scholarly journals Sponsorship recall and recognition: The case of the 2007 Cricket World Cup

2008 ◽  
Vol 39 (2) ◽  
pp. 1-8 ◽  
Author(s):  
C. Boshoff ◽  
C. Gerber
Keyword(s):  
Experimental Study ◽  
Product Category ◽  
Brand Awareness ◽  
Test Design ◽  
World Cup ◽  
Convenience Sample ◽  
Brand Recall ◽  
Brand Recognition ◽  
Post Test ◽  
Quasi Experimental

Millions of rands are spent on sponsorship in general every year, and on sports sponsorships in particular. Yet little is known about the effectiveness of this expenditure. In addition, sponsors are often not sure whether only their brands benefit from a sponsorship or whether competing brands in the same product category also benefit from their efforts.In this study an attempt is made to clarify these considerations by comparing both the brand recall and the brand recognition of companies (and brands) who sponsored the 2007 Cricket World Cup. To determine whether brand recall and brand recognition increased during a sponsorship campaign, a quasi-experimental study was conducted by means of a one-group pre-test-post-test design. The data were collected using a convenience sample of 131 undergraduate students.The results seem to suggest that both the brand recall and the brand recognition levels of the sponsors increased significantly (α = 0,05), but that neither the brand recall nor the brand recognition levels of non-sponsor brands increased. The results therefore show that sponsorship does in fact increase brand awareness, by significantly increasing unaided brand recall, as well as increasing brand recognition and that non-sponsoring companies and brands do not benefit indirectly from their competitors’ sponsorships in terms of brand recall and brand recognition.

Applying Dictologloss Technique on Students’ Narrative Text: A Quasi Experimental Study

2020 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Mohammad Ridho Kholid ◽  
Dhanan Abimanto ◽  
Wiwied Pratiwi
Keyword(s):  
Experimental Study ◽  
Experimental Design ◽  
Null Hypothesis ◽  
Alternative Hypothesis ◽  
Narrative Text ◽  
Test Design ◽  
Narrative Writing ◽  
Significant Difference ◽  
Post Test ◽  
Quasi Experimental

This article was to find out about the effectiveness of applying dictogloss technique on students’ narrative text. A Quasi-Experimental design was used in this method, with using pre-test and post test design. Subject of this research was at the eleventh grade  at state senior high 10 Bandar Lampung.  The result of this study showed that the value of to  (tobservation ) was 5.2. The value of t table with degree of freedom 38 in significance degree 5 % was 2.02 and in significance degree 1% was 2.71. It indicated that to was higher than or 2.02 < 5.26 > 2.71. for those analysis, the null hypothesis (Ho) was rejected and t alternative hypothesis (Ha) was accepted. Hence, it was inferred that there were significant difference between students’ narrative writing score who were taught by dictoglos technique. Keywords: Dictogloss Technique, Experimental Design, Narrative Text

scholarly journals Analysis of Improving Students' Physics Conceptual Understanding through Discovery Learning Models Supported by Multi-representation: Measurement Topic

2020 ◽  
Vol 3 (2) ◽  
pp. 57 ◽  
Author(s):  
La Sahara ◽  
Nafarudin Nafarudin ◽  
Suritno Fayanto ◽  
Babajanova Asal Tairjanovna
Keyword(s):  
Experimental Study ◽  
Conceptual Understanding ◽  
Research Method ◽  
Test Score ◽  
Discovery Learning ◽  
Test Design ◽  
Public High School ◽  
Learning Models ◽  
Post Test ◽  
Quasi Experimental

This study aimed to analyze students' conceptual understanding by using a multi-representation assisted discovery learning model in measurement. This research was conducted in Public High School 1 Kendari. This research is a quasi-experimental study using a one-group pre-post test design. The research method consisted of a conceptual comprehension test using a caliper and a screw micrometer in an essay in the form of a multi-representational test on long measurements. The analysis showed an increase in conceptual understanding between the pre-test and post-test with an average pre-test score of 16.24 (SD = 14) and a post-test of 61.4 (SD = 21). These results indicate an increase in students' understanding of concepts after learning with an average N-gain increase of 0.5 (SD = 0.2) in the medium category. It also obtained the most significant increase in students' understanding of the indicators mentioned parts caliper and micrometer with an N-gain average of 0.6 in the medium category.

