scholarly journals ANALISIS BAURAN PEMASARAN UNTUK MENGETAHUI PENYEBAB TIDAK TERCAPAINYA TARGET PENJUALAN KARTU PERDANA IM3 PADA PT. INDOSAT Tbk. CABANG PEKANBARU

2019 ◽  
Vol 5 (3) ◽  
pp. 239-243
Author(s):  
Nofrizal Nofrizal
Keyword(s):  
Market Share ◽  
Mobile Phones ◽  
Mobile Communication ◽  
General Public ◽  
Rapid Development ◽  
Sampling Technique ◽  
Price Promotion ◽  
Product Price ◽  
Global System ◽  
Key Word

In line with the rapid development of mobile phones, the competition among companies that offer cellphone cards is also called mobile operators. Currently there are 3 Global System for Mobile Communication (GSM) technology operators that have the largest market share, namely PT. Telkomsel, PT. Indosat and PT. Excelcomindo. The object of this research is PT. Indosat Pekanbaru branch. The purpose of this research is to find out the factors that have caused the achievement of IM3 starter card sales target at PT. Indosat Tbk Pekanbaru branch. Respondents from this study were students and the general public who used an IM3 starter pack for at least 3 consecutive months. The number of samples was 99 people with accidental sampling technique. The results of the study address the factors of the promotion of the IM3 prime card of PT. Indosat Tbk Pekanbaru Branch is the cause of the sales target not being achieved due to get the lowest value compared to other factors with a score of 3.64 Key Word: Product, Price, Promotion, place, Telecomunication

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA WATERBOOM DI KOTA SAWAHLUNTO

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 123
Author(s):  
Dola Permata Sari ◽  
Marwan Usman ◽  
Rose Rahmidani
Keyword(s):  
Quantitative Analysis ◽  
Path Analysis ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Technique ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Process Productivity

The purpose of this research is to know the influence of product, price, promotion, place, physical evidence, employee, process, productivity and quality to decision of tourist visiting at Waterboom tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Waterboom in Sawahlunto city. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribution of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate that: (1) The product has a significant influence on the tourist visiting decision on Waterboom tourism object, (2) Price has no significant effect on tourist visiting decision at Waterboom tourist object, (3) Promotion has no significant effect on tourist visiting decision on Waterboom tourism object, (4) Place  has no significant effect on the tourist visiting decision on the Waterboom tourist object, (5) Physical evidence has a significant effect on the decision of tourists visiting the tourist object, that is Waterboom, (6) Employees have no significant effect on tourist visiting decisions on Waterboom tourist object, (7) The process has a significant influence on the decision of tourists visiting the tourist object that is Waterboom, (8) Productivity and quality significantly influence the decision of tourists visiting the Waterboom tourist object.Keywords: Visiting Decision, Product, Price, Promotion, Place, Physical Evidence, Employee, Process, and  Productivity and Quality

scholarly journals Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

2015 ◽  
Vol 10 (1) ◽  
pp. 270
Author(s):  
Jon Wahyudi
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Price Promotion ◽  
Product Price ◽  
Consumer Decision ◽  
Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

scholarly journals ANALISIS PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MENABUNG PADA BANK JATENG CABANG UNGARAN

KEUNIS ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 93
Author(s):  
Dyah Ayu Annurfa ◽  
Aris Sunindyo
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Purposive Sampling ◽  
Normality Test

<em>This research is aimed to analyze and identify the signification influence of product ,price, promotion and place to the saving deccison at Bank Jateng Cabang Ungaran and partially. Data were collected through questionnaires to 100 respondents who are customers of saving at Bank Jateng Cabang Ungaran. Which is obtained by using purposive sampling technique. The calssical assumption of normality test,multicoloniarity, heteroscedasticity test and multiople linier analysis test and coefficient of determination. The hypothesis proved using the t and F test. The results of this study indicate that the product, price, promotion, placesimultaneously have significanctly influence against the customer’s decision to save. Partially there are one significant variabels that influence the customer decision saving of promotion. For product, price, place variables not significant on the customer’s decision to save at Bank Jateng Cabang Ungaran</em>

scholarly journals Children Tracking Classification Control Using Android

2019 ◽  
pp. 292-295
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Global Positioning System ◽  
Mobile Communication ◽  
Tracking System ◽  
Positioning System ◽  
Global System ◽  
Global Positioning ◽  
The World ◽  
Two Sides

Children tracking system based on android terminals is proposed. Recently, all over the world crime against the children in the age of 14 to 17 years is more popular. Parent’s always worry about their children whenever they are outside from the home. In this paper, the proposed system consists of two sides out of them one is parent module and another is the child module. The child module consists of ARM7 Microcontroller (LPC 2148), GPS (Global Positioning System), GSM (Global System for Mobile Communication) and voice chip where the parent module consists of android mobile phone. This paper gives the information about missing child from school campus. There are two android mobile phones for the safety of the both modules. The system tracking the child from source to destination i.e. from home to school or anywhere.

