scholarly journals PERANAN KOMUNIKASI STRATEGIK MELALUI PERHUBUNGAN AWAM DALAM TALIAN DAN TREN PENGGUNAANNYA DI MALAYSIA

2021 ◽  
Vol 4 (2) ◽  
pp. 45-62
Author(s):  
Mohd Nur Najmi Nuji ◽  
Mohd Azul Mohamad Salleh ◽  
Mohd Nor Shahizan Ali
Keyword(s):  
Public Relations ◽  
Communication Theory ◽  
Strategic Communication ◽  
Information Delivery ◽  
Corporate Communications ◽  
Online Public Relations ◽  
The Government ◽  
Use Of Social Media ◽  
Dialogue Theory ◽  
The Impact

Abstract: The advancement of online strategic communication for receiving and disseminate information by Public Relations Officers (PRO) especially the government sector has been driven by the high use of the internet among Malaysians. The use of social media as a medium of information delivery is one of the steps taken by the government to improve the quality of information delivery to ensure broad participation and involvement among the people at various levels. This is a conceptual paper based on literature research about Governmental Public Relations and dialogic communication theory. Accordingly, the theory used to explain this study is Dialogue Theory where it discusses five main aspects; mutuality, propinquity, empathy, risk and commitment. There are four (4) primary objectives for conducting this study based on independent variables of dialogue theory. This comprehensive study can help explain the extent of the impact of strategic communication via online public relations on the sustainability of corporate communications. Based on digital currents as the primary choice, the public relations strategy commonin every organization’s activity needs to be processed more critically and ideally so that society can feel the efficiency of this organization as a dynamic service provider and in line with modernity. Keywords: Dialogue Theory, Online Strategic Communication, Public Relations, Sustainability, Corporate Communication     Abstrak: Perkembangan komunikasi strategik dalam talian bagi proses penerimaan dan penyampaian maklumat oleh Pegawai Perhubungan Awam (PRO) terutamanya sektor kerajaan telah didorong oleh penggunaan Internet yang tinggi dalam kalangan rakyat Malaysia. Penggunaan media sosial sebagai medium penyampaian maklumat merupakan salah satu langkah yang diambil oleh pihak kerajaan bagi mempertingkatkan kualiti penyampaian maklumat bagi memastikan penyertaan dan penglibatan yang luas dalam kalangan rakyat di pelbagai peringkat.  Artikel ini berasaskan konseptual sorotan literatur berkenaan perhubungan awam dalam kerajaan dan teori komunikasi dialog. Sehubungan itu, teori yang digunakan bagi menerangkan kajian ini adalah Teori Dialog dimana ianya membincangkan lima aspek utama; mutuality (kesefahaman), propinquity (keakraban), empathy (empati), risk (risiko) dan commitment (komitmen). Terdapat empat objektif utama bagi menjalankan kajian ini berdasarkan pemboleh ubah tidak bersandar. Kajian yang menyeluruh ini dapat membantu menjelaskan sejauh mana peranan komunikasi strategik melalui perhubungan awam dalam talian terhadap kelestarian komunikasi korporat. Berlandaskan arus digital sebagai pilihan utama, strategi perhubungan awam yang menjadi kelaziman dalam setiap aktiviti organisasi ini perlu diolah dengan lebih kritis dan ideal supaya masyarakat dapat merasai aura atau pesona organisasi ini sebagai penyampai perkhidmatan yang dinamik dan sesuai dengan kemodenan era digital. Kata kunci: Komunikasi Dialog, Komunikasi strategik dalam talian, Perhubungan Awam, Kelestarian, Komunikasi Korporat

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

DEMOCRATIC CHALLENGES OF INDONESIA IN THE SOCIAL MEDIA ERA

2017 ◽  
Vol 2 (2) ◽  
pp. 349
Author(s):  
Nunik Nurhayati ◽  
Rohmad Suryadi
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Public Space ◽  
Political Influence ◽  
Political Support ◽  
The Social ◽  
The Government ◽  
Use Of Social Media ◽  
Democratic Life ◽  
The Impact

The era of social media today bring significant change to democracy in Indonesia. Social media can to bring the expansion of the public space in cyberspace, citizens can directly deliver aspirations regarding the state policy. However, on the other side, social media vulnerable to abuse because of many the anonymous account, which acts as the buzzer political influence public perceptions and to get political support but is not elegant way. This shows, social media provides a challenge to democracy, including Indonesia as a third largest country that has access to the social media in the world's. Based on it’s the problems, this research aims to identify the impact of the social media on democratic life, and how the challenges of democracy in Indonesia ahead in the social media today.This Research using qualitative methods. Data collection through the study of literature. Then analyzed with a critical discourse analysis. The results of the study showed that the impact of social media in Indonesia has brought problems such as hoax, which is currently a serious concern of the government. Attempts were made through the campaign against hoax and make regulation, Information and Electronic Transactions Law (ITE Law), which aims to regulate the use of social media and to prevent hoaxes. The life of democracy in Indonesia receive significant challenges,but of the repressive laws against users of social media may actually weaken the democratic life in Indonesia.

