scholarly journals MARKETING MIKS PROIZVOĐAČA ORGANSKE HRANE – SA POSEBNIM OSVRTOM NA PROIZVOĐAČE IZ SRBIJE / THE MARKETING MIX OF ORGANIC PRODUCERS – A CASE STUDY OF PRODUCERS FROM SERBIA

2016 ◽  
Vol 11 (1) ◽  
Author(s):  
Semir Vehapi
Keyword(s):  
Developed Countries ◽  
Marketing Mix ◽  
Business Practice ◽  
Local Market ◽  
Product Price ◽  
Ecological Principles ◽  
Market Communication ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Given

In the modern and turbulent environment we live in, it is the imperative of numerous businesses to become sustainable.This requires that they alter their business practice both in terms of production and marketing.Organic production is one of the types of production which completely support sustainable development through the maximum adherence to the economic, ethical, legal and ecological principles. Within marketing, this type of production requires the adaptability of the complete marketing mix to the requirements of sustainable marketing. This paper will analyze each individual instrument of the marketing mix in the function of organic food production: the product, price, marketing channels and market communication. This has indicated the existence of the specific nature of the given instruments in relation to those which are used by the more conventional food producers. In addition, a comparative analysis of the organic producers from Serbia and those from developed countries of the world was carried out with the aim of indicating the differences in the effectiveness of the marketing activities in their business practice. As a significant contribution to the topic, the appropriate measures and actions which should help local producers to find the optimum combination of marketing instruments was suggested, which should lead to the improvement of their competitiveness both on the local market and abroad.

scholarly journals Perspektif Konsumen terhadap Pemasaran Paket MICE pada Departemen Pemasaran Hotel Aston Madiun

2020 ◽  
Vol 2 (2) ◽  
pp. 100
Author(s):  
Priscila Triviana Dewi
Keyword(s):  
Data Collection ◽  
Marketing Mix ◽  
Product Price ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Hotel Service ◽  
Consumer Perspective ◽  
Marketing Activities ◽  
Conference Center ◽  
Hotel Marketing

This study discusses the consumer perspective about the marketing activities of MICE packages organised by the Sales and Marketing Department at Aston Madiun Hotel and Conference Center. The component of organising marketing activities to be evaluated refers to the Marketing Mix model developed by Kotler (2014) knows as 4Ps (product, price, promotion, and place). In this study, researchers used quantitative and qualitative data. Data collection is done by distributing questionnaires to 112 respondents determined through purposive sampling, namely visitors who have purchased MICE packages at Aston Madiun Hotel and Conference Center. Data collection was also obtained from interviews with guests and the Sales and Marketing Department as organisers of hotel marketing activities, observation and literature. In order to formulate the overall evaluation steps, an analysis of the four sectors of hotel marketing activities was carried out in the form of analysis, planning, implementation, and evaluation whose results will be described descriptively. The results showed that the overall marketing mix component received a positive response from guests who had purchased the MICE package at the Aston Madiun Hotel. Two questionnaire items obtain quite low scores, namely hotel items routinely offer and update the details of MICE packages directly to companies and hotels utilising all print media for marketing MICE package activities. The data obtained from the study will be used as study material to evaluate the marketing activities of the Marketing Department in marketing an Aston Madiun Hotel service product, in the form of accuracy of analysis, product development that is in line with the main potential of the hotel, implementation of targeted market segmentation and always evaluating every marketing process that has been passed.

scholarly journals New Trends in Tourism Destination Branding by Means of Digital Marketing

2016 ◽  
Vol 2 (2) ◽  
pp. 139-146
Author(s):  
Natalija Parlov ◽  
Davor Perkov ◽  
Željko Sičaja
Keyword(s):  
Mental Image ◽  
Developed Countries ◽  
Digital Marketing ◽  
Digital Information ◽  
Tourism Destination ◽  
Economic Activities ◽  
Destination Branding ◽  
Tourism Sector ◽  
Market Communication ◽  
Marketing Activities

AbstractContemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking all economic activities, including tourism sector intertwined with various advertising activities in order to place and sell its products and services. Digital marketing is thus more and more used. In that context, world tourism organizations and national tourist agencies play a role of communicator, trying to create desired mental image of a specific country as a tourism destination in the minds of final consumers. They use branding to make one country uniquely recognizable in the market. The aim of this paper is to present new trends in tourism destination branding process by using the means of digital marketing. The main purpose of this research was to analyse marketing activities and communication strategies of European countries, perceived as the largest tourism market, and compare them with the tourism promotion of Croatia in various markets. The results of the analysis of Croatian activities in promoting its tourism destinations imply there is still a large potential to improve implementation of digital marketing means by preparing the strategy of integrated market communication. The analysis of marketing activities of tourism developed countries shows trends in digital marketing that can serve as a model for development of Croatian tourism brand in global digital surrounding.

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA BISNIS ONLINE AKUN @GWETNIC.ID MELALUI BAURAN PEMASARAN MENINGKATKAN PENJUALAN (DESEMBER 2018 – JANUARI 2019)

2021 ◽  
Vol 1 (1) ◽  
pp. 54
Author(s):  
Yanus Purwansyah Sriyanto ◽  
Desi Nur Fatimah
Keyword(s):  
Marketing Mix ◽  
Planning Theory ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Online Business ◽  
Place Promotion ◽  
Business Media

ABSTRACT This study examines the Utilization of Instagram as an Online Business Media (Qualitative Descriptive Study of the Use of Instagram as an Online Business Media on the @Gwetnic.Id Account Through the Marketing Mix in Increasing Sales for the December 2018-January 2019 Period). Instagram is one of the social media that is widely used by business people to do marketing. Instagram was chosen by Gwetnic because it is segmented by young people, and the features provided are very diverse and up-to-date. The purpose of this study is to find out and describe the use of Instagram as an online business medium on the Instagram @gwetnic.id account through the marketing mix in increasing sales for the period December 2018 to January 2019. In this study, researchers used the Message Compilation Model with the theory used was planning theory. The method used is descriptive qualitative analysis, where the method used is observation and interviews, involving the owner of the Instagram account @gwetnic.id as key informants and Gwetnic customers as informants. The results of the research that researchers can describe are that in carrying out marketing activities as an effort to increase sales, Gwetnic uses Instagram features, namely Instagram Ads, Profile, Highlights, Posting, Instagram Story, Hashtag, Caption, Direct Massage and Like. Gwetnic also applies the 7P concept, namely: product, price, place, promotion, people, physical evidence and process.Keywords : Bussines Media, Instagram, Mix Marketingf, Promotion,   ABSTRAK  Penelitian ini mengkaji mengenai Pemanfaatan Instagram Sebagai Media Bisnis Online (Studi Deskriptif Kualitatif Pemanfaatan Instagram Sebagai Media Bisnis Online Pada Akun @Gwetnic.Id Melalui Bauran Pemasaran Dalam Meningkatkan Penjualan Periode Desember 2018-Januari 2019). Instagram merupakan salah satu media sosial yang banyak digunakan oleh pelaku bisnis untuk melakukan pemasaran. Instagram dipilih Gwetnic karena segmentasinya anak muda, serta fitur yang disediakan sangat beragam dan kekinian. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan pemanfaatan Instagram sebagai media bisnis online pada akun Instagram @gwetnic.id melalui bauran pemasaran dalam meningkatkan penjualan periode Desember 2018 hingga Januari 2019. Dalam penelitian ini, peneliti menggunakan Model Penyusunan Pesan dengan teori yang digunakan adalah teori perencanaan. Metode yang digunakan adalah analisis deskriptif kualitatif, dimana metode yang digunakan adalah observasi dan wawancara, dengan melibatkan pemilik akun Instagram @gwetnic.id sebagai key informan serta pelanggan Gwetnic sebagai informan. Hasil penelitian yang dapat peneliti uraikan adalah bahwa dalam melakukan kegiatan pemasaran sebagai upaya untuk meningkatkan penjualan, Gwetnic menggunakan fitur-fitur Instagram, yaitu Instagram Ads, Profile, Highlight, Posting, Instagram Story, Hashtag, Caption, Direct Massage dan Like. Gwetnic juga menerapkan konsep 7P, yaitu: product, price, place, promotion, people, physical evidence dan process.  Kata Kunci  : Media Bisnis, Instagram, Bauran Pemasaran, Promosi  

scholarly journals AKTIVITAS PEMASARAN PRODUK TABUNGAN PADA PT. BPR RANGKIANG DENAI PAYAKUMBUH BARAT

2019 ◽  
Author(s):  
Ratna Widayati ◽  
Muhamad Rahman
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Secondary Data ◽  
Marketing Mix ◽  
Significant Decline ◽  
Price Promotion ◽  
Product Price ◽  
Marketing Activities ◽  
Product Marketing ◽  
Number Of Customers

