KAJIAN KEBAHASAAN PADA IKLAN CETAK DI MASA PANDEMI COVID-19

Widyaparwa ◽  
2020 ◽  
Vol 48 (2) ◽  
pp. 196-205
Author(s):  
Vilya Lakstian Catra Mulia

Covid-19 epidemic attacked Indonesia so that the government decided policy to have to stay at home which started in the middle of March 2020. People had to adapt to the situation. This moment attracts the attention of service and product providers to conform. The researcher uses printed advertisements as the data source in the form of a multimodal document and find various businesses respond to the condition. They support the government’s policy while remaining motivating customers to use their products and services. The research is done in a qualitative paradigm towards words, phrases, clauses, sentences, and pictures as the data to answer the research topic. The data source was taken from the daily newspaper Kompas at the beginning of staying at home policy implementation by the government. The data collection was done by criterion-based sampling. Supported by the multimodal analysis approach, this research observes how linguistic and visual image components simultaneously convey intentions of the advertisements in the pandemic outbreaks. Readers are directed to know various terms raised by the advertisement to campaign the government’s policy while remain promoting. The researcher finds kinds of text genres working harmoniously with visual images to articulate meanings. This research is able to show that offered products and services by providers in their pandemic-time advertisement are part of the solution towards customers’ needs while physical and social distancings were enforced. Linguistic analysis in this research gives new findings of the benefit of text and visual images to express meanings in various ways for the same goal.Wabah Covid-19 melanda Indonesia sehingga pemerintah menetapkan kebijakan untuk beraktivitas di rumah saja mulai pertengahan bulan Maret 2020. Masyarakat harus bisa beradaptasi dengan situasi. Momen ini turut menarik perhatian penyedia layanan jasa dan produk untuk menyesuaikan diri. Peneliti menggunakan iklan cetak sebagai sumber data berupa dokumen multimodal dan menemukan beragam perusahaanturut merespon keadaan ini. Mereka mendukung kebijakan pemerintahsambil tetap mendorong konsumen untuk  menggunakan produk dan jasa yang dimiliki. Penelitian dilakukan dengan paradigma kualitatif terhadap kata, frasa, klausa, kalimat, dan gambar sebagai data untuk menjawab topik penelitian. Sumber data diperoleh dari koran harian Kompas pada awal masa berlakunya kebijakan aktivitas di rumah oleh pemerintah. Pengumpulan data dilakukan dengan teknik sampling berbasis kriteria. Didukung dengan pendekatan analisis dokumen multimodal, penelitian ini mengamati bagaimana komponen linguistik dan visual secara simultan menyampaikan maksud dari beragam iklan tersebut di saat pandemi. Pembaca diarahkan untuk mengetahui beragam istilah yang diangkat oleh iklan-iklan itu untuk mengampanyekan kebijakan pemerintah sambil tetap promosi. Peneliti menemukan macam-macamgenreteks yang berjalan harmonis dengan tampilan visual untuk mengartikulasikan makna. Penelitian ini mampu menunjukkan bahwa produk dan jasa yang ditawarkan perusahan pada iklan di masa pandemi merupakan bagian dari solusi terhadap kebutuhan konsumen saat jarak fisik dan sosial diberlakukan. Analisis kebahasaan dalam penelitian ini memberikan temuan baru tentang manfaat teks dan tampilan visual untuk menyuarakan maksud dengan beragam cara untuk tujuan yang sama.

2021 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Ade Suherman ◽  
Tetep Tetep ◽  
Asep Supriyatna ◽  
Eldi Mulyana ◽  
Triani Widyanti ◽  
...  

The purpose of this study is to analyze and explain public perceptions of the implementation of social distancing during the pandemic as the implementation of social capital. This study was motivated by the phenomenon of the outbreak of the Covid-19 pandemic in a number of countries, including Indonesia. This condition not only affects the economic condition of a country, hinders social interaction among the community, and also has an impact on the health condition of every human being. To avoid the wider spread of Covid-19, the government was forced to adopt social distancing and physical distancing policies in the form of staying at home, working from home, studying, and worshiping at home. This research approach is descriptive qualitative. The data of this research is the impact of social distancing for the community in Tarogong Kidul District, Garut Regency. Sources of data come from several communities with a total of 50 respondents. Collecting data in this study using interview techniques, record, and continue to take notes. The results of the research can be concluded that with the implementation of social distancing in the pandemic period, at least the community can implement social capital which includes informal values ​​or norms that are shared among members of an interrelated community group, which is based on the values ​​of beliefs, norms and networks social and they respect each other, the development of social capital is the creation of increasingly independent groups of people who are able to participate more meaningfully. Social capital can solve citizens' problems, especially with regard to strengthening friendship, repairing and maintaining public service facilities because it has advantages and is the most appropriate, even though there are other social capital in the community.


