scholarly journals Kampanye Komunikasi Ecotransport dalam Mengurangi Transportasi Pribadi

2021 ◽  
Vol 1 (1) ◽  
pp. 8-14
Author(s):  
Rahmadhani Ayu Harvianti ◽  
Oji Kurniadi

Abstract. Ecotransport Indonesia is still fresh with diverse activities, from walking, public transportation, and cycling. The thing that is most crowded with the people of Bandung is cycling. Based on this phenomenon, the problem in this research is formulated as follows: (1) How does ecotransport plan a communication campaign program about reducing personal transportation? (2) How does ecotransport choose media as a publication tool? (3) Why does ecotransport use a persuasive approach in the communication campaign to reduce personal transportation? Researcher using qualitative case studies. Data collection techniques used in this study were interviews with key informan, observation, and literature. The results of this study are: The results obtained from this research are (1) the planning of the campaign carried out by determining the issues raised, one of which is in the discipline of driving, setting goals to provide education about environmentally friendly transportation or by other names Ecotransport, determining the message delivered to the public, this audience from Ecotransport which is not only focused on the community but also on the government as well and the strategy used is communication that is done face-to-face and persuasive through social media but still not maximized. (2) Media publications include conducting talk shows on the radio, in addition to making e-posters uploaded through social media. (3) The use of face-to-face communication to provide clear explanations will protect the environment. Abstrak. Ecotransport Indonesia ini terbilang masih fresh dengan kegiatan yang beraneka ragam, dari berjalan kaki, transportasi umum dan bersepeda. Hal yang paling ramai diikuti oleh masyarakat kota Bandung adalah bersepeda. Berdasarkan fenomena ini, masalah dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana ecotransport merencanakan program kampanye komunikasi tentang pengurangan transportasi pribadi? (2) Bagaimana ecotransport memilih media sebagai alat publikasi? (3) Mengapa ecotransport menggunakan pendekatan persuasif dalam kampanye komunikasi untuk mengurangi transportasi pribadi? Peneliti menggunakan studi kasus kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dengan informan kunci, observasi, dan studi pustaka. Hasil yang diperoleh dari penelitian ini adalah (1) perencanaan kampanye yang dilakukan adalah menentukan isu yang diangkat salah satunya adalah dalam disiplin berkendara, penyusunan tujuan untuk memberikan edukasi mengenai transportasi ramah lingkungan atau dengan nama lain Ecotransport, menentukan pesan yang disampaikan kepada khalayak publik, khalayak dari Ecotransport ini yang tidak hanya terfokus kepada masyarakat saja melainkan kepada pemerintah juga dan strategi yang digunakan adalah komunikasi yang dilakukan secara face-to-face dan persuasive melalui media sosial dan hasilnya belum maksimal. (2) Media publikasi yang dilakukan yaitu melakukan talkshow di radio, selain itu dengan membuat e-poster yang diunggah melalui media sosial. (3) Penggunaan komunikasi secara tatap muka ini untuk memberikan penjelasan yang jelas akan menjaga lingkungan sekitar.

2018 ◽  
Vol 1 (3) ◽  
pp. 252-259
Author(s):  
Dias Fajar Priyanto

The background of this study aims to see the response of people in Semarang regency by the policy of mass transportation agglomeration Bus Rapid Transit (BRT). Data collected through literature study, questionnaires, direct observation and documentation. Data analysis technique is descriptive percentage. The results show some of the public response with public transportation angkot / bus 55% community response still does not accelerate travel time. As many as 94% of people in Semarang Regency are very interested and much needed by the development of mass transportation based on Bus Rapid Transit (BRT). As many as 88% of the people in Semarang district need cheap transportation, safe and convenient. The public prefers BRT mass transportation as opposed to using Private vehicles by 54%. Most of them with 52% of people in Semarang regency do not know the route of BRT to be passed from Semarang (Tawang) - Semarang Regency (Bawen). Suggestion for Central Java government to carry out mass transit Bus Rapid Transit (BRT) connected with Semarang City which bertrayek in Semarang Regency (Bawen) - Semarang City (Tawang). The government also evaluates the location of shelters that feed on street users. Latar belakang penelitian ini bertujuan untuk melihat respon masyarakat di Kabupaten Semarang dengan adanya Kebijakan Aglomerasi transportasi massal Bus Rapid Transit (BRT). Data yang dikumpulkan melalui studi pustaka, kuesioner, observasi secara langsung dan dokumentasi. Teknik analisis data adalah deskriptif presentase. Hasil yang ditunjukan sebagian respon masyarakat dengan ada angkutan umum angkot/bus  55% respon masyarakat masih tidak mempercepat waktu tempuh. Sebesar 94% masyarakat di Kabupaten Semarang sangat minat dan sangat dibutuhkan dengan adanya perkembangan transportasi massal berbasis Bus Rapid Transit (BRT). Sebanyak 88% masyarakat di kabupaten Semarang membutuhkan transportasi yang murah tarifnya, aman dan nyaman. Masyarakat lebih memilih transportasi massal BRT dibandingkan dengan menggunakan kendaraan Pribadi sebesar 54%. Sebagian besar dengan sejumlah 52% masyarakat di Kabupaten Semarang belum mengetahui rute BRT yang akan dilalui dari Semarang (Tawang) – Kabupaten Semarang (Bawen). Saran untuk pemerintah Jawa Tengah untuk melaksanakan transportasi massal Bus Rapid Transit (BRT) yang terhubung dengan Kota Semarang yang bertrayek di Kabupaten Semarang (Bawen) – Kota Semarang (Tawang). Pemerintah juga mengevaluasi letak shelter yang memakan hak pengguna jalan kaki.


