scholarly journals ANALISIS STRATEGI PEMASARAN PADA BRI SYARIAH BANJARBARU

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
M Kahfi Al Abdhad Abdhad
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Analysis Approach ◽  
Educational Institutions ◽  
Quantitative Descriptive ◽  
The City ◽  
Descriptive Method

Abstract: This study aims to find out the marketing strategy at the Bank Rakyat Indonesia Syariah Branch of Banjarbaru so far and should. The study used a quantitative descriptive method with a SWOT analysis approach with a sample of 93 respondents. The results of the study can be concluded that the marketing strategy at the Bank Rakyat Indonesia Syariah Banjarbaru Branch which should be based on a SWOT analysis has the opportunity and strength, so that it can take advantage of the opportunities that exist. The strategy that must be applied in conditions in quadrant I is to support an aggressive strategy (growth oriented strategy), among others, expanding market share by expanding its wings outside the city of Banjarbaru which still has the potential, increasing cooperation with cooperatives in order to become partners and establish cooperation with educational institutions which is in Banjarbaru City. Keywords: marketing strategy, SWOT, BRI Syariah Banjarbaru Abstrak: Penelitian ini bertujuan ingin mengetahui strategi pemasaran pada Bank Rakyat Indonesia Syariah Cabang Banjarbaru selama ini dan yang seharusnya. Penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan analisis SWOT dengan sampel sebanyak 93 responden. Hasil penelitian dapat disimpulkan bahwa strategi pemasaran pada Bank Rakyat Indonesia Syariah Cabang Banjarbaru yang seharusnya berdasarkan analisis SWOT dengan memiliki peluang dan kekuatan, sehingga dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi berada di kuadran I adalah mendukung strategi agresif (growth oriented strategy) antara lain memperluas pangsa pasar dengan lebih melebarkan sayapnya di luar Kota Banjarbaru yang masih berpotensial, meningkatkan kerjasama dengan koperasi agar dapat menjadi partner dan menjalin kerjasama dengan lembaga pendidikan yang ada di Kota Banjarbaru. Kata kunci : Strategi Pemasaran, SWOT, BRI Syariah Banjarbaru

scholarly journals Analisis Strategi Pengembangan Usaha Guna Meningkatkan Modal Kerja dan Keuntungan di Perusahaan Roti Tiga Berlian Kota Lubuklinggau

2019 ◽  
Vol 1 (2) ◽  
pp. 214-231
Author(s):  
Wisdalia Maya Sari ◽  
Fitria Fitria ◽  
Prilia Dwi Hartina
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Capital Management ◽  
Working Capital ◽  
Working Capital Management ◽  
Study Find ◽  
Quantitative Descriptive ◽  
The City ◽  
A Company ◽  
Descriptive Method

The purpose of this study is to determine the working capital in the company under study, find out the company's profits in the research site, make a company development strategy. This research was conducted at the Roti Tiga Berlian company in the City of Lubuklinggau. The method used in this research is quantitative descriptive method with working capital, profit and SWOT analysis. The results of this study are that the capital system is put to good use, working capital management has gained profits, recommendations for company development, namely: 1) increasing the understanding of bread variants; 2) opening factories in strategic areas; 3) build special otlets for three-diamond bread products. Conclusion, the condition of the Lubuklinggau City Tiga Berlian Bread Company in managing working capital owned to obtain profit is in a healthy condition, so that for 5 (five) years it is known that it is able to use the working capital owned to obtain profit  Keywords: Development Strategy, Working Capital, Profit

scholarly journals EVALUASI PENYEDIAAN SARANA DAN PRASARANA DI PERUMAHAN PURI DINAR MAS SEMARANG

2016 ◽  
Vol 4 (1) ◽  
pp. 58
Author(s):  
Tiasa Adimagistra ◽  
Bitta Pigawati
Keyword(s):  
Quantitative Method ◽  
Environmental Planning ◽  
Good Condition ◽  
Urban Housing ◽  
User Perception ◽  
Community Needs ◽  
The Government ◽  
Quantitative Descriptive ◽  
The City ◽  
Descriptive Method