Webology ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 166-178
Author(s):  
J.FX. Susanto Soekiman ◽  
Teguh Dwi Putranto ◽  
Daniel Susilo ◽  
Erica Monica A. Garcia

The coronavirus disease (COVID-19) pandemic has become a “major disaster” for Indonesia. Communities became confused after the Government instructed people to “Stay at Home” and “Work from Home” in order to end the spread of the coronavirus. Many people feel that the Government's decision is detrimental because not everybody can work from home. There were many employee reductions in several companies and did not have a steady income. This study attempted to find out the use of Instagram as one of the popular media during the COVID-19 pandemic in Indonesia on economic impact. This study employed the semiotics method to analyse the #stayathomeindonesia hashtag on Instagram from 20 March 2020 to 5 April 2020. It was revealed that during the COVID-19 pandemic, Indonesian Instagram users used the platform to post their activity at home. Indonesian behaviours on Instagram amid the COVID-19 pandemic include posting homemade food, children’s drawings or colourings at home, and food order through online applications. So that the online-based economy more benefited than the offline-based because of limited activities outside the home due to appeals for staying at home.


2021 ◽  
Vol 2 (1) ◽  
pp. 19-28
Author(s):  
Irfan Santosa ◽  
Ghusni Darodjatun

The covid-19 virus pandemic in Indonesia has been taking place since February 2020, which almost knocked out all sectors of the economy, industry, trade and human mentality. Data as of April 13, 2020 shows that the number of people in Indonesia contaminated with the covid-19 virus totals 4557 people, with the number of deaths of 399 people and patients cured reached 380 people (Source detik.com). From this data, the Government of Indonesia enacts and urges all people to stay at home or Stay at Home. With the program to stay at home, many people do all activities from home from work, study, worship done at home together with family. The implementation of staying at home from March 13, 2020 until now makes some people feel saturated, can't wait to stay at home so that many people are not disciplined in doing this program and still do regular activities in the midst of the covid-19 pandemic. The impact of impatience, indiscipline and disorderly behavior is what results in the number of contaminated sufferers every day is increasing. Therefore, it is necessary to socialize about the understanding that should be done especially by every Muslim in the face of the covid-19 pandemic disaster. The method used is to make a video of da'wah containing a short message about patience in the face of disasters that last approximately 3 minutes and upload it online then share the online link through the group in Whatsapp group. The hope of this devotion program is that the community, especially Muslims, will be encouraged and self-conscious to be able to stay at home until the End of the covid-19 pandemic. The results of this program after the video message was uploaded through Youtube then disseminated through Whatsapp group and watched approximately 150 times there are 25 people responded by sending a comment message to this video and 25 people will try to remain patient in the face of the test and implement government programs to stay home until the pandemic outbreak subsides.   


2021 ◽  
Vol 20 (1) ◽  
pp. 61
Author(s):  
I Wayan Andis Indrawan ◽  
Komang Oka Saputra ◽  
Linawati Linawati

Abstract - In early 2020 various parts of the world announced a pandemic status due to the Covid-19 outbreak caused by the Corona virus. Indonesia is one of the countries affected by this epidemic. The public is urged to implement health procedures such as taking vitamins, basking in the sun, doing physical distancing, staying at home, working from home, Study from Home and so forth. Almost all sectors were paralyzed to minimize the spread of the covid-19 virus. Starting from the tourism sector, the economic sector and even the education sector. The Education Sector, which in its application must run classes in an amount that is not small, must also be limited. Academics and students in various regions in Indonesia are prohibited from traveling on business trips, out of town or even going to schools or educational institutions. One technology that has the potential to be used as an Education medium is Augmented Reality. In the past few years Augmented Reality has launched educational media products for Education in various sectors. In this journal, we will study about augmented reality-based Education media applications that can be used to study at home or Study from Home, so that it can improve physical distancing or reduce mass gathering to help the government in tackling the covid-19 pandemic.


2021 ◽  
Vol 3 (02) ◽  
pp. 135-140
Author(s):  
Ade Suherman ◽  
Tetep Tetep ◽  
Eldi Mulyana ◽  
Asep Supriyatna ◽  
Triani Widyanti ◽  
...  

