scholarly journals USAGE OF THE NEW INFORMATIONAL TECHNOLOGIES IN PERSONALIZATION OF RELATIONS WITH CUSTOMERS OF TOURISM ENTERPRISES

2019 ◽  
pp. 30-42
Author(s):  
Daria Basyuk ◽  
Natalia Pohuda ◽  
Tatyana Prymak
Keyword(s):  
Information Technologies ◽  
Tourism Industry ◽  
Practical Significance ◽  
Information Collection ◽  
Successful Operation ◽  
Internet Technologies ◽  
Managerial Decisions ◽  
Theoretical Synthesis ◽  
Scientific Substantiation ◽  
Tourism Enterprises

Purpose: scientific substantiation of new ways to improve personalized interaction with tourist companies' clients based on the use of modern Internet technologies. Methods. A theoretical synthesis of scientific sources concerning of usage of Internet technologies in the framework of relations with clients (I. Reshetnikova, S. Ilyashenko, E. Pan, P. Gumble, R. Johnson and D. Ford, S. Melnichenko, M. Boyko, V. Lukyanov, G. Munin, Yu. Pravyk). An analysis of the activities of domestic and foreign tourist enterprises regarding the personalization of relations with clients shows that at the present stage there is a tendency to switch from a strategy of concentrated marketing to a strategy of personalization, where each client is offered an individualized service complex. Results. Personalizing relationships with clients for the tourism industry is an extremely important factor in the development and profit making, since communication in tourism involves close interaction with consumers and their individual requests and wishes. Ukrainian companies that implement the principles of personalization often face the lack of scientifically based methods for preparing and adopting managerial decisions using modern information technologies. As a result of the scientific search, there have been offered various innovative ways and means of optimizing the work of tourism company managers for personalized interaction with customers through Internet technologies, which include modern analytics services, information collection and processing, as well as tools that allow the creation of personalized emails, promotional advertisement, content, etc. The scientific novelty lies in the complexed integrated differentiated assessment of the use of IT-technologies for the formation of personalized relations of a tourism enterprise with customers. The practical significance. The integrated implementation of modern personalized marketing tools ensures effective and long-lasting relationships with customers, which is the key to the successful operation of the company's tour in the market.

scholarly journals Information Support for Travel Agency Performance

2020 ◽  
Vol 8 (4) ◽  
pp. 69
Author(s):  
Anna Tarasova ◽  
Anna Polukhina ◽  
Avdykerim Arnaberdiyev
Keyword(s):  
Information Technologies ◽  
Tourism Industry ◽  
Customer Relationship ◽  
Information Support ◽  
Travel Agency ◽  
Research Information ◽  
Internet Technologies ◽  
Goods And Services ◽  
Online Sales ◽  
The Impact

<p>Internet technologies create new platforms for the sale of goods and services, however, their emergence arise new issues of how to attract and retain users. Modern Internet users enjoy freedom of choice, they can easily find travel services, or skip them just by closing the browser tab. That is how Customer Relationship Management (CRM) systems were introduced to build and manage efficiently good user relationships. This article discusses the main functions of CRM, according to the classification of The Center for Research on Information Technology and Organizations (the University of California, Irvine, USA) and considers the potentials of CRM systems on the market for large and small companies.</p><p> </p><p>The objective of the paper is to research information technologies that help to attract, retain and work with clients in travel agencies, as well as technologies that open up new platforms for the sale of tourism products, namely online sales. The article also investigates the impact the Internet technologies have on various industries, in particular on the tourism industry.</p>

Information Security Awareness in Tourism Enterprises

2020 ◽  
pp. 251-267
Author(s):  
Kamil Yağcı ◽  
Süreyya Akçay ◽  
Mahmut Efendi ◽  
Hande Mutlu Öztürk
Keyword(s):  
Information Technology ◽  
Information Security ◽  
Technology Use ◽  
Information Technologies ◽  
Service Industry ◽  
Large Data ◽  
Tourism Industry ◽  
Information Technology Use ◽  
Tourism Enterprises ◽  
Corporate Information

With the increase in information technology use, problems related to the security of these technologies have become significant. Businesses are required to acquire information, use information technologies, and rely on the information they collected to continue their presence. The requirement of information technology use and related security problems cannot be ignored by both individuals and businesses. One of the industries with large data pools is the tourism industry. Thus, the protection of personal or corporate information is a process that should be managed especially for businesses. In order for this management process to be successful, it is necessary for the corporations to have security policies that are supported by the senior management, possible to implement and understand, and accepted at all corporate levels. Thus, the present study aimed to explain the significance of information security, especially the security of the information in the tourism industry, which is as an important part of the service industry.

