scholarly journals Intra-organizational communications as a factor of staff satisfaction with sustainable development work

2021 ◽  
Vol 244 ◽  
pp. 11040
Author(s):  
Valentina Ivashova ◽  
Yuliya Nadtochiy ◽  
Marat Anaev ◽  
Natalia Kazantseva ◽  
Elizabeth Rozanova

The article presents the results of a study of intra-organizational communications using the example of a Russian organization with a staff of more than 1000 people and an assessment of the impact of this factor on the level of staff satisfaction with sustainable development work. The empirical part of the study was carried out by the questionnaire method of 50% of the organization’s personnel. The data were processed using the SPSS Statistics program (version 21). Construction of a balanced and sustainable model of vertical and horizontal communications in the organization based on the needs of staff for information about the internal processes and external environment of the organization and its regular monitoring allows you to increase the efficiency of the communication process. Personnel satisfaction with the organization of the communication process is one of the indicators of the effectiveness of intra-organizational communications. It gives a positive correlation with the overall satisfaction of personnel with work. The communication activity of personnel and a high level of awareness show the involvement of employees in the development and adoption of managerial decisions of the organization and have a positive effect on their professional responsibility.

2021 ◽  
Vol 14 (2) ◽  
pp. 91-101
Author(s):  
Noor Aletby ◽  
Hafeth Ibrahim

Construction projects in Iraq face many dangers that cause exceeding the estimated cost of the project and not completing the project on time, and since the risk management process in construction projects is of great importance in controlling and reducing the impact of risks in construction projects, so it is necessary to identify these risks and evaluate them correctly in order to increase accuracy and the health of the subsequent stages of the risk management process in construction projects. This paper aims to identify the most important risks in construction projects in Iraq and to conduct a qualitative assessment of the identified risks and arrange them according to their importance. The researcher adopted the questionnaire method as a tool to determine the risks and used the technique of probability and effect matrix to conduct the qualitative assessment of the identified risks. The study found that there are 48 risk factors that constitute the most dangerous factor in construction projects in Iraq, and 10 of the determining factors were within the high level of risk, and at the forefront of which was the inability of the owner to finance the project.


2019 ◽  
Vol 10 (4) ◽  
pp. 23
Author(s):  
M. Chorna ◽  
O. Shumilo ◽  
H. Zabrodska

The article highlights topicality of an issue related to assessing economic security of retail companies, which face hazards and threats under contemporary unstable economic conditions, for making decisions concerning ensuring a high level of the economic security, efficiency, and sustainable development of a company in general. The authors have developed a model of forming a database for assessing economic security of retail companies using mathematical modelling in order to avoid difficulties in the process of forming the database. Application of mathematical methods enables to create the more informative database, which will be used to conduct a more thorough analysis. This allows to make effective managerial decisions regarding ensuring a high level of economic security of a retail company. A methodical tool of M. Pohozhykh and M. Safronova underlies the model of forming the database for assessing economic security of a retail company applying methods of mathematical modelling. The methodical tool consists in modelling an n-dimensional geometric shape, namely a n- dimensional parallelepiped, taking into account properties of the Euclidean space. The model of forming the database for conducting an assessment is an outcome of the scientific research.


2021 ◽  
Vol 12 (2) ◽  
pp. 068-084
Author(s):  
Roman M. Kachalov ◽  
◽  
Yuliya A. Sleptsova ◽  

The purpose of this paper is to develop a concept for managing the level of risk of disrupting the sustainable development of the enterprise. The research methodology is based on the system economic theory and the operational theory of risk management. A methodology is proposed for the study of the development and implementation of management decisions in the managerial subsystem, taking into account the identified risks of sustainable development of the enterprise at the intentional, expectational, cognitive and functional stages. Within the framework of these stages, the processes of goal setting, information collection, assessment of the existing environment and forecasting of changes in the enterprise, as well as the processes of implementing decisions are carried out. To shed light on the processes of identifying risk factors and developing appropriate anti-risk managerial impacts depend on the localization in the control object. When decomposing a control object, four types of localization are distinguished: an object subsystem, a process subsystem, a project subsystem, and an environmental subsystem. The implementation of managerial decisions, from the point of view of the object subsystem, can be limited by the high cost of the main production equipment and long life cycles of the finished product. When implementing the developed managerial solutions, there may be a redistribution of profit centers or a change in the way it is generated, which will lead to a change in the characteristics of the enterprise's process subsystem. In the project subsystem, an enterprise can achieve maximum effect by focusing its efforts on the introduction of innovative technologies. The speed of changes in the external environment of the enterprise becomes very high, so the role of forecasting the impact of these changes on the environmental subsystem of the enterprise increases, and applying this knowledge to develop managerial impact, on the one hand, and to adapt the enterprise to these changes, on the other. It is shown that by regulating and eliminating the imbalance in the preparation of managerial impacts, it is possible to reduce the level of risk in the implementation of such decisions.