This study aims to determine how the savings product marketing activities undertaken by PT. BPR Rangkiang Denai, and the development of savings products at PT. BPR Rangkiang Denai. This research method is based on primary and secondary data. while the data collection techniques by observation, interviews, and based on the literature. So we can conclude marketing efforts conducted BPR Rangkiang Denai to increase the number of customers, by way of the marketing mix: Product, Price, Promotion, Place, People, Processes, Services and development of savings products at PT. RB Rangkiang Denai experienced a significant decline, it is because in contemporary times, RB is less interested in the community because in the era of globalization people prefer banks that provide services in payment traffic, such as remittances, and ATM facilities to facilitate the transaction.

scholarly journals ANALISIS BAURAN PEMASARAN JAMUR TIRAM DI KABUPATEN PANGKEP

2021 ◽  
Vol 4 (1) ◽  
pp. 53-57
Author(s):  
Yasser Aswad Thamrin ◽  
Herminawati Abubakar ◽  
Hasanuddin Remmang
Keyword(s):  
Hypothesis Test ◽  
Product Yield ◽  
Marketing Mix ◽  
Product Price ◽  
Nitrate N ◽  
Marketing Activities ◽  
The Media ◽  
Oyster Mushrooms ◽  
The Tropics ◽  
Analytical Tools

Era keterbukaan dalam memasuki pasar global menjadi tantangan pengusaha dalam memacu dan memberikan pelayanan dalam menyalurkan hasil produknya sampai ketangan konsumen yang menjadi target sasaran pasar. Suatu produk, baru dapat dikonsumsi setelah melalui proses kegiatan produksi dan pemasaran. Dengan demikian produksi membentuk terciptanya konsumen, sedangkan pemasaran membentuk terciptanya harga (price), karena itu kegiatan pemasaran berfungsi sebagai penghubung antara produksi dan konsumsi. Sebesar apapun produksi yang dihasilkan tanpa adanya kegiatan pemasaran maka produk tersebut tidak mempunyai nilai apa-apa. Jamur tiram putih dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Kebutuhan dan keinginan manusia semakin lama semakin bertambah besar, baik produk makanan, buku, bahkan perumahan. Hal tersebut merupakan suatu indikator bahwa tingkat pendapatan masyarakat semakin tinggi. Jamur tiram  dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Jamur tiram ini juga termasuk dalam kelompok jamur yang sering dikonsumsi karena memiliki nilai gizi yang tinggi. Jamur tiram menjadi komuditas yang cukup potensial untuk dipasarkan, hal ini terjadi karena permintaan jamur ini sangat tinggi namun produksinya masih rendah. Jamur tiram dibudidayakan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan. The era of openness in entering the global market is a challenge for entrepreneurs in spurring and providing services in distributing their products into the hands of consumers who are the target market. A product can only be consumed after going through the process of production and marketing activities. Thus production forms the creation of consumers, while marketing forms the creation of prices (price), therefore marketing activities function as a liaison between production and consumption. No matter how big the production is without any marketing activities, the product has no value. White oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Human needs and wants are getting bigger and bigger, both food products, books, and even housing. This is an indicator that the level of community income is getting higher. Oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Oyster mushrooms are also included in the group of mushrooms that are often consumed because they have high nutritional value. Oyster mushroom is a potential commodity to be marketed, this happens because the demand for this mushroom is very high but its production is still low. Oyster mushrooms are cultivated on media containing high amounts of C in the form of carbohydrates. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume on media containing element C in the form of carbohydrates in high amounts. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume

scholarly journals Gambaran Penerapan Konsep Bauran Pemasaran terhadap Keputusan Pembelian Konsumen Pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek Wilayah Banjarmasin Tengah

