scholarly journals Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle

Author(s):  
A. V. Butov

Creation of the new company – a necessary stage of the beginning of any business. This stage is the base of her future potential. In article process of creation of the Starbucks and Nike companies in the absence of significant advantages at the initial stage of their development is investigated, the reasons of success, feature of the subsequent development of effective strategy and competitive advantages as bases of their global expansion in the world markets are considered. Special attention is paid by the author to the embodiment of passionate desire of founders of the companies to creation of a high-quality product of the world level causing in buyers insuperable thirst of possession of Results of a research allow to conclude that creation of the company can begin with elementary actions, including copying of business models of competitors, use of traditional technologies, but means of achievement of leadership in the market nevertheless is the subsequent development of successful strategy and competitive advantages. Studying of experience of creation of the Starbucks and Nike companies allows to simplify process of formation of the new perspective companies and can be used in domestic corporate management.

2019 ◽  
Vol 27 (1) ◽  
pp. 90-101
Author(s):  
Sergey N. Lavrov ◽  
Boris G. Dyakin

The paper deals with the problems, the resolution of which determines the specificity, direction and validity of the optimal positioning of Russian industry companies in the international business in the oil and gas sector. The driving force of this process is the use of the advantages of international business for scientific and technical re-equipment of the oil and gas sector of the Russian fuel and energy sector. The productive use of profiling capabilities implies a mutually beneficial transfer of technologies, localization of production of modern equipment in Russia in cooperation with global manufacturers and expansion of access to the world markets of natural and produced assets of hydrocarbon origin. The conclusion reached by the authors is that the identified areas and the nature of the impact of the increased involvement of Russian participants in the international oil and gas business contribute to their competitive advantages.


Author(s):  
Przemyslaw Jacek Sawicki

Due to the fundamental digitization of social/economic life, it takes on an “on” and “offline” scale image of the world. While analyzing the impact of the ongoing pandemic on the segmentation of world markets, the disruptions in the functioning of some industries, sectors, and entire economies are becoming deeper. The spread of COVID-19 has led to the dysfunction of a known ecosystem, and the destructive force of human isolation and the lockdown of economies have significantly influenced the behavior of societies and governments. Many customer-centric companies have reactively redefined their strategies, and the financial sector, especially banks, was to play an important role in absorbing the shock by providing the necessary credit to businesses and households. Meanwhile, the same institutions have experienced capital and liquidity destabilization due to increased risk reserves created and an operating in conditions of historically low interest rates. Unexpectedly, the pandemic has become another determinant of the new quality of processes, phenomena, and business models.


2020 ◽  
Vol 92 (3) ◽  
pp. 97-106
Author(s):  
V. F. Efremenko ◽  
◽  
V. V. Gabunov ◽  

The goal of creating a network of innovative territorial clusters in the regions of Russia is to increase business competitiveness by using the potential of geographical proximity of production, scientific, educational, and infrastructure organizations. The cluster of aircraft and shipbuilding of the Khabarovsk territory is formed on the basis of defense industry enterprises producing products that are competitive in the world markets. As the foreign practice shows, the fulfillment of orders for the creation of high-tech military equipment can become the basis for the subsequent development of innovative systems. The enterprises of aircraft and shipbuilding of the Khabarovsk territory show high rates of modernization and increase in the products sales. Around the core of the cluster, a belt of small innovative companies begins to form. Innovative infrastructure institutions are being created: business incubator, engineering centers. In the future, this makes it possible to implement the concept of the Regional Innovation System in the Khabarovsk territory.


2020 ◽  
Vol 16 (7) ◽  
pp. 1246-1263
Author(s):  
S.B. Zainullin ◽  
O.A. Zainullina

Subject. The 2020 economic crisis has become a global threat to the economic security of States, corporations and households. The elimination of this threat to economic security is a key priority of the State. Objectives. The article is dedicated to factors of the current crisis, both individually and in aggregate, as well as forecasts of the economic development during the crisis. Methods. The study is based on the scientific knowledge as dialectic, a combination of historical and logical unity, structural analysis, traditional methods of economic analysis and synthesis. Results. We carried out the comparative analysis of crisis theories, forecasted the economic development of the IMF, the World Bank, the Audit Chamber, and considered analytical agencies in dynamics, taking into account adjustments when the crisis manifests itself. Counteraction methods are reviewed from theoretical and practical perspectives. The article also analyzed the international expertise in crisis management. Conclusions and Relevance. The economic crisis was found to be at its initial stage, with negative scenarios being more probable. Proposed and implemented, local measures can mitigate the economic decline, prevent massive bankruptcies and a social explosion. Meanwhile, measures to restructure the economic policy may contribute to overcoming the crisis. The findings can be used by federal government bodies to adjust economic policies, develop programs and strategies for the socio-economic development of regions, and economic security strategies for corporations.


