scholarly journals SOSIALISASI KEBUTUHAN DIGITAL MARKETING (KONSEP UNTUK UMKM “MARTINI ART” KERAJINAN PAHAT KAYU DESA WANAKERTA)

2021 ◽  
Vol 3 (2) ◽  
pp. 13-23
Author(s):  
Syifa Pramudita Faddila ◽  
Doni Efendi ◽  
Siti Arinka Dwi Sulistia ◽  
Muhammad Farhan Reza Pahlevi
Keyword(s):  
Social Media ◽  
Local Government ◽  
Community Service ◽  
Regional Economy ◽  
Digital Marketing ◽  
Global Competition ◽  
Simulation Methods ◽  
Art Community ◽  
The Village

UMKM memiliki kontribusi penting dan strategis dalam meningkatkan perekonomian daerah. Sehingga dianggap perlu melakukan pengembangan digitalisasi marketing dalam melakukan pengelolaan bisnis sebagai upaya dalam mengahadapi persaingan secara global. Desa Wanakerta memiliki UMKM yang dikembangkan oleh masyarakat sendiri yaitu usaha ukiran pahat “Martini Art”, namun masih terkendala dengan kurangnya promosi yang dilakukan oleh pemilik maupun oleh pemerintah setempat, terutama minimnya promosi di media sosial ataupun digital marketing. Sosialisasi dilakukan kepada Kepala Desa dan Sekretaris Desa Wanakerta sebagai pemegang kebijakan di wilayah Desa Wanakerta dengan menggunakan metode ceramah, diskusi dan simulasi. Hasil dari kegiatan pkm ini ialah terpenuhinya kebutuhan digital marketing melalui platform Fecabook, Instagram dan Web. Kepala Desa dan Sekretaris Desa Wanakerta pun bersedia untuk melakukan pengembangan dan pemantauan penggunaan e- marketing tersebut.   Kata kunci: digital marketing, Martini Art, pengabdian masyarakat UMKM has an important and strategic contribution in improving the regional economy. So it is considered necessary to develop marketing digitalization in managing business as an effort to face global competition. Wanakerta Village has an UMKM developed by the community itself, namely the “Martini Art” carving business, but it is still constrained by the lack of promotion by the owner and the local government, especially the lack of promotion on social media or digital marketing. The socialization was carried out to the Village Head and the Village Secretary of Wanakerta as policy holders in the Wanakerta Village area using lecture, discussion and simulation methods. The result of this PKM activity is thefulfillment of digital marketing needs through the Fecabook, Instagram and Web platforms. The Village Head and the Village Secretary Wanakerta are also willing to develop and monitor the use of e-marketing. Keywords: digital marketing, Martini Art, community service

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals Pemberdayaan Perangkat Desa Terampil Bermedia dalam Membangun Kesadaran dan Kepedulian Masyarakat terhadap Lingkungan di Desa Cikeruh Kecamatan Jatinangor Kabupaten Sumedang

2019 ◽  
Vol 1 (2) ◽  
pp. 66
Author(s):  
Feliza Zubair ◽  
Iriana Bakti ◽  
Yustikasari Yustikasari
Keyword(s):  
Social Media ◽  
Community Service ◽  
Public Awareness ◽  
Regional Government ◽  
Research Activities ◽  
Other Information ◽  
Village Government ◽  
Use Of Social Media ◽  
Almost All ◽  
The Village

The Empowerment of Skilled-Media Village Officials in Building Public Awareness and Concern for the Environment in Cikeruh Village, Jatinangor District, Sumedang Regency The village government staff is the spearhead of the village government duty whose job is to deliver and process various information relating to government programs, both central and regional government. In this digital era, almost all information flow is carried out through social media. For this reason, a skilled and capable village government staff is needed, especially in using and utilizing social media devices. Through social media, the village government able to socialize the government's relay program and other information to residents. The village service of Cikeruh village through media social has not run optimally. Therefore, training in managing social media, especially in the socialization of environmental hygiene issues, must be held. Universitas Padjadjaran is one of the higher education institutions holding the mandate of community service through education and research activities. This community service integrated with student work college was held in Cikeruh village, Jatinangor District, Sumedang Regency. The training method was lecture and discussion methods, as well as hands-on practice. Participants gained various knowledge related to message management and the use of social media, especially Facebook and Instagram. The results of the activity were the increasing of the knowing, attitudes, and behavior of participants in using Instagram and Facebook to increase effort in improving and restructuring the environment in Cikeruh Village.

scholarly journals Pengembangan Potensi Wisata Desa Buluhcina Kabupaten Kampar

2019 ◽  
Vol 3 (1) ◽  
pp. 11
Author(s):  
Neneng Salmiah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Target Audience ◽  
Test Results ◽  
The People ◽  
Tourist Village ◽  
Tourism Potential ◽  
The Village ◽  
Insight Into

