scholarly journals Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih

2021 ◽  
Vol 2 (1) ◽  
pp. 29-37
Author(s):  
Candra Ahmadi ◽  
◽  
Dadang Hermawan ◽  
Srinadi N L P ◽  
Kusuma T M ◽  
...  
Keyword(s):  
Community Service ◽  
Positive Impact ◽  
Digital Marketing ◽  
Direct Practice ◽  
White Rats ◽  
Technological Advances ◽  
Service Activity ◽  
Farm Business

Abstract Purpose: This community service aimed to provide counseling on utilizing technological advances at the Bikul Bali White Rat Farm Business for marketing purposes. Method: Thee methods applied were accompaniment counseling on technological advances, lectures, and direct practice by applying digital marketing to reach and get new consumers. Result: The Partner understands the importance of implementing digital marketing and is confident in promoting their white rats through the marketplace even though there are extra costs for promotion. Conclusion: This community service activity has a positive impact as an additional knowledge of partners in understanding digital marketing. The partner now takes advantage of the availability of the marketplace as a medium for selling as a form of application of digital marketing and starting to reach new potential consumers who are accustomed to using marketplaces in shopping.

scholarly journals PELATIHAN PEMANFAATAN DIGITAL MARKETING DALAM PENGEMBANGAN PEMASARAN BAGI PELAKU UMKM

2021 ◽  
Vol 2 (1) ◽  
pp. 8-11
Author(s):  
Muhamad Stiadi ◽  
Didin Herlinudinkhaji ◽  
Yunila Dwi Putri Ariyanti ◽  
Nindita Erwanti
Keyword(s):  
Community Service ◽  
Digital Marketing ◽  
Direct Practice ◽  
Service Activity ◽  
The Village ◽  
And Training

The purpose of carrying out this community service activity with the theme of using digital marketing in the marketing development of SMEs in the village of Sukorejo is to provide knowledge about digital marketing and training in the application of digital marketing. The method used in the implementation of this activity is through lectures and direct practice of implementing digital marketing. The stages of implementing this event include the opening and introduction of digital marketing, exposure to digital marketing, exposure to some of the problems that are often faced by SMEs, exposure to several foreign terms related to digital marketing then continued with practices related to digital marketing.

PELATIHAN MEMBUAT MEDIA DONGENG UNTUK MENANAMKAN PENDIDIKAN KARAKTER DALAM KELUARGA

2021 ◽  
Vol 2 (1) ◽  
pp. 7-12
Author(s):  
Sakhi Herwiana ◽  
Mukminatus Zuhriyah ◽  
Ria Kamilah Agustina
Keyword(s):  
Character Education ◽  
Community Service ◽  
Fairy Tale ◽  
Early Age ◽  
Direct Practice ◽  
Parents And Children ◽  
The Family ◽  
Testing Practice ◽  
Questions And Answers ◽  
Service Activity

The objective of this community service activity / PKM (Pengabdian Kepada Masyarakat) is to provide knowledge to participants (parents and children) about the importance of character education from early age through the family. This program was motivated by problems that happens in society in Ngusikan, Jombang, East Java, children in that area addicted to play gadgets and have a tendency to anti-social behavior and lack of social courtesy. The method in this program used a dialogical collaborative-participatory approach includes in-house training (lectures, questions and answers, discussions) for the delivery of material, direct practice to make storytelling media, testing, practice of using fairy tale media and mentoring assisted by KKNT students. The number of participants in this program is approximately 40 participants, including students. This community service activity (PKM) was followed by women who have job as a housewife. The participants stated that this activity was very useful and was a new experience. This community service activity went well and was greeted with enthusiasm from the participants..

scholarly journals Peningkatan Usaha Kreatif dan Pengelolaan Keuangan Berbasis Akuntansi Keluarga di Desa Pabelan Kabupaten Semarang dalam Rangka Peningkatan Ketahanan Ekonomi Keluarga

