ANALISIS PELUANG BISNIS MELALUI BUDIDAYA JAMUR TIRAM PUTIH PADA DATARAN RENDAH (STUDI KASUS PADA CV. KEMUNING BANGKALAN)
Geographical and agricultural conditions exist in the island of Madura that the island of Madura is an area with hot temperatures and has a low rainfall. Therefore in this study in hot areas with minimal rainfall whether businesses or businesses that require cold-tempered land can develop or can be implemented. This research will also see how the development potential of oyster mushroom cultivation business can be run. So using a qualitative paradigm approach will provide flexibility in extracting information from informants about the development of mushroom cultivation business conducted by oyster mushroom farmers in particular Bangkalan regency. From the results of this study can be seen cultivation of white oyster mushroom can be done in lowland area with the supporting factors such as land, water resources and other support. This cultivation business can be done by all gender, can be male and female. The potential or business opportunities through the cultivation of white oyster mushrooms in low areas is very large because the results obtained can be doubled from the capital that must be issued by the business. Even if farmers can be more creative by processing oyster mushrooms into processed products that have added value then the farmers will also get bigger results again, not even just doubled but can be many times over. Because the real business should be able to think creative and innovative.