scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP LOYALITAS KONSUMEN PADA GIANT SUPERMARKET (PT. HERO SUPERMARKET TBK) DI BANDAR LAMPUNG

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Yudiana Sari ◽  
Keyword(s):  
Marketing Strategy ◽  
Field Research ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
Library Research ◽  
Cell Position ◽  
Main Disadvantage ◽  
The Matrix

Abstract The object of this research is Giant Supermarket (PT Hero Supermarket Tbk) in Bandar Lampung. Giant is one of the largest retail networks in Indonesia. The problem studied was to find out the effect of marketing strategies on consumer loyalty at Giant Supermarket (PT. Hero Supermarket Tbk) in Bandar Lampung because of consumer loyalty at the Giant Supermarket (PT. Hero Supermarket Tbk) which declined. The research method used in this study is library research and field research conducted by directly examining Giant Supermarkets (PT Hero Supermarket Tbk) in Bandar Lampung related to marketing strategies and their influence on consumer loyalty at Giant Supermarket (PT. Hero Supermarket Tbk) in Bandar Lampung. The results showed that the matrix analysis of IFAS and EFAS resulted in an analysis of the company's internal factors in the marketing strategy of Giant Supermarket (PT Hero Supermarket Tbk) in Bandar Lampung, which became the main force, namely promotion carried out by the company with a total value of 0.4662 and the main disadvantage is that famous brands still dominate with a total value of 0.1200. While the company's external factors in the marketing strategy of PT Giant Supermarket (PT Hero Supermarket Tbk) in Bandar Lampung, which is the main opportunity, is an increase in the population with a total value of 0.4235 and the company's main threat is the number of competing companies with a total value of 0.1582 . External internal matrix analysis (IE) Giant Supermarkets (PT Hero Supermarket Tbk) In Bandar Lampung are in the V cell position, thus implementing a strategy of maintaining and maintaining consumers (high consumer loyalty). Keywords: Strategy, Marketing, Loyalty, Consumers, IFAS, EFAS

scholarly journals The research results of the competitive capacity of enterprises’ formation through marketing strategies

2021 ◽  
Vol 47 (1) ◽  
pp. 15-20
Author(s):  
I. Mosiichuk ◽  
K. Kashchuk
Keyword(s):  
Marketing Strategy ◽  
Product Line ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Maximum Effect ◽  
Goods And Services ◽  
The Matrix ◽  
New Business ◽  
Marketing Analysis ◽  
Market Niche

The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements. Creating a new business, merging and acquiring, developing a new market niche, narrowing or expanding the product line, choosing suppliers and partners – all these and many other decisions are made within the marketing strategy. Marketing itself is defined as the management of development, production and sale of goods and services demanded by society carries a systematic approach to solving problems of obtaining the maximum effect from sales with minimal and commercial risks. It is also stated that one of the most common methods is matrix analysis of the business portfolio. In order to assess the the company’s competitiveness, the author used the McKinsey matrix. The matrix built by the consulting firm for General Electric is considered in part. The characteristic and marketing alternatives of strategic zones on the given matrix are given. Formation peculiarities of competitive positions at researched enterprises in the kitchen market with the help of marketing strategies are revealed. As a result of the scientific researches problem’s analysis the author has come to a conclusion that both investigated firms-competitors are in a zone of selective development. While choosing a marketing strategy, it is necessary to focus on the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; the market orientation of activity (in relation to consumers and competitors) is defined, and also on need of the further scientific researches of a problem.

scholarly journals ANALISIS STRATEGI PEMASARAN PRODUK SMARTPHONEVIVO DI TELEMARCO PADA INTERNATIONAL PLAZA PALEMBANG

2021 ◽  
Vol 6 (1) ◽  
pp. 70-76
Author(s):  
Iin Hendrayani
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Field Research ◽  
Marketing Strategies ◽  
Pricing Strategies ◽  
Strategy Analysis ◽  
Descriptive Research ◽  
Library Research ◽  
Promotional Strategies ◽  
Product Strategies

Research of marketing strategy of Vivo smartphone products has been done at Telemarco at the Palembang International Plaza (IP). The purpose of this study was to find out the marketing strategy of the Smartphone Vivo product at the Palembang International Plaza. This research is a type of descriptive research using the method of presenting qualitative data which is analyzed using the SWOT method by describing the object of research based on strengths, weaknesses, opportunities and threats. Data collection techniques are carried out by means of Library Research and Field Research through observation and interviews. The results obtained from this study are that there are three  marketing strategies of Vivo Smartphone in Telemarco Company which have been implemented include product strategies that build brand image, pricing strategies include cash and credit purchases, promotional strategies in the form of advertisements in Television, Newspapers and Online media as well as promo brochures and gift giving. The marketing strategy that has been carried out by the Telemarco Company is basically in accordance with the results of the SWOT analysis conducted on Vivo Smartphone products which include elements of marketing mix strategies such as Produck, Price, Promotion, and Place. Suggestions that can be given by the author in this study, Vivo provides gifts to consumers and the ease of buying by installments or also giving discount prices to attract consumers to buy. Marketing strategy analysis needs to be done every year so that the company always gets a new alternative strategy that is more innovative so that the goal to reach market marketing leaders can be achieved.