2020 ◽  
Vol 1 (1) ◽  
pp. 110-116
Author(s):  
Andre Avila ◽  
Rita Herlina

The existence of volunteers helping the government convey appropriate information to the public either through social media or plunging directly into the field of conducting public communication is the background of this research, with the theme of the Existence of the Volunteers of the Indonesian Humanitarian Committee in Delivering Information on Prevention and Handling Covid-19. This study aims to describe the motivation of volunteers, volunteer activities in the field and forms of volunteer messages on social media. The methodology of this research is descriptive qualitative. Data collection techniques are by interview and document analysis. The results of this study indicate the existence of Indonesian Humanitarian Committee volunteers as the frontline in conveying information on prevention and handling of Covid-19 to the people of South Tangerang, motivated by caring for others as an effort to remind the importance of prevention and handling of Covid 19, in volunteer activities in the field, namely distributing flyers about prevention and handling of Covid-19 through food and food distribution programs, while the form of messages on social media about prevention and handling of Covid-19 is mostly done through Facebook, Instagram, website media, with various messages in the form of articles, photos, status, and messages the other.


2019 ◽  
Vol 4 (2) ◽  
pp. 117
Author(s):  
Ulfia Rahmi ◽  
Alwen Bentri ◽  
Azrul Azrul

<p><strong><em>Abstract.</em></strong> <em>Nowadays, Indonesia is preparing for a crucial and profitable period, namely the demographic bonus which is expected to reach the point in the years of 2025-2030, but the number of unemployed are increase every year. Regarding the problem, the government has also encouraged the public to open employment opportunities with entrepreneurship. Daron Labs is a group of people who form a learning community to develop beginner entrepreneurial skills. Entrepreneurial skills transmitted by Daron Labs to prepare the community to become digital entrepreneurs, including: video makers, web designers, graphic design, and programmers. Members of this learning community are free to choose the material of interest according to the needs of each member. In this Community Service, the learning community of Daron Labs chose the location of Padang City with the consideration that the city of Padang represented the people of West Sumatra. The Daron Labs Padang community accepts members of the learning community from all community groups to develop their entrepreneurial skills. The methods offered for organizing the Daron Labs learning community through a blended learning for three months. Face-to-face meetings are twice a month and material is sent every week. Participants' responses indicate that this program is expected to continue and provide debriefing in other fields of digital entrepreneurship</em><em>.</em></p><p><strong><em> </em></strong></p><p><strong>Abstrak.</strong> Indonesia pada saat ini mempersiapkan diri untuk masa yang krusial sekaligus menguntungkan yaitu bonus demografi yang diperkirakan akan terjadi puncaknya pada tahun 2025-2030, namun jumlah pengangguran terus meningkat. Terkait masalah tersebut, pemerintah mendorong masyarakat membuka lapangan pekerjaan dengan berwirausaha. Daron Labs merupakan sekelompok masyarakat yang membentuk komunitas belajar untuk mengembangkan keterampilan wirausaha. Keterampilan berwirausaha yang dilakukan oleh Daron Labs untuk mempersiapkan wirausahawan digital meliputi videomaker, webdesigner, desain grafis, dan programer. Anggota komunitas belajar ini bebas memilih materi yang diminati sesuai dengan kebutuhan anggota. Pada Pengabdian kepada Masyarakat ini komunitas belajar Daron Labs memilih lokasi Kota Padang dengan pertimbangan bahwa kota Padang merepresentasikan masyarakat Sumatera Barat. Komunitas Daron Labs Padang menerima anggota komunitas belajar dari seluruh kalangan masyarakat. Metode yang ditawarkan untuk penyelenggaraan komunitas belajar Daron Labs melalui sistem blended learning yang diselenggarakan selama tiga bulan. Pertemuan tatap muka diselenggarakan dua kali dalam satu bulan dan setiap minggunya dikirimkan materi kepada peserta belajar. Respon peserta menunjukkan bahwa program ini diharapkan terus berlanjut dan memberikan pembekalan pada bidang wirausaha digital lainnya.</p>


