scholarly journals Commodification Of Islamic Values In The Ads Of "Hijab Fresh" Body Lotion

2020 ◽  
Vol 5 (1) ◽  
pp. 73-96
Author(s):  
Asla Eva Setya ◽  
Ni Made Ras Amanda Gelgel ◽  
Ade Devia Pradipta

The development of the advertising world often follows the development of society. The close relationship between human and their religion is one of the factors that influence the packaging and advertising of products and then is wrapped in religious values. Changes and additions to the value of products with values that increase the selling power of the product are called commodification expressed by Mosco. One product advertisement with the commodification of religious values is a fresh hijab body lotion advertisement. This paper will describe how the process of commodification in advertisements through the symbols in the ad. This study is a qualitative study using Peirce's semiotic analysis. The process of commodification occurs through the shifting of the message and the impression given is seen from the clothing used by actors in advertisements, the behavior of actors in accordance with Islamic teachings and messages with words that reinforce advertisements in the form of audio or written on packaging and advertisements in mass media. So through this advertisement it is learned that religious values are often commodified to increase the sale value of a product through the symbols in its advertisements.

Author(s):  
Aswir Aswir ◽  
Hasanul Misbah

This study is aimed at describing lecturers’ strategies to internalize Islamic values and students’ response toward the strategies. This a descriptive-qualitative study. The participants were 40 students of English education program and 3 English lecturers. All participants were given questionnaire and 3 students and 3 lecturers were interviewed. The data showed that all lecturers did internalize the Islamic values such as aqidah, worship, and moral values in the English learning preparation, process, and evaluation. However, students requested that the lecturers should consistently became the role model, performed positive habit, and gave best learning service so that the impact of internalizing Islamic values would be significantly and positively received.


2021 ◽  
Vol 1 (4) ◽  
pp. 453-460
Author(s):  
Achmad Nafhis Ubaydillah ◽  
Effy Zalfiana Rusfian

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.


2013 ◽  
Vol 42 (2) ◽  
Author(s):  
Ghazala Ahmed

This paper is based on a qualitative study that investigated reasons behind twelve Muslim parents’ decisions to send their children to either an Islamic or a public school in South-Western Ontario. Three major thematic reasons for parents’ choices emerged from the interviews: first, were the parents’ experiences with either the public or Islamic school environment; second, were the parents’ experiences and perceptions of the school’s dress codes; and, third, was the parents’ understanding of the school curriculum content. In addition to these themes, the paper also discusses parents’ views on the language of the school and that of the home and how these influence their children’s ability to integrate into the Canadian society while maintaining their home (Islamic) values.


Author(s):  
Akmal Nasriddinovich Abdullaev ◽  

The article analyzes one of the most pressing problems of the third millennium from a socio-philosophical point of view: the importance of religious values in the formation of civil society, dialectical relationships, compatibility and problems of Islamic values and values of civil society.


2020 ◽  
Vol 5 (1) ◽  
pp. 139
Author(s):  
Baryanto Baryanto

Majelis Taklim is a non-formal educational institution that acts as a place for education, training, and teaching and learning activities to learn, explore, and understand Islamic religious knowledge. The purpose of the establishment of majlis taklim is as a forum to carry out various activities that provide benefits to pilgrims and the community through recitation activities that can foster religious awareness, shape Muslim personality, enhance the ability to read and write Al-Qur'an as well as understanding and guiding towards a view of life that is Islamic. This article aims to find out the role of the Taklim Mardhotillah Assembly located in the BTN Idaman Permai housing complex in Air Bang Sub-district, Curup Tengah District in instilling Islamic values in the community. This research uses descriptive qualitative research, is inductive and aimed at describing and analyzing social activities, events, phenomena, perceptions, ethics, and beliefs in Majlis Ta'lim. Data collection techniques are using observation, interview and documentation methods. This study concludes that the role of Majlis Ta'lim Mardhotillah as a place of study that conveys material about increasing aqidah values, sharia values, religious values and socio-religious values in the people of Central Curup District especially BTN Idaman Permai Air Bang housing residents


2018 ◽  
Vol 2 (2) ◽  
pp. 98-104
Author(s):  
Arsa Widitiarsa Utoyo

Journalistic photos in online mass media are displayed with the aim of strengthening and visualizing the contents of the news. Therefore, journalistic photos in the newspaper have a role in involving feelings and arousing the emotions of readers. This research aims to analyze on how a message icon be known by its meaning both seen from the true meaning (denotative) and the meaning implied in it (connotative). To find the meaning contained in journalistic photographs, the author uses the semiotic approach. Semiotic analysis is a method for analyzing and giving meanings it symbols contained in a message or text symbol. The application if semiotics in intersexuality is an interaction between texts and thoughts contained in the narrative. A safe and peaceful general election discourse can be seen from the photo.


