scholarly journals RETAIL NETWORKS AS A PLACE OF PURCHASE – THE EXAMPLE OF LARGE CITIES IN POLAND

2019 ◽  
Vol 18 (3) ◽  
pp. 101-110
Author(s):  
Bogdan Sojkin ◽  
Magdalena Ankiel

The article presents the results of the study investigating the purchasing behaviour of the residents of six large Polish cities (Warsaw, Wrocław, Katowice, Poznań, Białystok, and Gdańsk). Specifically, the study concentrates on the consumer shopping preferences with regard to grocery retail chains, pointing to the general differences and similarities, as well as gender- and age-specific tendencies. The study was conducted between 2016 and 2017 among 1970 respondents. This article also presents data from various reports of the research institutions from Poland and Europe: PMR, Nielsen, Ronald Berger, Euromonitor International, GfK Polonia. Despite problems with their comparability, they multidimensionally reflect the discussed issues that relate to the functioning of Polish retail trade, and they indirectly point to the purchasing behaviour of residents of Polish cities.

2021 ◽  
Vol 10 (3) ◽  
pp. 495-528
Author(s):  
Olha Korniienko

The study examines Soviet fashion houses as fashion corporations with an extensive structure and a certain autonomy which served as centers for the development and representation of Soviet fashion. These state institutions were created in the capitals and large cities of the Soviet republics. The Moscow All-Union Fashion House acted as a methodological center for fashion houses of all Soviet republics. The Ukrainian SSR was one of the important centers of fashion development in the Soviet Union, and it included six general orientation and five specialized fashion houses, as well as the Ukrainian Institute of Assortment of Light Industry Products and Clothing Culture. Based on a wide range of archival sources and interviews with fashion house workers, the article reveals the structure and operation of Ukrainian fashion houses in the period between 1940 and 1991 and also examine their cooperative endeavors with garment enterprises and research institutions. The technology of clothing production by designers, the processes of approval to which these technologies were subjected by art councils, and the organization of exhibitions in the USSR and abroad are also considered.


2020 ◽  
Vol 9 (3) ◽  
pp. 775
Author(s):  
V.P. CHEGLOV ◽  
S.V. MKHITARYAN ◽  
L.A. DANCHENOK ◽  
O.V. RYKALINA ◽  
T.A. TULTAEV

The article is dealing with the issues of state regulation of the consumer market, where the interests of producers, wholesale intermediaries, and retail trade are traditionally encountered. The authors consider the features of state regulation of the formation and development processes of multi-object and omnichannel trading systems in Russia in the context of the country's entry into the global economy, the opening of the domestic market for foreign business structures, and commodity imports in a situation with a small business that is not fully established. The results of the conducted study complement the experience of the international community in regulating system formation in trade. The article analyzes significant differences in the state intervention mechanisms in the economic relations of retail chains and their suppliers, as well as the impact of stricter legislation on wholesale trade, and its place and role in the commodity distribution system. The authors prove that excessive regulation of the retail market causes negative consequences in its adjacent segments, justify the upcoming redistribution of the market between large retail chains and specialized wholesale companies in favor of the former ones, show the development prospects of the distribution, and the impact of this process on small retail businesses, as well as formulate proposals for optimizing approaches to regulating the transformation of the trade sector in the transition economy.


2020 ◽  
Author(s):  
Vyacheslav Cheglov

The textbook summarizes the author's twenty-year experience in such large network trading companies as Klass, PFC BIN, and X5 Retail Group. It is written in accordance with the curriculum and educational and methodological complex for the discipline "Economic activity of retail chains", which is part of the cycle of academic disciplines of the master's program "Organization and technology of trade business", direction "trade business". Covers a wide range of issues related to the theory and practice of network retail enterprises. Introduces readers to the forms of network business organization in retail, modern formats of retail trade, the organization of the trading process on the network principle and its features, current regulatory legal acts regulating the activities of network retail companies. Meets the requirements of Federal state educational standards of higher education of the latest generation. For students of economic and trade universities, students of universities and training centers of retail trading companies, managers engaged in retail.


