scholarly journals HOW TO WIN INDONESIAN MOVIE VIEWERS: CASE OF VILLAGE CINEMA AUSTRALIA

2018 ◽  
Vol 2 (01) ◽  
Author(s):  
Slamet Wahyudi
Keyword(s):  
Market Share ◽  
Market Segmentation ◽  
Marketing Strategies ◽  
Price Promotion ◽  
Product Price ◽  
High Quality ◽  
Distribution Strategy ◽  
Close Relationship

Australia and Indonesia have a close relationship in many busineses areas including entertainment. This paper focuses on how Australia’s Giant Cinema expands its business into Indonesia. Since many Indonesians stayed in Australia and experience directly Australian products and services, they  are aware that Australian products had a high quality. Fortunately, vice versa, Australians are quite familiar with Indonesian culture. This is an opportunity for Village Cinema to enter Indonesian Market. This paper will start with market segmentation and Village cinema’s target customers; furthermore it draws Village’s position map comparing to its competitors in Indonesian market. Not to mention that Indonesian Cineplex has been quite established in many Indonesian primary cities with XX1, 21 Cineplex and CGV formerly Blitz Megaplex lead the market share accordingly. However, there were some marketing strategies Village Cinema should choose, including product, price, promotion and distribution strategy. There is a chance for Village cinemas to be a multinational cinema company player in Indonesia.

scholarly journals IMPORTÂNCIA DAS ESTRATÉGIAS DE MARKETING PARA AS EMPRESAS BRASILEIRAS DE PAPEL E CELULOSE

FLORESTA ◽  
2001 ◽  
Vol 31 (12) ◽  
Author(s):  
João Carlos Garzel Leodoro Da Silva ◽  
Rubens Da Costa Santos ◽  
Elisabeth Hildebrand ◽  
José Sawinski Júnior ◽  
Pedro Giovani Lacowicz ◽  
...  
Keyword(s):  
Marketing Strategies ◽  
Pulp And Paper ◽  
Minor Importance ◽  
Price Promotion ◽  
Product Price ◽  
External Market ◽  
Promotion Strategies ◽  
The One ◽  
Product Strategies ◽  
Price Strategies

Este trabalho mostra a importância atribuída pelas empresas brasileiras exportadoras de papel e celulose às estratégias de produto, preço, promoção, distribuição e variáveis estratégicas de marketing, nos períodos de 1990-1995 e 1996-2000. Com base no volume produzido, volume exportado e participação das exportações na produção, as empresas foram separadas em dois grupos: EGI (empresas com grande interesse no mercado externo) e EPI (empresas com pequeno interesse no mercado externo). Os resultados apontam para um aumento da importância das estratégias propostas para o período 1996-2000, na opinião dos dois grupos de empresas (EGI e EPI). Ocorreu pouca diferença quanto à importância atribuída às estratégias de produto, preço, promoção, distribuição e marketing, tanto pelas EGI quanto EPI. Do conjunto de estratégias analisadas, as que apresentaram menor importância foram às estratégias de promoção, para os dois grupos de empresas, em ambos períodos. Por outro lado, as estratégias consideradas mais importantes, entre 1990-1995, foram as de preço, para os dois grupos. No período 1996-2000 passaram a ser consideradas mais importantes, pelas EGI, as de marketing e produto, e pelas EPI, as estratégias de produto e preço. International marketing strategies in the Brazilian pulp and paper companies Abstract This work shows the importance the Brazilian pulp and paper export companies attribute to the product, price, promotion and distribution strategies and to the marketing strategic variables in the 1990-2995 and 2996-2000 periods. Considering the produced volume, exported volume and the export participation in the production, the companies were classified in two groups: EGI (companies with large interest in the external market) and EPI (companies with small interest in the external market). The results point to an increase of the importance of the strategies proposed to the 1996-2000 period in the opinion of the two groups of companies (EPI and EGI). It was verified minimum differences about the importance attributed to the product, price, promotion, distribution and marketing strategies by the two groups. Of the set strategies analyzed, the one that presented minor importance was the promotion strategies, for both groups and periods. On the other hand, the price strategies were considered more important to the 1990-1995 periods, for the two groups. In relation of the 1996-2000 period, the EGI companies, and the product and price strategies by the EPI companies considered the marketing and product strategies more important.