scholarly journals PRACTICAL ASPECTS OF STUDYING INTERNATIONAL TOURISM ON MATERIALS OF FOREIGN EDUCATIONAL PRACTICES IN GERMANY

2018 ◽  
pp. 163-172
Author(s):  
Vasyl Stetskyi
Keyword(s):  
Information Technologies ◽  
Numerical Data ◽  
Educational Practice ◽  
Practical Experience ◽  
Tourism Industry ◽  
Practical Significance ◽  
International Tourism ◽  
Educational Practices ◽  
International Tourist ◽  
Methodological Guidelines

Aim: To bring attention to and highlight the significant role of foreign-language training for students in the areas of geography and tourism training. I would also like to demonstrate the positive side of the "Studienreise in Duetschland" training program of the German Academic Student Exchange Service, including the development of practical skills in international tourism. Method: The study is to analyze and systematize information on the development of international tourism in Germany derived directly from residents of the country's tourism business. The subject of research is the applied aspects of international tourism in Germany as well as the experience of organizing and operating the international tourism. Result: The article deals with the applied principles of training students and specialists in the tourism industry in Germany and analysis of the causal aspects of the development and functioning of international tourism in keeping with modern information technologies and mobility of population. The acquired knowledge and practical experience of tourists studies in the future, can be applied in the international segment of tourist services as well. Scientific news: A number of tourists and methodologists in general, considered and proposed methodological guidelines and recommendations for the conduct of educational practices at the international level. Definitely the world tourist market has a powerful resource potential and has invaluable experience in organizing and providing services based on the use of numerical data for students in leading tourist centers of Germany as well as meetings with scientists and specialists The author of the study highlights and analyzes the main organizational and teaching-methods and types that will work during international tourist training programs. Practical significance: The issue of international tourist training practices has not been adequately addressed in literature. Materials of the proposed study, the specifics of this type of tourism was paid little attention. The study provides a better understanding of the beginnings of leisure tourism. Key words: international tourism, practical aspects of international tourism development, international educational practice, German hospitality.

scholarly journals Features of application of information technologies in modern tourism

2019 ◽  
Vol 28 (3) ◽  
pp. 591-599 ◽  
Author(s):  
V. V. Yavorska ◽  
I. V. Hevko ◽  
V. A. Sych ◽  
O. I. Potapchuk ◽  
K. V. Kolomiyets
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Relevant Information ◽  
Tourism Industry ◽  
Technology System ◽  
Modern Information Technology ◽  
Transport Services ◽  
Modern Information ◽  
The Creation ◽  
Tourism Enterprises

The article deals with the structure of the modern information technology system used in the tourism industry. It is emphasized that the use of information technology in each separate segment of the tourism industry, such as hotels, ticket reservations, the creation of specialized tourist products, is interlinked with all others. The purpose of the article is to reveal the peculiarities of the using of modern information technologies in the tourism industry. It was established that the introduction of information technology in the tourism industry took place in four stages, from the creation of data, through the direct development of   information technologies , the development of strategic information systems and the integration of individual IT components      in a network of different levels, from local to global. It is revealed that the majority of tourist enterprises use both standard and special software in their activity. For tourism enterprises to carry out marketing activities successfully, the information market offers technologies aimed at the process of automating the accumulation of survey results, planning and developing a marketing strategy. One of the most important elements in the tourism industry is computer reservation systems, which eventually integrated into global booking systems. These systems provide not only transport services, but also hotel accommodation, cruise trips, location information, bus, rail and air connections, exchange rates, weather reports, etc., allowing one to reserve all major components of the tour. Tour operators use several classic approaches to building a reservation system. The features of the market of tourist services, the specific characteristics of the services themselves and the peculiarities of their perception by consumers determine the specifics of marketing in this area. The use of information technologies, in particular the Internet, enables businesspeople and marketers to explore new market opportunities for their travel services, to highlight and explore various market segments (geographic, demographic, professional, organizational, behavioural, etc.). Tracking relevant information can be used to predict the future development of consumer demand and identify new trends in the behaviour of existing and potential customers. The use of geoinformation systems opens up broad prospects for engineering justification and design of new tourist routes and recreational areas, the publication of thematic tourist maps and the creation of web atlases, etc. Thus, thanks to information technologies, a single tourist information space is created that allows all players in the tourist market to quickly receive real information.