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Jhudi Bonosari Soediono ◽  
Taufik Abidin
Keyword(s):  
Developing Countries ◽  
Data Analysis ◽  
Herbal Medicine ◽  
Sampling Technique ◽  
Developed Countries ◽  
Marketing Mix ◽  
Middle Region ◽  
Product Price ◽  
Price Distribution

Dewasa ini penggunaan obat herbal cenderung terus meningkat, baik dinegara yang sedang berkembang maupun negara-negara maju, dimana 80% penduduk dunia telah menggunakan obat herbal. Buah kulit manggis merupakan salah satunya yang dijadikan alternatif pengobatan yang berasal dari bahan alam, salah satu produknya yang cukup pesat berkembang di Indonesia adalah Produk Mastin® (Capsul Ekstrak Kulit Manggis). Penelitian bertujuan untuk mengetahui gambaran penerapan konsep bauran pemasaran yang meliputi Produk, Harga, Distribusi, dan Promosi terhadap keputusan pembelian konsumen pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek wilayah Banjarmasin Tengah. Penelitian dilakukan dengan metode deskriptif dimana Populasi yang digunakan adalah Konsumen yang mengenal serta memakai Produk Mastin® (Capsul Ekstrak Kulit Manggis) yang mendatangi beberapa Apotek yang ada di wilayah Banjarmasin Tengah, teknik pengumpulan sampel dengan Accidental Sampling yang tentunya disesuaikan dengan karateristik sampel yang ditentukan oleh peneliti. Di dapatkan ada 30 Responden dari apotek yang berbeda di wilayah Banjarmasin Tengah lalu dilakukan Analisa Data dengan perhitungan persentase untuk nantinya dapat memberikan gambaran pada hasil penelitian. Hasil penelitian menggambarkan bahwasanya bauran pemasaran yang meliputi Produk, Harga, Distribusi, dan Promosi menjadi pertimbangan konsumen terhadap keputusan pembelian pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek wilayah Banjarmasin Tengah. Kata Kunci : Bauran Pemasaran, Keputusan Pembelian Konsumen, Produk Mastin® (Capsul Ekstrak Kulit Manggis) ABSTRACT Nowadays, the usage of herbal medicine is incresing not only in developed countries but also in developing countries. For about 80% of worl population using herbal medicine. The skin/ peel of mangosteen fruit is one example of medicine that coming from nature, which of the well known product in Indonesia is Mastin® (Extract of Mangosteen skin/ peel capsule) This research is aimed to examine the profile of marketing mix applied concept include the Product, Price, Distribution, and Promotion that may influence the consument to buy Mastin in Pharmacy store located in Middle Banjarmasin. This research is conducted descrptively where area the population are the consument that know and use Mastin®, then come to the Pharmacy stores in Middle region of Banjarmasin. The sampling is done by accidentaly sampling technique that characterized personally by researcher. Data obtained from 30 respondents coming from several Pharmacy stores in Middle region of Banjarmasin and continued to data analysis with precentage calculation so thatcan give pofile. The result showed that marketing mix include Product, Price, Distribution, and Promotion considered the consument to buy Mastin® product in several Pharmacy stores in Middle region of Banjarmasin. Keywords : Marketing Mix, Considered the consument to buy, Mastin® (Extract of Mangosteen skin/ peel capsule)

PERAN DAN ETIKA DISTRIBUTOR DALAM PEMBERIAN HADIAH (PRODUK KOPI TORA BIKA) GUNA MENINGKATKAN DAYA BELI PAGUYUPAN PEMILIK WARUNG.

