scholarly journals SWOT-F-ANALYSIS OF RESTAURANT BUSINESS IN KHARKIV

2020 ◽  
pp. 192-200
Author(s):  
Viktor Seliutin ◽  
Leonid Yatsun ◽  
Oleksandr Olshanskiy

Introduction. The article deals with the evaluation of the Kharkiv restaurant industry as a fractal system by means of SWOT-f analysis. Modern ideas about socio-economic systems are based on a synergistic concept that is organically linked to fractal theory. By fractal structure, the restaurant industry is a seven-tier holarchical system that contains such determinants as the assortment and quality of the restaurant service, technology, management, marketing, changes, forms of clustering and competitiveness. The systematic nature of the restaurant industry implies a similar structure of external factors. One of the common methods of strategic evaluation is SWOT analysis. The proposed method of SWOT-f analysis is a modified tool for strategic analysis of sectoral and regional-sectoral systems, which are considered as fractal structures, which ensures the adequacy of their perception and accuracy of forecasting. Purpose of the article is to identify the main parameters of the modified SWOT-f-analysis as a strategic tool for evaluating the restaurant industry, assessing the strengths and weaknesses, as well as threats and opportunities for the development of the restaurant industry in Kharkiv as a fractal system in three scenarios: pessimistic, realistic and optimistic. Method. A modified SWOT-f analysis was used to evaluate the restaurant industry, which consists in structuring the factors of influence on the activity of the enterprise on fractal principles, and also assumes the application of three development scenarios: pessimistic, realistic and optimistic. Result. It is determined that SWOT-f-analysis is a more expedient tool of strategic analysis, since it contains all elements of classical SWOT-analysis; structured as a holarchical system, which gives it greater logic; built on evolutionary principles; has a more reasonable connection between internal structural elements and environmental factors; and also allows to define the limits of setting the goals of the enterprise development in pessimistic, realistic and optimistic scenarios. The assessment of the strengths and weaknesses, as well as the threats and opportunities for the development of the restaurant industry allowed to identify a more logical and structured profile for each scenario.

2017 ◽  
Vol 24 (4) ◽  
pp. 252-258 ◽  
Author(s):  
Zoran Milinković ◽  
Slobodan Simović ◽  
Adriana Ljubojević ◽  
Jelena Jovanović ◽  
Kristina Pantelić Babić

Abstract Introduction. Numerous international and local organisations and agencies have in the past 15 years dealt with various issues and problems related to tourism in Bosnia and Herzegovina. Often, they have accentuated the large potential for tourism development and improvement, particularly when it comes to spa tourism. Although all elements necessary for development (tradition, accommodation capacities, natural resources, and traffic connections) are present, the “Banja Vrućica” spa is still unable to respond to modern tourism market demands so that it can contribute to the economic growth and development in the national and local economies. The successful running of a tourist destination requires the formulation of long-term goals and decisions, reached through a process of strategic management. The aim of this article is to use strategic analysis as a means of identifying the possibilities of introducing new sport-recreational offers with a higher quality of service provision aligned with consumer needs, which would help the Vrućica spa to become more attractive and profitable. Material and methods. After selecting factors of the internal and external environment which influence sport tourism at the spa, the intensity of the impact of each factor was determined through the use of SWOT analysis. Then, by multiplying the average impact of strengths, weaknesses, opportunities, and threats matched in the SWOT Matrix, a polygon SWOT analysis of the strategy was carried out. Conclusion. Having analysed the “Banja Vrućica” spa’s environment and having quantified the results, we reached the conclusion that the best solution is to form and implement a WO strategy with regard to sport tourism at the spa, meaning a shift in strategy aimed at keeping the existing activities and structures and developing new products and a new approach to the market.


