scholarly journals An evaluation of a public relations program in promoting synergistic cooperation between schools and industries

2018 ◽  
Vol 16 (4) ◽  
pp. 353-364
Author(s):  
Suranto Aw

This evaluation study responds to the need for public relations (PR) as a management function in building and maintaining reciprocal relationships between schools and industries that are increasing dramatically. The rapid development of public relations in Indonesia is influenced by socio-cultural changes in Indonesian society, which cannot be separated from the high intensity of national development. This evaluation research aims to compare the actual implementation of a PR program to its intended objectives in promoting cooperation between schools and industries. This study used the Discrepancy Evaluation Model (DEM) with four systematic stages: (1) definition, (2) installation, (3) process, and (4) product. The finding shows that there is no discrepancy between the program’s actual implementation and its predetermined objectives. The program implementation has met the criteria of success in achieving proposed goals (good category) and the program operates as it was planned. The program aimed to foster successful collaboration between schools and industries. The scope of the partnership includes information sharing for the purposes of curriculum development, student apprenticeship and competency tests.

2017 ◽  
Vol 1 (01) ◽  
pp. 136-151
Author(s):  
Ismartaya Ismartaya ◽  
Djaali Djaali ◽  
Suparno Eko Widodo

The purpose of this research is to determined whether the evaluation corporate social responsibility program implementation in Bogor PDAM Tirta Pakuan has been implemented in accordance with the vision, mission, and objectives of the company. PDAM Tirta Pakuan has a vision of CSR as a pioneer in the implementation of social responsibility in Bogor city especially and Indonesia in generally. Through this vision, PDAM Tirta Pakuan Bogor city, would really seriously on the implementation of the CSR programs. Based on these purposes, this research is done by evaluating the CSR programs which implemented by PDAM Tirta Pakuan Bogor city and use CIPP evaluation model to conduct an evaluation of the program. The type which used on this research is evaluation research with use qualitative approach. The source of information used is the Chief Executive of CSR PDAM Tirta Pakuan Bogor. Data collected by the observation, interview and documentation. Test validity of this research by using triangulation technique, while data analysis is done by reducing the data, presenting and concluding . The result shows that the program Tirta Pakuan care as the company’s strategy goes according to the purposes and plans that have been made by the company.Keywords: evaluation, corporate social responsibility, CIPP Model


2019 ◽  
Vol 23 (1) ◽  
pp. 36-45
Author(s):  
Aulia Ninda Haryoni ◽  
Istiana Hermawati

This research aims to evaluate the education of street children at Rumah Impian Foundation in Yogyakarta. This is an evaluation research using a responsive evaluation model with a naturalistic qualitative approach. The evaluation stages carried out in this study consist of Rational, Anteccendent, Transaction, and Outcome. The sampling technique used was purposive sampling with snowball sampling because the data were obtained from the community of the subjective sample, or in other words, the sample used is very rare and is grouped in a set. The data were analyzed using qualitative analysis techniques by Milles and Huberman. The results of the study show that, at the rational stage, the background of the educational concern for street children starts with a sense of caring about the street children’s future that is worth fighting for. In the antecedent stage, there is a conformity input between the volunteer, apprenticeship membership, and the street children’s education needs, in the form of policies and recruiting volunteers to be a companion to street children. At the transaction stage, the process between the foundation and street children education is appropriate, meaning that the foundation has facilitated the education needed by street children both formally and non-formally, in the form of increasing their skills through courses. Thus, there is a match between what was done in the previous stages and its results, showing that there are street children who reach their dreams, as a result of the foundation's efforts to continue knitting their dreams through intensive activities and assistance.


2021 ◽  
Vol 1 (3) ◽  
Author(s):  
Mohammad Taufik Hidayatulloh ◽  
Silva Aulia Silsa Salsa Billa

ABSTRAK Tujuan penelitian ini untuk menganalisis: 1) konteks program BTQ, 2) masukan program BTQ, 3) proses program BTQ, dan 4) hasil program BTQ. Pendekatan penelitian yang digunakan kualitatif dengan metode deskriptif. Informan penelitian terdiri dari guru BTQ, peserta program, dan perwakilan pihak TBM Sakila Kerti. Teknik pengambilan informasi menggunakan purposive sampling. Model evaluasi yang digunakan adalah CIPP (context, input, process, product). Hasil penelitian menunjukkan bahwa: (1) konteks menunjukkan program BTQ yang diselenggarakan oleh TBM Sakila Kerti sejalan dengan kebutuhan komunitas pedagang asongan, (2) masukan program, konsep kurikulum program BTQ disusun secara mandiri dengan melihat kebutuhan komunitas pedagang asongan dan tujuan program, (3) proses program, jadwal pelaksanaan program berjalan secara rutin, media pembelajaran cukup beragam, metode yang digunakan disesuaikan dengan kebutuhan sasaran yang selama ini sudah berjalan baik, dan (4) hasil program, dilihat pada tataran kognitif, afektif dan psikomotorik menunjukkan bahwa hasil program BTQ baik akan tetapi perlu ditingkatkan kembali agar tujuan-tujuan yang belum tercapai dapat tercapai. Kata Kunci: Evaluasi Program, Baca Tulis Al-Qur’an, Komunitas Pedagang Asongan ABSTRACT The purpose of this program is to eradicate illiteracy in the Qur'an because there are still many target audiences of Muslims who are not able to read and write the Qur'an. Therefore, it is important and interesting to conduct an evaluation study of the Al-Qur'an reading and writing program at TBM. The purpose of this study is to analyze: 1) the context of the BTQ program, 2) the input of the BTQ program, 3) the process of the BTQ program, and 4) the results of the BTQ program. The research approach used is qualitative with descriptive method. Research informants consisted of BTQ teachers, program participants, and representatives of TBM Sakila Kerti. Information retrieval technique using purposive sampling. The evaluation model used is CIPP (context, input, process, product). The results of this study indicate that: (1) the context shows that the BTQ program organized by TBM Sakila Kerti is in line with what is required by the community. the hawker community, (2) program input, the concept of the BTQ program curriculum is prepared independently by looking at the needs of the hawker community and program objectives, (3) the program process, the program implementation schedule runs regularly, the learning media is expected to be more diverse, the methods used are adjusted to the needs of the target which has been going well so far. Keywords: Program Evaluation, Reading and Writing of the Qur'an, Community of Peddlers


