scholarly journals Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner

2021 ◽  
Vol 11 (2) ◽  
pp. 148
Author(s):  
Muhammad Hasan ◽  
Annur Fitri Hayati ◽  
Miranda Miranda ◽  
Fira Ayu Sasmita ◽  
Muh. Rijal Shafar
Keyword(s):  
Sampling Technique ◽  
Marketing Strategies ◽  
Creative Economy ◽  
Adaptation Period ◽  
Survey Techniques ◽  
Use Of Technology ◽  
Data Collection Instrument ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Creativity And Innovation

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in Makassar City, when viewed from the perspective of the creative economy in the new adaptation period. This study is a study with a quantitative descriptive approach with survey techniques. There are four aspects measured in this study, namely the adaptation of new habits, the creativity of the culinary sub-sector MSME actors, the innovation of the culinary sub-sector MSME actors, and the marketing strategy carried out by the culinary sub-sector MSME actors. The data collection instrument used a questionnaire. Sampling used a purposive sampling technique by setting specific criteria as a condition for determining the sample so that a sample of 30 SMEs in the culinary sub-sector was obtained. The findings of this study show that even though they have faced a big storm that has shaken their economy, the culinary sub-sector MSME actors still maintain their business existence in order to be able to survive during the COVID-19 pandemic. It is proven that the culinary sub-sector MSME actors have creativity and innovation by adapting to new habits through the use of technology in business management and marketing strategies, and complying with health protocols to local government regulations.

scholarly journals Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ

2018 ◽  
Vol 12 (2) ◽  
pp. 161
Author(s):  
Megalia ◽  
Ujang Sumarwan ◽  
Imam Teguh Saptono
Keyword(s):  
Public Relations ◽  
Sampling Method ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Sales Volume ◽  
Managerial Implications ◽  
Strategic Influence ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.

scholarly journals The Increasing Consumer Interest in Buying Through Electronic and Endorsement Advertising Media in Tangerang City Sport Mall Shop

2020 ◽  
Author(s):  
Ismayudin Yuliyzar
Keyword(s):  
Sampling Technique ◽  
Electronic Media ◽  
Correlation Equations ◽  
Linear Regression Equation ◽  
Analysis Techniques ◽  
Company Value ◽  
Correlation Tests ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Regression Tests

The purpose of this study was to determine the effect of electronic media advertising and endorsement onconsumer buying interest in the physical sport shop in Tangerang City Mall. The period used in this study is 2(months) months, from July to August 2018.This research uses a quantitative descriptive approach. The population in this study were 172 people who knewand used specs shoes as well as advertisements in online electronic media. The sampling technique used waspurposive sampling and obtained a sample of 63 people. Data analysis techniques used were descriptivestatistics, regression tests, correlation tests and hypothesis tests.The results showed that partially electronic media advertising had a positive and significant effect on consumerbuying interest, indicated by the count value> t table (3.779> 1.999) and a significance of 0,000. For theendorsement variable partially positive and significant effect on consumer buying interest is indicated by thevalue of t arithmetic> t table (4,112> 1,999) and a significance of 0,000. Simultaneously electronic mediaadvertising and endorsement had a positive and significant effect on company value, indicated by the calculatedF value> F table (16.908> 3.15) and a significance of 0.000. The ability of electronic media advertising andendorsement variables in explaining consumer buying interest is 25.3%, as indicated by the size of the adjustedR square of 0.253 while the remaining 74.8% is influenced by other factors not included in the research model.With the value of the multiple linear regression equation Y = 3.757 + 0.285 X1 + 0.418 X2. The value ofmultiple correlation equations is 0.503 which has a moderate level of relationship intervals.

scholarly journals Kewirausahaan Teknologi Informasi Sebagai Media Peningkatan Kreatifitas Mahasiswa Di Era Ekonomi Digital

