scholarly journals Proses Pemberdayaan Masyarakat Melalui Gerakan Pemberdayaan dan Kesejahteraan Keluarga (PKK) di Kabupaten Subang

ijd-demos ◽  
2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Tony Pathony
Keyword(s):  
Data Processing ◽  
Working Life ◽  
Community Empowerment ◽  
Qualitative Approach ◽  
Family Welfare ◽  
Government Organizations ◽  
Direct Observations ◽  
The Family ◽  
Source Data

Tujuan dari penelitian ini adalah untuk mengetahui proses pemberdayaan masyarakat melalui pemberdayaan dan Gerakan Kesejahteraan Keluarga Di Subang. Penelitian dan penulisan itu membahas hal-hal yang berkaitan dengan bagaimana proses pemberdayaan masyarakat melalui pemberdayaan dan Gerakan Kesejahteraan Keluarga di Kabupaten Subang sesuai dengan teori-teori yang diungkapkan oleh Edi Suharto yaitu Pemungkinan, Penguatan, Perlindungan, Penyokongan, Pemeliharaan. Dalam penelitian ini menggunakan pendekatan kualitatif dengan penelitian yang bersifat deskriptif, karena penelitian ini bertujuan untuk memperoleh gambaran yang lebih besar digunakan untuk mengungkapkan masalah dalam kehidupan kerja pengamatan organisasi pemerintah, wawancara, studi kepustakawanan dan dokumentasi. Tidak ada pilihan lain selain menjadikan para peneliti itu sendiri sebagai instrumen para peneliti utama. Sumber data diperoleh dari informan melalui pengamatan langsung dan wawancara serta dokumen yang diperoleh dalam bentuk aturan dan pengolahan data. Hasil penelitian menunjukkan bahwa proses pemberdayaan masyarakat melalui pemberdayaan dan gerakan kesejahteraan keluarga sesuai dengan teori Pemberdayaan sebagai proses yang dikemukakan oleh Edi Suharto yaitu Proses pemberdayaan masyarakat melalui gerakan Keluarga Sejahtera dan Pemberdayaan di Kabupaten Subang belum optimal . Kesimpulan temuan di lapangan yaitu Pemungkinan, Penguatan, Perlindungan, Penyokongan, Pemeliharaan belum dinilai sesuai dengan teori yang digunakan. he purpose of this research is to know the process of community empowerment through empowerment and the family welfare Movement In Subang. Research and writing of it discusses matters related to how the process of community empowerment through empowerment and family welfare Movement in the Regency of Subang in accordance with the theories expressed by Edi Suharto i.e. Pemungkinan, Penguatan, Perlindungan, Penyokongan, Pemeliharaan. In this study using a qualitative approach to research that is descriptive, because this study aims to gain a bigger picture examined used to reveal problems in working life government organizations observations, interviews, the study of librarianship and documentation. There is no other option than to make the researchers themselves as instruments of the major researchers. Source data obtained from the informants through direct observations and interviews and documents obtained in the form of rules and data processing. Results of the study showed that the process of community empowerment through empowerment and family welfare Movement in accordance with the theory of Empowerment as the process advanced by Edi Suharto i.e. community empowerment Process through Family welfare and Empowerment movement in the Regency of Subang has not been optimal. Conclusion the findings in the field namely Pemungkinan, Penguatan, Perlindungan, Penyokongan, Pemeliharaan has not been assessed in accordance with the theory used.

scholarly journals Peningkatan Ekonomi Masyarakat Desa Curug Kecamatan Gunung Sindur Kabupaten Bogor Melalui Pelatihan Pembuatan Kerupuk Ikan Lele

Servirisma ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 70-76
Author(s):  
Sri Sulasminingsih ◽  
Fahrudin ◽  
Luh Desi Puspareni Puspareni ◽  
Budhi Martana
Keyword(s):  
Food Products ◽  
Community Empowerment ◽  
Family Welfare ◽  
Community Partnership ◽  
Processed Food ◽  
The Family ◽  
Community Skills ◽  
Training Activities ◽  
Partnership Program ◽  
Economic Improvement

