scholarly journals The Superstructure of Public Service Advertisements on Plastic Waste

2020 ◽  
Vol 6 (1) ◽  
pp. 50-56
Author(s):  
Putu Ratna Ariasih ◽  
Gusti Made Sutjaja ◽  
Ni Wayan Kasni

This study concerns the ad texts from the perspective of discourse structure. At a specific layer, it reveals the superstructure of a five-type public service advertisement text discourse taken from Youtube. The five advertisements in question are “Diet Kantong Plastik”, “Polusi Plastik Multimedia SMKN 1 Surabaya 2018/2019”, “Kampanye Sosial Menguragi Sampah Plastik”, “Kurangi Sampah Plastik” and “Polusi Sampah Plastik”. Achieving this goal was done by making use of a qualitative research design. The data were collected through several procedures namely finding, downloading, filtering, taking notes and researching the data to discover the text superstructure. Data were analyzed using padan method, or identity method. Then the results of data analysis are presented in the form of a description. The study addresses the issue of discourse structure with the superstructure (Dijk, 1980) theory approach. The results of the data analysis showed that each adver- tisement had four sequences of structures, namely introduction, body, closing and conclusion. These four com- ponents are the ones that form the fifth superstructure of the public service advertisements reviewed in this paper. By chance a service advertisement is indeed of many analysable aspects. The present study is only re- stricted to plastic trash community service ads on Youtube. However, public service announcements or adver- tisements can also be obtained from other electronic media such as TV or radio and from the print media. For the futher studies, it is necessary to explore the community service advertisements on plastic waste that are displayed through these media.

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Putri Maulina

In this contemporary era, the forms of public service in Indonesia have become increasingly practical and instant. Conditions like this to illustrate how the phenomenon of McDonaldization began to plague into public service systems, one of which is with the public service system e-Filing DJP Online. E-Filing DJP Online is an application of public services based on information and communication technology implemented by the state tax execution agency to provide easy access to services for the Taxpayers in Indonesia. The purpose of this study is to see how the principles of McDonaldization are applied in the public service system of tax agencies through the DGT Online e-Filing system. The theory approach used is McDonaldization Theory by George Ritzer, and the concept of Public Service. The method used is qualitative descriptive, with literature review approach. The results show that the DGT Online e-Filing system applies the principles of McDonaldization in the form of its services, namely: efficiency, quantified and qualified services, predictability, control, and ultimately the rationale for irrationality of service.Keywords: McDonaldization, Public Service, Tax, e-Filing


2020 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Nurfatma Asriyanti ◽  
Arif Nugroho ◽  
Racmi Yulianti

This study aims to determine Public Services through the E-filling System at the Cilegon Primary Tax Service Office and to determine the supporting and inhibiting factors. The research used is a descriptive qualitative approach. The data sources used are primary and secondary data. To deepen the data analysis interviews, observation, and documentation were carried out. The theoretical basis used is public service. The results showed that the public service through the e-filling system was running well-reviewed with the theory of public service. But there are several supporting and inhibiting factors found. Supporting factors 1) employee upgrading, 2) socialization. The inhibiting factors are 1) lack of human resources, 2) e-filling applications are down or error


Author(s):  
Reba A. Wissner

During the 1950s and 1960s, the Federal Civil Defense Administration (FCDA), in cooperation with the Ad Council, featured television commercials that served as public service announcements and fifteen-minute television civil defense advertisements that educated the public about civil defense protocols. Part of its mission was to educate the public in the event of the detonation of a nuclear bomb. This chapter surveys the styles of music used in the televised civil defense advertisements from the early Cold War. The music is distinctly different from what was normally heard on television at the time, often featuring distinct moments of atonality or musical stylings of “us versus them,” that is, American political songs alternating with distinctly Soviet-style music to convey the origin of the threat without directly naming it. These musical oppositions were employed to persuade people to pay attention to the important message onscreen, underscore the potential destruction of the bomb, and relay the importance of civil defense.


2014 ◽  
Vol 2014 ◽  
pp. 1-7 ◽  
Author(s):  
Stephanie Kelly ◽  
Laura E. Miller ◽  
Ho-Young Ahn ◽  
J. Eric Haley

Health communication scholars have a responsibility to be certain that both healthcare practitioners and government agencies accurately communicate health information to the public. In order to carry out this duty, health communication scholars must assess how messages are being received and if they are being received at all by the public. This paper details a two part study which assesses this phenomenon within the context of skin cancer. Study 1 utilized 29 in depth qualitative interviews to identify subcultures among college students whose communication puts them at risk for skin cancer by encouraging poor sun exposure behaviors. The results indicate that farmers, African Americans, and individuals who regularly participate in outdoor athletics are at risk groups. Study 2 reports a content analysis of the known population of skin cancer Public Service Announcements (PSAs) available via the internet in 2013. The aforementioned groups were not present in any of the PSAs. Detailed results and implications are discussed.