scholarly journals SURVEY ON E-FINGERPRINT TICKET

2017 ◽  
Vol 5 (4RACSIT) ◽  
pp. 53-57
Author(s):  
Zakkam Solomon ◽  
Meghana K M ◽  
Manjula ◽  
Roshini B
Keyword(s):  
Mobile Communication ◽  
General Public ◽  
Global System ◽  
Points Of Interest ◽  
Communication Module ◽  
Client Needs

Earlier work has demonstrated that when going in a transport the installment accomplished for ticket is with money .The transport ticket has such an installment figure which makes the voyager or the conductor shy of cash as far as change. This makes the conductor to keep the change with himself .This makes bother to the explorers. Subsequently there is a requirement for better workplace. To conquer this issue we are making utilization of fingerprints of the voyager which are connected to the database. The enrollment procedure will take every one of the points of interest of the client when going surprisingly. The record is made with some e-cash in it .While venturing out client needs to give his unique mark and pay the cash for ticket through his record naturally .This beats the client bother. What's more, Security is the fundamental calculate all associations and has more significance in transport. Security can be given by any mean can't give greater adaptability, the current E-Ticket framework does not contain adequate security, so we think to execute biometrics in our examination and after that we moved to another imaginative innovation to utilize unique mark module likewise for the extra for client adaptability utilizing Global System for Mobile Communication module for Communication reason for sending and accepting message. By this Survey, we can limit Fraud in transport and give greater office to voyager and enhances security for the general public.

scholarly journals HOW TO WIN INDONESIAN MOVIE VIEWERS: CASE OF VILLAGE CINEMA AUSTRALIA

2018 ◽  
Vol 2 (01) ◽  
Author(s):  
Slamet Wahyudi
Keyword(s):  
Market Share ◽  
Market Segmentation ◽  
Marketing Strategies ◽  
Price Promotion ◽  
Product Price ◽  
High Quality ◽  
Distribution Strategy ◽  
Close Relationship

Australia and Indonesia have a close relationship in many busineses areas including entertainment. This paper focuses on how Australia’s Giant Cinema expands its business into Indonesia. Since many Indonesians stayed in Australia and experience directly Australian products and services, they  are aware that Australian products had a high quality. Fortunately, vice versa, Australians are quite familiar with Indonesian culture. This is an opportunity for Village Cinema to enter Indonesian Market. This paper will start with market segmentation and Village cinema’s target customers; furthermore it draws Village’s position map comparing to its competitors in Indonesian market. Not to mention that Indonesian Cineplex has been quite established in many Indonesian primary cities with XX1, 21 Cineplex and CGV formerly Blitz Megaplex lead the market share accordingly. However, there were some marketing strategies Village Cinema should choose, including product, price, promotion and distribution strategy. There is a chance for Village cinemas to be a multinational cinema company player in Indonesia.

The influences of Islamic retail mix approach on purchase decisions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hilda Monoarfa ◽  
Juliana Juliana ◽  
Rahman Setiawan ◽  
Rizuwan Abu Karim
Keyword(s):  
Sampling Technique ◽  
Boarding School ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Content Type ◽  
Pls Analysis ◽  
Practical Implications

Purpose This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. Design/methodology/approach The research method is a survey with a purposive sampling technique, involving 100 respondents. The data was analyzed using the SEM PLS analysis tool. Findings Products and promotions are partially insignificant to purchasing decisions in Islamic retail. This is because consumers are convinced of all the products offered by the sharia retail mix, so they are less concerned with products and promotions. However, this study reinforces that price and store atmosphere has a significant impact on purchasing decisions in Islamic retail. Research limitations/implications This study focuses on product, price, promotion and store as its variable dependent, with two of the variables are less significant compared to the rest. In addition, the samples are relatively small, leading to concerns about its ability to generalize the results of the study. The instruments that are used are also relatively limited. Additionally, the relevant characteristics of respondents are not evenly distributed. Thus, further study investigating similar topics might need to increase the number of samples, expand the characteristics of the sample, and including such variables as process, location, brand equity and customer’s trust level. Practical implications To encourage consumers to make purchases on Islamic retail, companies should emphasize price and store atmosphere, which are the main considerations for consumers in making purchases at Islamic retail. Product and promotion are less prominent in Islamic retail because they are similar to those carried out by conventional retail. Originality/value This paper is significant in investigating the effect of sharia retail product mix, price, promotion and store atmosphere on consumer purchasing decisions at Sehati Muslim Mart Daarut Tauhid (SMM-DT), which is located in a famous boarding school in Indonesia. This study has succeeded in revealing the strengths and weaknesses of the variables that influence consumer purchasing decisions in Islamic retail.

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