scholarly journals A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS

2019 ◽  
Vol 4 (2) ◽  
pp. 162-183
Author(s):  
Gözde KANDEMÄ°R ◽  
Serdar PÄ°RTÄ°NÄ° ◽  
Azra BAYRAKTAR
Keyword(s):  
Information Search ◽  
Perceived Risk ◽  
Consumer Involvement ◽  
Survey Method ◽  
Product Knowledge ◽  
Knowledge Level ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Hedonic Value ◽  
Knowledge Levels

The aim of the research is to examine the relationship between consumer involvement and product knowledge level with utilitarian (smartphone) and hedonic (cosmetic) products and their purchasing decisions. In this study, data were collected by using survey method which is widely used in data collection in marketing researches. The research was conducted with 456 university students. Factor analysis, independent t test, one way variance (ANOVA) and correlation analysis were used in the study. When the results of the research were examined, it was found out that the perception of the men was statistically high for the interest, hedonic value, the importance of perceived risk and the product knowledge levels for information search and purchasing intention factors. In research on cosmetic products, involvement in consumer interest variable, hedonic value and sign value factors of products and product knowledge level, perception of women in information search and purchase intention were significantly higher.

scholarly journals Pengaruh Fungsi Peer Group Terhadap Pengambilan Keputusan Pembelian (Pencarian Informasi) Produk Kosmetik Pada Remaja Putri

2019 ◽  
Vol 6 (01) ◽  
pp. 1-8
Author(s):  
Indah Astika Sari ◽  
Hamiyati Hamiyati ◽  
Rasha Rasha
Keyword(s):  
Junior High School ◽  
Information Search ◽  
Random Sampling ◽  
Peer Group ◽  
Hypothesis Test ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Group Function

This research aims to knowing the influence of peer group function of purchasing decisions (information search) cosmetic products in teenagers. This research was conducted at the 140 Junior High School in Jakarta. This research method using survey method.  Population inthis reseach is student grade nine, with the total sample is 70 respondents. Data was taken by using simple random sampling. The hypothesis test data used is product moment correlation coeffcient with  result     rxyhitung  >  rxytabel,  atau 0,704 > 0,235. Result of t-test with significance level  0.05 obtained 8,17 > 1,995 or thitung > ttabel  means that is correlation beetween peer group function of purchasing decisions (information search) cosmetic products. Result of regression obtained Fhitung 66,78, and Ftabel 3,985 so that Fhitung < Ftabel means that there is a significant influence between peer group function of purchasing decisions (information search) cosmetic products in teenagers. Contribution peer group function of purchasing decisions (information search) cosmetic products in teenagers as big as 49,56%, and the remaining 50,44% is determined by other factors which is not examined. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik  pada remaja. Penelitian ini dilaksanakan di Sekolah Menengah Pertama 140 Jakarta. Metode penelitian ini menggunakan metode survey. Populasi pada penelitian ini adalah siswi kelas IX, dengan jumlah sampel 70 responden. Teknik pengambilan data menggunakan teknik simple random sampling. Uji hipotesis data yang digunakan adalah korelasi koefisien product moment dengan hasil disimpulkan rxyhitung > rxytabel , atau 0,704 > 0,235. Hasil uji t dengan taraf signifikansi 0,05 diperoleh 8,17 > 1,995 atau thitung > ttabel yang berarti terdapat korelasi antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Perhitungan uji signifikansi regresi diperoleh hasil perhitungan Fhitung 66,78 dan Ftabel 3,98 sehingga Fhitung < Ftabel artinya terdapat pengaruh yang signifikan antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Konstribusi fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) sebesar 49,56%, sedangkan sisanya yaitu 50,44% ditentukan dengan faktor lain yang tidak diteliti.

scholarly journals ANALISIS PRODUK KOSMETIK IMPOR TERKAIT BRAND DAN PENGARUHNYA TERHADAP PEMBELIAN KOSMETIK IMPOR DI SAMARINDA, KALIMANTAN TIMUR

2021 ◽  
Vol 24 (2) ◽  
pp. 59-65
Author(s):  
Syarifah Aifa Fahira ◽  
Ahmad Zafrullah ◽  
Idfi Setyaningrum
Keyword(s):  
Brand Awareness ◽  
Survey Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Statistical Solution ◽  
Collection Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Level Of Agreement ◽  
Beauty Products