2020 ◽  
Vol 9 ◽  
pp. 133-143
Author(s):  
Muhammad Yunus ◽  
Mukhneri Mukhtar ◽  
Ma'aruf Akbar

The objective of this research was to evaluate the implementation of the adiwiyata program in Riau Islands Province. This evaluation research used a qualitative method with the CIPP evaluation model. The data in this research was got through observation, in-depth interviews, and documentation studies. Data analysis concluded that: (1) adiwiyata program policies had met standards, (2) adiwiyata program implementation plans did not meet standards, (3) adiwiyata program implementation did not meet standards, and (4) adiwiyata program results were not optimal. The recommendation given is that the implementation of the adiwiyata program in Riau Islands Province runs well, the school is consistent with the predicate adiwiyata school and the assessment of the adiwiyata school is carried out objectively.


2021 ◽  
Vol 3 (2) ◽  
pp. 119-134
Author(s):  
Robin Andespa ◽  
Fajri Ismail ◽  
Mardel Mardeli

This study aims to evaluate the Equality Education program at the Salafiyah Islamic Boarding School (PKPPS). The research was conducted in Ma'had Zaadul Ma'ad Palembang. The research time starts from October 2020 to April 2021. The research subjects are students of the Salafiyah Wustha level. This type of research is an evaluation research using the CIPP evaluation model (context, input, process, product). Evaluation is carried out to see the level of conformity of program implementation with the criteria set out in the PKPPS Technical Guidelines. The results showed that the PKPPS program at the Salafiyah Wustha level in terms of the context, process, or product dimensions was in accordance with the criteria so that the program needed to be continued. However, if viewed from the input dimension, it only reached a sufficient level of conformity. The researcher's recommendation for policy makers is to limit a maximum of 30 students per study group, educators who have not received a bachelor's degree to be directed to continue their education, educators are expected to teach subjects according to academic qualifications, the need for infrastructure is not fulfilled, and damaged infrastructure needs to be repaired. The components of the Salafiyah Wustha PKPPS program that need to be disseminated are mainly related to increasing the number of students, namely a distinctive vision and mission, the establishment of programs based on community needs, and the use of online media in the study of the Kitab Kuning.


2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.


2021 ◽  
Vol 13 (14) ◽  
pp. 7971
Author(s):  
Xinfei Li ◽  
Baodong Cheng ◽  
Heng Xu

With the rapid development of the economy, corporate social responsibility (CSR) is receiving increasing attention from companies themselves, but also increasing attention from society as a whole. How to reasonably evaluate the performance of CSR is a current research hotspot. Existing corporate-social-responsibility evaluation methods mostly focus on the static evaluation of enterprises in the industry, and do not take the time factor into account, which cannot reflect the performance of long-term CSR. On this basis, this article proposes a time-based entropy method that can evaluate long-term changes in CSR. Studies have shown that the completion of CSR in a static state does not necessarily reflect the dynamic and increasing trend of CSR in the long term. Therefore, the assessment of CSR should consider both the static and dynamic aspects of a company. In addition, the research provides the focus of different types of forestry enterprises in fulfilling CSR in the long term, and provides a clearer information path for the standard identification and normative constraints of different types of forestry enterprises CSR.


2014 ◽  
Vol 641-642 ◽  
pp. 1238-1245
Author(s):  
Zi Xia Feng ◽  
Bin Bin Zhao ◽  
Lei He ◽  
Chen Fang

With the rapid development of electric power construction , transmission lines and the surrounding geological environment influence each other that has become increasingly serious, however, there is not formed yet a set of complete and more scientific geological environmental evaluation system in transmission lines at present. In this paper, on the basis of using the experience of other industries of geological environmental evaluation research , study and put forward the geological environmental evaluation method specifically for transmission lines. Evaluation system is established for transmission lines in planning period and construction period , and also put forward the corresponding evaluation index. The research conclusion can provides theoretical support and maintenance for transmission lines of the whole life cycle design,and it also provides reference in designing transmission lines plan and preventing, and controlling geological environmental problems of transmission lines for the decision-making department.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.


2014 ◽  
Vol 926-930 ◽  
pp. 2706-2709
Author(s):  
Ming Wen Hu

With the rapid development of social productive forces and increasingly higher level of social life, the sports humanity as the core spirit of sports culture in informational times, which is the sum of the psychological aspects of sports culture from the cultural spirit. Its essence is the pursuit of truth, good and beautiful as the core values and ideals, people's healthy development as the ultimate goal. This paper discusses basic mode ,the basic framework of the multimedia sports humanistic information system, the processing technology, development environment ,tools and methods . Through the analysis program implementation elements and design ideas of multimedia sports humanistic information system, in order to set up multimedia sports humanistic information systems, we proposes a viable framework and models with a theoretical basis and practical value.


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