2020 ◽  
Vol 3 (4) ◽  
pp. 385-392
Author(s):  
Trian Ramadhan Nuryadin ◽  
Wagiati

Social networking media became the main media to spread public service announcements related to Covid-19 during a pandemic to prevent the spread of this outbreak. This study focuses on imperative sentences on public service Arabic announcements related to Covid-19 issued by SBS Australia. The purpose of this study is to describe the structure of imperative sentence forms in these advertisements syntactically and to group them into imperative sentence types according to Alwi (2010). This research is included in the research type of descriptive analysis research. The data analysis method used in this study is a method of distribution with the basic technique for direct elements (BUL) which is used to describe and analyze data from data sources. This study found as many as; 5 data are categorized as imperative commands or ordinary orders, 1 data are categorized as imperative subtle commands, 2 data are categorized as imperatives and invitations, 2 data are categorized as imperative prohibitions or negative commands. In addition, the imperative sentence in this ad is preceded by the structure of the predicate-object-complement-description sentence.


2017 ◽  
Vol 23 (2) ◽  
pp. 292
Author(s):  
Muhammad Irfan Nasution ◽  
Muhammad Andi Prayogi ◽  
Satria Mirsya Affandy Nasution

                                                         AbstrakKegiatan program pengabdian masyarakat dari Lembaga Pengabdian Pada Masyarakat (LPPM) Universitas Muhammadiyah Sumatera Utara ini bertujuan untuk melakukan Pembinaan Pengelolaan Manajemen Usaha dan E-Marketing pada Pelaku Usaha Industri Mikro Pengrajin Sepatu di Kecamatan Medan Denai.  Kegiatan pengabdian masyarakat ini melibatkan pengrajin Sepatu yang akan menjadi Mitra pengabdian masyarakat yaitu Jondy Shoes dan Whindy Shoes. Pengabdian masyarakat ini dilaksanakan selama 8 (delapan) bulan dengan target luaran utama adalah publikasi jurnal ilmiah pengabdian masyarakat, memperoleh ijin usaha, mempunyai website dann peningkatan wawasan dan keterampilan. Metode yang digunakan dalam kegiatan pengabdian masyarakat  ini adalah  pendekatan partisipatif, pendekatan kognitif, pendekatan afektif dan pendekatan keterampilan dan tahapan tahapan yang digunakan adalah persiapan, investigasi, transformasi. Incubation, verification, implementation, evaluasi, pengembangan secara bertahap yang dimulai dengan Plan, do, action, check. Selanjutnya para mitra sudah mempunyai email dan webblog sebagai sarana promosi usaha yang mitra jalankan dan sudah memiliki izin usaha dan telah terdaftar di Dinas Koperasi Kota medan. Kata Kunci: manajemen usaha, e-marketing                                                        AbstractThe activities of the public service program of the community service Society or LP2M Univesity of Muhammadiyah Sumatera Utara aims to perform the construction Management Business Management and E-Marketing in Micro Industry Trade Craftsmen shoes in Medan Denai. This outreach activities involving craftsmen shoes that will become a partner of public service i.e. Jondy Whindy Shoes and Shoes. Public service was conducted for 8 (eight) months with the outer primary target was the publication of the scientific journal public service, obtaining a business license, have increased insight and dann website skills. Methods used in this outreach activity is a participatory approach, the approach of cognitive, affective and approach the approach phase and stage skills used are preparation, investigation, transformation. Incubation, verification, implementation, evaluation, development gradually, beginning with a Plan, do, check, action. Furthermore the partners already have email and webblog as a means of promotion of the business partners who run and already have a business license and has been registered with the Department of Cooperatives of medan Keywords: Business Management, E-Marketing


