scholarly journals Analisis Komunikasi Pemasaran Go-Pay Melalui Promosi Cashback

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 332
Author(s):  
Edwin Notowijoyo ◽  
Riris Loisa
Keyword(s):  
Data Collection ◽  
The Other ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
Digital Or

Promotion was a product of marketing communication, marketing activity which try to spreading an information, influance or persuade and reminding the targeting market so the product can be acceptable, bought, and loyal with the product. GO-PAY was one of a product of Fintech from GO-JEK, which is an inovation in a finance where money doesnt exist physicly but in a form of digital or electronic so the transaction could be easier. The purpose of this research was to know is cashback 20% was a strategy of marketing communication for GO-PAY or not. The research using the metode of qualitative descriptive with data collection technique from case study. The instrument was interview and documentation wih sr.Merchant Aquisition Executive from Consument Relation team and Owner of Indio Koffie. The result from the research was cashback was a promotion which GO-JEK use for promoting GO-PAY. The researcher suggesting so the next research with communication marketing basist could have the other metode to find a better product of communication marketing.Promosi adalah suatu bentuk komunikasi pemasaran, sebuah aktivitas pemasaran yang berusaha menyebarkan informasi, mempengaruhi atau membujuk, dan mengingatkan pasar sasaran atas produknya agar diterima, dibeli dan loyal pada produknya. GO-PAY adalah sebuah produk Fintech dari GO-JEK, yaitu sebuah inovasi di dalam bidang jasa keuangan yang di mana uang secara fisik dijadikan bentuk digital atau elektronik dengan tujuan untuk memudahkan kegiatan transaksi. Tujuan penelitian ini adalah untuk engetahui apakah cashback 20% adalah strategi komunikasi pemasaran dalam memasarkan GO-PAY. Metode penelitian mengunakan penelitian kualitatif deskriptif dengan teknik pengumpulan data dari studi kasus. Instrumen yang digunakan yaitu wawancara dan dokumentasi dengan narasumber yaitu sr.Merchant Acquisition Executive di tim  Consument Relation dan Owner dari Indio Koffie. Hasil penelitian didapati bahwa cashback merupakan promosi yang digunakan oleh GO-JEK dalam memasarkan GO-PAY. Peneliti menyarankan agar kedepannya penelitian berbasis komunikasi pemasaran memiliki penerapan lain untuk menemukan produk komunikasi pemasaran yang lebih baik.

scholarly journals FLIP FABRIC AND NAME BOARD (CASE STUDY IN PANGKALPINANG CITY, BANGKA BELITUNG ISLANDS)

2020 ◽  
Vol 12 (1) ◽  
pp. 44
Author(s):  
Muhammad Iqbal Arrosyad ◽  
Asyraf Suryadin ◽  
Harun Joko Prayitno
Keyword(s):  
Data Collection ◽  
Foreign Languages ◽  
The Public ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
Almost All ◽  
The City ◽  
Descriptive Method ◽  
Local Languages

This study aims to explain the forms of fabrik range errors and nameplate in the City of Pangkalpinang, Bangka Belitung Islands and find out the factors behind the occurrence of errors in the use of Indonesian in the fabric range and nameplate in the City of Pangkalpinang, Islands. Bangka Belitung. The method used in this research is qualitative descriptive method. The data collection technique used is the triangulation technique which consists of observation, documentation, and interviews. The subjects in this study were all fabric ranges and nameplate in the city of Pangkalpinang, Bangka Belitung Islands which experienced errors in writing with the use of Indonesian. The results of this study are: the form of class that is often done is in writing sentences in foreign languages, the use of non-standard words, the use of abbreviated words that are not explained, and the use of local languages. and the lack of understanding of the owner of the fabric, the education of the owner or maker cannot be biased because there are still errors even though the education is high through S2, then the purpose of making it does not pay attention to the rules of writing. and almost all spandex fabric or nameplate no one gives input or criticism, it's just that there are some from the public who ask questions related to writing or related businesses.

scholarly journals Jurnal Budaya Aisatsu dan Ojigi (Studi Fenomenologi Budaya Komunikasi Pada Pekerja Hotel Kyuukamura Kishu Kada)

2021 ◽  
Vol 3 (2) ◽  
pp. 174
Author(s):  
Reinaldy Yusuf ◽  
Yusida Lusiana ◽  
Heri Widodo
Keyword(s):  
Data Collection ◽  
Japanese Society ◽  
Descriptive Study ◽  
Verbal Communication ◽  
The Other ◽  
Qualitative Descriptive ◽  
Japanese Communication ◽  
Data Collection Technique ◽  
Hotel Workers ◽  
Communication Culture

The purpose of the study was to find out about the communication culture of Japanese society, namely verbal Aisatsu and non-verbal Ojigi communication practiced by hotel workers Kyuukamura Kishu Kada using phenomenology studies. This research is a qualitative descriptive study using interview techniques as a data collection technique. There are 5 informants from this research. The results found in this study are the Aisatsu verbal communication culture practiced by Kyuukamura Kishu Kada workers varies depending on the interlocutor and the situation. For non-verbal culture, Ojigi is done to show apologies, thanks, and respect for the other person. The more bent in doing Ojigi, the feelings shown are getting deeper. Employees at Kyuukamura Kishu Kada also realize that Aisatsu and Ojigi are very important Japanese communication culture and play an important role, especially in Kyuukamura Kishu Kada.  