Community partnership program activities aim to assist the Family Welfare and Empowerment Team (TP-PKK) in implementing community empowerment programs through training activities on making crackers as processed catfish products, and as an effort to realize community economic improvement. The problems faced by partners are (1) there is no effort to utilize the potential of catfish cultivation into food products, (2) there is still a lack of community skills in making catfish processed food products, and (3) processed catfish products have not been maximized as a community business pilot. The method used to achieve the goal is to provide socialization, training and assistance in making catfish crackers. The results obtained from this activity, namely the knowledge and skills of partners increase and are able to create businesses that have an impact on improving the community's economy.

scholarly journals Efektivitas Program Desa Migran Produktif (DESMIGRATIF) Pada Dinas Tenaga Kerja dan Transmigrasi Kabupaten Subang

2020 ◽  
Author(s):  
Komir Bastaman ◽  
Ade Nawawi ◽  
Taharudin Taharudin
Keyword(s):  
Human Resources ◽  
Data Processing ◽  
Program Effectiveness ◽  
Monitoring And Evaluation ◽  
Qualitative Approach ◽  
Work Life ◽  
Government Organizations ◽  
Work Mechanism ◽  
Effectiveness Measurement ◽  
Collaboration And Communication

Tujuan penulis melakukan penelitian ini untuk mengetahui Efektivitas Program Desa Migran Produktif pada Dinas Tenaga Kerja dan Transmigrasi Kabupaten Subang. Penelitian dan penulisan ini membahas hal-hal yang berkaitan dengan bagaimana Efektivitas Program Desa Migran Produtif pada Dinas Tenaga Kerja dan Transmigrasi Kabupaten Subang sesuai dengan teori yang dikemukakan oleh Answar Annas yang meliputi Ketepatan waktu, Sumber daya manusia, Mekanisme Kerja, Kerjasama dan Komunikasi, Penyaluran dana yang benar, Tidak ada penyimpangan, Monitoring dan evaluasi. Dalam penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif, karena penelitian ini bertujuan untuk mengembangkan pengertian, konsep-konsep yang pada akhirnya memperoleh gambaran yang kemudian diteliti digunakan untuk mengungkapkan permasalahan dalam kehidupan kerja organisasi pemerintah melalui observasi, wawacara, studi kepustakaan dan dokumentasi. Sumber data yang diperoleh dari informan melalui pengamatan dan wawancara langsung dan dokumen diperoleh dalam bentuk foto atau rekaman, perataturan-peraturan dan pengolahan data. Hasil penelitian menunjukan bahwa Efektivitas Program Desa Migran Produktif pada Dinas Tenaga Kerja dan Transmigrasi Kabupaten Subang sesuai dengan teori pengukuran efektivitas program yang dikemukakan oleh Answar Annas belum optimal. Kesimpulan temuan dilapangan yaitu Ketepatan waktu, Sumber daya manusia, Mekanisme kerja, Kerjasama dan Komunikasi, Penyaluran dana yang benar, Tidak ada penyimpangan, Monitoring dan evaluasi dinilai belum sesuai dengan teori yang digunakan.   The purpose of the authors conducted this study was to determine the Effectiveness of the Productive Migrant Village Program at the Subang District Manpower and Transmigration Office. This research and writing discusses matters relating to how the Effectiveness of Produtive Village Migrant Program in the Subang Regency Manpower and Transmigration Office in accordance with the theory put forward by Answar Annas which includes Timeliness, Human Resources, Work Mechanisms, Collaboration and Communication, Distribution correct funds, There are no deviations, Monitoring and evaluation. In this study using a qualitative approach that is descriptive, because this study aims to develop understanding, the concepts that ultimately obtain a picture which is then examined are used to reveal problems in the work life of government organizations through observation, interviews, literature studies and documentation. Sources of data obtained from informants through direct observation and interviews and documents obtained in the form of photos or records, regulations and data processing. The results showed that the Effectiveness of the Productive Migrant Village Program at the Subang Regency Manpower and Transmigration Office in accordance with the theory of program effectiveness measurement proposed by Answar Annas was not optimal. Conclusions from the field findings are timeliness, human resources, work mechanism, cooperation and communication, correct distribution of funds, no deviations, monitoring and evaluation are considered not in accordance with the theory used.  

scholarly journals Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Daerah (BAPENDA) Kabupaten Subang

2020 ◽  
pp. 42-62
Author(s):  
Komir Bastaman
Keyword(s):  
Data Processing ◽  
Policy Implementation ◽  
Government Policy ◽  
Tax Policy ◽  
Qualitative Approach ◽  
Work Life ◽  
Economic Conditions ◽  
Government Organizations ◽  
Local Revenue ◽  
Organizational Relations