2021 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Indri Kartika ◽  
Sri Sulistyowati ◽  
Sri Dewi Wahyundaru ◽  
Afri Aulia Rahman
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Digital Marketing ◽  
Outdoor Activity ◽  
Economic Resilience ◽  
Income Loss ◽  
Financial Difficulties ◽  
The Family ◽  
Service Activity ◽  
Business Income

Di masa pandemi saat ini banyak keluarga yang mengalami penurunan penghasilan karena menurunnya aktivitas di luar rumah, bahkan beberapa keluarga mengalami kesulitan keuangan karena menjadi korban PHK. Diperlukan usaha-usaha kreatif serta pengelolan keuangan yang cerdas agar ketahanan ekonomi keluarga bisa tetap terjaga. Kelompok ibu-ibu PKK di Desa Pabelan, Kecamatan Pabelan, Kabupaten Semarang memiliki latar belakang, tingkat sosial, pendidikan dan ekonomi yang berbeda-beda. Sebagian merupakan pekerja, pedagang, wirausaha kecil menengah, buruh industri dan pegawai harian lepas, namun kebanyakan masih memiliki waktu luang dapat diberdayakan dalam kegiatan pengembangan usaha kreatif. Kegiatan pengabdian masyarakat yang dilaksanakan oleh Team dari Fakultas Ekonomi Unissula yang terdiri dari Indri Kartika, Sri Sulistyowati, Sri Dewi Wahyundaru dan Afri Aulia Rahman dilakukan guna meningkatkan penghasilan dari usaha kreatif melalui pemasaran digital sederhana serta pengelolaan keuangan berbasis akuntansi keluarga. Peserta pelatihan meliputi ibu-ibu kelompok PKK di Desa Pabelan Kecamatan Pabelan Kabupaten Semarang. Metode pengabdian masyarakat dilaksanakan dengan penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masyarakat dapat disimpulkan bahwa masyarakat tertarik untuk memulai usaha kreatif dan menerapkan pengelolaan keuangan berbasis akuntansi keluarga. ��During pandemic condition, many families have experienced income loss due to outdoor activity limitation. Some families even experience financial difficulties for losing job. Creative activities and smart financial management are needed so that the economic resilience of the family can be maintained. PKK women's group in Pabelan Village, Pabelan District. Semarang Regency has different backgrounds, social, educational and economic levels. Some are workers, traders, small and medium entrepreneurs actors, industrial laborers and casual daily employees. However, most of them still have free time to be empowered in creative business development activities. This community service activity was performed by members of Economic Faculty of Unissula which are: Indri Kartika, Sri Dewi Wahyundaru, Sri Sulistyowati and Afri Aluia Rahman. The purpose of this activity is to increase participant�s business income during this pandemic situation through applying simple digital marketing and financial management based on family accounting in Pabelan Village so that it can increase the income and welfare of the Pabelan villagers. Community service methods are carried out with counseling, discussion, followed by practice. From the implementation of community service, it can be concluded that the community is interested in starting creative businesses and implementing family accounting-based financial management.�

scholarly journals DIGITAL MARKETING UNTUK PEMBERDAYAAN MASYARAKAT BINAAN YAYASAN SOKOGURU UNGARAN

2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto
Keyword(s):  
Community Service ◽  
Community Services ◽  
Online Marketing ◽  
Digital Marketing ◽  
Governmental Organization ◽  
Training Stage ◽  
Service Activity ◽  
Video Documentation ◽  
Use Of Social Media ◽  
Training Modules

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.

scholarly journals PELATIHAN TEKNIK PEWARNAAN BAGI PENGRAJIN TENUN DESA NEKMESE KECAMATAN AMARASI SELATAN

2021 ◽  
Vol 5 (1) ◽  
pp. 61
Author(s):  
Rima Nindia Selan ◽  
Ariency K. Ada Kale ◽  
Theodora M. Tualaka
Keyword(s):  
Community Service ◽  
Woven Fabrics ◽  
Woven Fabric ◽  
Direct Practice ◽  
Color Quality ◽  
Training Approach ◽  
Service Activity