scholarly journals PENGARUH KONSUMSI TEH DAUN KELOR TERHADAP PENINGKATAN PRODUKSI ASI DI GROBOGAN

2020 ◽  
Vol 9 (3) ◽  
pp. 268
Author(s):  
Nurulistyawan Tri Purnanto ◽  
Laily Himawati ◽  
Nur Ajizah
Keyword(s):  
Experimental Study ◽  
T Test ◽  
P Value ◽  
Test Design ◽  
Post Test ◽  
Quasi Experimental ◽  
Paired T Test

ABSTRAK Rendahnya cakupan ASI eksklusif di Indonesia menjadikan anak terkurangi haknya untuk mendapatkan makanan bernutrisi tinggi bagi pertumbuhan. Hal ini dikarenakan kurangnya produksi ASI pada ibu menyusui. Pemberian tindakan non farmakologi seperti teh daun kelor diharapkan mampu meningkatkan produksi ASI sehingga anak tetap mendapatkan ASI. Penelitian ini bertujuan untuk untuk mengetahui pengaruh konsumsi teh daun kelor terhadap peningkatan produksi ASI di Kabupaten Grobogan. Metode penelitian ini berjenis quasi experimental study dengan menggunakan one group prepost test design pada 60 responden. Intervensi dilakukan selama 3 minggu untuk menilai produksi ASI antara Pre dan Post intervensi. Data dianalisa dengan menggunakan Uji Paired t-Test. Hasil penelitian menunjukkan rata-rata ASI pada tahap pre-test sebanyak 152,00 meningkat menjadi 158,50 pada tahap post-test. Terdapat perbedaan jumlah ASI dengan p-value sebesar 0,002 dengan nilai korelasi sebesar 0,934. Kesimpulan penelitian ini adalah terdapat pengaruh yang signifikan pada konsumsi teh daun kelor untuk produksi ASI.  Kata Kunci : Teh Daun Kelor, Produksi ASI

scholarly journals Identifikasi Miskonsepsi Siswa pada Topik Ikatan Kimia Serta Perbaikannya dengan Pembelajaran Model ECIRR (Elicit, Confront, Identify, Resolve, Reinforce)

2021 ◽  
Vol 5 (11) ◽  
pp. 1563
Author(s):  
Joko Warsito ◽  
Subandi Subandi ◽  
Parlan Parlan
Keyword(s):  
High School ◽  
Experimental Study ◽  
Diagnostic Test ◽  
Conceptual Understanding ◽  
Chemical Bonding ◽  
Test Design ◽  
Research Subjects ◽  
Student Misconceptions ◽  
Post Test ◽  
Quasi Experimental

<p><strong>Abstract:</strong> The purpose of this study was to (1) identify and analyze students 'misconceptions on the topic of chemical bonding with the Three-Tier diagnostic test (2) to determine the effectiveness of the ECIRR model in improving student misconceptions (3) to determine the retention of students' conceptual understanding 3 weeks after remedies. This research is a descriptive and quasi-experimental study with the design of One Group Pre - Test Post - Test Design. The research subjects were 33 students of class X IPA in a high school outside Java. The results showed that (1) found 41 types of misconceptions on the topic of chemical bonding (2) remedial learning with the ECIRR model was able to reduce student misconceptions from 61.5% to 22.4%, and (3) retention of students' understanding of remedial results by 82.5 % with very good criteria.</p><strong>Abstrak:</strong> Tujuan penelitian ini adalah (1) mengidentifikasi dan menganalisis miskonsepsi siswa pada topik ikatan kimia dengan tes diagnostik <em>Three-Tier</em> (2) mengetahui keefektifan model ECIRR dalam memperbaiki miskonsepsi siswa (3) mengetahui retensi pemahaman konsep siswa tiga minggu setelah remidi. Penelitian ini merupakan penelitian deskriptif dan eskperimen semu dengan rancangan <em>One Group Pre - Test Post – Test Design</em>. Subjek penelitian adalah 33 siswa kelas X IPA suatu SMA di luar Jawa. Hasil penelitian menunjukkan bahwa (1) ditemukan 41 jenis miskonsepsi pada topik ikatan kimia<em> </em>(2) pembelajaran remidi model ECIRR mampu mereduksi miskonsepsi siswa dari 61,5% menjadi 22,4%, dan (3) retensi pemahaman siswa hasil remidi sebesar 82,5% dengan kriteria sangat baik.