INTERFERENSI GRAMATIKAL DALAM KUMPULAN CERPEN BIARKAN AKU MEMULAI KARYA NURUL F. HUDA

2019 ◽  
Vol 1 (01) ◽  
pp. 16-23
Author(s):  
Zimmatul Liviana
Keyword(s):  
Short Stories ◽  
Data Collection ◽  
Qualitative Method ◽  
Language Variation ◽  
The Other ◽  
Qualitative Descriptive ◽  
Ofthe Object ◽  
Selection Of ◽  
Descriptive Qualitative

The research grammatical interference in a collection ofshort stories Biarkan Aku Memula iwork Nurul F. Hudaisa collection ofshort storiesset in the back that Is start work Let Nurul F. Huda contains many grammatical interference.The problem of this   study were(1)how   the various morphologi calinterference containedin   a   collection of short stories Biarkan Aku Memulai work Nurul F. Huda. (2)how the various syntactic interference contained in a collection of short stories Biarkan Aku Memulai work Nurul F. Huda. The purposeof this studyis to describe the morphological and         Syntactic interference contained in a collection of short stories Biarkan Aku Memulai work Nurul F. Huda. Sociolinguistics is the study of language variation and use in society. Interference is the event of the use of language elements of one into the other language elements that occur in the speakers themselves. This research uses descriptive qualitative method because to describe the actual realityin order to obtainan accurateand objective. Qualitative descriptive methods were used to analyzethe elements ofa word orphrase that incorporated elements of other languages with the analysis and description of the formulation of the problem is the answer. Data collection techniques using observation techniques, the determination ofthe object of research, the selection of short stories.Based on the analysis of the data in this study can be found that there are six forms of interference morphology, namely (1) the prefix nasal N-sound, (2) the addition of the suffix, (3) the exchange prefix, (4) exchange suffixes, (5) exchange konfiks, (6) removal affixes. While the syntactic interference only on the words and phrases in a sentence. The results of the study it can be concluded that the interference morphology more common than syntactic interference.

The Tradition of Religious Books (Kitabs) Printing: Case Study of the Production and Reproduction of Religious Books (Kitabs) in Cianjur and Sukabumi, West Java, Indonesia

2020 ◽  
Vol 17 (2) ◽  
pp. 291-320
Author(s):  
Asep Saefullah
Keyword(s):  
Data Collection ◽  
Screen Printing ◽  
The Other ◽  
West Java ◽  
Simple Method ◽  
Original Essays ◽  
Printed Books ◽  
Religious Books ◽  
Living Tradition

Tulisan ini membahas fenomena penyebaran kitab-kitab cetak keaga­maan di Jawa Barat, khususnya di Sukabumi dan Cianjur. Jenis kitab ini biasanya menggunakan tulisan Arab dengan bahasa Sunda dan menggu­nakan aksara Pegon. Kitab-kitab cetak dari jenis-jenis itu diproduksi dan direproduksi, dan masih digunakan sampai hari ini. Oleh karena itu, fenomena ini dapat disebut sebagai “living tradition”. Pengumpulan data dilakukan dengan melacak dan merekam kitab-kitab yang diproduksi (disalin atau dikarang) dan direproduksi (dicetak atau digandakan) dengan metode seder­hana, yakni fotocopi dan pencetakan tradisional seperti stensil, sablon, dan "cetak toko". Tulisan ini bertujuan untuk memetakan dan merevisi kategorisasi kitab-kitab tersebut dari kajian terdahulu berdasarkan jenis karya, seperti karangan asli, tuqilan, terjemahan, syarḥ (penjelasan), khulasah (ringkasan) yang lain, dan juga berdasarkan bahasa dan aksara yang digunakan. Selain itu, tulisan ini juga mengamati lembaga-lembaga atau individu-individu yang masih mereproduksi buku-buku (kitab-kitab) keagamaan sederhana seperti perusahaan percetakan atau pesantren yang menerbitkan kitab-kitab tersebut. Pada akhir artikel ini, ada beberapa saran dalam upaya untuk melestarikan kitab-kitab cetak dan karya-karya tersebut.Kata kunci: kitab, jenis karya, pencetakan tradisional, Sunda, Pegon, Jawa Barat This paper discusses the phenomenon of the spreading of religious printed books (kitabs) in West Java, especially in Sukabumi and Cianjur, which are characterized by the use of Arabic writing in Sundanese (or known as Pegon script). The printed books (Kitabs) of those types are produced and reproduced, and are still used to this day. Therefore, this phenomenon can be called as a “living tradition”. Data collection was conducted by tracing and recording religious books (kitabs) that are pro-duced (rewritten or compossed) and reproduced (printed or duplicated) with a simple method, known as photocopying and traditional printing such as stencils, screen printing, and “shop printing”. This paper aims to map and revise the categorization of these Kitabs from previous studies based on the types of works including original essays, tuqilan (quotations), translation, sharh (explanation), khulaṣah (summary), or the other, and also based on the language and the script used. In addition, this paper also observes the institutions or individuals that are still reproducing these printed religious books such as the printing company or pesantren that publish such kitabs. At the end of this article, there are some suggestions in attempts to preserve those printed kitabs and the works.Keywords: Kitabs, type of work, traditional printing, Sunda, Pegon, West Java