scholarly journals Pengembangan Pasar Tenun Serat PT Retota Sakti Kabupaten Pekalongan, Jawa Tengah

2014 ◽  
Vol 9 (1) ◽  
pp. 54-66
Author(s):  
Hari Subagyo ◽  
Mochamad Hasjim Bintoro ◽  
Parulian Hutagaol
Keyword(s):  
Production Management ◽  
Swot Analysis ◽  
Production Capacity ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Key Factors ◽  
Five Factors ◽  
The Matrix ◽  
Market Needs ◽  
Internal And External Factors

Potential weaving industry nationally as one of the SMEs so far have not unearthed the maximum due to the development of production management systems. Therefor,  PT Retota Sakti has prompted company management to enhance the creative abilities tenunnya always accompanied by the application of more precise marketing strategies that correspond with the development of competition situation that occurred in the weaving industry. The purpose of this study was (1) Identify and evaluate the position of Marketing PT Retota Way by internal and external factors, and (2) Develop appropriate marketing strategies in developing future business. Analyzed in a descriptive study to emphasize the aspect of marketing, covering demand products to meet market needs; offer, which gives an overview about the availability of products in the process of cultivation and the balance of factors between demand and supply prices. To examine the marketing strategies carried out by quantitative SWOT analysis. The results of factor identification strategy, there are five key factors of internal strengths and weaknesses of four key factors. While the external environment there are five key factors of opportunities and threats of five factors. IFE values ​​2.842 and 2.530 EFE value, and also the combination of these two values ​​in the matrix IE indicates that the marketing strategy lies in the quadrant of five, namely the growth and stability, where the strategies that can run the market penetration, product development and market. QSP matrix analysis results obtained with the most attractive strategy to be implemented is to increase production capacity.

scholarly journals STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (2) ◽  
pp. 6
Author(s):  
I Gede Adhi Suputra Arimbawa PG. ◽  
I GPB. Sasrawan Mananda ◽  
I Putu Sudana
Keyword(s):  
Service Quality ◽  
Human Resources ◽  
Marketing Strategy ◽  
Education And Training ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Travel Agents ◽  
Library Research ◽  
Analysis Technique ◽  
And Training

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

scholarly journals MARKETING STRATEGY IN MALAYSIA: AN ISLAMIC VIEW

2021 ◽  
Vol 9 (06) ◽  
pp. 73-81
Author(s):  
Nor Nina Amalina Md Saad ◽  
◽  
Salmy Edawati Yaacob ◽  
Azlin Alisa Ahmad ◽  
◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Research Approach ◽  
Library Research ◽  
Current Circulation ◽  
Islamic View

Marketing strategy in Malaysia has become a phenomenon among marketers in making a profit. However, the marketing strategy carried out raises various controversies that are beyond the limits of sharia. Most product marketers neglect Islamic marketing strategies in their efforts to market their products. Thus, this study was conducted to identify and analyze the strategies used in the effort to market the product. Next, will summarize the strategies most commonly used by product marketers. The data collected is qualitative using a library research approach. The results of the study found that there are clear differences between Islamic marketing strategies and marketing strategies in Malaysia. Implications, a detailed study on Islamic marketing strategies should be conducted based on issues that arise according to the current circulation to uphold Islamic marketing while providing awareness to marketers in Malaysia.

scholarly journals Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah

2019 ◽  
Vol 15 (2) ◽  
pp. 337-354
Author(s):  
Feti Fatimah ◽  
Mega Wahyu Rhamadanita ◽  
Mohammad Sofianto
Keyword(s):  
Product Development ◽  
Environmental Change ◽  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Enterprise Development ◽  
Swot Matrix

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

scholarly journals MARKETING STRATEGY ANALYSIS USING THE METHOD SWOT AND QSPM IN INDUSTRIAL SCREEN PRINTING INDUSTRIES

2021 ◽  
Vol 1 (01) ◽  
pp. 12
Author(s):  
Septiyan Adi Saputro ◽  
Eli Mas'idah ◽  
Andre Sugiyono
Keyword(s):  
Marketing Strategy ◽  
Screen Printing ◽  
Swot Analysis ◽  
External Factor ◽  
Marketing Strategies ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Online Systems ◽  
Factor Evaluation ◽  
A Company