scholarly journals Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta

2018 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Mufti Afif ◽  
Isna Arifa
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Feasibility Analysis ◽  
Business Unit ◽  
Future Prospects ◽  
The People ◽  
Product Marketing

<p>The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.</p><p>The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.</p><p>The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.</p>Keywords: <em>Business Feasibility, Strategy, Marketing, Waroeng SS</em>

scholarly journals Marketing Strategies of Leading Cotton Seed Companies in Telangana State

2020 ◽  
pp. 23-33
Author(s):  
Somannagari Jayasree ◽  
N. Sivaramane ◽  
P. Radhika ◽  
K. Supriya
Keyword(s):  
Sampling Method ◽  
Statistical Tests ◽  
Marketing Strategies ◽  
Sustainable Competitive Advantage ◽  
Price Promotion ◽  
Product Price ◽  
Aged People ◽  
Fundamental Goal ◽  
Telangana State

Marketing strategy is a long-term business plan of any organization with the fundamental  goal of achieving a sustainable competitive advantage by understanding the needs of   customers. This study also evaluates the perception of dealers towards the market mix  elements comprising product, price, promotion and place of the products and services of  competing brands. The study is conducted in southern part of Telangana State constituting Jogulamba Gadwal, Mahabubnagar and Rangareddy districts. The data is collected through    random sampling method covering dealers and number of farmers. Statistical tests like ANOVA, and tools like multidimensional scale were used in this study. The study revealed that most of the dealers are well educated, middle aged people with age group ranging between 30-40   years with the income of more than 7 lakhs per annum. The dealers data after the  application of statistical tools revealed that strategies applied by Kaveri, Rasi and  Nuziveedu are similar whereas the strategies applied by Tata Rallis and other brands like Ajith, Nidhi seeds are different from one another when the product, price, promotion and place elements are considered.

scholarly journals Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry

2021 ◽  
Vol 3 (1) ◽  
pp. 44-67
Author(s):  
Ahsan Ali ◽  
Khair Muhammad
Keyword(s):  
Market Share ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Marketing Tactics ◽  
Product Price ◽  
Business Structures ◽  
Buying Behaviour ◽  
The Right ◽  
The Impact

Instantaneous changes in the global socio-economic scenario due to rapid uncertainties and emerging technologies have framed a cutthroat competition between the market players across industries. This colossal change in business structures has altered the consumer demands and driven business focus to search for unique marketing tactics to attract, bring-in, and retain a larger customer pool through various promotional tools. The importance of unique marketing strategies for a business is undeniable as the exclusivity of marketing tools is the core idea to draw customer's attention towards the products. Marketers today are relentlessly trying to decipher new strategies through which changing customer demands can be catered to and seek innovative ideas to attain customer attention. This research project thus intends to test the effect of different promotional tools and their impacts on consumer buying behaviour. Every company hence tries to execute various forms of marketing tactics aimed to increase sales and to maximize business market share. Promotion is a mode of marketing that aspires to introduce and at the same time persuade consumers to buy the products offered by the business to enhance the sales volume and increase the firm’s profit margins. Hence, the purpose of this research study is to examine the impact of different promotion tools which include free samples, product price reductions, free coupons, and buy one get one free offer on consumer buying behaviour in the FMCG industry in Pakistan. This study was conducted in Karachi, and a total of 208 respondents were selected using the systematic random sampling technique. The data was collected through a self-administered structured questionnaire which was adapted from previous similar studies. Statistical tools were employed using SPSS and SmartPLS3 software to analyze the gathered data and find some meaningful results. The significance of this research is extensive as the key findings may help organizations devise appropriate promotional strategies to minimize their costs and maximize market share as well as profits. Moreover, the practical contributions of this research persist in the identification of sales promotion strategies that are pertinent to the management of clients in the FMCG market in Pakistan. Hence, this study will be beneficial for organizations to minimize their costs related to sales promotion and will provide the right promotional inducement, marketing strategies for businesses to increase sales by creating purchase behaviour practices for display.