2020 ◽  
Vol 4 (1) ◽  
pp. 81-87
Author(s):  
Shinta Dwi Ardanari ◽  
Rynalto Mukiwihando

ABSTRACTShare of Indonesia's export value of natural rubber in the international market is almost always below Thailand, which is one of the competiting countries. The others countries began to become a threat to Indonesia because their exports share of natural rubber showed an increasing. This indicates that there is intense competition in the international market. As a country with the largest plantation area in the world, Indonesia should be superior. But this can be an opportunity to be able to compete in the world market so it is important to be managed more deeply so that it can create competitive advantages that can increase competitiveness. This study aims to determine the position of the competitiveness of natural rubber exports for the three countries of ITRC in the international market. The analytical method used is dynamic RCA. The results showed that all products of natural rubber coded HS 400110, 400121, 400122, 400129 and 400130 were experiencing a decline in growth in the export share of the three countries of ITRC : Indonesia, Thailand and Malaysia, but the market demand conditions for these products were declining in that time period.


Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 656
Author(s):  
Vladimir Bulatnikov ◽  
Cristinel Petrişor Constantin

This paper aims at finding the most dominant ideas about the marketing of healthcare systems highlighted in the mainstream literature, with a focus on Russia and Romania. To reach this goal, a systematic analysis of literature was conducted and various competitive advantages and disadvantages of the medical models that require special attention from the governments are considered. In this respect we examined 106 papers published during 2006 to 2020 found on four scientific databases. They were selected using inclusion and exclusion criteria according to PRISMA methodology. The main findings of the research consist of the opportunity to use marketing tools in order to improve the quality of healthcare systems in the named countries. Thus, using market orientation, the managers of healthcare systems could stimulate the innovation, the efficiency of funds allocation and the quality of medical services. The results will lead to a better quality of population life and to an increasing of life expectancy. As this paper reviews some articles from Russian literature, it can add a new perspective to the topic. These outcomes have implications for government, business environment, and academia, which should cooperate in order to develop the healthcare system using marketing strategies.


2021 ◽  
Vol 13 (2) ◽  
pp. 1010
Author(s):  
Antonio Marín-García ◽  
Irene Gil-Saura ◽  
María Eugenia Ruiz-Molina ◽  
Gloria Berenguer-Contrí

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.


2003 ◽  
Vol 9 (2) ◽  
pp. 8-16
Author(s):  
John Jackson

ABSTRACTWe pick up the case as the new venture moves from a decade of dedicated scientific research into the early stages of becoming a commercially viable business. The case considers the potential of the Near Infra Red (NIR) spectroscopy technology to revolutionise the fruit markets of the world as well as the realities of trying to change existing practices and culture. The dilemma of first-mover advantage as compared to learning from the mistakes of early competitors is included. Various possible business models are introduced. The case also asks the students to consider some of the key issues of a new product/service launch.


2013 ◽  
Vol 88 (5) ◽  
pp. 764-774 ◽  
Author(s):  
Maria Fernanda Reis Gavazzoni Dias ◽  
Maria Victoria Pinto Quaresma-Santos ◽  
Fred Bernardes-Filho ◽  
Adriana Gutstein da Fonseca Amorim ◽  
Regina Casz Schechtman ◽  
...  

Superficial fungal infections of the hair, skin and nails are a major cause of morbidity in the world. Choosing the right treatment is not always simple because of the possibility of drug interactions and side effects. The first part of the article discusses the main treatments for superficial mycoses - keratophytoses, dermatophytosis, candidiasis, with a practical approach to the most commonly-used topical and systemic drugs , referring also to their dosage and duration of use. Promising new, antifungal therapeutic alternatives are also highlighted, as well as available options on the Brazilian and world markets.


Author(s):  
Sandra E. Trehub

What can we learn about music and musicality from infants? Sceptics may question the possibility of deriving fruitful answers to such questions from immature beings whose hearing is deficient (relative to adults) and whose exposure to ‘good’ music, even conventional music, is limited. This article considers the possibility of nature making some contribution to our musical beginnings and to our subsequent development. The story that emerges from infancy involves a rich musical environment, with mothers delivering performances which match the inclinations of their infants. Moreover, infants have predispositions or inborn preferences for musical features that are common across the world's cultures. Because musical systems across the world differ in notable respects, it makes sense that infants are open to the available alternatives. With increasing exposure to music, they gain expertise as listeners, but that expertise comes at the cost of diminished sensitivity to features which are irrelevant or infrequent in their own musical culture.


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