scholarly journals The Impact of Perceived Corporate Reputation of Sport Clubs on Social Media Usage: a Study with the Lenses of Social Capital

2021 ◽  
Vol 12 (3) ◽  
pp. 350-383
Author(s):  
Emel Esen ◽  
Seçil Taştan ◽  
Nihan Degercan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Corporate Reputation ◽  
Communication Systems ◽  
Cross Sectional ◽  
Media Usage ◽  
Usage Frequency ◽  
Conceptual Background ◽  
Use Of Social Media ◽  
The Impact

Technological developments and changes in communication systems in postmodern world have enhanced the organizations to improve their own communication infrastructures and to effectively use their internet sites. Like all other organizations, sport club institutions have considered the vital importance of investing in social media activities and creating their corporate reputation through their connections with their supporters. Thus, social media channels and public relations via social media have been the most essential tools of the organizations to build company image and increase their corporate reputation among the stakeholder groups, particularly their supporters. Taking into account the suggested influence of effective use of social media on building corporate reputation, the current study examined the relationship between supporters’ social media usage frequency and their perceptions of corporate reputation. A cross-sectional research design has been applied in order to obtain data about the corporate reputation perception levels and social media usage frequencies of the supporters as well as the demographic characteristics of the participants. The sample group was composed of 782 participants and data obtained was examined by executing statistical analyses. The findings revealed that individuals’ social media usage frequency has positive effect on the perceived corporate reputation. In addition, demographic differences were observed in terms of the social media usage frequency and corporate reputation perception. Consequently, the results of the study were discussed in the light of the conceptual background and the previous empirical evidences. The managerial and conceptual implications of the study were evaluated and future directions were presented.

scholarly journals Communication and Action: Re-Reading Habermas in the Age of Activism

2019 ◽  
Vol 9 (2) ◽  
pp. 231-252
Author(s):  
Magda Pieczka
Keyword(s):  
Social Change ◽  
Public Relations ◽  
Speech Acts ◽  
Communication Theory ◽  
Linear Models ◽  
Communication Technologies ◽  
Strategic Communication ◽  
Development Communication ◽  
Communication For Social Change ◽  
Explanatory Mechanism

The combined effects of digital communication technologies, political upheavals around the world, waves of powerful activism and protests have injected a new urgency into communication research. How communication theory is able to respond to this challenge is a matter of discussion, including the question of the adequacy of older theories to the new circumstances. This paper, aims to add to this discussion by returning to Habermas’s pragmatics, one of the 20th century communication classics, to reflect on how communication and other forms of action interact in campaigns for social change in the context of the growing reach of strategic communication and the growing role of social media in activism. This article starts by posing theoretical disjuncture as a problem shared by a number of communication subfields, such as public communication, public relations, communication for social change, and my particular example, development communication. The more recent scholarship, however, has moved away from this state of knowledge. Instead, scholars highlight the need to embrace non-linear models of communication for social change, and appear to embrace hybridity to deal with the theoretical confusion in the field. The analysis presented in this article aims to demonstrate that Habermas’s communication pragmatics works well to explicate complex campaigning practices in a consistent and yet theoretically expansive way. Re-reading Habermas makes it possible also to respond to the call articulated by social movement scholars to move beyond the limits of strategy and to recognize the importance of larger cultural conversations and scripts. Conceptualizing public campaigning as chains of speech acts, defined here as both linguistic and nonlinguistic acts, offers an analytical tool that works across different levels, spaces, and actors involved in social change efforts and that privileges communication as the explanatory mechanism for the contemporary social change praxis. Finally, returning to Habermas’s work underscores the importance of a valid position, rather than a desirable identity, from which to engage with others in the social world. This invites a clear and consistent focus on action and its basis (moral position) rather than on attributions ascribed to organizations and campaigners (identity). The key question thus shifts from ‘Do you like me/trust me sufficiently follow me?’ to a more substantial, ‘Is this a good thing to do?’.