2019 ◽  
Author(s):  
Onsardi Onsardi

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT


2020 ◽  
Vol 26 (9) ◽  
pp. 952-956
Author(s):  
M. V. Malyshkina ◽  
M. V. Miroslavskaya

Aim. The presented study aims to develop the methodology for assessing the quality of management of organizational transformation processes. Tasks. To achieve the set aim, the authors solve the following problems: determine the essence and content of socio-economic transformation, formulate quality assurance principles for the management of transformation processes, draw attention to the problem of selecting a unified quality criterion for the management of organizational transformation processes. Methods. This study uses general scientific methods of cognition, including analysis and synthesis. It also applies a systems approach to identify the major problems of assessing the quality of management of transformation processes, including the problem of selecting a unified quality criterion for the management of transformation processes and formulating the principles of ensuring the quality of management of transformation processes. Results. The global problem of managing transformation processes in the economic system consists in the complexity of the managed processes, which increases due to the multidimensionality, mutual influence, and the resulting uncertainty of interactions between the elements of the system. It is concluded that the methodology for assessing the quality of management of transformation processes is based on the principle of integrating separate measures to improve the quality of management of system elements into a single system of management actions and the principle of ensuring that management actions are primarily aimed at preventing possible negative consequences of the transformation of economic systems, i.e. reducing the potential impact of unfavorable events and their consequences. To assess the effectiveness of targeted management actions and productive actions aimed at organizing, controlling, and guiding the transformation process, the authors actualize the problem of selecting an adequate quality criterion for the management of transformation processes in economic systems and put forward a hypothesis about a possible unified criterion of management quality. Conclusions. The principle of integrating separate measures to improve the quality of management of system elements and the principle of ensuring that management actions are aimed at preventing possible negative consequences lie at the core of the methodology for assessing the quality of management of transformation processes in economic systems. The quality assessment methodology should be developed in the direction of finding a unified quality criterion for managing transformation processes in economic systems.


2021 ◽  
pp. 65-75
Author(s):  
Yu.V. Kazakov ◽  

Examined is relevance of a subject of work is caused by the continuing deterioration of dissertation works. Therefore, article purpose is to define the system reason of deterioration of training of the top skills by the analysis of contents and structure of theses. The main shortcomings of dissertations, and understanding of their structural elements by applicants of an academic degree by communication with them in the course of preparation and carrying out preliminary protection of these were analyzed. Results of the analysis were compared to requirements of classical methodology and to interpretation of these requirements in the methodical managements and in publications. The essential system reason of decline in quality of dissertation works is in their traditional unsystematic structure, whith investigation withdrawal from scientific methodology and particular leveling of motivation to the analysis of a condition of a question and the received results of researches and also to system approach to the thesis, need of strengthening of methodological training of graduate students according to the uniform nation-wide program providing system approach to the organization of researches for all scientific specialties, and processing’s of the “Thesis and Abstract of the Thesis” standard according to classical requirements of scientific methodology and the system approach to dissertation work Is shown. The system scheme of the thesis, which can make a manual basis is the practical guide to organization and performance of dissertation work for training of graduate students and applicants is offered.


2021 ◽  
Vol 226 ◽  
pp. 00036
Author(s):  
Rika Diananing ◽  
Amilia Destryana ◽  
Ribut Santosa ◽  
Noor Illi Mohamad Puad ◽  
Agustine Christela Melviana

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.


Author(s):  
Luciana Cardoso ◽  
Fernando Marins ◽  
César Quintas ◽  
Filipe Portela ◽  
Manuel Santos ◽  
...  

With the advancement of technology, patient information has been being computerized in order to facilitate the work of healthcare professionals and improve the quality of healthcare delivery. However, there are many heterogeneous information systems that need to communicate, sharing information and making it available when and where it is needed. To respond to this requirement the Agency for Integration, Diffusion, and Archiving of medical information (AIDA) was created, a multi-agent and service-based platform that ensures interoperability among healthcare information systems. In order to improve the performance of the platform, beyond the SWOT analysis performed, a system to prevent failures that may occur in the platform database and also in machines where the agents are executed was created. The system has been implemented in the Centro Hospitalar do Porto (one of the major Portuguese hospitals), and it is now possible to define critical workload periods of AIDA, improving high availability and load balancing. This is explored in this chapter.