Abstract– The purpose of this study is to analyze and explain public perceptions of the implementation of social distancing during the pandemic as the implementation of social capital. This study was motivated by the phenomenon of the outbreak of the Covid-19 pandemic in a number of countries, including Indonesia. This condition not only affects the economic condition of a country, hinders social interaction among the community, and also has an impact on the health condition of every human being. To avoid the wider spread of Covid-19, the government was forced to adopt social distancing and physical distancing policies in the form of staying at home, working from home, studying, and worshiping at home. This research approach is descriptive qualitative. The data of this research is the impact of social distancing for the community in Tarogong Kidul District, Garut Regency. Sources of data come from several communities with a total of 50 respondents. Collecting data in this study using interview techniques, record, and continue to take notes. The results of the research can be concluded that with the implementation of social distancing in the pandemic period, at least the community can implement social capital which includes informal values ​​or norms that are shared among members of an interrelated community group, which is based on the values ​​of beliefs, norms and networks social and they respect each other, the development of social capital is the creation of increasingly independent groups of people who are able to participate more meaningfully. Social capital can solve citizens' problems, especially with regard to strengthening friendship, repairing and maintaining public service facilities because it has advantages and is the most appropriate, even though there are other social capital in the community. Abstrak– Tujuan penelitian ini untuk menganalisis dan menjelaskan Persepsi masyarakat terhadap pemberlakuan social distancing di masa pandemi sebagai implementasi modal sosial. Kajian ini dilatar belakangi oleh fenomena merebaknya pandemik Covid-19 di sejumlah negara, termasuk pula di Indonesia. Kondisi ini tidak hanya berdampak pada kondisi perokonomian suatu negara, menghambat interaksi sosial di kalangan masyarakat, serta juga memiliki dampak terhadap kondisi kesehatan setiap manusia. Untuk menghindari penyebaran Covid-19 yang lebih luas, pemerintah terpaksa mengambil kebijakan pembatasan sosial (social distancing) dan pembatasan kontak fisik (physical distancing) berupa tinggal di rumah, bekerja dari rumah, belajar, dan beribadah di rumah. Pendekatan penelitian ini adalah deskriptif kualitatif. Data penelitian ini adalah dampak adanya social distancing bagi masyarakat di Kecamatan Tarogong Kidul Kabupaten Garut. Sumber data berasal dari beberapa masyarakat berjumlah 50 responden. Pengumpulan data pada penelitian ini menggunakan teknik wawancara, rekam, dan dilanjutkan catat. Hasil penelitian dapat disimpulkan bahwa dengan adanya Pemberlakuan Social Distancing Di Masa Pandemi setidaknya masyarakat dapat mengimplementasikan Modal Sosial yang meliputi nilai atau norma-norma informal yang dimiliki bersama diantara para anggota suatu kelompok masyarakat yang saling terkait, yang didasarkan pada nilai kepercayaan, norma, dan jaringan sosial dan mereka saling menghargai, pengembangan modal sosial adalah terciptanya kelompok masyarakat yang semakin mandiri, yang mampu berpartisipasi secara lebih berarti. Modal sosial dapat menyelesaikan permasalah warga terutama berkenaan dengan penguatan tali silaturahim, perbaikan dan pemeliharaan sarana pelayanan publik karena memiliki kelebihan dan paling sesuai, meskipun pada komunitas tersebut terdapat modal sosial lain.


PLoS ONE ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. e0252892
Author(s):  
Cristina Bicchieri ◽  
Enrique Fatas ◽  
Abraham Aldama ◽  
Andrés Casas ◽  
Ishwari Deshpande ◽  
...  

The magnitude and nature of the COVID-19 pandemic prevents public health policies from relying on coercive enforcement. Practicing social distancing, wearing masks and staying at home becomes voluntary and conditional on the behavior of others. We present the results of a large-scale survey experiment in nine countries with representative samples of the population. We find that both empirical expectations (what others do) and normative expectations (what others approve of) play a significant role in compliance, beyond the effect of any other individual or group characteristic. In our vignette experiment, respondents evaluate the likelihood of compliance with social distancing and staying at home of someone similar to them in a hypothetical scenario. When empirical and normative expectations of individuals are high, respondents’ evaluation of the vignette’s character’s compliance likelihood goes up by 55% (relative to the low expectations condition). Similar results are obtained when looking at self-reported compliance among those with high expectations. Our results are moderated by individuals’ trust in government and trust in science. Holding expectations high, the effect of trusting science is substantial and significant in our vignette experiment (22% increase in compliance likelihood), and even larger in self-reported compliance (76% and 127% increase before and after the lockdown). By contrast, trusting the government only generates modest effects. At the aggregate level, the country-level trust in science, and not in government, becomes a strong predictor of compliance.


2020 ◽  
Vol 2 (3) ◽  
pp. 331-344
Author(s):  
Akmal Mundiri ◽  
Chodijatus Sholehah

This paper describes the management of early childhood mood in the midst of the COVID-19 pandemic through qualitative research approaches and types of case studies. Covid’s-19 pandemic that hit the world has changed most of human activities. This pandemic anables everyone to do their own work by staying at home, studying at home and working at home. It was requested that the government had appealed. This research aims to learn how to regulate early childhood moods so that they can be disciplined in the midst of this pandemic. There are several methods that can be used, use the exemplary method, habitation, and discuss individuals. Besides that, there are other things that can also be done, such a giving awards to children who have met the specified discipline standards, for example, providing additional play time. And give punishment the sentence consist of no award received, not with punches, screams or twists.