scholarly journals THE EFFECT OF THE INQUIRY TRAINING MODEL TOWARDS SCIENCE PROCESS SKILLS OF STUDENTS ON PHYSICS LESSON

2016 ◽  
Vol 5 (2) ◽  
pp. 69
Author(s):  
Abdul Hakim ◽  
Aisyah .
Keyword(s):  
Experimental Study ◽  
Random Sampling ◽  
Training Model ◽  
Test Design ◽  
Process Skills ◽  
Science Process Skills ◽  
Post Test ◽  
Quasi Experimental ◽  
Cluster Random Sampling ◽  
Better Than

This study aimed to know the effect of science process skills of students and activity among the inquiry training and the conventional learning. This research is quasi-experimental study using pre-test and post-test design. The population of the study was students in Medan. Techniques that used to gain a simple is cluster random sampling, the first was grade as experimental class used the inquiry training model and the second was grade as the control class used the conventional learning. The instruments of this study were the science process skills test. The activity, affective, and psychomotor was used observation sheet. The analysis results that the inquiry training was better than that conventional learning in improving the science process skills of students.

scholarly journals THE INFLUE OF PUSH-UP AND BA-SLAMS EXERCISE ON FLOATING SERVICE CAPABILITY IN VOLLEY BALL GAME AT SEMEN PADANG CLUB ATHLETES

2019 ◽  
Vol 4 (1) ◽  
pp. 66
Author(s):  
Muhamad Sazeli Rifki
Keyword(s):  
Experimental Study ◽  
Sampling Technique ◽  
Average Score ◽  
Test Design ◽  
Post Test ◽  
Quasi Experimental ◽  
Service Capability ◽  
The Difference ◽  
Experimental Study Design ◽  
Push Up

Abstract :The problem in this study is the low ability of service floating in volleyball games at Semen Padang Club Athletes and not yet seen by players in the match. This study aims to determine how much influence the push-up and ball slams exercise has on the ability of floating services in volleyball games in the athletes of Semen Padang club. This type of research is a quasi-experimental study design with one group pre-test and post-test design. The population in this study is athlete volleyball club Semen Padang as many as 45 people. Sampling using purposive sampling technique with a sample of 20 people. The hypothesis proposed in this research is the significant influence of push-up and ball slams exercises on the ability of floatin service in volleyball game at club athlete Semen Padang. The results showed that in the group given push-up training obtained t count value > t table (7.73 > 1.833). This means that the influence of training Push-Up Against the Ability of Service Floating Volleyball Athlete Club Semen Padang. In the group were given ball slam training Tcount > t tabel (11.67 > 1.833). This means that there is an effect of Ball Slam training on the ability to service Floating Semen Padang Volleyball Club Athletes. To see the difference of Push-up practice and Ball Slam training on the ability of Service Floating Volleyball Athlete Club Semen Padang with value tcount > t table (16.68 > 1.833). It can be concluded that there are differences in the practice of Push-ups and Ball Slam exercises on the ability to service Floating Semen Padang Volleyball Club athletes. Where the highest average score is found in push-up exercises

scholarly journals PENGARUH PELATIHAN DAN PENERAPAN PENILAIAN KINERJA PERAWAT PELAKSANA TERHADAP LAYANAN ASUHAN KEPERAWATAN DI RUMAH SAKIT SWASTA KOTA MEDAN