Implementasi Kebijakan Pajak Reklame di BAPENDA (Badan Pendapatan Daerah) Kabupaten Subang merupakan kebijakan pemerintah Subang yang pada dasarnya adalah untuk peningkatan Pendapatan Asli Daerah (PAD) Kabupaten Subang. Tujuan penelitian ini dalah untuk mengetahui Mengapa Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Daerah (BAPENDA) Kabupaten Subang Belum Optimal. Penelitian dan penulisan ini membahas hal-hal yang berkaitan dengan Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Daerah (BAPENDA) Kabupaten Subang dengan menggunakan teori dari Van Metter and Van Horn yaitu Standae dan Sasaran Kebijakan, Sumber Daya, Hubungan Antar Organisasi, Karakteristik Agen Pelaksana, Kondisi social politik dan ekonomi, serta Disposisi Implementor. Pendekatan yang digunakan pada penelitian ini adalah menggunakan pendekatan kualitatif. Pendekatan ini bersifat deskriptip, karena penelitian ini bertujuan untuk mengungkapkan permasalahan dalam kehidupan kerja organisasi pemerintah melalui observasi, wawancara, studi kepustakaan dan dokumentasi. Sumber data diperoleh dari informan melalui pengamatan dan wawancara secara langsung dan dokumen diperoleh dalam bentuk peraturan-peraturan dan pengolahan data. Berdasarkan hasil penelitian menunjukan bahwa Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Darah (BAPENDA) Kabupaten Subang belum optimal sehingga tujuan dari kebijakan tersebut bekum tercapai.   Policy Implementation of Tax Policy in BAPENDA (Regional Revenue Agency) of Subang Regency is a Subang government policy which basically is to increase Subang Regency's Original Local Revenue (PAD). The purpose of this research is to find out why the implementation of advertisement tax policy in Subang Regional Revenue Agency (BAPENDA) has not been optimal. This research and writing discusses matters relating to the Implementation of Advertisement Tax Policy in Subang Regency's Regional Revenue Agency (BAPENDA) using theories from Van Metter and Van Horn namely Standae and Policy Targets, Resources, Inter-Organizational Relations, Implementing Agency Characteristics, Socio-political and economic conditions, and Implementation Disposition. The approach used in this research is to use a qualitative approach. This approach is descriptive, because this study aims to reveal problems in the work life of government organizations through observation, interviews, literature studies and documentation. Sources of data obtained from informants through direct observation and interviews and documents obtained in the form of regulations and data processing. Based on the results of the study showed that the Implementation of Advertisement Tax Policy in the Subang Regency's Blood Revenue Agency (BAPENDA) was not optimal so that the objectives of the policy were not yet achieved.

scholarly journals Dakwah Pemberdayaan Partisipasi Keluarga

2019 ◽  
Vol 18 (1) ◽  
pp. 1-20
Author(s):  
Sugandi Miharja
Keyword(s):  
Rural Areas ◽  
Community Empowerment ◽  
Qualitative Approach ◽  
Religious Leaders ◽  
Family Participation ◽  
Religious Activities ◽  
Family Empowerment ◽  
The Family ◽  
The Village ◽  
Group Component

