scholarly journals Analysis of Problems and Countermeasures in Bilingual Teaching of Marketing Specialty

2021 ◽  
Vol 5 (6) ◽  
pp. p38
Author(s):  
Wanling Feng
Keyword(s):  
Rapid Development ◽  
Teaching Experience ◽  
Economic Globalization ◽  
Teaching Quality ◽  
Cross Cultural ◽  
Free Trade Zones ◽  
Cross Border ◽  
Bilingual Teaching ◽  
Educational Concept ◽  
Cultural Marketing

In the context of economic globalization, cultivating students’ cross-cultural marketing ability is becoming more and more important; The implementation of bilingual teaching is an important way to cultivate and enhance this ability. In recent years, the rapid development of cross-border e-commerce and free trade zones has greatly increased the demand for bilingual marketing talents, which has promoted the rapid development of bilingual teaching of marketing specialty. From the perspective of international talent training, there are some problems in bilingual teaching of marketing specialty in Colleges and universities, such as textbook selection, teacher construction, students’ English level, teaching quality, curriculum incentive and so on. Based on the author’s five-year bilingual teaching experience of marketing specialty and the goal of international talent training, the bilingual teaching of marketing specialty can be improved from the following aspects: practicing the international educational concept.

Exploration on Bilingual Teaching Reformation for Introduction to Computer

2014 ◽  
Vol 513-517 ◽  
pp. 4290-4293
Author(s):  
Pan Guo ◽  
Ying Huang
Keyword(s):  
Computer Technology ◽  
Rapid Development ◽  
College Teaching ◽  
Reference Value ◽  
Economic Globalization ◽  
Development Trend ◽  
Teaching Reform ◽  
Bilingual Teaching ◽  
Teaching Content ◽  
The Development Trend

With the rapid development of economic globalization and computer technology, bilingual teaching has become the development trend of college teaching. This paper aims to explore the reform road of the bilingual teaching complied with Higher Education Objectives. Take the course of introduction to computer for example, combined with the actual situation of our college bilingual teaching reform the solution to the problem and reform measures were proposed from the teaching content, teaching models, teaching means and so on. We believed it can give some reference value for the reform of bilingual teaching.

scholarly journals The Construction of Innovative Practical Curriculum System for Business English Major Under the Background of Cross-Border E-commerce

2019 ◽  
Vol 3 (4) ◽  
pp. 10
Author(s):  
Xiang Xu
Keyword(s):  
Global Economy ◽  
Professional Competence ◽  
Rapid Development ◽  
Teaching Quality ◽  
Business Environment ◽  
Business English ◽  
Global Business ◽  
Network Information ◽  
Cross Border ◽  
English Major

<p>With the rapid development of network information, cross-border e-commerce has ushered in a warm spring, which has greatly benefited the good development of global economy and trade. Under this realistic background, the gap of professional talents is also very large. As business English is one of the most popular majors in the work of Crossborder e-commerce, it is absolutely a key teaching point how various universities precisely construct the curriculum system of practice in this major to improve the professional competence skills, at the same time, to conform to the trend of global business environment. It directly puts forward higher requirements to the teaching quality in colleges and universities to cultivate business talents to meet the talents demand of every enterprise.</p>

Analysis of integrated development of digital economy with the Heilongjiang Province’s cross-border E-commerce with Russia

2020 ◽  
Vol 93 (4) ◽  
pp. 16-23
Author(s):  
Song Linlin ◽  
Keyword(s):  
Financial Services ◽  
Rapid Development ◽  
Digital Economy ◽  
The Internet ◽  
Heilongjiang Province ◽  
Integrated Development ◽  
Development Status ◽  
Cross Border ◽  
Internet Economy ◽  
Comparative Advantages