2018 ◽  
Vol 4 (2) ◽  
pp. 124-131
Author(s):  
Edisyah Putra Ritonga ◽  
Hamonangan Damanik
Keyword(s):  
Experimental Study ◽  
T Test ◽  
Test Design ◽  
Post Test ◽  
Quasi Experimental ◽  
Paired T Test

Penilaian kinerja perawat merupakan suatu cara untuk mengevaluasi kinerja perawat sesuai dengan standar praktik profesional, peraturan yang berlaku dan untuk menjamin tercapainya standar praktik keperawatan profesional dan layanan asuhan keperawatan. Berdasarkan wawancara kepada perawat pelaksana dan observasi, bahwa layanan asuhan keperawatan yang diberikan kurang maksimal, pengkajian keperawatan tidak dilakukan secara berkelanjutan, kurangnya modivikasi tindakan keperawatan untuk mengatasi masalah keperawatan yang terjadi pada pasien. Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan dan penerapan penilaian kinerja perawat pelaksana terhadap layanan asuhan keperawatan. Jenis penelitian kuantitatif dengan metode Quasi-Experimental Study dengan desain penelitian two group pre-test-post test design. Peserta pelatihan adalah kepala ruangan pada kelompok intervensi yang berada di Rumah Sakit Umum Imelda Pekerja Indonesia Medan. Responden penelitian untuk pengukuran layanan asuhan keperawatan pada penelitian ini adalah sebanyak 108 perawat pelaksana yang terdiri dari kelompok intervensi yaitu sebanyak 54 orang perawat pelaksana dan pada kelompok kontrol  yaitu Rumah Sakit Umum Martha Friska Medan sebanyak 54 orang perawat pelaksana. Berdasarkan hasil penelitian dan dengan melakukan uji statistik yang dilakukan pre test dan post test layanan asuhan keperwatan pada kelompok intervensi dengan uji paired t-test dengan hasil yaitu p= 0,000<0,05 yang berarti ada pengaruh. Hal ini menunjukkan bahwa pelatihan yang diberikan meningkatkan kemampuan kepala ruangan untuk melakukan penilaian kinerja perawat pelaksana sehingga dapat menigkatakan motivasi dan kinerja perawat pelaksana dalam melakukan layanan asuhan keperawatan. Hasil  pre test dan post test layanan asuhan keperwatan pada kelompok kontrol dengan menggunakan uji paired t-test dengan hasil yaitu p= 0,284>0,05, hal ini menunjukkan bahwa tidak ada perbedaan yang signifikan antara pre test dan post test. Berdasarkan uji statistik dengan menggunakan independent tes antara pre test kelompok intervensi dan kelompok kontrol didapatkan hasil p= 0,064>0,05 dan hasil uji post test kelompok intervensi dan kelompok kontrol didapatkan hasil p= 0,000<0,05. Pelatihan yang diberikan kepada kepala ruangan pada kelompok intervensi sangat berpengaruh positif dalam meningkatkan kemampuan kepala ruangan dalam melakukan penilaian kinerja perawat pelaksana.

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

PERBEDAAN PENGARUH COGNITIVE THERAPY (CT) DAN LOGO THERAPY TERHADAP DEPRESI PADA PASIEN DENGAN HEMODIALISIS DI RS WAVA HUSADA KEPANJEN

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Nia Agustiningsih ◽  
Setyawati Soeharto ◽  
Rinik Eko Kapti
Keyword(s):  
Cognitive Therapy ◽  
Hemodialysis Patient ◽  
Sampling Procedure ◽  
Mean Value ◽  
T Test ◽  
Physical Aspect ◽  
Test Design ◽  
Test Analysis ◽  
Post Test ◽  
Quasi Experimental

