Brand Empathy

2021 ◽  
Vol 12 (1) ◽  
pp. 61-71
Author(s):  
Nuraini Widya Pramulyasari
Keyword(s):  
Research Method ◽  
Services Marketing ◽  
Brand Strategy

In its current pandemic condition, many companies or certain brands are having deflation in product or services marketing. However, nowadays every company is no longer only sells their product or services but also makes a role of the company for their community related to existing issues. Therefore, Indosat Ooredo Ramai Bersama Version ad is made as a form of implemanting empathy brand strategy. In this study using reception analysis as a research method that sees how people accept and examine message in the ad of Indosat Ooredo Ramai Bersama Version. People in this study were divided into three, there are hegemony, negotiation and opposition. Results of this study are expected to be of two kinds of sources, there are hegemony and negotiation that got from the deep interview and also some observation to some other types of ad as a comparison.

PERAN IBU DALAM PENINGKATAN SISTEM IMUN ANAK DENGAN INFEKSI SALURAN PERNAFASAN AKUT

2019 ◽  
Vol 11 (2) ◽  
pp. 79-86
Author(s):  
Cindy Ayustin Noya ◽  
Angkit Kinasih ◽  
Venti Agustina ◽  
R.Rr Maria Dyah Kurniasari
Keyword(s):  
Immune System ◽  
Acute Respiratory Infection ◽  
Lower Respiratory Tract ◽  
Research Method ◽  
Respiratory Infections ◽  
Acute Respiratory Infections ◽  
Clean Environment ◽  
History Of ◽  
Qualitative Descriptive

Infeksi saluran pernafasan akut atau yang sering disebut ISPA merupakan infeksi pada saluran pernafasan baik saluran pernafasan atas atau bawah.ISPA juga kebanyakan terjadi pada anak balita karena daya tahan tubuh mereka tidak kuat dalam menghadapi penyakit ISPA. ISPA mengakibatkan kematiansekitar15%-20% per tahun pada usia balita di Negara berkembang. Tujuan penelitian ini adalah untuk mengetahui dan menganalisa peran ibu dalam meningkatkan sistem imun anak dengan ISPA.Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan sampel purposive sampling.Populasi dan sampel penelitian ini adalah ibu yang mempunyai anak dengan riwayat dan saat ini menderita penyakit ISPA di Batu Gajah Kota Ambon.Partisipan dalam penelitian ini berjumlah 5 orang. Hasil dari penelitian mendapati 4 kategori yaitu pemberian nutrisi pada anak untuk memenuhi kebutuhan agar sistem imunnya terjaga, kebersihan lingkungan, peran ibu dalam melakukan pencegahan pada anaknya yang mengalami ISPA, dan  peran ibu dalam menjaga dan mempertahankan kesehatan anaknya.   Kata kunci: peran ibu, sistem imun, ispa THE ROLE OF MOTHERS IN INCREASING IMMUNE SYSTEM OF CHILDREN WITH ACUTE RESPIRATORY INFECTION    ABSTRACT Acute respiratory infections or often called ARI is an infection of the upper or lower respiratory tract. ARI occurs mostly in children under the age of five because their endurance is not strong in dealing with ARI. ARI results in deaths of around 15%-20% per year at the age of under-five in developing countries. The purpose of this study was to determine and analyze the role of mothers in improving the immune system of children against ARI. The research method used in this study was qualitative descriptive with a purposive sampling sample. Respondents and samples of this study were five mothers who had children with a history of ARI and currently suffering from the disease in Batu Gajah, Ambon City. The results of the study found 4 categories, namely providing nutrition to children to meet their needs so that their immune systems are maintained, clean environment, mother's role in preventing children with ARI, and mother's role to preserve and maintain the health of their children. The findings indicated that in terms of coping or improving the immune system of a child to avoid ARI, it is necessary to have role the of mothers in providing nutrition so that the immune system is boosted, besides that the mother can prevent and protect her child from various diseases, especially ARI. Keywords: role of mothers, immune system, acute respiratory infections