Author(s):  
Andi Asrianto Iskandar ◽  
Sapta Raharja ◽  
Komar Sumantadinata

The world market demand for fishery products is increasing even frequently not fulfilled. It required an effort to overcome the problems in fulfilling the demand for fishery products. Types of freshwater fish cultivated for balita fish at UD Suhada is a type of tilapia and goldfish. The purpose of this study is to examine the feasibility of balita fish agribusiness investment in UD Suhada; identify the internal and external factors that influence the development of agribusiness balita fish at UD Suhada; formulate and recommend appropriate alternative development strategies to be applied to agribusiness balita fish at UD Suhada in business development. Methods of data collection using purposive sampling method, is by deliberately selecting the sample to be studied as a respondent. Respondents were selected from the management and the workers UD Suhada. Financial analysis at 14 percent of interest rate and 5 years of project lifetime resulted in feasible decision with Rp1,105,005,110 of NPV; 4.85 of net B/C Ratio; 38.95 percent of IRR, 3 years and 5 month of PBP; and Rp1,522,035,876 or 32.725 kg of BEP. The combination of value IFE EFE values for 2.688 and 2.651 in the IE matrix shows that the position of the business in V (five) cells, that cell growth. Based on the SWOT analysis and QSPM analysis the strategic priorities is to create a diverse variety of products while maintaining the quality of balita fish, extending the range of distribution and marketing, in collaboration with researchers in developing the quality of balta fish products to face competition.Key words: balita fish, business feasibility, agribusiness, business development strategy


Author(s):  
Larysa Teodorovych ◽  
Mariia Lushchyk

This article describes the advantages and infrastructural features of the resort of Truskavets - the most developed spa resort in Ukraine. It is emphasized that this resort has a developed network of different types of accommodation: hotels, sanatoriums, boarding houses, villas, which have more than 26,550 beds. A wide range of medical and health services is provided. The marketing strategy of development of the city which includes formation of a tourist brand is developed. Based on the data of the SWOT-analysis, the operational goals and objectives for achieving the strategic goals of the resort development were determined. Comparing the goals and real changes, the achievements and problems of the resort were identified to achieve the strategic goal: "Truskavets is the capital of health. The leader among the balneological resorts of the world with the unique healing water Naftusya. Western Ukrainian Center for Medical and Cultural Tourism, Sports, Beauty and Longevity, with a developed infrastructure, high social and economic standards. " Many tasks have been affected by the Covid-19 pandemic, which has caused significant economic damage to the city. In addition, the development of the resort is hampered by negative factors related to the solution of issues at the legislative and administrative levels. The modern logo of Truskavets indicates that the uniqueness of the brand is based on water resources, but it does not fully represent the tourist and recreational potential of the city. In the minds of potential consumers, the city is perceived only as a place where you can improve your health. Mostly middle-aged and older people are interested in it, the city does not attract young people. In Truskavets, the range of services of the sanatorium-resort complex is expanding and the quality of service is improving. But, despite the developed system of accommodation facilities, the development of territorial tourist products is slow. The potential of the subregion and the surrounding centers of culture and tourism is not fully used. The material and technical base of Truskavets, in addition to medical and health tourism, allows to develop business, excursion, cultural and educational, entertainment, sports and other types of tourism.


Author(s):  
Ніна А. Крахмальова ◽  
Любов П. Хмелевська ◽  
Юлія А. Шевчук

The article discusses the research findings in the area of assessing management efficiency of the hotel and restaurant industry development. The statistics review has revealed certain inconsistency in presenting data on hotel and restaurant industry development indicators across different sources. The study offers a robust methodology to evaluate management efficiency in the hospitality and tourism sector development that can be used to determine the feasibility of investment project initiatives at the regional level as well as have practical implications for business entities’ activities at micro-, meso- and macrolevels. Apart from that, the consolidated statistical information will be available for further application. The research results demonstrate the benefits of the system approach in economic analysis which facilitates better information management to ensure coherence in decision making in a regional context in the areas of production, finance or marketing subject to different levels – strategic, tactical or operational. The proposed approach is a valid methodological framework that has great potential to enhance the Ukrainian hospitality and tourism industry management strategy, on the one hand, and might become an effective tactical tool to attain the benchmarks set within the tourism management development strategy, on the other, based on accounting of impact factors in identifying regional tourism priorities, revealing barriers, threats, opportunities and possible development scenarios.


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