2019 ◽  
Vol 1 ◽  
pp. 1018
Author(s):  
Elly Rahayu ◽  
Rohminatin Rohminatin ◽  
Wan Mariatul Kifti ◽  
Donni Nasution
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Structured Interview ◽  
Cluster Sampling ◽  
Interview Method ◽  
Use Of Technology ◽  
Observation Method ◽  
Creativity And Innovation

This study aims to provide an overview of the importance of increasing creativity and innovation in facing the era of digitalization. STMIK Royal Kisararan as the research location where the population of the research is 120 students in 5th semester whose take IT entrepreneurship courses. Used cluster sampling as the sampling technique and the sample are 60 students. This research is designed as descriptive analysis research. The Techniques Data collection is done by structured interview method where the researcher composes several questions as interview guides. The observation method used is structured and non-participant observation. Structured observations and observed aspects are: Student's abilities to create something new and different (ability to create new and different), Creativity and innovation to solve problems, Student's understanding about business in IT field. While non-participant observation is done by observing through blogs, Instagram and other social media used by students in completing assignments. Interview results supported by observations show that respondents understand the current digital economic era where there have been changes from conventional ways towards modernization with the use of technology. Respondents were also able to identify opportunities and challenges faced in the future and be able to evaluate the competencies that must be possessed to be able to compete in the digital economy era.

scholarly journals NURSES’ KNOWLEDGE AND ATTITUDE ON PRACTICE OF ARTIFICIAL AIRWAY SUCTIONING

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Ms. Smitha Sunny ◽  
Dr. S. Rajina Rani rani ◽  
Dr. S. Rajina Rani rani ◽  
Dr. S. Rajina Rani rani
Keyword(s):  
Sampling Technique ◽  
Professional Life ◽  
Attitude Score ◽  
Graduate Nurses ◽  
Chi Square ◽  
Artificial Airway ◽  
Descriptive Approach ◽  
Knowledge And Attitude ◽  
Quantitative Descriptive ◽  
Airway Suctioning

ABSTRACT: Artificial airway suctioning is one of the key nursing skills that nurses should acquire during student period and maintains during their professional life. The current study is mainly intended to assess the knowledge and attitude among graduate nurses, Kerala. A quantitative descriptive approach was used as methodology with convenient sampling technique and data were collected using electronic forms. Data were analyzed using descriptive and inferential statistics. There is a mild correlation between knowledge and attitude score (r=0.199) and significant association can be traced with the area of experience and knowledge (chi-square=0.037) and the training undergone related to suctioning and attitude on practice related to suctioning (chi-square=0.000674). Key words: Knowledge, Attitude, Artificial airway suctioning, Graduate Nurses.

scholarly journals The effect of product quality, price and product availability upon the purchasing decision to buy electricity cable of kabel metal brand in the area of DKI Jakarta (Case Study at PT. KMI Wire and Cable Tbk.)

2020 ◽  
Vol 5 (01) ◽  
pp. 45
Author(s):  
Supriyatno . ◽  
S. Hartoyo
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchasing Decision ◽  
Product Availability ◽  
Regression Test ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Sampling Probability

This research aims to figure out the effect of Product Quality, Price and Stock Availability upon the Decision to Purchase Cable of Kabelmetal brand in DKI Jakarta. (Case Study at PT KMI Wire and Cable Tbk). Sampling technique of this research is sampling probability using Simple Random Sampling. This research has applied 100 respondents using quantitative descriptive approach and is located in DKI Jakarta. Therefore, data analysis has applied statistical analysis of multiple linear regression test. Data is processed by using SPSS Version 21. Result of analysis using SPSS version 21 indicates that only two of the three hypotheses have affected significantly. Result of the research has identified that Product Quality has affected significantly the Purchasing Decision which is 0.005 < 0.05 and Price has affected the Purchasing Decision which is 0.000 < 0.05. However, the hypothesis that has not affected the Purchasing decision is Product availability which value is 0.529 > 0.05. Keywords: Product Quality, Price, Product Availability, Purchasing Decision.