Abstract : Patient with chronical diease such as Hemodialysis more likely need psycotherapy because until now medical atention only focus on physical aspect. Psycotherapy that can be used on Hemodialysis that going through depression is cognitive therapy and logo therapy. This study was to analysed the difference of influence between cognitive therapy and logo therapy on Hemodialysis patient that going through depression. This study was used quasi experimental pre–post test design. Respondent taking part in this study was 15 respondent for cognitive therapy and 15 respondent for logo therapy with puporsive sampling procedure. Study was conducted on Hemodialysis unit on RS Wava Husada Kepanjen from 21 April until 26 Mey 2017. Data analysis used on this study was dependent t test  and independent t test. Dependent t test  analysis showed  significant value is 0,000 (less than < 0,05).Analysis showed  significant value is 0,000 (less than < 0,05) that means there is difference between cognitive therapy and logo therapy to decrease depression on hemodialysis patient with mean value cognitive therapy (1,62) dan logo therapy (3,82). Conclussion on this study is that logo therapy more effective to reduce depression on Hemodialysis patient than cognitive therapy so logo therapy can applicated in hemodialysis patient.Keyword : cognitive therapy, logo therapy, depression in hemodialysis patient Abstrak : Pasien dengan penyakit kronis dengan hemodialisis diperlukan psikoterapi karena selama ini fokus penanganan di pelayanan kesehatan hanya pada masalah fisik. Psikoterapi yang bisa digunakan pada pasien hemodialisis yang mengalami depresi adalah cognitive therapy dan logo therapy. Penelitian ini bertujuan untuk menganalisis perbedaan pengaruh cognitive therapy dan logo therapy terhadap depresi pada pasien dengan hemodialisis. Penelitian ini menggunakan desain penelitian quasi experimental pre – post test design. Jumlah responden dalam penelitian ini 15 responden untuk kelompok cognitive therapy dan 15 responden untuk kelompok logo therapy yang didapatkan dengan menggunakan tehnik purposive sampling. Penelitian dilakukan di unit hemodialisis RS Wava Husada Kepanjen mulai tanggal 21 April – 26 Mei 2017. Pemberian terapi dilakukan oleh peneliti sendiri yang telah mendapatkan lisensi dari perawat spesialis jiwa. Analisis data yang digunakan dalam penelitian ini adalah dependent t test dan independent t test. Hasil analisis dependent t test  pada kelompok sebelum dan setelah diberikan cognitive therapy dan logo therapy didapatkan hasil nilai signifikansi 0,000 < 0,05 yang berarti bahwa ada perbedaan skor depresi antara sebelum dan sesudah diberikan pemberian cognitive therapy dan logo therapy  Sedangkan hasil analisis independent t test menunjukkan bahwa nilai signifikansi 0,000 < 0,05 yang berarti  ada perbedaan yang bermakna antara cognitive therapy dan logo therapy dalam menurunkan depresi pada pasien dengan hemodialisis yaitu dengan rata – rata penurunan terhadap depresi untuk cognitive therapy dan logo therapy masing – masing yaitu 1,62 dan 3,86.  Hal ini berarti bahwa logo therapy lebih efektif menurunkan depresi pada pasien hemodialisis dari pada cognitive therapy. Berdasarkan hasil penelitian tersebut diharapkan bahwa logo therapy bisa diaplikasikan sebagai alternatif psikoterapi pada pasien hemodialisis.Kata Kunci: cognitive therapy, logo therapy, depresi pada pasien hemodialisis

Enhancing statistical literacy skills through real life activities enriched with gamification elements: An experimental study

2021 ◽  
pp. 204275302098701
Author(s):  
Ünal Çakıroğlu ◽  
Mustafa Güler
Keyword(s):  
Experimental Study ◽  
Experimental Design ◽  
Positive Impact ◽  
Real Life ◽  
Literacy Skills ◽  
Statistical Literacy ◽  
Instructional Process ◽  
Post Test ◽  
Quasi Experimental ◽  
Teaching Statistics

This study attempts to determine whether gamification can be used as a pedagogical technique to overcome the challenges in teaching statistics. A post-test quasi-experimental design was carried out in gamified and non-gamified groups in order to reveal the effect of gamification elements in cultivating students’ statistical literacy skills. Students in gamified group were also interviewed to understand the function of gamification process. The results suggest that; although gamifying the instructional process had a positive impact on developing students’ statistical literacy in medium and high score students; surprisingly the influence of the gamification to the low- achieved scores were not positive. The positive impact was discussed in accordance with the gradual structure of statistical literacy and suggestions for successful gamification applications due to the context were included.

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