scholarly journals RESEARCH OF THE MODERN CONDITION OF THE TOURIST SERVICES OF UKRAINE TOURIST MARKET

2019 ◽  
Keyword(s):  
Information Technologies ◽  
Tourism Development ◽  
Legal Regulation ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Transport Infrastructure ◽  
Infrastructure Development ◽  
Tourism Enterprises ◽  
Business Entities

The article is devoted to the study of the current state of the infrastructure of Ukrainian tourist market, particularly, in Kharkiv region. The dynamics of the country's tourist flows over the last five years, the problems of tourism development in Ukraine as well as the ways of improving Ukrainian tourist market were analysed. The tourism industry is developing around the world, and in some countries it is the basis for budgeting. Ukraine has all the preconditions for tourism development and it can become competitive in the global tourism market. The development of a tourism structure must be balanced and fully responsive to the needs of people. The tourism enterprises must work effectively. The process of market infrastructure development should be proportional and it requires a systematic approach to management. It is necessary to work out a strategy for developing the infrastructure of tourist market on the basis of a scientifically grounded procedure of its forecasting, regulation, adaptation to changes in consumer priorities, external conditions and risks. Our research proves that there is a significant potential for tourist services in Ukraine that can increase the level of competitiveness. The strategy for development of the infrastructure of the tourist market in Ukraine should take into account the following ways: rationalization of schemes of tourist routes; active integration of information technologies in the field of tourist services; active participation in international programs; financing of applied research in the field of tourism; simplification of state regulation of business entities in the sphere of tourism business; improvement of legal regulation; monitoring of the state of the infrastructure of tourist market and co-financing of objects by the state and private sector; introduction of an advertising campaign to attract domestic and foreign tourists to Ukraine; implementation of measures for the development of tourist transport infrastructure.

scholarly journals Methodical foundations of the classification of innovations in the tourism sector of the Russian Federation

2019 ◽  
Vol 80 (4) ◽  
pp. 366-370
Author(s):  
Yu. A. Solodovnik
Keyword(s):  
Russian Federation ◽  
Price Competition ◽  
Tourism Industry ◽  
Practical Significance ◽  
Maximum Effect ◽  
Quality Level ◽  
Tourism Sector ◽  
The Russian Federation ◽  
Tourism Enterprises

The article discusses the methodological foundations of the classification of investments in enterprises of the tourism industry of the Russian Federation. Considered the need for implementation and identified key factors of innovation in the tourism sector. The most important and significant factors directly influencing the intensity of innovation in the functioning of subjects of the tourism sector include the following: the increase in the level of competition in modern tourism is a direct consequence of the transition of subjects of the tourism sector from aggressive price competition to the principles of competition as part of increasing the quality level and optimal ratio quality and price indicators; The rapidly growing needs of modern society are forcing tourism enterprises to form more sophisticated, rich and diverse products and offer the most unified and, at the same time, extraordinary services; the active development of information, technical and communication technologies stimulate the subjects of the tourism sector to introduce and apply the latest achievements of science and technology to improve performance indicators and meet the needs of tourists; the intensification of globalization processes is the reason for the diversification of the production of tourism services and the unification of tourism enterprises at the national and international levels. It has been established that innovation in the field of tourism needs to be understood as a qualitatively new product that comprehensively allows to meet the existing and potential needs of tourists and get the maximum effect (socio-economic, financial, etc.). It is determined that the state and development of the industry determine the possibilities for implementing innovation and investment activities of a separate tourism enterprise, based on its internal needs and available resources. It was found that the generalization and complex systematization of classification elements and features, as well as the formation of a scientifically based list of innovations used in the operation of companies in the tourism sector, has significant practical significance, since it determines the potential ability to give a detailed idea of the characteristics of a particular innovation.