2013 ◽  
Vol 28 (3) ◽  
pp. 167-177 ◽  
Author(s):  
Vadim Radaev

PurposeThe purpose of this paper is to examine new rules of exchange in retailer‐supplier relationships imposed by the retail chains, to analyse factors facilitating this institutional change and to reveal the links between channel power and relational conflicts.Design/methodology/approachSurvey data were collected from 500 managers of retail chains and their suppliers in five Russian cities. The sample includes firms of different sizes that sell food and home electronic appliances. After the diffusion of new contract arrangements is examined, logistic regression models are constructed to evaluate major sources of relational conflicts.FindingsThe findings indicate that power‐advantaged firms disseminate new rules of exchange effectively. However, relational conflicts largely originate not from these new demands but from the frequent contract infringements by both exchange parties.Research limitations/implicationsThe study is confined to two sectors of retail trade in one country. Further research is required to determine the effects on channel relationships of the financial crisis and of the adoption of restrictive federal legislation.Practical implicationsPractitioners should recognise the need to provide socio‐political legitimacy for the new rules of exchange. Otherwise, they may face relational conflicts and provoke restrictive state regulations. Public officials should know that relational conflicts may originate largely from opportunistic behaviour by exchange parties rather than from abuse of market power.Originality/valueThis paper presents the first systematic quantitative study of retailer‐supplier relationships in Russia. It investigates institutional change and relational conflicts as perceived by both exchange parties.


Author(s):  
LABURTSEVA Olena

Background. The problems of marketing pricing policy in the economic crisis caused by the COVID-19 pandemic are attracting more and more attention. In particular, there is a need for a theoretical generalization of the pricing practice of retail chains. Analysis of recent research and publications has revealed that theproblem of analysis of the practice of formation and implementation of pricing policy by retail chains in Ukraine is not solved. The aim of the article is to form a methodical approach to the analysis of marketing pricing policy of retail chains in the Ukrainian market, determining their price positioning, as well as tools for differentiating price proposals through promotions and loyalty programs. Materials and methods. Materials of 13 scientific works were used. Methods of calcu­lation of relative and average values were used to determine the price positioning of retail chains; comparison and grouping were used to systematize price promotions and loyalty programs; logical method was used to formulate conclusions about the peculiarities of marketing pricing of retail chains. Results. The essence and basic decisions of marketing pricing policy are consi­dered. A methodical approach to the analysis of the pricing policy of retail trade networks is proposed. The price positioning of the leading food retail chains, the features of their price actions and loyalty programs are determined. Conclusion. The pricing policy of retail chains is aimed at diversifying prices for the buyers in order to complicate competitive comparisons, but in the general level of pri­ces and tools for their differentiation there is a tendency to the strategic positioning of each chain.


2021 ◽  
Vol 94 (1) ◽  
pp. 80-92
Author(s):  
T. V. Mazankova ◽  

The author assessed the employment of labor resources in the important activities for maintaining the standard of living, such as wholesale and retail trade, repair of motor vehicles and motorcycles, hotel and restaurant business. The calculations were carried out on the basis of official statistical data. The author studied the dynamics and structure of employees in the formal and informal sectors of the economy, the gender and age structure, the level of education of employees, the place of main work, work experience, and the length of the working week. the results of the analysis of labor resources allow us to formulate qualitative requirements for the level of education of labor resources and for the system of vocational education in the region that provides training.


Author(s):  
Hanna Górska-Warsewicz ◽  
Ewa Czarniecka-Skubina ◽  
Maria Jeznach ◽  
Maksymilian Czeczotko ◽  
Ingrida Kraujutienė

The aim of the study is to compare price competitiveness in Poland and Lithuania based on selected food products and catering services. Special attention was paid to selected parameters characterizing both countries and retail prices of products available under specific brands in selected retail outlets. Secondary and primary studies were carried out for the purpose of the research. Empirical research in the field of price competitiveness of selected food products and catering services was carried out in Poland and Lithuania in May and June of the current year. As a hypermarket, Carrefour was selected in Poland, while in Lithuania - Maxima, and as a supermarket, Carrefour Express (Poland) and IKI (Lithuania). The selection of these stores was made on the basis of retail trade reports in Poland and Lithuania presenting the largest retail chains. Based on our research, it can be pointed out that the products available on the Polish market were mostly characterized by lower prices compared to products present on the Lithuanian market. This indicates their greater price competitiveness.