The impact of public relations on visibility of Croatian non-profits

2020 ◽  
Vol 25 (1) ◽  
pp. 87-97
Author(s):  
Mirela Polić ◽  
Nataša Cesarec Salopek
Keyword(s):  
Public Relations ◽  
Single Case ◽  
Strategic Communication ◽  
Content Type ◽  
Non Profit ◽  
Study Approach ◽  
Communication Campaign ◽  
Starting Point ◽  
The Impact

Purpose The purpose of this paper is to understand and show how public relations contributed to enhancing the visibility of Croatian non-profit organization Foundation “Croatia for Children” and its activities within its stakeholders, as well as how public relations contributed to the mobilization of target publics in Foundation’s activities. Design/methodology/approach Using a single case study approach, data were collected over a 12-month period. Quantitative and qualitative media research was applied in order to compare visibility of Foundation in the period before and after the strategic communication campaign. Findings Strategic communication campaign enhanced the visibility of Foundation “Croatia for Children” in national and local Croatian media and positioned it as the primary instance for children without an adequate parental care and children in need. However, local media devoted more attention comparing to the national media. All children wishes (1,000) were fulfilled by mobilizing the target publics. Research limitations/implications The results derived from this case study cannot be generalized since they are based on a single case in one country. Practical implications This study can serve as a starting point for another research about the role and importance that public relations have in enhancing the visibility of non-profit organizations. Originality/value The results of this study point to the role and importance public relations have in the non-profit sector in order to proactively communicate with all stakeholders in society.

Comunicación de crisis (2008-2018). Revisión de los principales avances de conocimiento empírico en gestión de comunicación

2021 ◽  
Author(s):  
Noelia Zurro-Antón ◽  
María-Ángeles Moreno ◽  
María-Cristina Fuentes-Lara
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Crisis Management ◽  
Crisis Communication ◽  
Strategic Communication ◽  
Corporate Communications ◽  
Review Journal ◽  
Communication Management ◽  
Research Journal ◽  
Academic Search

Most organizations face crisis situations that jeopardize the trust of their stakeholders. Crisis communication has become one of the most prominent areas both in practice and in public relations research. This study presents a quantitative analysis of recent scientific research in crisis communication to assess the situation and discover the main current advances in the area. Journal articles from six prominent international databases were selected: Proquest Research Library, ABI/ Inform Collection, EBSCOhost Academic Search Complete, EBSCOhost Business Source Complete. EBSCOhost Communication & Mass Media Complete and Elsevier’s Science Direct Journals Complete. Specifically, a total of 143 scientific articles published between 2008 and 2018 were collected and analyzed from six international peer-reviewed journals specialized in public relations and crisis communication, as well as the main crisis management journals included in the Web of Science and Scopus: Public Relations Review, Journal of Contingencies and Crisis Management, Corporate Communications, Journal of Public Relations Research, Journal of Communication Management and International Journal of Strategic Communication. The review of these texts led to the establishment of five hypotheses corresponding to the six stated objectives. Content analysis was used as the quantitative technique, focusing on the following elements: themes, theories, methods, results, and geocultural characteristics of the authors. The results reveal the research trends in the area over the last decade. Resumen La mayoría de las organizaciones se enfrentan a situaciones de crisis que ponen en peligro la confianza de sus grupos de interés. La comunicación de crisis se ha convertido en una de las áreas más prominentes tanto en la práctica como en la investigación de relaciones públicas. Este estudio presenta un análisis cuantitativo sobre la investigación científica reciente en comunicación de crisis, con el fin de recoger el estado y los principales avances actuales en esta área. Para ello, se han seleccionado artículos de revistas presentes en seis bases de datos internacionales destacadas: ProQuest Research Library, ABI/Inform Collection, EBSCOhost Academic Search Complete, EBSCOhost Business Source Complete, EBSCOhost Communication & Mass Media Complete y Elsevier ScienceDirect Journals Complete. En concreto, se han recogido y analizado 143 artículos científicos publicados entre 2008 y 2018 en seis revistas internacionales revisadas por pares referentes de relaciones públicas y comunicación de crisis, así como la principal de gestión de crisis, incluidas en las bases de datos de evaluación Journal Citation Reports (JCR) y Scopus-CiteScore: Public relations review, Journal of contingencies and crisis management, Corporate communications, Journal of public relations research, Journal of communication management e International journal of strategic communication. La revisión de los textos ha desembocado en el establecimiento de cinco preguntas de investigación, correspondientes a seis objetivos. La técnica cuantitativa empleada ha sido el análisis de contenido, que se ha enfocado sobre los siguientes elementos: temas, teorías, métodos, resultados y características geo-culturales de los autores. Los resultados muestran las tendencias investigadoras del área en la última década.