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan masyarakat Desa Buluhcina tentang potensi wisata yang dapat dikembangkan serta peningkatan pengetahuan mempromosikan Desa Wisata Buluhcina melalui media sosial sehingga Desa tersebut menjadi maju dan mandiri serta kesejahteraan masyarakat meningkat. Permasalahan mitra adalah belum dikembangkannya potensi wisata yang dimiliki serta belum mempromosikan desa wisata secara optimal. Hal ini tentu saja berdampak pada rendahnya minat wisatawan berkunjung ke Desa Wisata Buluhcina. Khalayak sasaran adalah perangkat desa beserta masyarakat Desa Buluhcina. Solusi yang dilakukan adalah dengan memberikan penyuluhan dalam rangka peningkatan wawasan terkait pengembangan potensi wisata yang ada di Desa Buluhcina dan meningkatkan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui media sosial. Hasil yang dicapai adalah peningkatan wawasan peserta terhadap potensi wisata yang dapat dikembangkan di Desa Buluhcina dan peningkatan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui sosial media. Hal ini dapat dilihat dari antusiasme peserta pada saat pelaksanaan serta peningkatan hasil pre-test.[This program of community service aims to improve the insight of the community of Buluhcina Village about the potential of tourism that can be developed as well as increased knowledge of promoting the Village of Buluhcina through social media so that the village becomes advanced and independent and the welfare of society increases. Partner problems are not yet developed the tourism potential that is owned and has not promoted the tourist village optimally. This of course affects the low interest of tourists visiting the Tourism Village Buluhcina. The target audience is a village device along with the people of Buluhcina Village. The solution is to provide counseling in order to increase the insight related to the development of tourism potential in Buluhcina Village and increase the knowledge in promoting Buluhcina Village tourism through social media. The results achieved are increasing participants' insight into tourism potentials that can be developed in Buluhcina Village and increased knowledge in promoting the tourism of Buluhcina Village through social media. This can be seen from the enthusiasm of participants at the time of execution and improvement of pre-test results.]

scholarly journals DIGITAL MARKETING TRAINING AND ASSISTANCE DURING PHYSICAL DISTANCING ON FARMERS GROUP IN MATANG ARA JAWA VILLAGE, MANYAK PAYED SUB-DISTRICT, ACEH TAMIANG REGENCY

2021 ◽  
Vol 3 (2) ◽  
pp. 128-136
Author(s):  
Hanisah ◽  
Maria Hevianti ◽  
Murdhiani
Keyword(s):  
Social Media ◽  
Community Service ◽  
Cell Phones ◽  
Food Distribution ◽  
Agricultural Products ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Farmers Market ◽  
Marketing Technology

The decision of physical distancing status by the central and regional governments in order to avoid the spread of covid-19 is considered to be able to disrupt food distribution. To conquer farmer’s income so that it does not decrease on the covid-19 pandemic, digital marketing technology is needed by utilizing social media that can help the farmers market their product directly to consumers. The community service carried out at the datok office in Matang Ara Jawa Datok, Banda Mulia sub-district, Aceh Tamiang Regency. The outcome of this service activities are (1) utilizing technology to increase farmers income, (2) utilizing Social media application (facebook, instagram, whatsapp, etc) so the marketing become broad, (3)Increasing farmers marketing by utilizing cell phones as means distributing agricultural product so that the selling price is higher, (4) (4) increasing awareness of the importance of technology in marketing agricultural products, especially during the Covid 19 pandemic, and (5) increasing the welfare of partners by relying on HP to get a higher income.

scholarly journals OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY

Dharma LPPM ◽  
2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Hastho Joko Nur Utomo ◽  
Eny Endah Pujiastuti ◽  
Rifki Indra Perwira ◽  
Heru C. Rustamadji
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Community Service ◽  
Community Empowerment ◽  
Digital Marketing

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals LORONG LITERASI GOWA PROGRAMS IN PACCINONGANG SUB DISTRICT

2020 ◽  
pp. 44-53
Author(s):  
Kuncoro G. Pambayun ◽  
Rian Dwi Hapsari ◽  
Dzuljalali Dzuljalali
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Mixed Methods ◽  
Local Government ◽  
Youth Participation ◽  
Problem Statement ◽  
Village Community ◽  
Reading Culture ◽  
Youth Community ◽  
The Village

Problem Statement: The author focuses on the problem of low reading culture and the lack of awareness of the village community towards sub district literacy activities. Purpose: This study aims to know the participation of youth in the Lorong Literasi Gowa Programs in Paccinongang Sub District. Method: This study uses mixed methods. The technique of collecting data are done by survey (50 respondent), interviews (7 informant), and documentation. Result: The findings are youth participation in planning is adequate, implementation and utilization of results are quite good, although it is still constrained by the preoccupation of youth and the low level of awareness of some youth. Conclusion: Youth participation the Lorong Literasi Gowa Programs in Paccinongang Sub District has been going well because of the synergy of the local government and its youth community. In order to increase youth participation, it is recommended to optimize information technology, social media and collaborate with various components including entrepreneurs.