Omah Sablon is a company engaged in screen printing. As a company engaged in screen printing, Omah Sablon must be more creative in designing and deciding business missions and marketing strategies that will be applied in the field to be able to anticipate various kinds of changes that will occur. Companies can continue to compete and move in the direction of consumer desires, because basically the company's function is to produce goods and services that can be accepted by consumers as well as to meet consumer desires. The number of sales that have not been stable causes the profits obtained by the company to not reach the target as desired by the company. That is because the production or ordering process from omah screen printing consumers occurs seasonally. Therefore it is necessary to analyze the marketing strategy to increase sales results. In the analysis of marketing strategies Omah Sablon is carried out using the Strength Weakness Opportunity Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) methods. The first step is filling out internal and external factor questionnaires which are then analyzed using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, with values of IFE 2.69 and EFE 2.31, which are entered into the Grand Strategy matrix and known to the company located in quadrant I (has a perfect strategic position). Furthermore SWOT analysis to produce alternative strategies. Then from the Grand Strategy matrix analysis can draw conclusions to use the most interesting strategy to be analyzed using QSPM. Then from the results of the QSPM matrix it can be concluded that the most appropriate marketing strategy used by Omah Sablon to increase sales is Procurement of QC systems in the production process as a guarantor of product quality, Carrying out marketing programs with canvassing systems and also online systems in downtown Ungaran and providing fast service. and easy and add product variants.

scholarly journals RUMUSAN STRATEGI PEMASARAN DALAM PENJUALAN PRODUK DENGAN METODE SWOT DAN QSPM (Quantitative Startegic Planning Matrix) (Studi Kasus CV. Bimanda Elektronik Pekanbaru)

2020 ◽  
Vol 7 (1) ◽  
pp. 118-129
Author(s):  
Ahmad Nurul Sabry
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Market Price ◽  
Database System ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Marketing Area ◽  
The Moment ◽  
A Company ◽  
Potential Customers

CV. Bimanda Elektronik is a company engaged in the sale of electronics. Based on a preliminary survey, which is a decline in sales every month in the 2019 period. The marketing strategy used by CV. Bimanda Elektronik at the moment is using word of mouth promotion. This research was  conducted  to  identify and  analyze  the  company's  internal  and  external environmental factors that affect the marketing strategy of electronic product marketing and to design marketing strategies using the SWOT and QSPM methods. Based on the objectives, the company's  main  strength  is  the  competitive  market  price  with  a  score  of  249  and  the company's main weakness is not using a website or database system with a score of 0.092. While  the  main  opportunity  that  the  company  has  is  the  high  consumer  loyalty  to  the company's products with a score of 0.358 and the company's main threat is the number of substituted products with a score of 0.311. By using the SWOT and QSPM methods, there is a marketing strategy that can be used by companies, namely carrying out promotional and advertising activities to attract potential customers and expand the marketing area with a TAS score of 6.568.

scholarly journals Aplikasi Pemasaran Berbasis Web PT XYZ

2013 ◽  
Vol 4 (2) ◽  
pp. 1311
Author(s):  
Henny Hendarti ◽  
Vini Mariani
Keyword(s):  
Marketing Strategy ◽  
Field Research ◽  
Research Field ◽  
The Internet ◽  
Goods And Services ◽  
Library Research ◽  
Marketing Application ◽  
Internet And Marketing ◽  
A Company ◽  
Selection Of

Marketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers wider selection of good products, service products, and prices. Thus, customers can be sure in choosing and buying of goods and services. For that e-marketing is introduced as an marketing strategy that integrates internet and marketing. A study was conducted to develop e-marketing application for PT XYZ as a company that produces and sells men’s apparel and accessories. The methodology used in developing the e-marketing application is library research, field research, and a seven-stage approach to build e-marketing. The e-marketing strategy developed is expected to expand market share and increase sales. Additionally, it is expected to be a powerful strategy to build relationships with customers, providing information of both company and its products.

scholarly journals ANALISIS STRATEGI PEMASARAN TERHADAP MINAT NASABAH PADA PERBANKAN DI PEMATANGSIANTAR

2020 ◽  
Vol 3 (1) ◽  
pp. 248
Author(s):  
Sarida Sirait ◽  
Kalvin Sinaga
Keyword(s):  
Marketing Strategy ◽  
Financial Institutions ◽  
Personal Selling ◽  
Field Research ◽  
Marketing Mix ◽  
Research Field ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Marketing Mix Strategy ◽  
Strategy Variables

Financial institutions, both bank and non-bank, which continue to develop in Indonesia will encourage financial institutions to always optimize their marketing activities. One of them is Bank Mandiri in facing competition. One of the strategies of Bank Mandiri is the marketing mix strategy. The formulation of the problem in this study is whether the Marketing Mix strategy affects the interest of Bank Mandiri KC Pematangsiantar customers. The purpose of this study is to determine whether the Marketing Mix affects customer interest in Bank Mandiri KC Pematangsiantar. This research is a type of field research (field research) with a descriptive nature using primary and secondary data, in addition to the data collection methods in this study using observation and interview methods, and this method of analysis using quantitative analysis methods. Based on the results of this study, it shows that the application of marketing strategies uses a marketing mix, the products offered are very varied according to the needs of society for the present and the future, then promotion using personal selling, advertising via television, brochures and others. , publicity with exhibition activities, social service. The marketing strategy that has been implemented has been good in increasing customer interest. Respondents in this study were 97 customers. From the results of data analysis it can be concluded that, there is a significant positive influence between marketing strategy variables (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the influence of marketing strategy variables (X) on customer interest (Y) coefficient of determination (R2) 0.76 shows that 76% of marketing strategies (X) affect customer interest (Y), while 24% are influenced by other variables not discussed in this study.

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