This paper aims to describe the dynamics of family empowerment in supporting da'wah programs in the countryside. Changes to the order of life, including in the rural areas, need adaptation from the da'wah movement that can balance and fill the changes towards a more qualified society. The family is the smallest group component, at most, and is most directly related to da'wah activities in the countryside. Family participation as a subject and missionary partner will determine the overall success. The research method used is a qualitative approach with community empowerment interventions. The target community is religious leaders and the community of the da'wah congregation, including: DKM chairmen, the reciters of recitation, and the asatidz, worshipers of mothers and teenagers as well as children of pengajian worshipers. Data obtained in the form of social and religious activities that have taken place in the village of Mandalasari. First, Social and Religious Activities. Second, Da'wah activities based on Empowering Family Participation. Third, the Role and Obligations as Family Members in empowering da'wah. Writing can describe a case about empowering da'wah through family participation in the countryside.Tulisan ini bertujuan untuk menggambarkan dinamika pemberdayaan keluarga dalam mendukung program dakwah di pedesaan. Perubahan pada tatanan kehidupan termasuk di pedesaan perlu adaftasi dari gerakan dakwah yang bisa mengimbangi dan mengisi perubahan menuju masyarakat yang lebih berkualitas. Keluarga merupakan komponen kelompok terkecil, paling banyak, dan paling berhubungan langsung dengan kegiatan dakwah di pedesaan. Peran serta keluarga sebagai subjek dan mitra dakwah menjadi sangat menentukan akan keberhasilan secara keseluruhan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan intervensi pemberdayaan masyarakat. Masyarakat sasaran adalah tokoh-tokoh keagamaan dan masyarakat jamaah dakwah, meliputi: Para ketua DKM, Ibu-ibu penggerak pengajian, dan para asatidz, para jamaah Ibu-ibu dan remaja serta anak-anak jamaah pengajian. Data yang diperoleh berupa keegiatan sosial dan keagamaan yang telah berlangsung di Desa Mandalasari. Pertama, Kegiatan Sosial dan Keagamaan. Kedua, Kegiatan Dakwah berbasis Pemberdayaan Partisipasi Keluarga. Ketiga, Peran dan Kewajiban sebagai Anggota Keluarga dalam dakwah pemberdayaan. Tulisan dapat menggambarkan suatu kasus tentang dakwah pemberdayaan melalui partisipasi keluarga di pedesaan.

scholarly journals STRENGTHENING POSYANDU THROUGH KADER ENTREPRENEURS IN NORTH SUMATERA

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Roni Gunawan ◽  
Lagut Sutandra
Keyword(s):  
Health Program ◽  
Community Empowerment ◽  
Qualitative Approach ◽  
Business Incubation ◽  
Operational Costs ◽  
Family Economy ◽  
The Family ◽  
The Government ◽  
Depth Interviews

Posyandu cadres are an important part of the program journey in Indonesia which has long been integrated into various programs. Including in the health program, cadres are the spearhead of community health activities based on community empowerment through Integrated Service Posts (Posyandu). The problem of Posyandu operational costs and economic cadres often become obstacles for developing Posyandu, so that the Posyandu productivity decreases. Therefore, it is necessary to strengthen entrepreneurship for Posyandu cadres to increase Posyandu funding while increasing the family economy. This study uses a qualitative approach to portray efforts to strengthen Posyandu through entrepreneurship in Posyandu cadres. Posyandu cadres are the main informants whose information is obtained through in-depth interviews, after which in-depth interviews with stakeholders will be conducted. The results showed that Posyandu cadres who have entrepreneurship are still active in running Posyandu and have good performance, and are classified as active cadres. Entrepreneurs that are being carried out by cadres are still individual and do not affect their performance as cadres, in fact entrepreneurs who are run a lot help posyandu activities, cadres can help household financing while helping Posyandu operations. Cadre business is going well because the government is strengthening cadres in training to improve the quality of entrepreneurship, then supported by licenses issued by the district. Business incubation also impacts cadre business.

scholarly journals Analysis of Savings and Loans Scheme by Family Welfare Empowerment Organization As a Fulfillment Solution for Muslim in the Pandemic Outbreak

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Helti Nur Aisyiah ◽  
Alvin Yahya
Keyword(s):  
Economic Burden ◽  
Qualitative Approach ◽  
Residual Income ◽  
Family Welfare ◽  
Savings And Loans ◽  
Neighborhood Association ◽  
Community Activities ◽  
Financial Difficulties ◽  
The Family ◽  
Family Based

This study aims to analyze the savings and loans scheme at the Family Welfare Empowerment Organization (FWEO) at the Neighborhood Association (NA) XY, Karanganyar Regency, during the Covid-19 pandemic outbreak. This study uses a qualitative approach with the method of observation and interviews. Observations observe the object of research when transacting savings and loans and the distribution of residual income. Interviews confirmed people who are directly related to the savings and loans activities at FWEO of NA XY including the chairperson, fund administrator of FWEO and Muslim borrowers.The results of the study show that the savings and loans activities at FWEO of NA XY are family-based community activities and prioritize the principle of ta'awun or mutual assistance. One of the assistance is given to Muslims members of FWEO and suffering from financial difficulties during the pandemic outbreak. The principle of ta'awun is reflected by the scheme of savings, loans and the ease use of residual income and based on trust among members. This fact supports the findings that the existence of FWEO in NA XY makes it easier for Muslims to obtain funds as well as to ease the economic burden, especially for those affected by Covid-19.

scholarly journals Laras Desa: Rancangan Konsep Media Komunitas Pemberdayaan Keluarga