ABSTRAKKegiatan pengabdian kepada masyarakat ini bertujuan memperkenalkan dan melatih para pengrajin untuk menggunakan teknik pewarnaan celup dengan zat warna napthol, yang dapat menjaga warna tetap awet dan kualitas hasil tenun lebih baik. Kain Tenun NTT memiliki banyak motif yang sangat menarik dan sudah terkenal tidak hanya di Indonesia tetapi juga di Luar Negeri. Untuk mempertahankan kualitas kain tenun, maka pengrajin harus memperhatikan teknik pewarnaan. Selama ini pengrajin tenun Desa Nekmese menggunakan wantex sebagai bahan untuk pewarna, tetapi kelemahannya warna kain tenun akan luntur jika dicuci. Dengan kegiatan pengabdian ini pengrajin mendapat tambahan pengetahuan teknik pewarnaan dengan menggunakan zat warna napthol yang dapat menjaga kualitas warna kain tenun. Kegiatan pengabdian ini dilakukan dengan menggunakan pendekatan pelatihan dan praktek langsung, sehingga peserta bisa memahami setiap prosesnya serta hasil pengabdian peserta sudah mampu mengalikasikan teknik pewarnaan celup dengan zat warna napthol. Kata kunci: teknik pewarnaan; pengrajin tenun; zat warna napthol. ABSTRACTThis Community Service activity aims to introduce and train craftsmen to use the dyeing technique with naphthol dyes, which can keep the color durable and the quality of the weaving better. NTT Woven Fabrics have many very interesting motifs and are well known not only in Indonesia but also abroad. To maintain the quality of woven fabrics, craftsmen must pay attention to coloring techniques. So far, the weaving craftsmen of Nekmese Village use wantex as a dye, but the weakness is that the color of the woven fabric will fade when washed. With this service activity, craftsmen get additional knowledge of coloring techniques using naphthol dyes that can maintain the color quality of woven fabrics. This service activity is carried out using a training approach and direct practice so that participants can understand each process and the results of the service participants can apply dyeing techniques with naphthol dyes. Keywords: coloring technique; weavers; naphthol dye.

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals SOCIALIZATION OF DIGITAL LITERACY EDUCATION TO ANTICIPATE HOAX NEWS

2021 ◽  
Vol 3 (1) ◽  
pp. 33
Author(s):  
Dessy Harisanty ◽  
Dyah Puspitasari Srirahayu ◽  
Nove Eka Variant Anna ◽  
Endang Fitriyah Mannan ◽  
Esti Putri Anugrah ◽  
...  
Keyword(s):  
Community Service ◽  
Digital Literacy ◽  
Positive Impact ◽  
Literacy Education ◽  
Public Understanding ◽  
Social Awareness ◽  
The Internet ◽  
Accurate Information ◽  
False Information ◽  
Service Activity

Background: In the midst of the Covid-19 pandemic situation, hoax news emerged which often caused people to panic and make wrong decisions. The emergence of this hoax is because many people are not literate with information, so they trust all the information that is circulating. People also do not have social awareness to filter the information they get. Objective: This article aims to present the results of the socialization of digital literacy education to anticipate hoax news. Method: The method used in this community service is to provide socialization on the dangers of hoaxes and literacy education digital to anticipate hoax news, then explain how to search for valid and accurate information. Results: The result of this community service activity was an increase in public understanding of how to find valid and accurate Covid-19 information / news. As well as people's understanding of how to differentiate between true and false information about Covid-19. Conclusion: This community service activity has a positive impact on increasing public understanding of the spread of Covid-19 news on the internet.

scholarly journals PEMANFATAN MEDIA SOSIAL UNTUK DIGITAL MARKETING KERAJINAN VINIL DI DUSUN CODE, TRIRENGGO KABUPATEN BANTUL, DIY