Perempuan dan Liminalitas dalam Tradisi Perkawinan Adat di Timor Tengah Selatan

2020 ◽  
Vol 6 (1) ◽  
pp. 114
Author(s):  
Marsel Eliaser Liunokas
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Literature Study ◽  
Qualitative Research Method ◽  
South Central ◽  
A Value ◽  
Traditional Marriage ◽  
The Village ◽  
As If

Timorese culture is patriarchal in that men are more dominant than women. As if women were not considered in traditional rituals so that an understanding was built that valued women lower than men. However, in contrast to the article to be studied, this would like to see the priority of women’s roles in traditional marriages in Belle village, South Central Timor. The role of women wiil be seen from giving awards to their parents called puah mnasi manu mnasi. This paper aims to look at the meaning of the rituals of puah mnasi maun mnasi and the role and strengths that women have in traditional marriage rituals in the village of Belle, South Central Timor. The method used for this research is a qualitative research method using interview techniques with a number of people in the Belle Villa community and literature study to strengthen this writing. Based on the data obtained this paper shows that the adat rituals of puah mnasi manu mnasi provide a value that can be learned, namely respect for women, togetherness between the two families, and brotherhood that is intertwined due to customary marital affrairs.

Aseuk Hatong Antara Seni Berkomunikasi dan Teknologi: Studi Fenomenologi tentang Budaya Bertani Ladang Masyarakat Tatar Karang Priangan Kabupaten Tasikmalaya

Metahumaniora ◽  
2017 ◽  
Vol 7 (3) ◽  
pp. 332
Author(s):  
Samson CMS
Keyword(s):  
Rainy Season ◽  
Research Method ◽  
Technology Development ◽  
Appropriate Technology ◽  
Musical Aesthetics ◽  
Research Show

ABSTRAKTidak mampunya kita mendalami pengetahuan asli kita sendiri mengakibatkanterjadinya disharmoni teknologi dengan kebutuhan di lapangan, tidak terkecuali TeknologiTepat Guna (TTG) dalam pertanian ladang. Tujuan penelitian ini adalah untuk mengetahuiperanan Aseuk Hatong dalam tradisi pertanian ladang di masyarakat Tatar Karang PrianganKabupaten Tasikmalaya yang religius Islami, tapi masih mempertahankan tradisi tersebut.Metode penelitian ini menggunakan studi fenomenologi Schutz. Hasil penelitian menunjukkanbahwa 1) Seni berkomunikasi: (kakawihan) dalam tradisi Aseuk Hatong adalah upayaharmonisasi antara petani dengan alam yang sedang kemarau melalui senandung ringan yangkontekstual. 2) Teknologi Tani: (Aseuk Hatong) adalah suatu alat untuk mengolah untuk tanahladang pada musim kemarau yang dibalut dengan estetika musikal sederhana khas petaniladang, hasil pengembangan teknologi yang tepat guna, menyenangkan, inovatif, fungsional,terjangkau, murah, dan ramah lingkungan. Dengan demikian, dapat dirumuskan bahwa TradisiAseuk Hatong di Tatar Karang Priangan merupakan media persuasif bertani di kala ngahuma(berladang) tidak dibarengi musim penghujan. Tradisi Aseuk Hatong juga merupakanpengembangan teknologi yang sangat memperhitungkan kearifan lokal yang berlaku.Kata kunci: aseuk hatong, kawih, komunikasi seni, teknologi tani, pertanian ladangABST RACTOur inability to deepen our own original knowledge results in disharmony of technologywith the needs in the field, including the Appropriate Technology (TTG) in agriculture. It istherefore that in any development it is often not harmonious with the needs of society. Theobjective of the research is to know the role of Aseuk Hatong in the agricultural tradition in theTatar Karang Priangan community of Tasikmalaya Regency whicht is religiously Islamic yetstill maintains the tradition. The research method is Schutz phenomenology study. The resultsof research show that (1) the art of communicating (kakawihan) in Aseuk Hatong tradition isa harmonious effort between farmers and the dry nature through mild, contextual humming.(2) Farm technology (Aseuk Hatong)is a tool to cultivate the soil, plowing the fields during thedry season by wrapping with simple typical musical aesthetics of field farmers as the resultsof appropriate technology development, fun, innovative, functional, affordable, cheap, andenvironmentally friendly. As the conclusion, it can be said that Aseuk Hatong Tradition in TatarKarang Priangan as a persuasive media farming during ngahuma (farming) not accompaniedby rainy season is a technology development that takes into account local wisdom occur.Keywords: aseuk hatong, kawih, art communication, farming technology