This study discusses about imported cosmetic products which are beauty products that are becoming a great choice for Indonesian women, where most of the imported products have higher quality brand than local products. This study uses a quantitative descriptive approach that is empirical inductive namely data collection, data analysis, based on facts and previous research in the field. This research uses a quantitative approach through a survey method and is carried out with an explanatory approach using a Likert scale. Respondents were asked to convey their level of agreement about the values and influences between the variables to be measured. The analytical method used in this study is the the method of multiple linear analysis with statistical methods using the Statistical Solution and Services (SPSS) version 24 software tools.The results of the analysis that have been done show that Brand Image has a significant effect on purchasing decisions, this result is proven by a significance value greater than 5%. Brand awareness also has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%. Perception of Price has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%.

scholarly journals Pengaruh Islamic Branding, Celebrity Endorser, dan Pengetahuan Produk terhadap Keputusan Pembelian Konsumen Kosmetik Wardah

2021 ◽  
Vol 4 (2) ◽  
pp. 100-114
Author(s):  
Nurul Luthfiani Pamungkas ◽  
Ibdalsyah Ibdalsyah ◽  
Retno Triwoelandari
Keyword(s):  
Total Sample ◽  
Product Knowledge ◽  
Analysis Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Ibn Khaldun ◽  
Islamic Religion ◽  
Celebrity Endorser ◽  
Clear Information ◽  
Celebrity Endorsers

  The increasingly fierce business competition causes producers to have a marketing strategy that can attract consumer buying interest. Cosmetic products are considered to have great potential, especially for halal cosmetic products. The concept of Islamic branding and the concept of marketing using celebrity endorsers is very attractive to consumers' buying interest. There is still a lack of consumer understanding about halal standards for a product, causing producers to have to provide clear information for the products to be sold. This study aims to determine the effect of Islamic branding, celebrity endorser and product knowledge on consumer purchasing decisions for Wardah cosmetics. The research method used is a quantitative method. The population in this study were students of the Faculty of Islamic Religion, Ibn Khaldun University, Bogor with a total sample of 88 respondents. The data analysis method used is SEM-PLS. The results showed that; 1) The Islamic branding variable has a positive but not significant effect on purchasing decisions, 2) The celebrity endorser variable and product knowledge have a positive and significant effect on purchasing decisions. Even though Wardah products already have a halal certificate and use muslimah advertising stars, they are still not enough to influence purchasing decisions. Wardah can improve marketing by adding more Islamic themes.    

scholarly journals Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang

2018 ◽  
Vol 1 (2) ◽  
pp. 110
Author(s):  
Premi Wahyu Widyaningrum
Keyword(s):  
Significant Influence ◽  
Total Sample ◽  
Quantitative Approach ◽  
Emotional Engagement ◽  
Survey Method ◽  
Purchase Decisions ◽  
Brand Associations ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Brand Ambassadors

<p>ABSTRACT</p><p><br />Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.</p><p>Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions</p>

External information search for banking services

1999 ◽  
Vol 17 (7) ◽  
pp. 305-323 ◽  
Author(s):  
Joo‐Gim Heaney ◽  
Ronald E. Goldsmith
Keyword(s):  
Information Search ◽  
Perceived Risk ◽  
Structural Equation ◽  
Cost Benefit ◽  
External Information ◽  
Future Research ◽  
Product Knowledge ◽  
Banking Services ◽  
Perceived Benefit ◽  
Benefit Cost

Empirically examines how certain variables influence the extent of external information search for banking services. The effects of perceived benefit, perceived cost, perceived risk, and perceived knowledge are tested within a proposed structural equation, cost‐benefit based Banking Services Model (BSM). Surveys a sample of 661 students at a major US university to gather data on their information search for banking services. The results reveal that the BSM provides a good fit to the data. Perceived benefit, cost and knowledge influence the extent of prepurchase bank information search. In addition, the consumers felt that it was more beneficial to obtain more information when there was a perceived benefit of lowering risk and when they already had some form of prior product knowledge. Implications of the BSM for services marketing management and consumer theory, limitations of the study, and future research are discussed.

Analyzing Customer Pre-Purchase Preference as a Determinant Factor Affecting a Brand’s Performance in the Phone Industry

2019 ◽  
Vol 118 (11) ◽  
pp. 478-490
Author(s):  
Gusti Dewi Puspita Sari ◽  
M. Riza Firdaus
Keyword(s):  
Information Search ◽  
Perceived Risk ◽  
Structural Equation ◽  
Personal Information ◽  
Need For Cognition ◽  
Interpersonal Influence ◽  
Product Knowledge ◽  
Self Confidence ◽  
Susceptibility To Interpersonal Influence ◽  
The Impact

This research aims at examining and analyzing the factors impacting on preferences for personal information in the smartphone pre-purchase process. The factors are product knowledge, perceived risk, need for cognition, self-confidence, and informational susceptibility to interpersonal influence. The study also seeks to examine and analyze the impact of product knowledge on perceived risk, and the impact of self-confidence on informational susceptibility on interpersonal influence. Data in this study was collected by questionnaire. Applying non-probability convenience sampling, the study is conducted on 150 Banjarmasin citizens. The hypotheses are tested using the Structural Equation Model (SEM) technique by AMOS 18. The results indicate that customer relative preference for interpersonal information search is significantly influenced by consumers’ product knowledge, need for cognition, self-confidence, and informational susceptibility to interpersonal influence.  Consumer’s product knowledge also influenced their perceived risk, which did not affect their preference for interpersonal search significantly. Consumer’s self-confidence also did not affect their informational susceptibility to interpersonal influence.