Liquidity ◽  
2017 ◽  
Vol 6 (2) ◽  
pp. 110-118
Author(s):  
Iwan Subandi ◽  
Fathurrahman Djamil

Health is the basic right for everybody, therefore every citizen is entitled to get the health care. In enforcing the regulation for Jaringan Kesehatan Nasional (National Health Supports), it is heavily influenced by the foreign interests. Economically, this program does not reduce the people’s burdens, on the contrary, it will increase them. This means the health supports in which should place the government as the guarantor of the public health, but the people themselves that should pay for the health care. In the realization of the health support the are elements against the Syariah principles. Indonesian Muslim Religious Leaders (MUI) only say that the BPJS Kesehatan (Sosial Support Institution for Health) does not conform with the syariah. The society is asked to register and continue the participation in the program of Social Supports Institution for Health. The best solution is to enforce the mechanism which is in accordance with the syariah principles. The establishment of BPJS based on syariah has to be carried out in cooperation from the elements of Social Supports Institution (BPJS), Indonesian Muslim Religious (MUI), Financial Institution Authorities, National Social Supports Council, Ministry of Health, and Ministry of Finance. Accordingly, the Social Supports Institution for Helath (BPJS Kesehatan) based on syariah principles could be obtained and could became the solution of the polemics in the society.


2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Dhina Setyo Oktaria ◽  
Agustinus Prasetyo Edi Wibowo

Land acquisition for public purposes, including for the construction of railroad infrastructure, is a matter that is proposed by all countries in the world. The Indonesian government or the Malaysian royal government needs land for railroad infrastructure development. To realize this, a regulation was made that became the legal umbrella for the government or royal government. The people must agree to regulations that require it. Land acquisition for public use in Malaysia can be completed quickly in Indonesia. The influencing factor is the different perceptions of the understanding of what are in the public interest, history and legal systems of the two countries as well as the people's reaction from the two countries


Author(s):  
_______ Naveen ◽  
_____ Priti

The Right to Information Act 2005 was passed by the UPA (United Progressive Alliance) Government with a sense of pride. It flaunted the Act as a milestone in India’s democratic journey. It is five years since the RTI was passed; the performance on the implementation frontis far from perfect. Consequently, the impact on the attitude, mindset and behaviour patterns of the public authorities and the people is not as it was expected to be. Most of the people are still not aware of their newly acquired power. Among those who are aware, a major chunk either does not know how to wield it or lacks the guts and gumption to invoke the RTI. A little more stimulation by the Government, NGOs and other enlightened and empowered citizens can augment the benefits of this Act manifold. RTI will help not only in mitigating corruption in public life but also in alleviating poverty- the two monstrous maladies of India.


2018 ◽  
Vol 64 (4) ◽  
pp. 686-702
Author(s):  
Yudhishthira Sapru ◽  
R.K. Sapru

In the current phase of liberalisation, privatisation and globalisation, and now broadly governance, regulatory administration has acquired growing importance as an instrument of achieving socio-economic objectives. It is through instrumentality of regulatory administration that the government is able to exercise effective political and economic sovereignty and control over the country’s governance process and resources. Governments of nearly all developing countries have initiated policies and procedures to promote and strengthen regulatory bodies and agencies. However, the results of these promotional and regular activities have varied considerably, often reflecting large inadequacies in policies, organisational structures and procedures. Increasing emphasis is now being placed at the national level on a more flexible regulatory administration to enforce compliance with nationally established policies and requirements in various political, economic and social spheres. As a watchdog for the public interest, governments both at central and state levels should engage in activities for the promotion of social and economic justice, so as to ensure the happiness and prosperity of the people.