Since the establishment of the China (Heilongjiang) pilot free trade zone, the development of cross-border e-commerce with Russia has continued to increase speed and quality. With its geographical advantages and its comparative advantages in the Internet field, Heilongjiang Province promoted the rapid development of the Internet economy in Russia, fostered a new digital trade format represented by cross-border e-commerce, and promoted online and offline collaborative promotion of customs clearance logistics and financial services. The paper expounds foundation and development status of Heilongjiang Province’s cross-border e-commerce, analyzes in integrated development of digital economy with the Heilongjiang Province’s cross-border e-commerce with Russia, and further puts forward prospects and recommendations.

scholarly journals Experiencias biográficas de trabajadoras en la industria de exportación en el norte de México y Marruecos

2018 ◽  
pp. 23
Author(s):  
Rosa M. Soriano Miras ◽  
Kathryn Kopinak ◽  
Antonio Trinidad Requena
Keyword(s):  
Work Experience ◽  
Economic Globalization ◽  
Export Industry ◽  
Expressive Function ◽  
Cross Border ◽  
Biographical Approach ◽  
Border Areas ◽  
The Cross ◽  
Las Mujeres ◽  
And Migration

El presente artículo reflexiona sobre cómo la globalización económicaafecta a la vida de las mujeres que trabajan en la industria de exportaciónen espacios fronterizos marcados por la porosidad de dicha frontera. Hemos queridointerrogarnos acerca de cómo lo macro afecta a lo micro, coadyuvando a lageneración de espacios glolocales, donde la vivencia transfronteriza y la migración(interna o internacional) adquiere relevancia. Para ello se han escogido dosrelatos biográficos (para cada caso estudiado) que nos ayudan a ejemplificar dichasvivencias, enfatizando la función expresiva del enfoque biográfico al que se refiereBertaux. Ambos casos se han seleccionado de una investigación más amplia querecoge la vida de ochenta mujeres que cuentan con experiencia laboral en la industriade exportación en la frontera de México con EEUU y la de Marruecos conEspaña.This article reflects on how economic globalization affects the livesof women working in the export industry in border areas marked by the porosity ofsaid border. We wanted to ask ourselves about how the macro affects the micro,helping to generate glolocal spaces, where the cross-border experience and migration(internal or international) becomes relevant. To this end, two biographicalaccounts have been chosen (for each case studied) that help us to exemplify theseexperiences, emphasizing the expressive function of the biographical approach towhich Bertaux refers. Both cases have been selected from a wider investigationthat includes the lives of more than a hundred and fifty people (eighty women) whohave work experience in the export industry on the border of Mexico with the USand Morocco with Spain.

Tweeter-in-chief: Rwandan president Paul Kagame’s use of Twitter

2021 ◽  
Vol 13 (1) ◽  
pp. 17-33 ◽  
Author(s):  
Meghan Sobel Cohen ◽  
Karen McIntyre
Keyword(s):  
Content Analysis ◽  
Soft Power ◽  
Rapid Development ◽  
Authoritarian State ◽  
Cross Border ◽  
Quantitative Content ◽  
Technology Revolution ◽  
Twitter Account ◽  
Positive Sentiment ◽  
Global Affairs

Rwanda has received international praise for its rapid development and is said to be undergoing a ‘technology revolution’ at the hands of President Paul Kagame who has been described as a ‘Digital President’. This quantitative content analysis of Kagame’s official Twitter account analysed the first ten years of his tweets and found that he primarily tweets in English, with a positive sentiment about cross-government and cross-border interactions and, in doing so, presents Rwanda as a progressive, democratic player that is connected multilaterally to both African and global affairs. Throughout the decade, Kagame’s tweets evolved from being domestically focused on self-promotion to more globally focused on foreign engagement. While these findings could be indicative of a semi-authoritarian state, they also point to the presence of ‘Twitter diplomacy’ and the use of soft power tactics, which become stronger and clearer in the latter part of the decade.

scholarly journals Discussion on the Teaching Problems and Countermeasures of Ancient Chinese Literature Under the New Education Concept

