. The main types of strategy of economic systems operating in the conditions of open economy and globalization are substantiated. The necessity of applying the principles of hierarchy and iterative approach in the process of strategic management is proved. Classified typical features of strategic management that distinguish it from current management by the nature of the impact. The author's model of strategic planning on the example of optimization of the innovative program of the enterprise by means of methods of linear programming is given. Substantiated recommendations on strategic priorities and institutional mechanisms that will help increase the effectiveness of strategic management based on the structural diversification of the economy of Ukraine, its regions and enterprises. Among the strategic priorities, the main attention is paid to the following priorities: modernization of the real sector of the economy; state support of enterprises that reinvest profits in innovation; equalization of regional disparities on the basis of strategy of specialization and interregional cooperation; formation of national and transnational clusters; involvement of Ukraine in the European policy of specialization and digitalization; implementation of international communication projects and long-term logistics strategy.

scholarly journals STRATEGIC MANAGEMENT AND FORMATION OF POSITIVE IMAGE OF BUSINESS ENTITIES

2021 ◽  
Author(s):  
Iryna Kolokolchykova
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
The State ◽  
Competitive Advantages ◽  
State Management ◽  
Positive Image ◽  
Business Entities ◽  
Partner Relations ◽  
Fierce Competition ◽  
The Impact

This article reviews the approaches of strategic management and planning of activities of economic entities. The necessity of strategic management for achieving economic results of state management entities at all levels from the state to the enterprise and individual strategic units is substantiated. It is seen that for each subject of state management has its own goals and objectives, so the choice of models of strategic planning vary. The basic models are: a model for assessing "strategic gap" and its size; a model for analyzing the impact of market advantages; a model for creating competitive advantages of the product and the company itself; a model for creating a positive image; a model for planning, based on the size of the company. The evaluation indicators of basic models of strategic planning, most of which are: profit, profitability level. It is established that the efficiency of work of the state management subjects depends on the term of activity of the enterprise, and on its production potential. If the enterprise has a small size and term of work, then it uses the model of planning and achieves an increase in the main economic indicators. If the company is larger in size and has a long production experience, a lot of models can be used in strategic planning. Particular attention in conditions of fierce competition is given to the models of creating competitive advantages and positive image. These models of strategic planning are indispensable for maintaining market positions today. The results of their application are adoption of strategic managerial decisions concerning differentiation and diversification of production, steps for creation of positive image, development of social programs, improvement of partner relations with all market operators, branding. The key aspects of the effectiveness of using models of strategic planning and tensions of implementation of strategic management. As a result, it was found that most of the results are aimed at increasing profitability of economic entities, creating new or expanding the existing segments of the market. The importance of creation of competitive advantages as a constituent part of positive image of the enterprise and attraction of investments into business development was substantiated.

scholarly journals Strategic Information Systems Planning Of Public Sector In Economic Crisis: An Integrated Framework

2016 ◽  
Vol 12 (19) ◽  
pp. 87 ◽  
Author(s):  
Georgios I. Farantos ◽  
Nikitas Spiros Koutsoukis
Keyword(s):  
Information Systems ◽  
Public Sector ◽  
Strategic Planning ◽  
Literature Review ◽  
Strategic Management ◽  
Economic Crisis ◽  
Normal Operation ◽  
Public Sector Information ◽  
The Impact ◽  
The Relationship

The purpose of the study is to establish a framework for the impact of strategic planning on the public sector's information systems during the economic crisis. The survey has been designed for the literature review of the strategic planning of information systems and the enrichment through the review of the effect on this economic crisis. The research methodology extends to the literature review of strategic planning of information systems and the creation of a framework for its implementation in an economic crisis. We approach the general concepts of Strategic Management and Policy Analysis and also the more specific ones of Strategic Planning of Information Systems. We note the relationship between strategy and crisis and the relationship between efficiency and strategic management in the economic crisis. Based on the results of the survey for the strategic planning of public sector information systems, we enrich the study with more specific crisis management and we create a new study framework. Useful conclusions for the integrated management of public sector information systems in crisis arise. The study is limited by the introduction of the economic crisis and cannot be generalised as such in a period of normal operation of the organisations. This original research leaves room for further study cases in the future and completion of the strategic planning studies of public sector IT systems during the economic crisis.

INDONESIA LANGUAGE INTERFERENCE FORM IN BASIC PPL LEARNING THAILAND UNHASY COLLEGE SYUDENTS

2020 ◽  
Vol 8 (2) ◽  
pp. 38
Author(s):  
Siti Mariana Ulfa
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Teaching Practice ◽  
Data Presentation ◽  
Analysis Techniques ◽  
Thai Students ◽  
The Impact ◽  
Collection Methods ◽  
Recording Techniques

AbstractHumans on earth need social interaction with others. Humans can use more than one language in communication. Thus, the impact that arises when the use of one or more languages is the contact between languages. One obvious form of contact between languages is interference. Interference can occur at all levels of life. As in this study, namely Indonesian Language Interference in Learning PPL Basic Thailand Unhasy Students. This study contains the form of interference that occurs in Thai students who are conducting teaching practices in the classroom. This type of research is descriptive qualitative research that seeks to describe any interference that occurs in the speech of Thai students when teaching practice. Data collection methods in this study are (1) observation techniques, (2) audio-visual recording techniques using CCTV and (3) recording techniques, by recording all data that has been obtained. Whereas the data wetness uses, (1) data triangulation, (2) improvement in perseverance and (3) peer review through discussion. Data analysis techniques in this study are (1) data collection, (2) data reduction, (3) data presentation and (4) conclusions. It can be seen that the interference that occurs includes (1) interference in phonological systems, (2) interference in morphological systems and (3) interference in syntactic systems. 