Perilaku Konsumen dalam Membeli Kopi di Masa Pandemi Covid-19 pada Coffee Shop Kota Padang

2021 ◽  
Vol 5 (4) ◽  
pp. 1308-1321
Author(s):  
Afrianingsih Putri ◽  
◽  
Hasnah Hasnah ◽  
Cindy Paloma ◽  
Yusmarni Yusmarni
Keyword(s):  
Information Search ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Alternative Evaluation ◽  
Good Taste ◽  
Evaluation Stage ◽  
Post Purchase ◽  
Health Regulations ◽  
Coffee Shops

The Covid-19 pandemic has an impact on coffee consumer behavior, especially consumers who make purchases at coffee shops. This study aims to determine the motivation of consumers to buy coffee and identify the decision-making process of consumers buying coffee at coffee shops in Padang City during a pandemic. The method used is a survey method on 100 consumers in 10 coffee shops (Coffee Shops Janji Jiwa, Rasa Coffee, Kopi dari Hari, Kupi Batigo, Rimbun Espresso & Brew Bar, Kubik Koffie, Bacarito Kopi, Dua Pintu Coffee, Lalito Coffee Bar, V Coffee) in Padang City. These variables are the motivation to buy and stage of the consumer decision proses (need recognition, Information Search, evaluation of alternatives, purchase decision and post-purchase evaluasion). Data were analyzed using descriptive statistics from the frequency distribution table. The results showed that the motivation of consumers to buy coffee in coffee shops was due to the comfortable atmosphere, eliminating boredom and the taste of coffee with the most purchased types of coffee, namely espresso based lattes (47%) and manual brew cold brew. (29%). In the process of making purchasing decisions at the need recognition stage, the benefit that consumers want to seek is good taste (60%). At the information search stage, most coffee purchases are based on information from friends (63%) and social media influence (67%). The alternative evaluation stage, consumers choose the comfort of the place (53%). At the stage of the purchasing process, consumers choose a good taste of the product, a comfortable place with attention to health regulations. The post-purchase stage is mostly satisfied with the coffee purchased and 92% of respondents will buy again

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

scholarly journals Subjective Knowledge, Perceived Risk, and Information Search when Purchasing a Franchise: A Comparative Exploration from Australia

2021 ◽  
Vol 14 (8) ◽  
pp. 338
Author(s):  
Peter Balsarini ◽  
Claire Lambert ◽  
Maria M. Ryan ◽  
Martin MacCarthy
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Perceived Risk ◽  
Traditional Approach ◽  
Growth Strategy ◽  
Local Market ◽  
Significant Information ◽  
Subjective Knowledge ◽  
Decision Making Processes ◽  
The Relationship

Franchising has long been a method by which organizations seek to expand and facilitate local market development. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage, some franchisors have engaged in recruiting franchisees internally from the ranks of their employees in addition to the traditional approach of recruiting franchisees externally. Predominantly franchisees are individuals rather than corporations and thus purchasing a franchise should most commonly be characterized as a consumer acquisition. To explore the relationship between subjective knowledge, perceived risk, and information search behaviors when purchasing a franchise qualitative interviews were conducted with franchisees from the restaurant industry. Half of these respondents were externally recruited having never worked for the franchisor and half were internally recruited having previously been employees of the franchisor. The external recruits expressed a strong desire to own their own business and engaged in extensive decision-making processes with significant information search when purchasing their franchises. Contrastingly, the internal recruits expressed a strong desire to be their own boss and engaged in limited, bordering on habitual decision-making processes with negligible information search when acquiring their franchises. The results reveal that differences in subjective knowledge and perceived risk appear to significantly impact the extent of information search between these two groups. A model of the relationship between subjective knowledge, perceived risk and information search in the purchasing of a franchise is developed that reconciles these findings. The findings also have practical implications for franchisors’ franchisee recruiting efforts which are integral to their capacity to develop local markets.

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

Sign in / Sign up

Export Citation Format

Share Document