2020 ◽  
Vol 4 (10) ◽  
Author(s):  
Lu Yang
Keyword(s):  
Chinese Literature ◽  
Chinese Language ◽  
Teaching Experience ◽  
Teaching Quality ◽  
Professional Quality ◽  
Language And Literature ◽  
And Coping ◽  
New Education ◽  
Education Concept

Ancient Chinese literature is an important part of Chinese language and literature. However, due to the lack of professional quality and teaching experience of most ancient Chinese literature teachers in China, there are many problems in the teaching of ancient Chinese literature, which hinders the improvement of students' comprehensive quality. In this regard, this paper discusses the teaching problems and coping strategies of ancient Chinese Literature under the new education concept, hoping to help improve the teaching quality of ancient Chinese literature in China.

scholarly journals Analysis of Teaching Reform of Tourism Management Major in Colleges and Universities under "Internet+"

2021 ◽  
Vol 4 (10) ◽  
pp. 210
Author(s):  
Ying Zhang
Keyword(s):  
Information Technology ◽  
Teaching Methods ◽  
Rapid Development ◽  
Teaching Quality ◽  
Colleges And Universities ◽  
Good Teaching ◽  
Teaching Reform ◽  
Tourism Management ◽  
Analysis Of Teaching

With the rapid development of information technology, information education has been realized in all stages of education and teaching in our country, and it has very good teaching effects. This article discusses and analyzes the current situation of the teaching of tourism management in colleges and universities under the environment of “Internet +” from multiple angles, and proposes some reform measures for teaching methods in response to the problems reflected, aiming to better improve the teaching quality of tourism management in colleges and universities .

scholarly journals ІДЕНТИФІКАЦІЯ КАТЕГОРІЇ «НАЦІОНАЛЬНІ ДІЛОВІ КУЛЬТУРИ» ЯК ВИХІДНА ОСНОВА МІЖНАРОДНОГО ПІДПРИЄМНИЦТВА

2020 ◽  
pp. 19-25
Author(s):  
Єгор Вячеславович Чеботарьов
Keyword(s):  
Institutional Environment ◽  
Empirical Studies ◽  
Cross Cultural ◽  
Practical Significance ◽  
Business Culture ◽  
Analysis And Synthesis ◽  
Critical Instability ◽  
Cross Cultural Management ◽  
Cultural Marketing ◽  
National Business

Formulation of the problem. The dramatic aggravation of the situation in world commodity, financial and stock markets leads to critical instability of international business, which confirms the need to study the problematics of national business cultures. The aim of the research is to identify the pivotal category - "national business cultures" and to disclose its content. The subject of the research is the original epistemological basis of analysis and the defining phenomena that reveal the content of the category - "national business cultures". The methods of the research: unity of analysis and synthesis, ascent from concrete to abstract, method of comparative analysis. The hypothesis of the research - national business cultures embody a set of phenomena and processes that are multidisciplinary in content, with reproducibility in time and space with some modification in specific conditions. The statement of basic materials: on the basis of the analysis of the works of the founders of the theory of national business cultures (G. Hofstede, F. Trompenaars; R. Lewis; C. Rapaille) and their followers the essence of the components of the study of national business cultures: cross -cultural management, cross -cultural communications and cross -cultural marketing. The epistemologi cal postulates that are necessary for the categorical definition of the "national business cultures" concept are qualified: multifacetedness; determinants of the formation of national business cultures; the longevity and reproduction of national business cultures; property of identification and classification of differences of national business cultures; modification of forms of manifestations of national business cultures within specific time. The originality and practical significance of the research lays in clear authentication of the "national business cultures" category and identification of the defining components of cross-cultural entrepreneurship. Conclusions and perspectives of further research: national business cultures are a complex interdisciplinary phenomenon that focuses on a set of essential features not only of economic content but also of the institutional environment. The primary tasks of further development are to conduct applied empirical studies on the evaluation of Ukraine's national business culture.

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