2020 ◽  
Vol 6 (1) ◽  
pp. 1-22
Author(s):  
Neni Sumarni ◽  
Syifa Pramudita Faddila ◽  
Robby Fauji

Abstrak Penyebaran wabah pandemi Covid-19 di negara Indonesia yang semakin cepat memang merubah interaksi antara bisnis dan pelanggan. Adanya kebijakan dari pemerintah terkait Covid-19 ini berupa larangan keluar masuk negara Indonesia, social distancing dan stay at home pada akhirnya merubah perilaku konsumen yang awalnya bebas melakukan transaksi bisnis maupun perdagangan yang secara offline berubah menjadi online. Penelitian ini bertujuan untuk mengetahui apakah para ibu rumah tangga wilayah Anjun melakukan pembelanjaan secara online disaat pandemic. Dalam penelitian deskriptif kuantitatif ini melibatkan sampel sebanyak 100 responden ibu-ibu rumah tangga di Anjun, Kabupaten Karawang. Hasil penelitian menunjukkan bahwa 83% responden sudah memiliki pengetahuan mengenai pembelanjaan online, sebanyak 72 % ibu rumah tangga di Anjun melakukan pembelanjaan secara online di masa pandemi, dan 52 % nya melakukan pembelanjaan online lebih dari dua kali dalam sebulan. Dengan alasan kesehatan dan menghindari tertularnya virus corona. Sehingga dapat disimpulkan bahwa banyak para konsumen atau pelanggan yang akhirnya merubah perilaku belanjanya menjadi online untuk menghindari wabah ini dan memudahkan dalam memperoleh barang-barang yang dibutuhkannya. Kata Kunci: Perilaku Konsumen, Penjualan Online, Pandemi Covid-19. Abstract The increasingly rapid spread of the covid-19 pandemic outbreak in Indonesia has indedd changed the interaction between businesses and customers. There is a policy from the government regarding covid-19 in the form of a ban on entering and leaving the country of Indonesia, social distancing and staying at home in the end changing the behavior of consumers who are initially free to carry out business transaction or trade which turn offline to online. This study aims to determine whether yhe housewives of the Anjun region shop online during the pandemic. This quantitative descriptive study involved a sample of 100 housewives in Anjun, Karawang district. The results showed that 83% of respondents already have knowledge about online shopping, as many as 72 % of housewives in Anjun shop online during the pandemic, and 52 % shop online more than twice a month. For health reasons and avoiding contracting the corona virus. So it can be concluded that many consumers or customers have finally changed their shopping behavior online toavoid this outbreak and make it easier to get the goods they nedd. Key words  : consumer behavior,online sales,covid pandemic 19


Author(s):  
Tommy Tanu Wijaya

The Covid-19 pandemic has become a world problem now. The pandemic has affeected a lot of core sectors including the education sector. Students are not able to go to school to study and have to do a social distancing by staying at home. What the government did so that students will still be able to study at home is by developing a long-distance learning media. In this research, we will get to know more about how students in China learn mathematics at home and their learning attitude towards the learning video. This research will use a qualitative and quantitative research method. The researchers gave out questionnaires to 408 students in Guangxi province, China. The researchers also did an interview on the parents and students to know the advantages and disadvantages of using the learning video during this covid-19 pandemic. The research result shows that there is a good student learning attidude towards the learning video. Students feel that the learning video is very interesting yet effective as they were able to understand the concept taught.


2020 ◽  
Vol 6 (Khusus) ◽  
pp. 41
Author(s):  
Fajar Akbar ◽  
Fahrul Islam ◽  
Agus Erwin Ashari ◽  
Abbas Mahmud ◽  
Ashriady Ashriady ◽  
...  

Health workers have been the spearhead of the government in handling Covid-19 cases. Therefore, they need to get special attention so that their health is maintained while handling Covid-19 patients. The purpose of this study was to determine the actions of officers in implementing health protocols when leaving for work in a new normal era. This research method is an observational study with an accidental sampling of 163 health workers who work in health facilities in the Mamuju district. The results showed that the health workers applied health protocols when leaving for work were high, starting from using masks, carrying hand sanitizers, carrying spare masks, staying at home if there were complaints of colds and fever, maintaining distance when using public transportation, driving using private helmet, and always use hand sanitizer after handling money. Meanwhile, the low action is paying in non-cash when using public transportation. The conclusion in this study is that in general, the actions of health workers in implementing health protocols when leaving for work were high.


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