2015 ◽  
pp. 147-160
Author(s):  
Mohammad Siddiq ◽  
Jazim Hamidi

Abstrak:Penelitian ini bertujuan untuk memperoleh pemahaman mengenai unsur-unsur komunikasi visual yang ditampilkan dalam iklan sehingga dapat dimanfaatkan sebagai bahan belajar. Adapun permasalahannya adalah bagaimana tipografi dan komposisi warna dalam iklan layanan masyarakat “Dana BOS”, serta bagaimana implementasinya sebagai bahan belajar. Penelitian ini menggunakan pendekatan kualitatif deskriptif yang mengkaji penggunaan iklan sebagai media pembelajaran komunikasi. Teori yang dipakai dalam penelitian ini bukan untuk menguji hipotesis (hypothesis testing), tetapi untuk membangun hipotesis (hypotheses forming). Hasil penelitian ini menunjukkan bahwa iklan layanan masyarakat program dana BOS Kemendikbud dinilai cukup komunikatif secara visual, dilihat dari unsur tipografi dan komposisi warna. Sebagai bahan belajar, iklan dapat digunakan untuk membangun domain kognitif. Peserta didik dapat diajak untuk turut aktif melakukan analisis terhadap iklan. Unsur tipografi dan komposisi warna yang terdapat dalam iklan sarat dengan makna sehingga dapat dipertimbangkan untuk digunakan sebagai bahan belajar. Akhirnya, hasil penelitian ini, selain sebagai bahan belajar, dapat pula dijadikan sebagai bahan masukan dalam memproduksi iklan layanan masyarakat.Kata kunci: Iklan, Bahan Belajar, KomunikasiAbstract:This study aims to gain an understanding of the elements of visual communication displayed in an advertisement, so that it can be used as learning materials. The problem is to understand the typography and color composition in the public service announcements “Dana BOS” as well as how it is implemented as a learning material. This study uses qualitative descriptive approach that reviews the use of an advertisement as a communication learning medium. The theories applied in this study are not used to test hypothesis, but to form hypothesis instead. The result of this study shows that the public service announcement “Dana BOS” from Kemdikbud is valued to be visually communicative, based on its typography and color composition. As a learning material, advertisements can be used to develop cognitive aspect of the students. The students can be asked to actively analyze the advertisements. Typograpgy and color composition elements in an advertisement are full of messages so that they can be considered to be learning materials. Finally, beside as a learning material, the result of this study can also be an input for public service announcement production.Keywords: Advertisement, Learning Material, Communication.


2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Arif Cahyadi ◽  
Bagoes Soenarjanto

Implementation of good governance in public service. The principles of good governance is the government whether it is done in the government in the implementation of the public service. So this research aims to determine and analyze the value of the application of good governance and also knowing and analyzing yhe value of the quality of public service in the Sukolilo in Surabaya. The gathering data carried out by using interviews conducted with the head of the sie the government, as well as questionnaires in the spread of the Sukolilo in Surabaya with the amount of an informant for the 25 people who take care of the sevice E – ID cards, and also use techniques the observation of data – data obtained from the Sukolilo in Surabaya. The data analysis carried out in this study is the reduction of data to select the data according to the research, also the presentation of data with the present data that has been reduced and obtained from the Sukolilo, Surabaya, and also use techniques of pigeons gathered to conclude the data that has been reduced and is served. The results of this that the value of the implementation of the principle of good governance in the service of the E – ID cards in the Sukolilo of Surabaya was enough it’s fine with the value of approximately 21,6 and obtained also the results of this research that the value of the quality of service E – ID cards in the Sukolilo of Surabaya was enough it’s fine with the value of approximately 51. Keywords: good governance, the quality of public service. 


2021 ◽  
Vol 13 (2) ◽  
pp. 147
Author(s):  
Mila Maisarah ◽  
Nazli Ismail ◽  
Khairul Munadi

<em><span>Radio is one of the media still used by the public either for having entertainment or gaining information. </span><span>Amid the rapid growth of television and internet, radio is still exhibiting its existence.</span><span> Radio’s involvement on the efforts of educating </span><span lang="IN">D</span><span>isaste</span><span lang="IN">r R</span><span>isk</span><span lang="IN"> R</span><span>eduction</span><span lang="IN"> (DRR)</span><span> to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio Republik</span><span>Indonesi</span><span lang="IN">a (RRI)</span><span> Banda Aceh in educating </span><span lang="IN">DRR </span><span>efforts for the public. </span><span lang="IN">It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI </span><span>Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of </span><span lang="IN">RRI </span><span>Banda Aceh and observing the recording of the radio broadcasted contents related to the </span><span lang="IN">DRR</span><span>. This study, eventually, found that the existence of </span><span lang="IN">RRI </span><span>Banda Aceh in </span><span lang="IN">educating DRR </span><span>efforts was manifested in three different ways such as broadcasting disaster news, talk</span><span lang="IN">-</span><span>shows, and public service announcements. Those three ways ha</span><span lang="IN">d</span><span> their own advantages and disadvantages.</span></em>


Author(s):  
Edeama O. Onwuchekwa

Libraries are gradually becoming spaces for discovery, innovation, and community empowerment by catering to the various needs of the public. To harness the unlimited resources in the library, library digital signage is the perfect tool to help transform old buildings and spaces into a place of collaboration and innovation. Since it's a content-centric solution at its core, digital signs can go beyond looping a series of pictures. It's an intelligent tool that can tailor-fit content relative to the audience, location, time of the day, and even process. This chapter will address the different roles of signages and buttress the fact that digital signage can play a major role in this communication process in addition to demonstrating a “green” environment for library patrons. Graphic information can be displayed to the public in meeting rooms, at the front desk, in vestibules or cafeterias/cafes. The messaging can range from programs being held at the library to public service announcements to emergency messaging and so much more. There is no limit to the information that a library signage can convey to its users.


Sign in / Sign up

Export Citation Format

Share Document