Preliminary Report on the Research of “Activity Centers” in Taidong, Taiwan

2019 ◽  
Vol 40 (2) ◽  
pp. 121-125
Author(s):  
Petr Janda
Keyword(s):  
Preliminary Report ◽  
Research Method ◽  
Local Communities ◽  
Traditional Beliefs ◽  
Aboriginal Communities ◽  
Religious Significance ◽  
Local Actors ◽  
Symbolic Value ◽  
Suitable Location

This report presents current research on aboriginal activity centers in Taidong County, Taiwan, primarily in the townships of Chishang and Yanping with over 30% of the population being of aboriginal ancestry. Taidong County is the region with the most distinctive aboriginal communities in Taiwan. The research attempts to identify the actors behind the operation of such centers and their significance for aboriginal communities. The research investigates the process of selecting suitable location for the facilities, the specific features of such centers, the potential religious significance of the locations including the role of traditional beliefs in predominantly Christian aboriginal communities, the symbolic value of structures built in the traditional style for construction of ethnicity and financing that enables the construction of the facilities and the organization of the festivities held in them. The principle research method used was interviews with local actors including local representatives, organizers of festivities, as well as members of local communities. The research began in 2017.

Analisa Faktor Internal Penyebab NPL Kredit Mikro: Studi Kasus PT BPR Wahana Sentra Artha Majalengka

2018 ◽  
Vol 1 (1) ◽  
pp. 49-60
Author(s):  
Faisal Salistia
Keyword(s):  
Linear Regression ◽  
Research Method ◽  
Standard Procedure ◽  
Economic Conditions ◽  
Survey Method ◽  
Business Units ◽  
Internal Condition ◽  
Regression Approach ◽  
Credit Analysis

The role of BPRs in providing capital assistance to MSME business units, still has to deal with the internal management of the bank's own management.  This must be understood because  one of  the factors  to assess  the health  of  a  BPR is to look at the NPL (Non- Performing Loan) ratio, calculated from the total loans that fall into the non -current category, divided by the total credit given. Where is the maximum ratio determined by Bank Indonesia, which is below 5%. This means that if  a BPR has an NPL ratio above 5%, then it can be assumed that there is a failure in implementing an inefficient and ineffective lending strategy. Therefore, it is necessary to examine the factors that influence the high NPL of rural banks (BPR), especially  from  credit  lending  strategies.  In  addition,  economic conditions  and business competition and forecasting of future conditions, conduct training for AO to sharpen credit analysis, ensure that the process of submission and disbursement of credit quickly and easily provides various alternative options for debtors to pay their credit, providing standard procedure for  granting credit, conducting  a  survey of  the place of  business against the submission of business credit. The research objective is to analyze 1) the influence of BP's internal conditions on the lending strategy. 2) Analyzing the effect of Credit Giving Strategy  on Non -Performing Loans. The research method uses a survey method with a multiple linear  regression approach to obtain information on the influence of both of these. The results of the study show that 1) the internal condition of the BPR has a positive and significant effect on the lending strategy (the condition  of the organization  within the organization and formally has direct and specific implications on BPR). 2) that the lending strategy has a negative and significant effect on NPL. The lending strategy applied by BPRs is a means to control the development of credit thrown into the market by the BPR.

PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Anafil Indriya ◽  
Maya Aresteria ◽  
Stacia Reviany Mege
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Research Method ◽  
Living Standards ◽  
Sources Of Information ◽  
Participation Level ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

براہوئی ادب ‘ ادبی ادارہ او نوشتوک آتا کڑد

Al-Burz ◽  
2018 ◽  
Vol 10 (1) ◽  
pp. 132-142
Author(s):  
Nilofer Usman ◽  
Dr.Liaquat Ali Sani ◽  
Yousaf Rodeni
Keyword(s):  
Literary History ◽  
Research Method ◽  
Research Paper ◽  
Vital Role ◽  
Modern Poetry ◽  
Descriptive Research ◽  
Research Article ◽  
Language Literature ◽  
Literary Circles

This research article describes the role of Brahui literary circles, which have played a vital role for the preservation and promotion of Brahui Language, Literature and build a literary tendency. This paper also shows how the internal disagreement between learned established new literary circles. Few prominent personalities like  Noor Muhammad Parwana, Nawab Ghaus Bakhsh Raisani, Babo Abudl Rehman Kurd, Abdul Rehman Brahui, Syed Kamal al-Qadri and others have initiated this work in Brahui literary history. Now more the two dozen registered and non-registered Brahui literary originations working for betterment of Brahui literature. Every origination has set their separate Moto and vision, few of them promote Brahui Modern poetry few have introduced new literary tendencies, few have urged that criticism is better for new thoughts and new trend in Brahui literature. This research paper helps to understand the different periods in Brahui literature in context of Brahui originations. A descriptive research method will have been adopted to conclude this paper.

INTERPRETASI RESEPSI SASTERA MENERUSI LIRIK LAGU TOLONG INGATKAN AKU

2020 ◽  
Vol 8 (2) ◽  
pp. 35-53
Author(s):  
MOHD FARADI MOHAMED GHAZALI ◽  
NORDIANA AB. JABAR
Keyword(s):  
Cultural Values ◽  
Research Method ◽  
Human Life ◽  
Reception Theory ◽  
Cultural Variation ◽  
Poetic Form ◽  
Positive Elements ◽  
Song Lyrics ◽  
Delivery Style