scholarly journals ANALISIS BAURAN PEMASARAN UNTUK MENGETAHUI PENYEBAB TIDAK TERCAPAINYA TARGET PENJUALAN KARTU PERDANA IM3 PADA PT. INDOSAT Tbk. CABANG PEKANBARU

2019 ◽  
Vol 5 (3) ◽  
pp. 239-243
Author(s):  
Nofrizal Nofrizal
Keyword(s):  
Market Share ◽  
Mobile Phones ◽  
Mobile Communication ◽  
General Public ◽  
Rapid Development ◽  
Sampling Technique ◽  
Price Promotion ◽  
Product Price ◽  
Global System ◽  
Key Word

In line with the rapid development of mobile phones, the competition among companies that offer cellphone cards is also called mobile operators. Currently there are 3 Global System for Mobile Communication (GSM) technology operators that have the largest market share, namely PT. Telkomsel, PT. Indosat and PT. Excelcomindo. The object of this research is PT. Indosat Pekanbaru branch. The purpose of this research is to find out the factors that have caused the achievement of IM3 starter card sales target at PT. Indosat Tbk Pekanbaru branch. Respondents from this study were students and the general public who used an IM3 starter pack for at least 3 consecutive months. The number of samples was 99 people with accidental sampling technique. The results of the study address the factors of the promotion of the IM3 prime card of PT. Indosat Tbk Pekanbaru Branch is the cause of the sales target not being achieved due to get the lowest value compared to other factors with a score of 3.64 Key Word: Product, Price, Promotion, place, Telecomunication

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

EXPRESS: Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-Smoking Ads across Cigarette Brands

2021 ◽  
pp. 002224292199456
Author(s):  
Yanwen Wang ◽  
Michael Lewis ◽  
Vishal Singh
Keyword(s):  
Market Power ◽  
Market Share ◽  
Brand Choice ◽  
Continuous Model ◽  
Marketing Strategies ◽  
Brand Strength ◽  
Excise Taxes ◽  
Cigarette Tax ◽  
Pass Through ◽  
The Impact

The prevalence of strong brands such as Coca-Cola, McDonald’s, Budweiser, and Marlboro in “vice” categories has important implications for regulators and consumers. While researchers in multiple disciplines have studied the effectiveness of anti-tobacco counter-marketing strategies, little attention has been given to how brand strength may moderate the efficacy of tactics such as excise taxes, usage restrictions, and educational advertising campaigns. In this research, we use a multiple discrete-continuous model to study the impact of anti-smoking techniques on smokers’ choices of brands and quantities. Our results suggest that while cigarette excise taxes decrease smoking rates, these taxes also result in a shift in market share towards stronger brands. Market leaders may be less affected by tax policies because their market power allows strong brands such as Marlboro to absorb rather than pass through increased taxes. In contrast, smoke-free restrictions cause a shift away from stronger brands. In terms of anti-smoking advertising we find minimal effects on brand choice and consumption. The findings highlight the importance of considering brand asymmetries when designing a policy portfolio cigarette tax hikes, smoke-free restrictions, and anti-smoking advertising campaigns.

scholarly journals Retention or defection? Chinese consumers’ decision-making styles for domestic and global brands

2016 ◽  
Vol 47 (4) ◽  
pp. 83-92
Author(s):  
S. Y. Tzeng ◽  
W. M. Wong
Keyword(s):  
Decision Making ◽  
Marketing Strategies ◽  
High Price ◽  
Chinese Consumers ◽  
High Quality ◽  
Global Brands ◽  
Decision Making Styles ◽  
Managerial Implications ◽  
Foreign Brands ◽  
Sports Shoes

This study explores consumers’ decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands retain their low quality-conscious, low fashion-and-recreational-conscious and low price-conscious customers and attract low brand-conscious and high choice-confused buyers from foreign brands. Foreign brands typically retain their consumers who are highly conscious of fashion and recreation and keep and draw customers with low choice confusion. High-price-conscious consumers and those who are highly brand-confused will assess foreign and domestic brands when searching for bargains. Regarding managerial implications, local brands should offer products of high quality at low pricesand constantly invest in R&D; foreign brands may expand their customer bases and build interactive brand channels; all companies can retain brand-confused customers with preferential packages and design their marketing strategies based on decision-making styles of their target consumers.

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