Community needs for settlement area, especially in the city of Semarang increase rapidly, so the government in 2005 make a program called 100,000 RSS (Simple Healthy House) to meet those needs. RSS is a settlement with facilities and infrastructure that are inadequate. The construction of facilities and infrastructure of the settlement should refer to the SNI 03-1733-2004 on Procedures for Environmental Planning in Urban Housing. The research objective is to evaluate the facilities and infrastructure based on ISO and user perception in Puri Dinar Mas Semarang. The method which used to analyze are the quantitative descriptive and comparative methods. The descriptive quantitative method is used to identify the availability and existing condition with the user's perception of the infrastructure Puri Dinar Mas, while the comparative descriptive method is used to compare the existing condition with SNI and comparing the user's perception of the condition of housing infrastructure based on the observation. There is a 61% infrastructure is available based on SNI and 70% in good condition. Based on the results of the comparison with SNI only 32% meet the standard. The results of the perception of users 80% are stated that the condition of facilities and infrastructure that exist in this housing is good, meanwhile the comparison of existing condition with the perception of users found that 84% is good, 8% is bad, and the remaining 8% is moderate.

scholarly journals Research on the Marketing Strategy of Burgeoning Sugar-Free Beverages—Taking Yuanqi Forest as an Example

2020 ◽  
Vol 218 ◽  
pp. 02002
Author(s):  
Yizhuo Chang
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Practical Significance ◽  
New Wave ◽  
Chinese Market ◽  
Chinese Enterprises ◽  
Beverage Industry ◽  
General Rules ◽  
Marketing Methods

The appearance of sparkling water has set off a new wave in the beverage industry in China, with the annual sales volume increasing by almost 200% in 2019, compared with the 2018. The market share has risen to fourth place in the beverage market, becoming a new beverage that is only lower than water, carbonated drinks, and tea drinks. YuanQi Forest occupies a large market share in Chinese market, and its products are quite competitive. Therefore, it is of great theoretical and practical significance to study the marketing strategy of the YuanQi Forest at the present stage. This paper mainly adopts SWOT analysis, PEST analysis, and other marketing theories to analyze this kind of situation. The author aims to provide general rules for enterprises engaged in bubble water production and marketing for reference, and provides practical and theoretical guidance for Chinese enterprises to carry out and expand this industry. Through analysis, it can be concluded that YuanQi Forest has three marketing methods, which are product strategy, channel strategy and big data marketing. What is more, Yuanqi Forest has some drawbacks, such as channel construction, lack of supply chain, difficulty in market subsidence, and other problems.

Potential of Freshwater Fisheries as a Supporting Factor for Minawisata of Tasikmalaya

2019 ◽  
Vol 19 (2) ◽  
pp. 44-51
Author(s):  
Elgar Balasa Singkawijaya ◽  
Siti Fadjarajani ◽  
Amar Tiwi Nurohmah
Keyword(s):  
Fish Larva ◽  
Processing Stage ◽  
Fish Products ◽  
Good Product ◽  
Preparation Stage ◽  
Quantitative Descriptive ◽  
Harvesting Stage ◽  
The Village ◽  
The City ◽  
Descriptive Method

Cibunigeulis Village, Bungursari District, Tasikmalaya has a huge the potential for freshwater fishery cultivation and minawisata activities. The research objective is to determine the characteristics of the freshwater fisheries sector as a supporting capacity for minawisata activities. The method used in this research is quantitative descriptive method. The results showed the cultivation of fisheries activities have a carrying capacity of ideal nurseries such as ponds, labor, breeding, knowledge and capital. The stages to have a good cultivation are the preparation stage of the pond, fertilizing, spawning, and hatching stage of the eggs become fish larva. The next stages, are the magnification stage, the harvesting stage, the processing stage and marketing stage. If these stages can be managed well it will also produce a good product. The fish are the primary commodity for consumption needs both inside the city and outside the city. Some fish products include, carp, catfish, Nile tilapia fish, tilapia, silver catfish and other fish. in terms of Minawisata activities, the village can be developed for fishing activities, culinary and fisheries exhibitions

scholarly journals STRATEGI PEMASARAN TEMPAT PERTUNJUKAN TARI BARONG DI CATUR EKA BUDI DESA KESIMAN, KOTA DENPASAR

2017 ◽  
Vol 1 (1) ◽  
pp. 129
Author(s):  
Ni Komang Dewi Widiastari
Keyword(s):  
Marketing Strategy ◽  
Human Resource ◽  
Development Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Research Result ◽  
Modern Technology ◽  
Government Support ◽  
Alternative Strategy ◽  
Fuel Oil

