scholarly journals Promosi dan Pengembangan Budaya Lurik Klaten Melalui Instagram

2019 ◽  
Author(s):  
Adrian Nugroho Saputro
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Virtual World ◽  
Online Media ◽  
Business Opportunity ◽  
Internet Users ◽  
Original Culture ◽  
The World ◽  
The Times ◽  
Modern Era

Social media is an online media, with its users can easily participate, share, and create the contents of blogs, social networks, wikis, forums and the virtual world. Blogs, social networks, and wikis are the most common forms of social media used by people around the world. In the modern era like now social media is not a something strange to everyone. Social media continues to grow rapidly in line with the increasing number of internet users as well, one example of social media is Instagram. With many users and continues to increase, Instagram can be used as a business opportunity and a tool to promote and introduce a culture that is owned by a region so that culture is not lost and continues to grow. one example is the promotion of Klaten's lurik culture using Instagram. Klaten’s Lurik is one of the original cultures of Klaten Regency which is made with non-machine looms and is a legacy from ancestors that must be preserved so that it is not lost in the times. The writing of this article aims to describe the form of utilization from the Instagram account @kabarklaten and @luriqo. The research method used was descriptive qualitative with content analysis on marketing strategy and promotion of Klaten’s Lurik. The results of this study indicate that Instagram can be an interesting medium for the promotion and development of the Klaten’s lurik culture. Instagram can be a solution to the problem of the fading of the original culture which is a legacy of ancestors.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
pp. 23-31
Author(s):  
Foued Sabbagh ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

scholarly journals Eksistensi Pondok Pesantren Salafiah Sa’adatuddaren di Era Modernisasi Pendidikan

2019 ◽  
Vol 19 (1) ◽  
pp. 77-90
Author(s):  
Marwazi Marwazi ◽  
Abul Khoir
Keyword(s):  
Education System ◽  
Boarding School ◽  
Learning Model ◽  
Work Related ◽  
The World ◽  
Data Source ◽  
Education And Employment ◽  
The Times ◽  
Modern Era ◽  
Sophisticated Technology

In the modern era, competition in various lines of life is getting tougher, education has not escaped the demands of the modern era so that the term education modernization appears. Modernization of education wants a learning model with sophisticated technology, focusing its expertise to be able to talk a lot in the field of work. Related to this, Salafiah Islamic Boarding School which is identical with its old, old education system is considered to be no longer relevant to the development of the times demanded to be able to maintain its existence with renewal efforts which certainly does not leave its characteristics as Salafiah Islamic Boarding School. This research took place in the Salafiah Sa'a Islamic Boarding School, Seberang, Jambi City. This study aims to determine the existence of the Salafiah Islamic Boarding School in the modernization era of education, what constraints faced by the Salafiah Islamic Boarding School in the modernization era of education, and what efforts have been made by the Islamic Boarding School in the era of education. education. The method used in this research is qualitative. The types of data used are primary and secondary. The data source is the informant associated with the existence of the Salafiah Sa' adatuddaren Islamic Boarding School in the era of education modernization, which was collected through observation, interviews and documentation. The findings of this study indicate that in the current era of education modernization, the Salafiah Islamic Boarding School 'adatuddaren still exists even though the number has indeed decreased but not too significantly. The efforts made by the Salafiah Sa'a adatuddaren Islamic Boarding School to maintain its existence in the era of education modernization are good enough, only it needs to be continuously evaluated by looking at existing obstacles, and the demands and demands of the times both in the world of education and employment.

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

scholarly journals PENGEMBANGAN USAHA KATERING “REAL FOOD” KHUSUS BALITA BERBASIS ONLINE DI POSDAYA MANDIRI BEKASI

2019 ◽  
Vol 2 (01) ◽  
Author(s):  
Dhita Paranita Ningtyas ◽  
Hisworo Ramdani ◽  
Duana Fera Risina
Keyword(s):  
Social Media ◽  
Nutritional Value ◽  
Small And Medium Enterprises ◽  
Online Media ◽  
Market Area ◽  
Business Partners ◽  
Internet Users ◽  
Working Groups ◽  
Medium Enterprises ◽  
Business Technology