2017 ◽  
Vol 5 ◽  
pp. 495-498
Author(s):  
Vyara Kyurova ◽  
Dilyana Yaneva

: In striving to secure a competitive advantage in the market, companies endeavor to create a high level of trust and attachment of customers to the company. Building a positive image is a prerequisite for businesses to enhance their competitiveness. In this regard, the main objective of this paper is to identify measures of corporate image, competitiveness of enterprises, and the relationship between them. This paper uses statistical methods (variance, regression, and correlation analysis) to study the influence of corporate image on the competitiveness of enterprises in the field of interior design. A questionnaire method is used to gather the primary data. Examined indicators are assessed using a 7-point Likert scale. The results of the survey indicate a strong correlation between the level of corporate image and that of competitiveness of enterprises. The conclusion includes a summary concerning the use of the corporate image as an important tool for a sustainable market presence and achieving a strong competitive edge.


2019 ◽  
Vol 7 (2) ◽  
pp. 76-80
Author(s):  
Вера Сорокина ◽  
Vera Sorokina ◽  
Виктор Шнайдер ◽  
Viktor Shnayder ◽  
Александр Данилов ◽  
...  

The article analyzes the current sustainable development policies of economic entities. At the present stage of development of society, economic relations between the participants of business processes as a prerogative in relations highlight the long-term cooperation, which is aimed at sustainable development. To date, the sustainability of the development of economic entities of any field of activity is given great attention. This is due primarily to changes in legislation, resource-boundness, rising prices for natural resources, requirements for the implementation of social and environmental objectives, and competitive advantages. Therefore, the introduction of the principles of sustainable development into business processes determines the need for a comprehensive assessment of the formation of the sustainable development policy of any economic entity. The relevance of issues of sustainable development of economic entities is indisputable, since the sustainability of development affects the investment attractiveness of economic entities and their interaction with stakeholders whose demands are directed to the environmental, social, economic aspect of the economic entity. Accordingly, an economic entity with transparency in this regard will be of greater interest to potential stakeholders, which will significantly affect the financial component of any Russian business entity. A balanced and effective policy leads to the reduction of all possible risks, strengthening competitiveness, increasing the efficiency of employees and customer loyalty, improving the reputation of the business community as a whole and the long-term functioning of an economic entity. Achieving a high level of sustainability is possible when delivering sound goals through planning, productive work with stakeholders and the implementation of successive activities in key areas of activity, namely: interaction with staff, with the business community, with society and the state as a whole. In turn, the achievement and maintenance of long-term sustainable development of an economic entity is determined by three important directions: environmental, economic and social, provided they are combined, and not isolated. Therefore, today, the main purpose of the formation and analysis of indicators of sustainable development is the reflection of the impact of the organization on stakeholders, with whom it will be in direct or indirect economic cooperation.


2021 ◽  
Vol 18 ◽  
pp. 581-594
Author(s):  
Denys Tarasenko ◽  
Оlena Тsyklaurі ◽  
Svitlana Belei ◽  
Maryna Rіabenka ◽  
Iryna Mazurkevych ◽  
...  