Analysis of Female Implicates in the Video “Cara Kodein Cowok Biar Cepet Merid” by Last Day Production

2021 ◽  
Vol 1 (1) ◽  
pp. 14-20
Author(s):  
Hesti Nurlaeli
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Female Character ◽  
Note Taking ◽  
Female Characters ◽  
Pragmatic Theory ◽  
Research Results ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
Data Collection Technique

A speech can also lead to a description of the principles of conversation. This also happened in Las Day Production's video “Cara Kodein Cowok Biar Cepet Merid”. This research aims to find out and describe the female characters’ utterances or the implicit forms of the in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The approach in this research uses pragmatic and qualitative descriptive. The data collection technique in this study was using the note-taking technique. The data analysis techniques used in this study were data triangulation, theory triangulation, and source triangulation. Triangulation of data was generated by recording the speech of a female character in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The theory triangulation refers to pragmatic theory, while the source triangulation is the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production, which is downloaded on YouTube. The research results in the video "Cara Kodein Cowok Biar Cepet Merid” have 8 stories of female characters that contain implicatures.

scholarly journals MODEL PENGEMBANGAN DAN PEMANFAATAN WAKAF TUNAI UNTUK PENDIDIKAN TINGGI (STUDI KASUS WAKAF AMERTA AIRLANGGA)

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Muhamad Syadid ◽  
Muhammad Arfan Muammar
Keyword(s):  
Higher Education ◽  
The Other ◽  
Economic Conditions ◽  
Educational Institutions ◽  
Tertiary Level ◽  
Models Of Development ◽  
Qualitative Descriptive ◽  
Key Words Development ◽  
Development And Utilization

ABSTRACTThe The increasingly difficult economic conditions require educational institutions at the tertiary level to develop a model for collecting funds from the community, one of which is through cash waqf. Airlangga University already has a model of developing and utilizing campus-based cash waqf. So with this waqf solution the community can be helped especially by students to continue their education. From here the authors are encouraged to conduct research on "Models of Development and Utilization of Cash Waqf for Higher Education (Case Study of Waqf Amerta Airlangga.".With the formulation of the problem: first, How to use cash waqf for higher education in Amerta Airlangga Waqf. Second, how to model the development of cash waqf in Amerta Airlangga. The method of this study used qualitative-descriptive because the data was qualitative, the data was not quantitative which used statistic. Practically, the data collection used three methods, they were: interview, observation, and documentation.Based on the results of research in Waqf Amerta Airlangga, it is known that the Community donated funds to the Waqf Amerta Airlangga through PUSPAS which is divided into two types, namely non-endowment social donations and endowment donations. Then some of the non-waqf funds were directly put into social donation accounts which could be directly utilized for the Airlangga University PUSPAS program, by 85%. While the other 15% is for the operations of PUSPAS Airlangga University. The Waqf Fund through the Amerta Endowments program will be managed separately for the fund as an investment in a number of portfolios. Key Words : Development and Utilization Model, Cash Waqf, Higher Education

scholarly journals PERAN MANAJEMEN SDM DALAM LEMBAGA PENDIDIKAN UNTUK MENINGKATKAN MUTU PENDIDIK

2020 ◽  
Vol 2 (1) ◽  
pp. 33-44
Author(s):  
Ita Nurmalasari ◽  
Dewi Zainul Karimah
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Islamic Education ◽  
Observation Study ◽  
Study Program ◽  
Education Management ◽  
Data Collection Technique