scholarly journals Socialization Impact Social Media Use in the Village Youth Against Nyarumkop

2018 ◽  
Vol 1 (2) ◽  
pp. 29
Author(s):  
Resy Nirawati ◽  
Mariyam Mariyam ◽  
Sri Mulyani ◽  
Haris Rosdianto
Keyword(s):  
Social Media ◽  
Community Service ◽  
Media Use ◽  
Social Media Use ◽  
Service Activities ◽  
Question And Answer ◽  
The Impact ◽  
The Village

Event PPM is one of dedication to the community listed in the Tri Dharma College. The PPM activities conducted involving several professors, students, teenagers around the village Nyarumkop and some employees of the village. Measures undertaken in the form of socialization about the impact of social media for teens in the Village of East Singkawang Nyarumkop in the district in 2017. The method used in the service activities of these activities are lectures, discussions and question and answer. Results of implementation and yag response was obtained from the participants can be concluded that the purpose of these activities successfully and on target. Hopefully with these activities can contribute to society as one application of the Tri Dharma College, especially community service.

scholarly journals PELATIHAN PEMBUATAN LUBANG RESAPAN BIOPORI DI DUSUN SUMEDANGAN, DESA PURWADANA, KECAMATAN TELUKJAMBE TIMUR KABUPATEN KARAWANG

2019 ◽  
Vol 1 (1) ◽  
pp. 48-58
Author(s):  
Netti Nurlenawati
Keyword(s):  
Local Government ◽  
Community Service ◽  
Community Groups ◽  
Flood Prevention ◽  
Knowledge And Skills ◽  
The People ◽  
Drilling Tools ◽  
The Creation ◽  
The Village ◽  
Environmental Agency

The objective of this community service is to give an understanding and skill regarding the creation of biopore infiltration holes as a solution for the flooding problem in Purwadana village East Telukjambe district Karawang regency. It is expected that this training can increase the knowledge and skills of the people in Purwadana village to prevent and decrease the danger of flood due to overflowing of Cibeet and Citarum rivers. The community service is done in Sumedangan Sub-Village, neighborhood groups 03, community groups 02 Purwadana village East Telukjambe district Karawang regency. The service is done in July 2018. The community service is done through counseling with a lecture/seminar and discussion methods, training, and assistance in the form of biopore infiltration holes construction and distribution of biopore drilling tools from Karawang regency Environmental Agency. Result: 1. The training has increased the knowledge and skills of the participants in the construction of biopore infiltration holess. 2. The participants of the lecture/seminar are willing to make biopore infiltration holess. 3. The local government has supported the program by distributing 10 (ten) units of bio-pore drilling tools for Purwadana village. Recommendation: 1. The village head needs to instruct the villagers to construct biopore infiltration holes around their houses to prevent and decrease the danger of flood. 2. There needs a continued support/guidance regarding the biopore infiltration holes construction for the people in Purwadana village. Keyword: Biopore infiltration holes, flood prevention Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pemahaman dan keterampilan tentang pembuatan lubang resapan biopori sebagai upaya mengatasi masalah banjir di Desa Purwadana Kecamatan Telukjambe Timur Kabupaten Karawang. Diharapkan hal ini dapat meningkatkan pengetahuan dan keterampilan masyarakat Desa Purwadana dalam mencegah dan mengurangi bahaya banjir akibat meluapnya Sungai Cibeet dan Sungai Citarum. Dilaksanakan di Dusun Sumedangan RT 03 RW 02 Desa Purwadana Kecamatan Telukjambe Timur Kabupaten Karawang. Waktu pengabdian selama bulan Juli 2018. Metode kegiatan pengabdian kepada masyarakat melalui penyuluhan dengan metode ceramah dan diskusi, pelatihan serta bantuan berupa pembuatan lubang resapan biopori dan pemberian alat bor biopori dari Dinas Lingkungan Hidup Kabupaten Karawang. Hasil kegiatan : (1) Pelatihan telah meningkatkan pengetahuan dan keterampilan peserta penyuluhan dalam pembuatan lubang resapan biopori. (2) Seluruh peserta penyuluhan berkeinginan untuk melaksanakan pembuatan lubang resapan biopori. (3) Pemerintah Daerah menanggapi program pembuatan lubang biopori ini dengan memberikan bantuan 10 (sepuluh) unit alat bor biopori untuk Desa Purwadana. Dari kegiatan ini dapat direkomendasikan bahwa (1) Perlu adanya himbauan dari Kepala Desa kepada masyarakat Desa Purwadana tentang pembuatan lubang resapan biopori di lingkungan rumah agar dapat mencegah dan mengurangi bahaya banjir. (2) Perlunya pembinaan kepada masyarakat Desa Purwadana dalam pembuatan lubang biopori. Kata Kunci: lubang resapan biopori, pencegahan banjir

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

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