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Marminingsih ,dkk.
Keyword(s):  
Marketing Mix ◽  
Gift Giving ◽  
Product Price ◽  
Limited Ability ◽  
Marketing Activities ◽  
Product Sales

In marketing activities, there are elements called the marketing mix that includes product, price and promotion, and one of the elements that were also very instrumental is a place in this case a distribution channel.In an effort to increase sales of its products, the company has a strategy that is by giving gifts to customers with certain conditions. Gift-giving is done by a distributor. Being adistributor must have the ability to sell a product. Not only a limited ability alone, ethics must be owned by a distributor.Based on research through interviews,distributor of coffee products Tora Bika has adopted the ethics promotion. Ethics used has been well received by consumers with evidence that many new customers who take the program prizes that have been awarded by the company. So Tora Bika Coffee product sales increased.From the description above, the company is expected to add strategies such as gift order coffee products Tora Bika could be easily bought among consumers.Kata Kunci: etika distributor, pemberian hadiah, daya beli

scholarly journals AKTIVITAS PEMASARAN PRODUK SIMPANAN PT. BANK TABUNGAN NEGARA (PERSERO)Tbk KANTOR CABANG PADANG

2019 ◽  
Author(s):  
Ratna Widayati ◽  
Rizki Amelia
Keyword(s):  
Banking Industry ◽  
Marketing Mix ◽  
Fund Raising ◽  
Target Product ◽  
Purchasing Decisions ◽  
Product Price ◽  
Banking Service ◽  
Marketing Activities ◽  
Marketing Mix Strategy ◽  
Branch Office

The development in the banking industry as well as opening the era of free information has contributed to greater competition between banks. Competition led to similar companies competing to create a strategy to win the competition, one of which is the marketing strategy. PT. Bank Tabungan Negara (Persero) Tbk. Padang Branch Office conduct marketing activities of deposit products using the marketing mix strategy into the programs created. In the banking service products are components of the marketing mix, namely Product, Price, Place, and Promotion, which is in development now, has undergone additions into: People, Process, and Phisical Evidence. Seven of the marketing mix is able to support customers' purchasing decisions. It is seen from the achievement of the target product, namely fund raising savings, deposits, and current accounts.

scholarly journals The Sustainable Marketing Mix of Tourism and Visitors Fulfilment: An Empirical Evidence From Cultural Tourists To Pakistan

2021 ◽  
Vol 6 (1) ◽  
pp. 123-145
Author(s):  
Asia Umar Khan ◽  
Dr. Qadar Bakhsh Baloch ◽  
Rabia Naseer
Keyword(s):  
Success Factors ◽  
Sustainable Tourism ◽  
Marketing Mix ◽  
Extensive Literature ◽  
Product Price ◽  
Tourism Marketing ◽  
Physical Evidence ◽  
Tourist Satisfaction ◽  
Negative Effect ◽  
Sustainable Marketing

Sustainability is a basic requisite while promoting cultural tourism for a destination. UNEP and WTO have provided a full agenda for sustainable tourism that consists of twelve aims. One of those aims is visitor fulfillment that includes tourist satisfaction provided with safety and justice. After an extensive literature review the present study has listed down the success factors of tourism marketing and viewed through the lens of sustainability aims, has developed a conceptual framework consisting of the marketing mix dimensions of sustainable tourism and their effect on satisfaction of a sample (400) of foreign cultural tourists to Pakistan. After exploratory and confirmatory factor analysis, multiple regression analysis was conducted to test for the hypothesized effect of the seven independent variables i.e. Product Price, Placement, Promotion, People, Physical Evidence and Process on tourist satisfaction. It was found that Product, Price, People, Physical Evidence and Process have a significant positive whereas; Placement has aninsignificant negative and Promotion has a significant negative effect on tourist satisfaction.

scholarly journals Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan

2016 ◽  
Vol 3 (1) ◽  
pp. 163-184
Author(s):  
Cihwanul Kirom
Keyword(s):  
Marketing Mix ◽  
Pricing Strategy ◽  
Marketing Activity ◽  
Product Price ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Key Factor ◽  
Islamic Business Ethics ◽  
Marketing Activities ◽  
Marketing Mix Strategy

Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of these aspects are intended to attain responses from the targeted market. The article seeks to discuss the marketing mix strategy implemented by BMT UGT Sidogiri Pasuruan based on four “Ps”, namely product, price, place, and promotion. The study finds that the marketing mix strategy employed by BMT UGT has met the costumers’ needs in terms of product strategy, pricing strategy, distribution strategy, and promotion strategy. The study also concludes that the proper implementation of marketing mix strategy and its compatibility with Islamic sharîʻah as well as the organization’s obedience towards Islamic business ethics are among pivotal factors that have significantly influenced the development of BMT UGT Sidogiri

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