2021 ◽  
Vol 3 (2) ◽  
pp. 104
Author(s):  
Irfan Dhiya Alaudin ◽  
Adi Nur Vianto ◽  
Aldoni Pratama Susanto ◽  
Fadil Rizqi Pangestu ◽  
Giwang Eka Risti ◽  
...  
Keyword(s):  
Literature Review ◽  
Community Empowerment ◽  
Family Welfare ◽  
Community Media ◽  
Family Empowerment ◽  
Innovative Program ◽  
The Family ◽  
Main Development ◽  
Information Focus

Family Welfare Empowerment (PKK) is a forum for women's involvement in the main development of the family empowerment. However, there are obstacles in the regeneration process. Therefore, the Magelang Regency Government made an innovative program by forming the Millennial Family Welfare Empowerment. One of the goals of the Millennial Family Welfare Empowerment is to implement innovation and accelerate family empowerment activities. This is in line with the role of community media in guarding development for community empowerment. The use of community media has not been widely used as a means of empowering families and communities., as in Tempuran District. Meanwhile, the existence of community media can basically be a channel for delivering information needed by citizens. Become a public discussion forum. As well as helping to reach an agreement to solve the problem. Finally, fostering a spirit of participation in development that focuses on community empowerment. In this study using a Systematic Literature Review (SLR) approach. Those who emphasize the collection of data and information focus on the use of media in the PKK community in Tempuran, Magelang Regency. The result of this research is the creation of “Laras Desa” Community Media, which is inspired by the 10 Main Tasks of the PKK. These 10 main tasks are broken down into main points in the “Laras Desa” content, which includes information on issues of education, health, environment, socio-culture, economy, and entertainment created and needed by partner communities. 

scholarly journals Peran Perempuan dalam Usaha Peningkatan Pendapatan Keluarga di Era 4.0

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 120-129
Author(s):  
I Gusti Ayu Ary Ratih ◽  
Ni Putu Nina Eka Lestari
Keyword(s):  
Data Collection ◽  
Family Income ◽  
Women's Empowerment ◽  
Qualitative Approach ◽  
Women’S Empowerment ◽  
Family Welfare ◽  
Business Unit ◽  
The Family ◽  
The Impact

This study aims to determine the process of implementing women's empowerment through the Business to Increase Family Income (UP2K) program in the industrial era 4.0, as well as to find out the impact of implementing the Family Income Increase Business (UP2K) program on improving family welfare. This research was conducted using a qualitative approach, and through data collection by interview, further analysis was carried out descriptively. The results showed that the role of women's empowerment in Tibubeneng Village was in accordance with their understanding, namely the process of obtaining power, strength or ability from those who have power to those who are less or less empowered. The impact of women's empowerment through UP2K in Tibubeneng Village is felt very good, effective and assisted by PKK women who are engaged in the business unit. This can be seen from the increase in program activities that can be carried out and the addition of training members every year _____________________________________________________________________Studi ini bertujuan untuk  mengetahui proses pelaksanaan pemberdayaan perempuan melalui program Usaha Peningkatan Pendapatan Keluarga (UP2K) pada era industri 4.0, serta mengetahui dampak dari pelaksanaan program Usaha Peningkatan Pendapatan Keluarga (UP2K) terhadap peningkatan kesejahteraan keluarga. Penelitian ini dilakukan dengan pendekatan kualitatif, dan melalui pengumpulan data dengan wawancara, dilakukan analisis lebih lanjut secara deskriptif. Hasil penelitian menunjukkan peran pemberdayaan perempuan di Desa Tibubeneng sudah sesuai dengan pemahamannya, yaitu proses untuk memperoleh daya, kekuatan atau kemampuan dari pihak yang memiliki daya kepada pihak yang kurang atau belum berdaya Dampak Pemberdayaan perempuan melalui UP2K di Desa Tibubeneng dirasakan sangat baik, efektif dan membantu oleh ibu- ibu PKK yang menekuni unit usaha tersebut. Hal itu bisa dilihat dari bertambahnya program kegiatan yang dapat dilakukan dan penambahan anggota pelatihan setiap tahunnya.

scholarly journals Keharmonisan Keluarga Wanita Karier Di Kelurahan Padangmatinggi Lestari