Bisnis kuliner saat ini menjadi salah satu bisnis paling menjanjikan untuk di jalankan, prospek usaha ini akan terus cemerlang mengingat kuliner atau makanan merupakan kebutuhan pokok bagi semua manusia. Salah satu bisnis bidang kuliner yang bisa dijalankan adalah bisnis katering. Selain itu  dengan semakin berkembangnya teknologi dan pemanfaatan teknologi bisnis di media online merupakan opsi yang menguntungkan bagi usaha kecil dan menengah. bisnis online memiliki lahan pasar yang cukup besar, diperkirakan angka pengguna internet di Indonesia lebih dari 88 juta orang. Katering misalnya, bisnis penyedia makanan yang awalnya jarang melakukan promosi, sekarang banyak ditemukan iklan katering di social media instagram. Namun kenyataanya masih banyak usaha katering yang belum menggunakan teknologi sebagai usaha promo katering yang mumpuni. Ini dapat dilihat dari usaha katering yang dijalankan oleh posdaya mandiri bekasi. Bisnis katering ini masih menggunakan promo secara manual untuk mengenalkan usaha katering mereka. Alhasil usaha katering yang dijalankan oleh posdaya mandiri bekasi tidak berjalan dengan maksimal. Solusinya kami tawarkan untuk menjawab permasalah di atas yaitu meningkatkan pelatihan dan praktek Pengelolaan Bisnis Katering Manual Menjadi Bisnis Katering Online. Mitra bisa memanfaatkan media online sebagai tempat untuk promosi katering serta penyebaran informasi secara luas dan gratis. Selain itu Pengembangan Menu Katering. Pengembangan katering selain masakan katering biasa, dibuat katering khusus balita dengan mengusung “real food” bahan alami untuk dibuat makanan dengan kemasan yang bagus dan nilai gizi yang tinggi, Karena sasaran pasar ini banyak tetapi belum ada usaha seperti ini. Serta Pengelolaan SDM Katering, pengelolaan katering dibuat lebih simple dengan dibuatkan kelompok kerja untuk anggota posdaya yang belum memiliki pekerjaan dan dikelola secara baik dengan sistem online.Kata kunci: Usaha Katering, Real Food, Berbasis OnlineThe culinary business is currently one of the most promising businesses to run, the prospect of this business will continue to be brilliant considering that culinary or food is a basic need for all humans. One of the culinary business that can be run is the catering business. In addition, with the development of technology and the use of business technology in online media, it is a profitable option for small and medium enterprises. Online businesses have a large market area, estimated that the number of internet users in Indonesia is more than 88 million people. Catering for example, business food providers who initially rarely do promotions, now found many ads catering on Instagram social media. But in fact there are still many catering businesses that have not used technology as a qualified catering promo business. This can be seen from the catering business run by posdaya mandiri bekasi. The catering business is still using promos manually to introduce their catering business. As a result, the catering business run by the Mandiri Bekasi Posdaya does not run optimally. The solution we offer to answer the above problems is to improve training and practice of Managing a Manual Catering Business into an Online Catering Business. Partners can use online media as a place to promote catering and disseminate information widely and free. Besides that, the Development of the Catering Menu. Catering development in addition to ordinary catering cuisine, catering specifically for toddlers is made by carrying "real food" natural ingredients to be made with good packaging and high nutritional value, because there are many target markets but there are no such businesses. As well as Managing HR Catering, catering management is made more simple by working groups for Posdaya members who do not have jobs and are well managed with online systems.Keywords: Catering Business, Real Food, Based Online

scholarly journals MEDIA SOSIAL SUKSESKAN PROMOSI

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Wahjoe Mawardiningsih
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Positive Impact ◽  
Market Trends ◽  
Use Of Social Media ◽  
The Times ◽  
Corporate Blog

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact

Eksistensi Media Sosial,Youtube, Instagram dan Whatsapp Ditengah Pandemi Covid-19 Dikalangan Masyarakat Virtual Indonesia

2020 ◽  
pp. 41-57
Author(s):  
Hendra Junawan ◽  
Nurdin Laugu
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Virtual Communities ◽  
Virtual Community ◽  
Collection Method ◽  
Data Collection Method ◽  
Corona Virus ◽  
Internet Users ◽  
The World

Introduction. This article discusses the existence of social media YouTube, Instagram and Watsapp in the midst of the Covid-19 pandemic among virtual communities in Indonesia. The development of social media is increasing every year, especially in the conditions of the corona virus outbreak. The development of social media in Indonesia has experienced a very significant increase, it can be seen that Indonesia is in the 3rd position of social media users in the world. Data Collection Method. The method used in this article is by using the literature method by reading literature related to discussion and it can be analyzed that the existence of social media such as YouTube in the midst of the Covid pandemic has experienced a surge in users of around 88% and is then followed by Whatsapp social media with the number of accesses of 84% and Instagram with 79%. Results and Discussions. Based on the data above, we can see the development and level of existence of several social media which is frequently accessed by the world's population during the Covid 19 pandemic. This development has certainly experienced a very clear penetration of internet users among the Indonesian virtual community. Conclusions. the development of social media in Indonesia and globally has increased very significantly. The existence of social media which was popular during the Covid-19 pandemic, which placed YouTube as the first media that was very popular with the highest number of users in the world.

NETIQUETTE: Penguatan Soft Skill Netizen untuk Generasi Berkarakter

2022 ◽  
Vol 2 (11) ◽  
pp. 1532-1554
Author(s):  
Lilis Erna Yulianti
Keyword(s):  
Social Media ◽  
Social Environment ◽  
Virtual World ◽  
Hate Speech ◽  
Positive Impact ◽  
Soft Skills ◽  
Online Media ◽  
Human Communication ◽  
Ethical Guidelines ◽  
Soft Skill

The virtual world is not a world without borders so we are free to do anything. But as in the real world that has norms, ethics and etiquette, in cyberspace also requires a netiquette. Netiquette as a healthy internet moral regulation is needed so that digital communication between netizens runs harmoniously and respect each other and away from conflict and deviant behavior so as to make the lives of netizens become more comfortable (comfort life). The implementation of netiket if done continuously in the long term will have a positive impact on netizens and their social environment. The positive impact for netizens towards strengthening their soft skills will form a generation of character, integrity, morality, having a healthy mentality, and getting appreciation from others who can be reinforcement for him to continue to do good to others. The positive impact on the environment makes interactions in the social environment healthier in more human communication patterns in their interaction patterns.In fact, there are still many disputes, violations and crimes that are implicated in social media and online media. For example: the rise of pornographic content, hate speech content, hoax issues, cyberbullying, insults, online fraud, digital sexual crimes, child trafficking, online prostitution, and various other cyber crimes. Based on the problems in the virtual world, the research entitled "Netiquette Strengthening Soft Skills Netizens for Generation of Character" aims to compare the phenomenon of ethical violations in social media and online media conducted by netizens associated with ethical guidelines in cyberspace (netiquette). This research uses qualitative methods with a literature review approach.

NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Literacy Skills ◽  
The Internet ◽  
Media Usage ◽  
Internet Users ◽  
Fundamental Understanding ◽  
News Literacy ◽  
Massive Information

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

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