scholarly journals Potret interpersonal communication skill mahasiswa calon konselor

2018 ◽  
Vol 8 (1) ◽  
pp. 53
Author(s):  
Dian Ari Widyastuti
Keyword(s):  
Interpersonal Communication ◽  
Random Sampling ◽  
Communication Skill ◽  
Sampling Technique ◽  
Guidance And Counseling ◽  
Study Program ◽  
Data Collection Instrument ◽  
Quantitative Descriptive ◽  
Very High ◽  
Yogyakarta City

<p class="AbstractTitle">Tujuan dari studi ini untuk mengetahui tingkat <em>interpersonal communication skill </em>mahasiswa calon konselor. Studi ini merupakan penelitian deskriptif kuantitatif dengan instrumen pengumpulan data berupa skala <em>Interpersonal Communication Skill </em>(ICS). Subjek penelitian berjumlah 105 mahasiswa baru Program Studi Bimbingan dan Konseling di salah satu perguruan tinggi di Kota Yogyakarta yang diambil melalui teknik random sampling. Analisis data menggunakan analisis statistik deskriptif, dimana pengelompokkan kriteria dihitung menggunakan rumus standar deviasi dan mean. Hasil penelitian menunjukkan bahwa sebanyak 14,29% mahasiswa berada pada kriteria <em>interpersonal communication skill</em> sangat tinggi, 23,81% mahasiswa berada pada kriteria <em>interpersonal communication skill</em> tinggi, 37,14% mahasiswa berada pada kriteria <em>interpersonal communication skill</em> sedang, 20% mahasiswa berada pada kriteria s<em>interpersonal communication skill</em> rendah, dan 4,76% siswa berada pada kriteria <em>interpersonal communication skill</em> sangat rendah. Hasil penelitian ini dapat dijadikan sebagai referensi dalam upaya mengembangkan <em>interpersonal communication skill </em>mahasiswa calon konselor.<br /><em><br />Abstract</em><br />The purpose of this study is to determine the interpersonal communication skill level of the counselor candidate students. This study is a quantitative descriptive study with data collection instrument in the form of Interpersonal Communication Skill (ICS) scale. The subjects of the study were 105 students of Guidance and Counseling Study Program in one of the universities in Yogyakarta City which was taken by random sampling technique. The data were analyzed using descriptive statistical analysis, where the criteria were calculated using standard deviation and mean formulas. The results showed that as many as 14.29% of students are in the criteria of interpersonal communication skill is very high, 23.81% of students are in interpersonal communication skill criteria high, 37.14% of students are on interpersonal communication skill criteria are, 20% sinterpersonal communication skills criteria are low, and 4.76% of students are in very low interpersonal communication skill criteria. The results of this study can be used as a reference in an effort to develop interpersonal communication skill prospective student counselor</p>

scholarly journals SLIPPERY SLOPE FRAMEWORK: MOTIVASI PEMBAYARAN PAJAK DAN KEPATUHAN PAJAK

2021 ◽  
Vol 12 (1) ◽  
pp. 92-101
Author(s):  
Firda Ayu Amalia
Keyword(s):  
Empirical Evidence ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Slippery Slope ◽  
Study Results ◽  
Descriptive Approach ◽  
The Government ◽  
Tax Payments ◽  
Quantitative Descriptive ◽  
Positive Effect

The purpose of this study is to provide empirical evidence behind tax compliance based on a slippery slope framework, namely the motivation to pay taxes due to the power (power) of the government or the awareness of the taxpayers themselves. This study uses a quantitative descriptive approach with data collection techniques in the form of questionnaires and interviews. The sample used was the UMKM actors in Batu's city with a purposive sampling technique. The study results provide empirical evidence that tax payment motivation has a positive effect on tax compliance. Furthermore, interviews with several MSME actors who became respondents stated that tax payments were based on the government's power. It can be said that the motivation for tax payments has not been based on the taxpayer's awareness. The research results are expected to provide advice to the government regarding policies or steps that should be taken to increase the trust (trust) of taxpayers on tax payments that have been made. If the trust is built, tax compliance can increase without coercion.