<p><em>Existence of Catur Eka Budi as a new product component in Bali’s tourism must be remaining to maintain. For continuation of all problems that emerge relate to marketing so that to overcome. With the result that this research discuses about Catur Eka Budi marketing strategy at Kesiman village, Denpasar Timur cities.</em></p><p><em>Aim of this research is to know of internal factor and external factor of Catur Eka Budi and next formulates its marketing strategy then formulated with several of marketing programs. Data was collected by observation, interview, questioner and bibliography study, later data was analyzed with Internal-External approach (IE) and SWOT analysis. The research result indicates that strength factor of Catur Eka Budi is the product owned by Catur Eka Budi, employee’s attitude, and appearance is good, facility is enough complete, beauty and building architecture is beautiful, hygience, ticket price is cheap and hotel distance to Catur Eka Budi is not too far. Whereas its weakness is lack of transportation to Catur Eka Budi, lack of promotion intensity, employees quality in informing about Catur Eka Budi and employees ability in English. Opportunity factor in marketing is its conducive on security in Bali, local society’s attitude, price level that given by tourism travel agent, rupiah rate is weak, modern technology utilization, level of purchasing power of tourist and supporting government. Whereas threat that pursuing is Travel Advisory from some countries, lack of local government support, threat entry of new comer, competition between object and the influence increasing fuel oil price. Based on grand strategy that analyzed with matrix Internal-External (IE), position of Catur Eka Budi is in cell IV, that means grow and construct that is human resource improvement through by training and course. Whereas alternative strategy that formulated by SWOT analysis namely product development strategy and improvement of huan resource. Based on the alternative strategy can be formulated some marketing program fundamental that are: mprove human resource trought by training, education, compensation, optimally website, set billboard or banner always cooperate with all parties that related to marketing of Catur Eka Budi, improve bonus and reward to the guide and it is maintaining market share this time.</em></p><p><em>Based on the discussion result can be suggested to marketing strategy of Catur Eka Budi that is improve product quality, target on market share and improve promotion, keep and cooperation improvement and improve education and training to employees.</em></p>

scholarly journals PERUMUSAN STRATEGI TEKNOLOGI UNTUK MENINGKATKAN KINERJA UNIT KHUSUS PENGELOLAAN INSTITUSI PENDIDIKAN PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK. KANTOR CABANG PERGURUAN TINGGI BANDUNG DENGAN MENGGUNAKAN METODE SWOT ANALYSIS DAN SFAS MATRIX

2019 ◽  
Vol 7 (2) ◽  
pp. 69-86
Author(s):  
Yose Andrea
Keyword(s):  
Human Resources ◽  
Swot Analysis ◽  
Corporate Strategy ◽  
Educational Institutions ◽  
Target Market ◽  
Special Unit ◽  
Market Expansion ◽  
Branch Office ◽  
The City

Level of banking competition is increasingly high demands on banks to focus more on the desired target market. PT. Bank Negara Indonesia (Persero) Tbk, Universities Branch Office Bandung (BNI PTB) is one branch in the city of Bandung which has a core business in Corporate Banking particular educational institution. To better focus on its managed, BNI PTB forming units specialized to manage the educational institutions managed. The existence of this unit is not specifically regulated as other units in BNI organization structure, because this unit is the only unit that is in BNI. Based on the above conditions, to maximize the existence of this special unit investigators interested in conducting research on this unit at BNI PTB and analyze strategic variables in the environment both external strategic environment and internal strategic environment. A number of respondents involved in this study consisted of the employees and management of branch offices and regional office management and after the selection of respondents, 20 respondents was selected to be part of the study, starting from the interviews, questionnaires phase 1 and phase 2 questionnaire. Identification results through the interview concluded several variables that affect the operation and performance of this particular unit. External variables, namely the growth of business education market in the city of Bandung, the factors of competition between banks and the development of technology to support quality of service to the Institute of Education, while internal factors consist of variables of Human Resources (HR), Information Systems Technology and Operations in the special unit itself. After analysis of the strategic variables by using a SWOT Analysis, SFAS Matrix and IE Matrix concluded that indicators of variable performance that is very supportive of this special unit and in line with the existence of this special unit in the IE matrix in cell 2 (growth strategy) with the concentration of horizontal integration through market expansion and internal development of technology in special units in order to facilitate the work. It can be concluded that the formulation of the availability of Information Technology has been defines the constraints faced by the special operations unit that could be addressed to improve the BNI Business PTB Branch Office and can also overcome the problems of existing human resources that have a positive impact on the performance of BNI Branch PTB as well as expected can accelerate and enhance the quality of better service to educational institutions. Keywords: Special Unit for Management of Educational Institutions, PT. Bank Negara Indonesia Tbk. Universities Branch Office Bandung, Strategic Management, Corporate Strategy, SWOT Analysis, SFAS Matrix, Matrix Internal External

scholarly journals Kinerja Peiayanan Jaringan Transportasi Jalan Nasional Trans Maluku Pulau Ambon