2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>


2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Mutia Silvia Rose

Partisipasi masyarakat adalah perwujudan dari masyarakat di dalam negara demokrasi, dimana pemerintahan yang di dasarkan kepada rakyat merupakan tujuan utama kehidupan berpolitik, baik dalam kebijakan maupun dalam tujuan pemerintahan. Perda Label Batik Pekalongan merupakan peraturan daerah yang mengatur tentang suatu tanda yang menunjukkan identitas dan ciri batik buatan Pekalongan yang terdiri dari tiga jenis yaitu batik tulis, batik cap atau batik kombinasi tulis dan cap. Tujuan dibentuknya Perda tersebut adalah agar masyarakat dan konsumen Batik Pekalongan tidak dirugikan akibat dari salah dalam membedakan jenis batik. Hasil penelitian ini menunjukan bahwa partisipasi masyarakat dalam pembentukan Perda tentang penggunaan label batik Pekalongan masih bersifat elitis, karena yang mendominasi mengikuti public hearing hanya pengusaha kelas atas yaitu seseorang atau kelompok orang yang memproduksi seni batik dalam bentuk tulis, cap dan kombinasi dalam jumlah besar, sudah mempunyai nama merek yang terkenal, dan pemasarannya sudah sangat luas baik di dalam negeri maupun di luar negeri. Partisipasi masyarakat dalam pembentukan perda tentang label batik pekalongan yang masih bersifat elitis dapat berpengaruh karakteristik produk hukum yang di hasilkan yaitu lebih menguntungkan pengusaha batik kelas atas, karena dalam pembuatan label batik Pekalongan merugikan dalam segi ekonomis bagi  pengusaha kelas menengah dan bawah.<br /><br />Community participation is the embodiment of the people in a democracy, where the government is based on the people as the ultimate goal of political life, both in policy and administration purposes. Label the Perda Batik Pekalongan local regulation of Batik Pekalongan Label is a sign which indicates the identity and characteristics of batik from Pekalongan which consists of three types of batik, batik or batik and stamp combination. Purpose of the establishment of the regulation is that the public and consumers are not harmed Batik Pekalongan result of incorrect in distinguishing the types of batik. The result of this research indicates that participation in the formation of legislation on the use of Pekalongan batik label still elitist, because that dominate following the public hearing only top-class entrepreneurs is a person or group of people who produce batik art in written form, stamp and combinations in bulk, already has a well-known brand names, and marketing has been very widely both domestically and abroad. Public participation in the formation of regulations about labeling Pekalongan batik is still elitist may influence the characteristics of a legal product that produced batik entrepreneurs are more favorable upper classes, as in the manufacture of Pekalongan batik label in terms of economic harm to employers middle and lower classes.<br /><br />


2021 ◽  
Vol 4 (1) ◽  
pp. 13
Author(s):  
Devin Devin ◽  
Giovanni Pranata ◽  
Johannes Susanto

During this pandemic, cycling has become an increasingly popular activity in Indonesian society. more and more people are flocking to bike. The reasons are also various, some are cycling to avoid cramming on public transportation for fear of contracting the corona virus, some are aimed only at eliminating boredom while doing Work From Home (WFH). Cycling also has many benefits including reducing stress, reducing the risk of degenerative desease, controlling body weight, and increasing body strength, balance and muscle coordination. However, there are still many problems with free space on the bicycle paths in the Jakarta area. One of the problems on bicycle paths that is often encountered is the difficulty of making the bicycle paths become steering due to several reasons. Therefore, this study aims to determine the level of satisfaction of the people of Jakarta, especially bicycle lane users to the bicycle lanes that have been provided by the Government. This research was conducted directly by observing the research location. And distribute questionnaires to the public to determine the level of respondent satisfaction. Processing of data analysis used descriptive statistical methods with the help of the application of the Statistical Package for the Social Sciences (SPSS).ABSTRAKDi masa pandemi ini, bersepeda menjadi kegiatan yang makin populer di lakukan oleh masyrakat Indonesia. semakin banyak orang berbondong-bondong untuk bersepeda. Alasannya pun beragam ada yang bersepeda untuk menghindari berdesakan di kendaraan umum karena takut tertular virus corona ada pula yang bertujuan hanya untuk menghilangkan kejenuhan selama melakukan Work From Home (WFH). Bersepeda juga memiliki banyak manfaat diantaranya adalah mengurangi stres, mengurangi risiko penyakit degeneratif, mengandalikan berat badan, dan meningkatkan kekuatan, keseimbangan, dan koordinasi otot tubuh. Akan tetapi masih terdapat banyak masalah pada lajur sepeda yang ada di kawasan jakarta ini. Salah satu masalah pada lajur sepeda yang sering dijumpai adalah sulitnya membuat lajur sepeda menjadi stelir dikarenakan oleh beberapa hal. Oleh sebab itu penelitian ini bertujuan untuk mengetahui tingkat kepuasan masyarakat jakarta khususnya para pengguna lajur sepeda terhadap lajur sepeda yang telah disediakan oleh Pemerintah. Penelitian ini dilakukan secara langsung dengan melakukan pengamatan di lokasi penelitian dan membagikan kuesioner kepada masyarakat untuk mengetahui tingkat kepuasan responden. Pengolahan analisis data menggunakan metode statistika deskriptif dengan bantuan aplikasi Statistical Package for the Social Sciences (SPSS).


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