ESSENCE AND SPECIFICITY OF ECONOMIC SECURITY IN THE TOURISM INDUSTRY

2019 ◽  
Vol 4 (3) ◽  
pp. 33-38
Author(s):  
Viktoriia TKACH
Keyword(s):  
Negative Impact ◽  
Practical Experience ◽  
Economic Security ◽  
Tourism Industry ◽  
Practical Significance ◽  
Economic Relations ◽  
Universal Category ◽  
Legislative Framework ◽  
Tourism Enterprises ◽  
Key Aspects

The article is devoted to the principles of functioning and development of economic security in the tourism industry in Ukraine. The urgency of creating an effective system of economic security in tourism is considered and the necessity of applying a multi-element system of economic security in the tourism industry of Ukraine is substantiated. Economic security is considered as one of the priority areas for the development of the tourism industry, which has a significant impact on the development of the country's economy. The purpose of the article is to determine the essence of economic security of the enterprises of the tourist industry, taking into account the specifics of their activity and the peculiarities of development in modern conditions. In this study, one of the key aspects of the development of the national tourism industry is the analysis of the basic elements of economic security and the assessment of their impact on the development of tourism enterprises. Economic security of the tourism industry is a universal category, showing the level of security of the subjects of socio-economic relations at all levels, which combines a complex system of means that ensure the economic stability of tourism industry. The economic security of each enterprise of the tourism industry is individual, its completeness and effectiveness depend on many factors, namely, an important influence is exercised by the state regulatory and legislative framework; the total amount of logistical and financial resources allocated by the heads of enterprises; understanding of the importance of guaranteeing economic security for each of the employees, as well as the practical experience of the heads of enterprise security services. Effective economic security of the tourism industry is possible only through a comprehensive and systematic approach to its organization. Economic security provides an opportunity to evaluate the prospects of the enterprise, to develop a tactical and strategic system of development, to reduce the effects of financial crises and the negative impact of possible new threats and dangers. The practical significance of this article is that the results obtained can be used to develop scientific and practical approaches to the organization of an effective economic security system in the tourism industry, as well as conclusions and recommendations can be the basis for the formation of state strategic directions for the rational management of tourism enterprises, which will help to solve economic and social problems and ensure a functional work in the tourism industry. Key words: economic security, tourism industry, elements of economic security, tourism economy.

scholarly journals Modern trends and prospects for the introduction of information technologies in the Ukrainian tourism industry

2020 ◽  
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Mobile Apps ◽  
Tourism Industry ◽  
Enterprise Management ◽  
Difficult Situation ◽  
Modern Information Technology ◽  
The World ◽  
Tourism Enterprises ◽  
The Impact

Information technology greatly simplifies the process of forming a tourist product using computer networks, international reservation systems, electronic databases of tourism regulations, automated systems of settlement payments and etc. The impact of information technology on tourism is carried out by the following ways: increasing the efficiency of enterprise management, improving the quality of customer services, creating and implementing new services. The subject of the research is the introduction of information technology in the Ukrainian tourism industry. The purpose of the article is to identify trends and outline the definite prospects of using modern information technology in the tourism industry. The following research methods are used in the article: analysis and synthesis to closer define the essence of information technology; observation and theoretical generalizations to reveal the characteristics of introduction of information technology in the activity of enterprises in the tourism industry; statistical method to analyze the current condition of information technology in the tourism industry; graphical and tabular techniques to determine the relationship between indicators, their illustrations and the presentation of research results. The results we have obtained are following. The most popular websites in Ukraine in the categories “Accommodation and Hotels”, “Air Travel” “Ground Transportation” and “Tourist Attractions” are booking.com, flyuia.com, blablacar.com, and getyourgiede.com. Compared to the world experience, the percentage of paid search in Ukraine is higher, it means that some companies do not have a well-developed brand. The rating in mobile apps for all companies is above 4, it is a good mark. Due to the pandemic, tourism is now in a difficult situation, it has also affected the statistics of all indicators on web resources, but the experts pay attention to the historical sustainability of tourism and its ability to cope with crises. From the comparative characteristics of web pages in four categories in Ukraine and in the world, we can conclude that in our country the brands of these companies are not enough developed, the popularity among tourists is lower, and the percentage of search traffic is also lower. To increase the website traffic and the level of awareness of tourism businesses, tourism enterprises should use social networks to provide up-to-date information to tourists and to maintain customer contact, as well as send promotions and discounts.