The unification of territorial communities allows forming an effective and convenient system of management of the territory in which they live. However, the unification of territorial communities in Ukraine is uneven, which raises the question of why this is happening. The purpose of the study is to analyze the level of social-economic development of united territorial communities in Ukraine and the choice of sustainable development strategies (adaptation, innovation, anti-crisis) for UTCs of different levels, identify problems of social-economic development and outline areas to address them. Research methods: generalization and scientific abstraction; system-structural and comparative analysis; economic and mathematical modeling; clustering. It has been established that the unification of different territories in Ukraine took place unevenly (with different levels of social-economic development). The study found that the unification of different territories in Ukraine took place unevenly due to different levels of their socio-economic development. It has been established that throughout Ukraine, communities with a low and high level of development predominate and to a lesser extent with a medium level of development. According to the results of the analysis, territorial communities were grouped into 3 regional clusters: cluster 1 – UTCs and territories with a high level of social-economic development (Kyiv and 9 regions); cluster 2 – UTCs and territories with an average level of social-economic development (6 regions); cluster 3 – UTCs and territories with a low level of social-economic development (10 regions). It has been proved that the social-economic development of UTCs is ensured by the improvement of financial, innovative, and investment activities of enterprises operating in communities. It has been proposed to apply an adaptation strategy of sustainable development for the territories of cluster 1; for cluster 2 - innovative strategy of sustainable development; for cluster 3 - anti-crisis strategy of sustainable development. Continuation of research in terms of determining the impact of enterprises on the socio-economic development of UTCs is promising not only in scientific terms but also to address the applied problems of developing a strategy for sustainable development at the level of individual UTCs in Ukraine. The studied methodology for the unification of territorial communities can be used to predict the further formation of UTCs in Ukraine and can be applied for territorial and administrative reforms in countries with uneven regional development.


2020 ◽  
Vol 12 (17) ◽  
pp. 7138
Author(s):  
Janusz Wielki

Along with the increasingly high level of digital media consumption, organizations’ expenditure on online promotional activities is constantly and dynamically growing. At the same time, together with the growing expenditures on digital promotion, it can be clearly seen that the effectiveness of activities carried out in the electronic space in its current form is decreasing. Therefore, in the new market situation, when the promotion of products and services has never been so difficult, organizations have started to look for other methods of influencing consumers. One of the most important trends is the use of the influencer marketing concept. In this context, the aim of this article is to analyze the role, place and significance of digital influencers in the overall functioning of the online promotional system, and the impact of the influencer marketing concept on its sustainable development. In order to implement it, a literature analysis was carried out on the origins of this phenomenon, and its scale, causes and impact on the functioning of the digital promotion system. After the completion of this stage of the research, a questionnaire survey was conducted on a group of individual Internet users in order to obtain primary data. The results of the research indicate that there is a great potential for activities involving digital influencers. This potential relates primarily to the effective transmission of information about a product or service, the impact on increased brand awareness, and the impact on the sales level of products and services offered by companies. The study also identified the most important threats that may affect the future development of the concept of influencer marketing.


Author(s):  
V. Kovpak ◽  
N. Trotsenko

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>


2020 ◽  
Vol 2020 (10) ◽  
pp. 19-33
Author(s):  
Nadiia NOVYTSKA ◽  
◽  
Inna KHLIEBNIKOVA ◽  

The market of tobacco products in Ukraine is one of the most dynamic and competitive. It develops under the influence of certain factors that cause structural changes, therefore, the aim of the article is to conduct a comprehensive analysis of transformation processes in the market of tobacco and their alternatives in Ukraine and identify the factors that cause them. The high level of tax burden and the proliferation of alternative products with a potentially lower risk to human health, including heating tobacco products and e-cigarettes, are key factors in the market’s transformation process. Their presence leads to an increase in illicit turnover of tobacco products, which accounts for 6.37% of the market, and the gradual replacement of cigarettes with alternative products, which account for 12.95%. The presence on the market of products that are not taxed or taxed at lower rates is one of the reasons for the reduction of excise duty revenues. According to the results of 2019, the planned indicators of revenues were not met by 23.5%. Other reasons for non-fulfillment of excise duty revenues include: declining dynamics of the tobacco products market; reduction in the number of smokers; reorientation of «cheap whites» cigarette flows from Ukraine to neighboring countries; tax avoidance. Prospects for further research are identified, namely the need to develop measures for state regulation and optimization of excise duty taxation of tobacco products and their alternatives, taking into account the risks to public health and increasing demand of illegal products.


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