scholarly journals The Implementation of Early Initiation of Breastfeeding and The Sucking Reflex in Newborns

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Ermiati E ◽  
Restuning Widiasih ◽  
Anita Setyawati
Keyword(s):  
Infant Mortality ◽  
Sampling Technique ◽  
Mortality Rates ◽  
Early Initiation ◽  
Breastfeeding Initiation ◽  
Early Initiation Of Breastfeeding ◽  
Descriptive Approach ◽  
The Government ◽  
Quantitative Descriptive ◽  
Initiation Of Breastfeeding

Early initiation of breastfeeding (IMD) is a program recommended by the government in increasing the breastfeeding success, achieving exclusive breastfeeding and reducing the infant mortality rates. The IMD is a process of mothers initiates breastfeeding within one hour after delivery of their baby. During an hour, the baby looks for his mother's nipples without help. This would be useful to increase the ability of the baby's sucking reflex. The IMD is implemented in the delivery room as part of the APN procedure, however limited study in Indonesia assessed the IMD procedure. This study is aimed to assess the implementation of IMD and the sucking reflect of newborns in a hospital in Bandung city. This design of the study was the quantitative descriptive approach. The samples were 30 newborns. The samples were chosen using the accidental sampling technique. There were two types of instruments which are an observation sheet to check the procedure of IMD, and an instrument to assess babies’ sucking reflex including rooting, sucking, and swallowing reflexes. The study findings described in a frequency distribution. This study found that 100% of deliveries were carried out IMD inappropriately, and 86.7% of babies' sucking reflects were not achieved. The study concluded that the implementation of IMD was not maximal, and would be affected babies had not succeeded in breastfeeding.  It is expected that the hospital would implement IMD as the standard of maternity services.Keywords: Early Breastfeeding Initiation, Reflect

scholarly journals ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR

2019 ◽  
Vol 19 (1) ◽  
pp. 8
Author(s):  
Rusdiati Khairo
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Marketing Process ◽  
Descriptive Approach

The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions.   Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix

scholarly journals KESIAPAN ANAK DAN PERAN ORANG TUA MUSLIM DALAM MEMPERSIAPKAN MENARCHE

2020 ◽  
Vol 8 (2) ◽  
pp. 284
Author(s):  
Nur Maharani ◽  
Restuning Widiasih ◽  
Fanny Adistie
Keyword(s):  
Family Support ◽  
Muslim Women ◽  
Sampling Technique ◽  
Reproductive Organs ◽  
Physiological Process ◽  
Limited Information ◽  
Purposive Sampling ◽  
Descriptive Approach ◽  
Quantitative Descriptive

Menarche a physiological process in puberty as a sign of the maturity in women’s reproductive organs. For Muslim women, a menarche is also an important event, because it signifies that a woman becomes 'baligh' (adult). Previous research shows that girls feel scared and unprepared when menarche, and limited information about family support for children. The purpose of this study was to examine the readiness of children and the roles of Muslim parents in dealing with menarche. This study applied a quantitative descriptive approach, the samples were selected using the purposive sampling technique, 176 students and parents from SDIT Imam Bukhari school involved in this study. The instrument was a questionnaire that assesses children's readiness and parents’ roles in assisting menarche. Data were analyzed using a frequency distribution.More than half of girls have good readiness (54.5%), and other children in the category moderate or poor. Parents as educators have a good role in preparing girls (52.3%) in component needs, motives, and goals. Most children are ready in dealing with menarche and getting support from parents. Providing menarche information at school would help children readiness especially who are in categories moderate and poor.

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