Crisis communication and terrorism: the Norway attacks on 22 July 2011

2014 ◽  
Vol 19 (1) ◽  
pp. 52-63 ◽  
Author(s):  
Jesper Falkheimer
Keyword(s):  
Public Relations ◽  
News Media ◽  
Crisis Communication ◽  
Media Coverage ◽  
Communication Theory ◽  
Secondary Data ◽  
Strategic Communication ◽  
Linear Process ◽  
Media Analysis ◽  
Content Type

Purpose – The aim of this paper is two-fold: to describe and to consider the implications of the synthesis between terrorism, the media and strategic communication, using the Norway attacks as an example; and to describe and analyze the challenges and execution of crisis communication during and after the Norwegian attacks. Design/methodology/approach – The article is based on earlier research and secondary data (an extensive assessment made by the Norwegian police authority in 2012), as well as a minor media analysis focusing on representation of the perpetrator. An interview with two high-ranking communication officials working for the crisis management coordination secretariat in Norway has served as supplementary material. Findings – The crisis challenged the linear process of standard planning and information transmission. The terrorist attacks in Norway and how they were framed, especially before the perpetrator was identified, are linked to a global discourse on terrorists, and demonstrate the need for developing specific terrorism crisis communication theory. The news media coverage gave the perpetrator and his political messages publicity, but more as a lone disturbed individual, associated with school shootings more than with terrorism. There is a need for increased knowledge about terrorism as strategic communication or public relations. The variety among stakeholders and the increased possibilities for terrorists to control and plan their communications in have implications during all phases of a crisis. New strategies and tactics that oppose and defeat the terrorist's communication goals must be developed. Originality/value – The article views terrorism from a communication perspective and develops important questions about the relationship between terrorism, media, strategic communication and crisis communication.

scholarly journals Social Media for Crisis Communication Management

2020 ◽  
Vol 8 (3) ◽  
pp. 64-72
Author(s):  
Thouraya Snoussi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Strategic Communication ◽  
Military Coup ◽  
Political Crisis ◽  
Communication Tool ◽  
Communication Management ◽  
Communication Plan ◽  
Use Of Social Media

This paper analyzes trends related to the role of social media in crisis communication. The author posed a question about the attitudes of online media actors (communication, public relations and marketing experts) towards using social media as a strategic communication tool in times of crisis; Emphasis on two different crises: the 2016 Turkish political crisis and the global health pandemic (COVID-19) in 2020. Communications actors' perceptions and behaviors of social media in times of crisis were tracked through a mixed method (a content analysis of 40 online publications about the military coup attempt in Turkey, and 20 semi structured in-depth interviews about the usage of social media during the quarantine period). The results showed that social media is a lifeboat that is provided to organizations in times of crisis, as communication with customers becomes a vital factor in managing critical situations. Meanwhile, some participants expressed reservations about confidence in the use of social media in times of crisis, stressing that these networks are a double-edged sword. As the keyword for crisis management, a strategic communication plan should take place via social media to discuss customer inquiries with clients, answer their questions, and try to reduce their anxiety, according to the interviewee.

scholarly journals The Public and Public Relations: Examining their nexus in environmental pollution, laws, and policies of government

2020 ◽  
Vol 211 ◽  
pp. 02023
Author(s):  
Oscar Odiboh ◽  
Tayo George ◽  
Odunayo Salau ◽  
Thelma Ekanem ◽  
Darlynton Yartey ◽  
...  
Keyword(s):  
Public Relations ◽  
Environmental Pollution ◽  
Communication Theory ◽  
Public Awareness ◽  
Environmental Communication ◽  
Public Relations Practitioners ◽  
Multi Stage ◽  
Southwest Nigeria ◽  
The Government ◽  
Laws And Policies

Goals 6, 13, 14, and 15 of the United Nation’s Sustainable Development Goals (SDGs) share global concerns of making the earth cleaner for human habitation. In Nigeria, pollution thrives despite the government’s laws and policies. In the country, opinions on public issues are strong, and public relations (PR) professionals are perceived moulders of societal viewpoints. This study examines the connection between public awareness and PR actions on the sociological problems of environmental pollution, laws, and government policies in an industrial cum residential community in Southwest Nigeria. Based on the Environmental Communication Theory, which espouses nature-human environmental connectivity, this study adopts a quantitative, non-experimental, and descriptive methodology. Probability and non-probability sampling design and multi-stage techniques are applied to select 400 residents of Ota community. Scientific Package for Social Sciences (SPSS) is used to process 358 successful copies of the questionnaire. Results show that public awareness of environmental pollution is high; but low on its laws and policies. The contributions of public relations practitioners are acknowledged, but the government’s actions are unfamiliar. Meagre public concern for environmental laws and policies and weak motivation by PR practitioners and the government threaten the achievement of identified SDGs of the UN at the study’s location.

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