2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Hetti Waluati Triana ◽  
Martin Kustati ◽  
Ilham Muhammad ◽  
Reflinaldi Reflinaldi ◽  
Awliya Rahmi

This study aims to investigate Irwan Prayitno's characters that were constructed by the mass media and the construction patterns used by each of the mass media. The study applied a descriptive model by applying mixing methods; qualitative and quantitative. The research data were obtained from Padang Ekspress, Singgalang, and Haluan print media. Following the research orientation, the data were collected from the August-November 2015 issues. Various characteristics of Irwan Prayitno’s leadership were reported with different patterns in each mass media. The differences were influenced by the practice of discourse and social practices that underlie the emergence of news. From the perspective of discourse practice, although each editor in chief emphasized the independence of media in politics, they did not deny that the owners of each media had a close relationship with certain political figures, including Irwan Prayitno. This created a high quantity of news framing the political figure. Still, the news was reported and issued following the applicable standards and procedures in the company. From a social practice perspective, information related to Irwan Prayitno was influenced by the situation and atmosphere of the West Sumatra gubernatorial election in 2015. Each of the media covered events related to Irwan Prayitno intending to capitalize on influence through reporting and advertising campaigns.


2018 ◽  
Vol 2 (1) ◽  
pp. 58
Author(s):  
Amelia Rahmi

<p><em>The existence of mass media has been attached to the life of modern society. The majority of mass media managed to gain material advantage and non-material at once. However, most media managers prefer material gains rather than materials,such as building youth morale, instilling simplicity, maintaining culture and upholding beliefs responsibly.There are not many media In Indonesia that are cmmitted in community development. Republika is one of them. who seek to build society by combining modernmanagement with Islamic values. Referring to the Vision, and the ethical code of Republika's journalistic profession encourages the formation of a balanced community, both physically and spiritually, educating and enlightening, criticizing without hurting.Implementation of the Code of Ethics Journalism is concerned Republika, seen from his caution in diction for news headlines and description of the news. Nevertheless still found some violations of the KEJ, namely on the principle of balance and respect the principle of presumption of innocence.</em></p><p>----------------------------------------------------------------------------------------</p><p>Keberadaan media massa telah melekat pada kehidupan masyarakat modern. Mayoritas media massa dikelola untuk mendapatkan keuntungan material dan non material   sekaligus. Namun demikian kebanyakan pengelola media lebih mengutamakan keuntungan material dari pada non material, seperti membangun moral para pemuda, menanamkan kesederhanaan, menjaga budaya dan menegakkan keyakinan secara bertanggung jawab. Di Indonesia tidak banyak media yang berkomitmen pada pengembangan masyarakat. Republika merupakan salah satu surat kabara yang menggabungkan manajemen modern dengan nilai Islami untuk membangun komunitas. Surat kabar tersebut tetap aksis ditengah kompetisi yang ketat saat ini.Mengacu pada visi, dan kode etik profesi jurnalistik, Republika  mendorong terbentuknya komunitas yang terbangun secara seimbang, baik fisik maupun spiritualnya, mendidik dan mencerahkan, mengkritisi tanpa menyakiti. Implementasi Kode Etik Jurnalistik sangat diperhatikan Republika, terlihat dari kehati-katiannya dalam diksi untuk judul berita maupun deskripsi beritanya. Namun demikian masih ditemukan beberapa pelanggaran KEJ, terletak pada prinsip keseimbangan dan menghormati asas praduga tak bersalah.</p>


2019 ◽  
Vol 2 (1) ◽  
pp. 77-94
Author(s):  
Riadus Solihah Solihah

Rokat tase ’is part of the tradition of the Gebang Village community which is carried out for generations. Rokat Tase 'is carried out every year by the people of Gebang Village as an effort to maintain tradition. Gradually, the implementation of this tradition underwent changes in line with changes in the socio-religious conditions of the people of Gebang Village. In the tradition of rokat tase ', this change is seen, for example, from a series of processions that have nuanced animism-dynamism into a series of Islamic traditions. This happened along with the strengthening of Islamic values ​​in the Gebang Village community. Strengthening Islamic religious values ​​has an influence on the series of implementation of the Rokat tase tradition. At present, the tradition of the Rokat Tase 'in Gebang Village already contains and contains Islamic values. Among them are the recitation of the tahlil, the recitation of the prayer of the Prophet and the reading of prayers offered to Allah SWT. This is far different from the initial conditions of the implementation of the Rokat tase tradition, which was originally nuanced with animism-dynamism.


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