Lirik lagu merupakan salah satu manifestasi sastera yang mencerminkan ketinggian nilai budaya masyarakat pendukungnya. Lirik dan irama lagu semestinya nusa yang berpisah tiada dan menjadi hiburan dalam kehidupan manusia. Menerusi lirik lagu ia bukan hanya sekadar mengulit halwa telinga dan memberi hiburan semata-mata, malah dalam seni kata lagu juga terkandung dengan nilai, moral dan pengajaran yang mampu memberi didikan dalam membentuk keperibadian seseorang. Kepelbagaian genre dan bait lagu yang terhasil menunjukkan variasi kebudayaan daripada pengkarya yang menunjukkan kreadiliti keunggulan dalam sesuatu penciptaan karya. Kajian ini dilaksanakan sebagai merungkai persoalan tentang peranan lirik lagu terpilih dalam mengembleng unsur positif terhadap masyarakat pendengar. Selain itu, kajian ini juga meneliti bait-bait lirik lagu Tolong Ingatkan Aku, yang dihasil dan dinyanyikan oleh Ana Raffali sehingga diangkat mempunyai nilai komersial kerana telah dijulang sebagai juara lagu dalam Anugerah Juara Lagu Ke-25. Kaedah kajian ini dijalankan secara kualitatif atau kepustakaan melalui penelitian bahan seperti artikel, buku, majalah dan tesis. Teori resepsi dijadikan sebagai sandaran untuk meneliti dan merungkaikan setiap bait lirik lagu ini yang merangkumi aspek gaya bahasa, teknik penulisan, unsur kesamaran, bauran kiasan dan perlambangan atau semiotik bagi membuktikan falsafah gaya penyampaian pengkarya. Hasil kajian mendapati lagu Tolong Ingatkan Aku merupakan sebuah karya berbentuk lagu puisi yang terhasil dalam penyampaian implisit sebagai memberi pesanan, sindiran halus dan nasihat terhadap kehidupan manusia agar tidak alpa tatkala berada di kemuncak kegemilangan.   The lyrics of the song are one of the literary manifestations that reflect the high cultural values of its supporters. The lyrics and the rhythm of the song should not be separated tomb and become an entertainment in human life. Through the lyrics of the song it is not just about listening to the ears and providing entertainment, but also in the art of the word, the song also contains the values, morals and teachings that can provide education in shaping one's personality. The variety of genres and bytes of the resulting song reflects the cultural variation of the work that exemplifies the mastery of excellence in the creation of a work. This study was conducted to address the question of the role of selected song lyrics in shaping positive elements in the listening community. In addition, this study also examines the lyrics of the song Tolong Ingatkan Aku, which was produced and sung by Ana Raffali until it was commercially recognized for being nominated for a song of the year in the 25th Anugerah Juara Lagu. This research method is conducted qualitatively or literature review through the study of materials such as articles, books, magazines and theses. The reception theory was used as a guideline to examine and interpret every verse of the lyrics of this song, which included aspects of language style, writing techniques, ambiguity, metaphorical and symbolic or semiotic elements to prove the artist's delivery style philosophy. The result of the study found the song Tolong Ingatkan Aku is a work of poetic form that results in implicit delivery as giving orders, delicate satire and advice to human life to avoid the harp while at its peak.

PERANAN BRANDING PROMOTION WONDERFUL INDONESIA PADA ASEAN TOURISM FORUM (ATF) DALAM MENIGKATKAN PARIWISATA DI INDONESIA

KarismaPro ◽  
2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Taufiq Rahmat
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Regional Cooperation ◽  
Foreign Investors ◽  
Tourism Marketing ◽  
Tourist Destinations ◽  
Government Documents ◽  
International Tourist ◽  
Literature Reviews

This study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.AbstractThis study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.Keywords : Branding Promotion, ASEAN Tourism Forum (ATF), Wonderful Indonesia

The Law Enforcement Weakness of Songs and Musics Copyright Crimes

2021 ◽  
Vol 3 (1) ◽  
pp. 139-154
Author(s):  
Edi Tuahta Putra Saragih ◽  
Muhammad Citra Ramadhan ◽  
Isnaini Isnaini
Keyword(s):  
Law Enforcement ◽  
Research Method ◽  
Copyright Infringement ◽  
Copyright Law ◽  
Cultural Factor ◽  
Legal Research ◽  
The Real ◽  
The Law ◽  
Real Picture

This research aimed to: (a) obtain the forms of copyright infringement of songs and/or music (with or without lyrics); (b) understand the role of the police, in this case the Police Precinct, in the law enforcement; (c) identify the factors that influenced the law enforcement. The research method used the normative-empirical legal research, with the initial stages of specifying norms in order to get the proper picture, and then specifying empirical events in order to get the real picture. The research results showed several matters: 1) The forms of copyright infringement of songs and/or music (with or without lyrics) found included: the distribution of the works or the copies, the performances of the works, and the announcements of the works; 2) Police Precinct did notultimately carry out their role as a law enforcer for the copyright infringement of songs and/or music (with or without lyrics); and 3) The factors that influenced the law enforcement on the copyright infringement of songs and/or music (with or without lyrics), namely: legislation factor, in the matter of complaint offenses; law enforcement factor, in terms of the capacity of members; less supportive factor of facilities and infrastructure; legal awareness factor, in the problem of the lack of legal counseling; and cultural factor, related to the differences in norms in the copyright law between those in society and those in regulations. 

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