Dose Tracker Application for Collecting Medication Use Data from International Space Station Crew

2020 ◽  
Vol 91 (1) ◽  
pp. 41-45 ◽  
Author(s):  
Virginia. E. Wotring ◽  
LaRona K. Smith
Keyword(s):  
Data Collection ◽  
International Space Station ◽  
Sleep Disturbances ◽  
Space Station ◽  
Medication Use ◽  
International Space ◽  
Flight Data ◽  
Open Questions ◽  
Share Data ◽  
Usability Feedback

INTRODUCTION: There are knowledge gaps in spaceflight pharmacology with insufficient in-flight data to inform future planning. This effort directly addressed in-mission medication use and also informed open questions regarding spaceflight-associated changes in pharmacokinetics (PK) and/or pharmacodynamics (PD).METHODS: An iOS application was designed to collect medication use information relevant for research from volunteer astronaut crewmembers: medication name, dose, dosing frequency, indication, perceived efficacy, and side effects. Leveraging the limited medication choices aboard allowed a streamlined questionnaire. There were 24 subjects approved for participation.RESULTS: Six crewmembers completed flight data collection and five completed ground data collection before NASA’s early study discontinuation. There were 5766 medication use entries, averaging 20.6 ± 8.4 entries per subject per flight week. Types of medications and their indications were similar to previous reports, with sleep disturbances and muscle/joint pain as primary drivers. Two subjects treated prolonged skin problems. Subjects also used the application in unanticipated ways: to note drug tolerance testing or medication holiday per research protocols, and to share data with flight surgeons. Subjects also provided usability feedback on application design and implementation.DISCUSSION: The volume of data collected (20.6 ± 8.4 entries per subject per flight week) is much greater than was collected previously (<12 per person per entire mission), despite user criticisms regarding app usability. It seems likely that improvements in a software-based questionnaire application could result in a robust data collection tool that astronauts find more acceptable, while simultaneously providing researchers and clinicians with useful data.Wotring VE, Smith LK. Dose tracker application for collecting medication use data from International Space Station crew. Aerosp Med Hum Perform. 2020; 91(1):41–45.

DAMPAK PROGRAM DIKLAT ONLINE TIK GURU PUSTEKKOM TERHADAP AKSESBILITAS KONTEN PEMBELAJARAN PADA FITUR RUMAH BELAJAR

2018 ◽  
Vol 19 (2) ◽  
pp. 84
Author(s):  
Eni Susilawati
Keyword(s):  
Teacher Training ◽  
Quantitative Research ◽  
Online Training ◽  
Research Approach ◽  
Intensity Level ◽  
Web Based ◽  
Learning Content ◽  
Open Questions ◽  
Ict Training ◽  
The Impact

The research objective is to analyze the impact of the participation of online  ICT teacher training to increase the number of accessibility the learning content of features in Rumah Belajar. This research used the quantitative research approach with descriptive quantitative analysis methods to be able to describe how the increase in accessibility features of Rumah Belajar and utilization in learning in school. Samples were selected in this study are all online training participants at 15 locations online training that has been conducted by Pustekkom in 2015 and 2016 in 2015. The data was collected using a questionnaire and a list of open questions in accordance with the purpose of research. The results showed that 1) online ICT teacher training participants, after completing the Pustekkom  training online  using become more motivated to access other feature in Rumah Belajar; 2) The order of the percentage of the intensity level of accessibility to the other features of Rumah Belajar are: Sumber Belajar 23%, BSE 23%, Bank Soal 21%, Kelas Maya 13%, Lab Maya 6%, Karya Guru 4%, Wahana Jelajah Angkasa 4%, Peta Budaya 4% and Karya Komunitas 2%, and ICT training online using the application PKB Rumah Belajar can be used as a reference for efforts to develop a web-based learning applications, in particular for the development of Rumah belajar portal belongs Pustekkom Kemendikbud. Tujuan penelitian yaitu untuk menganalisis dampak keikutsertaan diklat online  TIK guru Belajar terhadap peningkatan jumlah aksebilitas konten pembelajaran pada fitur-fitur rumah belajar. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode analisis kuantitatif secara deskriptif untuk bisa menggambarkan bagaimana peningkatan aksesbilitas fitur-fitur rumah belajar dan pemanfaatannya dalam pembelajaran di sekolah. Sampel yang dipilih dalam penelitian ini adalah semua peserta diklat online  pada 15 lokasi diklat online yang telah dilaksanakan oleh Pustekkom pada tahun 2015 dan 2016. Pengumpulan data menggunakan kuesioner dan daftar pertanyaan terbuka sesuai dengan tujuan penelitian. Hasil penelitian menunjukkan bahwa 1) peserta diklat online TIK Guru, setelah mengikuti diklat online Pustekkom, menjadi lebih termotivasi untuk mengakses fitur-fitur lainnya dalam Rumah Belajar; 2) Urutan prosentase tingkat intensitas aksesbilitas terhadap fitur-fitur Rumbel selain Pengembangan Keprofesian berkelanjutan (PKB) adalah: Sumber Belajar 23%, Buku Sekolah Elektronik (BSE) 23%, Bank Soal 21%, Kelas Maya 13%, Lab Maya 6%, Karya Guru 4%, Wahana Jelajah Angkasa 4%, Peta Budaya 4% dan Karya Komunitas 2%; dan 3) diklat online TIK menggunakan aplikasi PKB. Rumah belajar bisa dijadikan referensi bagi upaya pengembangan aplikasi pembelajaran berbasis web, khususnya bagi pengembangan portal Rumah Belajar milik Pustekkom Kemendikbud.

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