Author(s):  
Tetiana Romanchenko ◽  
Anastasiya Savchenko

The article reveals the main trends in the development of retail chains in the perfume and cosmetics market of Ukraine, highlights the activities of the largest drogerie chains (market leaders in perfumes and cosmetics identified as Eva, Watsons, Prostor and Cosmo, last two merged in 2020 in one chain). The main trends that influence the formation of marketing sales marketing strategies and the main aspects of the development of retail chains of the perfume and cosmetics market were analyzed; the directions of development and use of marketing sales channels were identified. It has been found that, despite engrafted omnichannel elements, drogerie chains do not use all marketing channels, which reduces the effectiveness of marketing efforts. A comparison of development rate of the world and domestic markets of perfume and cosmetics is made. According to statistics, the growth of the Ukrainian market is steady, not ahead of world indicators. The Ukrainian cosmetics market during 2009–2020 shows an upward trend, during these years the growth rate ranges from 2% (the lowest value is observed in 2011) to 3.8% (in 2019) ergo the industry is developing, the demand for cosmetic products is growing. Starting from 2019 a significant part of the market gained by Makeup.ua, an online cosmetics store without any traditional store. None of the perfume and cosmetics chains, national or international with large chain of stores, exceeded 0.5% of the Ukrainian market in 2019 and 2020. So, the leaders are set: 2 national drogerie chains, one international and one online store. It is proposed to introduce a systematic approach in retail chain marketing channel strategy, which in contrast to the existing ones considers the specific features of the retail chain. This approach allows determining the need for the formation of new marketing channels or optimization of existing ones to increase the effectiveness of marketing sales strategy of the retail chain. Analysis of statistical data on retail trade turnover of Ukraine by regions and categories of goods allowed determining regions and cities of concentration of retail enterprises. It has been established that consumers of perfumes and cosmetics in Ukraine prefer to buy in physical stores, but channels such as online store and applications double the turnover annually due to the development of technology, mobile communication and reducing consumer distrust of virtual channels sales.


2020 ◽  
pp. 42-50
Author(s):  
Svitlana Leskova

Purpose. The aim of the article is to substantiate the importance of staff involvement for its development, as well as to identify factors that affect staff involvement and its competence in retail chains. Methodology of research. The following methods of research are used in the paper: systematic and structural analysis allows exploring current approaches to the involvement of employees in retail sales networks and discovering its importance for staff development. The State Standards of Ukraine became the normative and legal framework for the study. Findings. The study found that the staff of the retail trade enterprise is a significant resource, and how it serves to consumers depends on the effectiveness of the retail sales network as a whole. The definition of the term "involvement" is systematized. The factors of involvement of the personnel are distinguished as following: recognition of the personnel value, giving the opportunity for personnel development and career development, recognition of achievements, giving the opportunity to participate in making decisions and take responsibility, promotion of team work, trust and reputation of the enterprise. The analysis of the State Standards of Ukraine is carried out, which shows the importance of staff involvement and its competence to ensure the quality management system of the enterprise. It is established that SSU ISO 10018: 2015 determines the necessity of applying a strategic process approach in involving personnel and its competence. The analysis of information on the staff involvement and development of personnel in the retail trade networks “Novus”, “Leroy Merlin Ukraine”, “Collin's” operating in the territory of Ukraine, as well as the American trading company “Wal-Mart”. Originality. A model of the staff involvement and development process is offered. Unlike the existing ones it promotes employee involvement and encourages them to continuous development, which, in its turn, increases the productivity and competitiveness of the trading network in the domestic market. Practical value. The factors that affect staff involvement and development are summarized. An algorithm for the process of staff involvement with proposals for possible implementation in retail chains is developed. Key words: staff involvement; involvement; staff development; retail sales networks; factors; State standards of Ukraine.


2021 ◽  
Vol 65 (2) ◽  
pp. 161-175
Author(s):  
Michal Stoyanov ◽  

IThe tendency of business entities to cope with the challenges of the environment in which they operate is determined by the state and development of a complex system of evaluation indicators describing the condition and performance of the company and their time dynamics. They serve to objectively measure the extent to which the individual economic operator meets the conditions by which to be assigned to the group of successful business agents. In traditional retail trade, the most significant indicators for business evaluation are: gross (profit) margin, operating margin, turnover of inventories, gross return on investment in inventories, gross profit per employee, etc. The paper examines the key economic performance indicators of the three leading retail chains in the retail sales of fast moving consumer goods (FMCG) in Bulgaria.


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