scholarly journals ПРИБУТКОВІСТЬ ТУРИСТИЧНОЇ ГАЛУЗІ ЯК ФАКТОР СОЦІАЛЬНО-ЕКОНОМІЧНОГО РОЗВИТКУ ПОСТКОНФЛІКТНОЇ ТЕРИТОРІЇ

2020 ◽  
pp. 14-21
Author(s):  
О. О. Зеленко ◽  
Л. В. Денищенко
Keyword(s):  
Systems Approach ◽  
Negative Impact ◽  
Tourism Industry ◽  
Practical Significance ◽  
Research Systems ◽  
Post Conflict ◽  
Global Pandemic ◽  
Systemic Crisis ◽  
Tourism Enterprises ◽  
Break Even Point

The global pandemic caused by COVID-19 led to a global crisis in the tourism industry, but at the same time created conditions for the development of domestic tourism in Ukraine. The post-conflict territories of Donbass, where quarantine has deepened the depressed socio-economic situation, especially need this chance. There is a question of finding measures to restore the profitability of tourism entities in the region. The aim of the research: to determine ways to increase the profitability of the tourism industry in the post-conflict areas of eastern Ukraine, taking into account the current features of their socio-economic development. The subject of the research: theoretical and practical aspects of increasing the profitability of tourism enterprises in Luhansk and Donetsk regions to restore the regional tourism industry and obtain a multiplier effect and the development of the socio-economic system of the region. The methods of the research: systems approach, structural-logical and statistical analysis, synthesis, generalization. The hypothesis of the research: involves the approach for tourism enterprises in the post-conflict eastern territory of the country to review systematically and change outdated patterns of work to overcome the break-even point and the general systemic crisis after a long quarantine. The statement of basic materials. According to the results of the analysis, it is determined that for tourist enterprises of Luhansk and Donetsk regions are especially relevant: overcoming the negative impact of external factors, creating an innovative product and diversification of activities, integration into other industries. The main ways that will best help achieve the required level of profitability are digitalization and implementation of modern methods of personnel management, comprehensive marketing and advertising activities, as well as mandatory analysis of financial and economic performance. The originality and practical significance of the research: presented results and proposed recommendations are based on a comprehensive comparative analysis of the current situation of the tourism industry at the regional level, presented proposals are interested for practitioners and relevant for implementation in most tourism organizations in Donbass. Conclusions and prospects for further research. The main requirements for the success of the proposed areas - getting rid of outdated patterns, validity and systematization in all processes and at all stages of work.

scholarly journals PROBLEMS AND PROSPECTS OF INTERNATIONAL TOURISM DEVELOPMENT IN COVID-19 CONDITIONS

2021 ◽  
Vol 2021 (3) ◽  
Author(s):  
L. Taraniuk ◽  
M. Poliienko ◽  
A.D. Sliusarenko ◽  
Y. Malyshenko ◽  
K. Taraniuk ◽  
...  
Keyword(s):  
Scientific Research ◽  
Tourism Development ◽  
Tourism Industry ◽  
Social Consequences ◽  
Practical Significance ◽  
International Tourism ◽  
Statistical Research ◽  
Long Run ◽  
The World ◽  
Tourism Enterprises

The article covers the problem of international tourism development in the conditions of COVID-19, as well as identifies the main trends of its potential development in the long run. Tourism contributes not only to the economic development of countries, but is the cause of geographical diversification, which dramatically changes the structure of international tourism, so the relevance of the study is indisputable. The purpose of this study is to trace the development trends of such a powerful industry as international tourism during the pandemic period and to develop a strategy for further social growth in this area at the international level. During the research the method of statistical research, the method of comparison, analysis and synthesis, the method of generalization were used. The state of tourism in 2020 in comparison with 2019 is studied. The characteristic features of the current economic situation after the regression in the field of international tourism are formed: the contribution of this link to the world GDP and employment is generalized. The importance of this industry and related industries in the world economic arena is statistically substantiated. The article considers the tendencies of development of the tourist sphere of Europe in modern conditions. The analysis of expenses for internal European tourism is carried out. Prospects for tourism development in Europe during the COVID-19 pandemic have been identified. The conclusions of scientific research are formed. As for the possibility of using the results of the study, they are primarily necessary for the formation of an effective policy of international tourism by state regulators at the national and international levels. The practical significance of scientific research lies in the formation of an effective practical mechanism for implementing the strategies of international tourism in the world in terms of COVID-19. The social consequences in the languages ​​of the global COVID-19 pandemic may be a decline in travel services of tour operators as a result of falling profits of companies in the tourism industry and their closure, job losses, reduced taxes to the budget due to the closure of tourism enterprises.

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