2020 ◽  
Vol 2 (2) ◽  
pp. 109-132
Author(s):  
Asnah Asnah
Keyword(s):  
Theoretical Study ◽  
Working Women ◽  
Qualitative Approach ◽  
Family Welfare ◽  
Motivating Factors ◽  
Career Women ◽  
Know How ◽  
Family Economy ◽  
The Family ◽  
Family Harmony

The plunge of women in the world of work creates new problems, where working-women escpecially housewives will be time-consuming for the family, this creates problems with family harmony. On the basis of the above problems, this study wants to know how to empower women, why women want to work, is not a problem for the harmony of their family. This research was carried out in the Padangmatinggi Lestari village with a qualitative approach. The instruments used were observation sheets and interviews, where the subjects used as informants were mothers who worked as teachers, midwives and employees. Then analyze it using longwe analysis. Based on the data obtained it can be concluded that the empowerment of career women seen from welfare has been able to improve family welfare, but its awareness of gender roles and access is still limited as well as its power in making decisions still dominated by men (husbands). This is in line with the motivating factors for women to work, generally to improve the family economy, not because of awareness of their rights as women. Based on the criteria included in the theoretical study and the results of interviews with informants, it can be said that the families of career women in the Padangmatinggi Lestari village are categorized as prosperous families

scholarly journals Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Daerah (BAPENDA) Kabupaten Subang

2020 ◽  
pp. 42-62
Author(s):  
Komir Bastaman
Keyword(s):  
Data Processing ◽  
Policy Implementation ◽  
Government Policy ◽  
Tax Policy ◽  
Qualitative Approach ◽  
Work Life ◽  
Economic Conditions ◽  
Government Organizations ◽  
Local Revenue ◽  
Organizational Relations

Implementasi Kebijakan Pajak Reklame di BAPENDA (Badan Pendapatan Daerah) Kabupaten Subang merupakan kebijakan pemerintah Subang yang pada dasarnya adalah untuk peningkatan Pendapatan Asli Daerah (PAD) Kabupaten Subang. Tujuan penelitian ini dalah untuk mengetahui Mengapa Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Daerah (BAPENDA) Kabupaten Subang Belum Optimal. Penelitian dan penulisan ini membahas hal-hal yang berkaitan dengan Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Daerah (BAPENDA) Kabupaten Subang dengan menggunakan teori dari Van Metter and Van Horn yaitu Standae dan Sasaran Kebijakan, Sumber Daya, Hubungan Antar Organisasi, Karakteristik Agen Pelaksana, Kondisi social politik dan ekonomi, serta Disposisi Implementor. Pendekatan yang digunakan pada penelitian ini adalah menggunakan pendekatan kualitatif. Pendekatan ini bersifat deskriptip, karena penelitian ini bertujuan untuk mengungkapkan permasalahan dalam kehidupan kerja organisasi pemerintah melalui observasi, wawancara, studi kepustakaan dan dokumentasi. Sumber data diperoleh dari informan melalui pengamatan dan wawancara secara langsung dan dokumen diperoleh dalam bentuk peraturan-peraturan dan pengolahan data. Berdasarkan hasil penelitian menunjukan bahwa Implementasi Kebijakan Pajak Reklame di Badan Pendapatan Darah (BAPENDA) Kabupaten Subang belum optimal sehingga tujuan dari kebijakan tersebut bekum tercapai.   Policy Implementation of Tax Policy in BAPENDA (Regional Revenue Agency) of Subang Regency is a Subang government policy which basically is to increase Subang Regency's Original Local Revenue (PAD). The purpose of this research is to find out why the implementation of advertisement tax policy in Subang Regional Revenue Agency (BAPENDA) has not been optimal. This research and writing discusses matters relating to the Implementation of Advertisement Tax Policy in Subang Regency's Regional Revenue Agency (BAPENDA) using theories from Van Metter and Van Horn namely Standae and Policy Targets, Resources, Inter-Organizational Relations, Implementing Agency Characteristics, Socio-political and economic conditions, and Implementation Disposition. The approach used in this research is to use a qualitative approach. This approach is descriptive, because this study aims to reveal problems in the work life of government organizations through observation, interviews, literature studies and documentation. Sources of data obtained from informants through direct observation and interviews and documents obtained in the form of regulations and data processing. Based on the results of the study showed that the Implementation of Advertisement Tax Policy in the Subang Regency's Blood Revenue Agency (BAPENDA) was not optimal so that the objectives of the policy were not yet achieved.

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