This study examines the role of human resource management in improving the quality of educators. This research uses a qualitative approach with case study. This research site is in MTs Nu Ma'arif Kemiri, Purworejo Regency. The data collection technique used by researchers is interview observation. In this study, the object of research is the Role of Human Resources to Achieve Workforce Quality in MTs Nu Ma'arif Kemiri. Research data collection using descriptive observation, interview or qualitative methods. This interview observation study was conducted by lecturers and students of Islamic Education Management Study Program with student WK in MTs Nu Ma'arifKemiri. This activity aims to observe the Quality of Human Resources Workers conducted by MTs Nu Ma'arif Kemiri.

scholarly journals KESEJAHTERAAN PETANI PENGGARAP SAWAH PADA PENERAPAN AKAD MUZARA'AH DENGAN PENDEKATAN MAQASHID SYARI'AH DI TULUNGAGUNG

2020 ◽  
Vol 6 (7) ◽  
pp. 1450
Author(s):  
Dias Rizqi Wardani ◽  
Siti Inayatul Faizah
Keyword(s):  
Data Collection ◽  
Direct Observation ◽  
Sampling Technique ◽  
Farm Workers ◽  
Research Approach ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
The Village

Muzara’ah is the contract between farm workers and farm owners in which, cost of cultivations, seeds, and fertilizers are provided by the farm owners, meanwhile the farm workers have responsibility in giving their best efforts on cultivating the farmland. Later then, the harvest will be shared according to the contract that has been agreed. The purpose of this research is to describe farmer’s welfare in the village of Sodo after implementing Muzara’ah Contract with the Maqashid Sharia approach. This research approach is qualitative descriptive and uses case study as its strategy. Informants in this research are administrator from Krido Tani Farmers Association, The farm workers, and the farm owners. These informants determined by using purposive sampling technique. The data collection techniques are carried out through interview and direct observation. According to the research, it was shown that agricultural cooperation with Muzara’ah Contract has a role in improving farm workers’ welfare, viewed from the indicators of Maqasid Sharia.Keywords : Muzara’ah, Welfare, Farmer, Agricultural Cooperation

scholarly journals An Examination of Dawud (David A.S) Fasting For Women and its Effectiveness from Physio-Psychological Perspective

2020 ◽  
Vol 3 (1) ◽  
pp. 1-8
Author(s):  
Qurrotul Ainin Sholikhah ◽  
Himatul Aliyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Literature Review ◽  
Boarding School ◽  
Psychological Perspective ◽  
Interactive Model ◽  
Descriptive Research ◽  
Direct Observations ◽  
Qualitative Descriptive ◽  
Data Collection Technique

Abstract. This research was conducted to determine the urgency of Dawud fasting for women from a physio-psychological perspective. This research is a type of qualitative descriptive research, by making direct observations or observations. The target of this study is to determine the urgency of Dawud fasting in women from the perspective of physio-psychology and Sufism for students of the Jagad Alimussirry Islamic boarding school. The data collection technique was carried out by means of interview and literature review. Meanwhile, for data analysis, the  researcher used an interactive model from Miles and Huberman and to test the validity of the data,the researcher  used Triangulation technique. The results obtained that the habit of Dawud Sunnah fasting for women could make them accustomed to be able to introspect (muhasabah) their own mistakes, be patient and sincere, motivate oneself to think positively and optimistically, be empathetic towards others and adapt well to the environment. Dawud fasting is very important and suitable for the fair sex. By not leaving Lillahita'ala's intention to worship, it will automatically train a variety of things that can guide a women in facing every problems in their life as well as making a women special not only physically but also psychologically and spiritually.

scholarly journals Pelaksanaan pembelajaran berbasis video pada mata pelajaran simulasi digital

2021 ◽  
Vol 2 (01) ◽  
pp. 12-16
Author(s):  
Yesi Nurmaliza ◽  
Edy Susanto ◽  
Diah Selviani
Keyword(s):  
High School ◽  
Data Collection ◽  
External Factors ◽  
Vocational High School ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Video Based Learning ◽  
Data Collection Technique ◽  
Internal And External Factors ◽  
Interview Questionnaire

ABSTRACT Vocational High School (SMK) S 8 Grakarsa Bengkulu which is located on Jl. Adam Malik Km 8, Kel. Sido Mulyo, Kec. Gading Cempaka, Bengkulu City. This research is a qualitative descriptive research. The data collection technique in this study was by means of Observation, Interview, Questionnaire and Documentation, when teaching students the teacher went through (3) stages, namely the initial, core and closing stages of using learning media, knowing the concept of learning media, who used learning media, the stages of making learning media and internal and external factors that were found when video-based learning media were applied, in the implementation of learning in the room, students were seen to be active and enthusiastic in participating in learning because the teacher used video-based media by sending videos via android with an attractive display and media on when learning takes place, so that learning is interesting and good.

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