2021 ◽  
Vol 6 (2) ◽  
pp. 155
Author(s):  
Saptaningsih Sumarmi ◽  
Suryo Wisnu Wicaksono ◽  
Dindo Wahyu Prakoso ◽  
Dwi Alrasta Lutfionesti ◽  
Koko Endra Saputra ◽  
...  
Keyword(s):  
Community Service ◽  
Program Implementation ◽  
Theory And Practice ◽  
Digital Marketing ◽  
Online Media ◽  
Service Activities ◽  
Service Activity ◽  
Media Creation

<p class="StyleAuthorBold"><strong><em>Abstract</em><em>. </em></strong><em>Vinyl crafts Jogja in Code hamlet, Trirenggo, Bantul district, still produces products according to orders and markets products traditionally. This service activity aims to provide knowledge to digital marketing, online media creation, and implementation assistance.</em><em> The method of implementing community service activities is carried out offline and online, by combining theory and practice, and showing assistance in program implementation until it is successful. A program that offers training and mentoring related to digital marketing, logo creation is the solution offered to solve problems that have been identified. The result of this activity is that producers are able to create online media for digital marketing, have company logos, create marketplace stalls on Instagram and Facebook. The conclusion of this activity is digital marketing can be a solution to increase the marketing reach of Vinyl Jogja crafts.</em><em></em></p><p class="abstrak" align="left"> </p><p class="abstrak"> </p><p class="abstrak"><strong>Abstrak</strong>. Kerajinan Vinyl Jogja di dusun Code, Trirenggo, kabupaten Bantul, masih memproduksi produk sesuai pesanan, dan memasarkan produk secara tradisional. Kegiatan pengabdian ini bertujuan untuk memberikan pengenalan tentang <em>digital marketing</em>, pembuatan media <em>online</em>, dan pendampingan implementasinya. Metode pelaksanaan kegiatan pengabdian dilakukan secara daring dan luring, dengan mengkombinasikan teori dan praktik, serta dilanjutkan dengan pendampingan implementasi program sampai berhasil. Program pemberian pelatihan dan pendampingan terkait <em>digital marketing</em>, pembuatan logo menjadi solusi yang ditawarkan untuk mengatasi permasalahan yang sudah diidentifikasi. Hasil dari kegiatan ini adalah produsen mampu membuat media online untuk <em>digital marketing</em>, memiliki logo perusahaan, membuat lapak <em>marketplace </em>di Instagram dan <em>facebook</em>. Kesimpulan kegiatan ini adalah <em>digital marketing</em> dapat menjadi solusi untuk peningkatan jangkauan pemasaran kerajinan Vinyl Jogja. <strong><em></em></strong></p><div id="gtx-trans" style="position: absolute; left: -54px; top: 385px;"> </div>

scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

scholarly journals Pelatihan Kewirausahaan Pembuatan dan Promosi Digital Marketing Batik Jenggolo

2019 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Jajuk Herawati ◽  
Lusia Tria Hatmanti Hutami ◽  
Pristin Prima Sari
Keyword(s):  
Community Service ◽  
Digital Marketing ◽  
Family Welfare ◽  
Training Methods ◽  
Service Activity ◽  
Training Activities

Community service activity is related to Training of Entrepreneurship Making and Promotion Digital Marketing Batik To Women Fostering Family Welfare (PKK). The purpose of this activity is to introduce entrepreneurship and digital marketing of handmade batik to the women PKK Pandeyan Numbers. In addition, PKK women can follow up to have store of batik from their production. The venue is located at RW 04 Pandeyan Hall. The activity targets are women PKK Kalangan Pandeyan. The implementation followed by cooperation with Sanggar Batik Jenggolo as a speech how to make batik. Training methods are studying, discussions and practices. Training activities include entrepreneurship, promotion, product decisions and branding, digital marketing and making batik. The result of this activity is handkerchief batik.Keyword: Entrepreneurship, Digital Marketing, Batik Tulis

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