2019 ◽  
Vol 24 (2) ◽  
pp. 118
Author(s):  
Anotnius Sihaloho ◽  
M Yamin Jinca
Keyword(s):  
Road Safety ◽  
Road Network ◽  
Swot Analysis ◽  
Transportation Network ◽  
The Road ◽  
Road Users ◽  
Island Group ◽  
Quantitative Descriptive ◽  
National Road ◽  
Descriptive Method

Trans Maluku is a national transportation network that links 12 island groups in Maluku Province. Island Group XII is Ambon Island that became PKN of Maluku province. This study aimed to find out ltaw tlte performance of the national road network in Island Group XII of Ambon Island and formulate development strategies. Analysis using quantitative descriptive method and SWOT analysis. 71ze results of the national road network Passo-Galala, Lahthalat- Batu Gantong and Waihaong-Batu Merah indicates that: indicators of accessibility, capacity and integrated quite effectively. Indicators are classified as not effective is Road Safety. The use of tire road network of relatively efficient aspects of tire VCR. Construction of support facilities necessary for the security of road users and an increase in financing the road network.

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing

2020 ◽  
Vol 1 (1) ◽  
pp. 97-112
Author(s):  
Mashuri Mashuri ◽  
Dwi Nurjannah
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Analysis Data ◽  
Business Unit ◽  
Swot Matrix ◽  
Quantitative Descriptive ◽  
Diagram Analysis ◽  
Descriptive Method

This research aims to find out how the SWOT analysis as a strategy to improve competitiveness and obstacles in the Bank of Riau Kepri, Pekanbaru Business Unit. The research method used is quantitative descriptive method. The SWOT analysis used is descriptive analysis methods, SWOT matrix and SWOT diagram analysis. Data collection techniques in this study were interviews, questionnaires and literature. The results of this study are the SWOT analysis as a strategy to increase competitiveness needs to be evaluated again so that the formation of good performance from within and from outside the Bank of Riau Kepri, Pekanbaru Sharia Business Unit in advancing these banks throughout Province of Riau and Riau Islands.

scholarly journals POSITION AND MANAGEMENT STRATEGY FOR PUBLIC GREEN OPEN SPACES IN THE CITY OF DENPASAR, BALI PROVINCE

2021 ◽  
Vol 9 (7) ◽  
pp. 75-85
Author(s):  
Mei Indrawati ◽  
AA.K. Sudiana ◽  
K. Sumantra
Keyword(s):  
Urban Communities ◽  
Open Space ◽  
Swot Analysis ◽  
Management Strategies ◽  
Public Works ◽  
The Difference ◽  
The Government ◽  
Quantitative Descriptive ◽  
Hierarchy Process ◽  
The City

Green Open Space "RTH" plays a very important role in realizing a sustainable city and has a balance of functions both ecologically and psychologically for urban communities. Green Open Space can be divided into two, namely public green open space and private green open space, but only public green open space can still be controlled directly by the government. The purpose of this study is to identify the availability of public green open space in the city of Denpasar and to formulate strategies and policies for managing public green open space in the city of Denpasar. Data collection techniques were carried out using interviews and questionnaires, qualitative and quantitative descriptive data analysis with SWOT analysis for the use of public green open space, and the Analytical Hierarchy Process (AHP) to determine management strategies and policies. The availability of public green open space in 2011 was recorded at 2,341.48 or 18.32 percent. The availability of public green open space in 2019 was recorded at 1,572,990 ha or 12.49 percent. The difference in 2011 and 2019 was 768,490 Ha or 5.83 percent. The minimum area for public green open space following the 20 percent rule is 1.68 percent (in 2011) and 7.51 percent (in 2019). The implementation of Denpasar Public Green Open Space (RTH) management has not met the standards of the Minister of Home Affairs Regulation Number 1 of 2007 and Minister of Public Works Number 5 of 2008. The strategy for managing Green Open Space is to develop detailed spatial plans, install information boards, enforce laws, and implement incentives disincentives to relevant stakeholders

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