scholarly journals Features of a complex marketing approach in management of the tourism industry

2018 ◽  
Vol 2 (4) ◽  
pp. 64-76
Author(s):  
Viktor Zamlynskyi ◽  
Natalia Yurchenko ◽  
Olga Haltsova
Keyword(s):  
Mixed Model ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Complex Nature ◽  
Tourist Industry ◽  
Stage Of Development ◽  
Travel Services ◽  
A Priority ◽  
Tourism Services

Introduction. The tourist industry is a priority in the strategic development of a region. The main problems of research in the field of marketing tourism services are the essence and role of marketing in the development of the tourism industry, including the process of marketing management, types of strategies and marketing plans. The purpose of marketing tourism services is to attract as many customers as possible to the business entities, while providing them with the highest quality of service and guaranteeing their full satisfaction as part of the basic and expanded product. Aim and tasks. The purpose of this article is to study specifics and the complex nature of marketing in the tourism industry. Results. In the modern period of functioning of the economy, the service industry is developing very dynamically. In connection with this, the specificity of marketing used in travel services is also changing. The article analyzes the models of state regulation of the tourism industry. World practice separates the four models of state regulation of tourism industry. Eligible for the development of the tourist industry of Ukraine is the third "European" and fourth "Mixed" model, based on solid cooperation between the state and private business, i.e. the presence of central executive authority, recognition tourism is a priority area for the country. It is proved that the main positive point in introducing these models is that the State acts as the coordinator for the development of the tourism industry. The essence and features of the concept of "tourist demand" and "tourist offer" are also analyzed. Established in the tourist marketing system of continuous coordination of services in the marketing process with those that are in demand in the market, and which are planned to be introduced to the market with greater profits than competitors do. Conclusions. After analyzing the current concepts of marketing in tourism, we came to the conclusion that it is necessary to consider them through the concept of marketing interaction, that is, when using social and communication techniques to enhance marketing activities in tourism. Having reviewed the model of state regulation of tourism development, it was noted that it is European model of state participation in the development of the tourism industry is acceptable for Ukraine. It would be wise to develop a model tourism management in Ukraine and its regions that will meet the peculiarities of country and will make it possible to work effectively at this stage of development of tourism in Ukraine. With regard to public relations tools as a general form of promotion of travel services, they are quite popular among tourists. However, the state needs to pay special attention to the development of recreational areas, and other areas of tourism in Ukraine.

scholarly journals Monitoring of the tourism industry as a means of improving the efficiency of state economy regulation

2020 ◽  
pp. 6-9
Author(s):  
Tetiana AVERIKHINA ◽  
Alina VLAIEVA
Keyword(s):  
Economic Effect ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Social Infrastructure ◽  
State Budget ◽  
Tourism Management ◽  
State Economy ◽  
Independent Functions ◽  
The Republic

Introduction. The development of the tourism industry significantly affects the development of the country's economy as a whole. Its role is determined not only in the financial contribution, but also in stimulating other related industries that perform both ancillary and independent functions. The modern Ukrainian tourist market is undergoing many changes, so one of the current problems today is the use of effective tools for finding and systematizing the necessary information to forecast the development of the tourism industry. The purpose of the paper is to define the concept of monitoring the tourism industry as a means of improving the efficiency of state regulation of the economy, proving the importance of monitoring research, identifying problems of monitoring and ways to solve them. Results. The main purpose of tourism monitoring is to assess and forecast the state of tourism. Tourist services are localized and specialize in meeting the socio-economic needs of the population directly at the municipal level and are one of the main sources of funds coming to the state budget and ensure the reproduction of social infrastructure. In order to analyze trends in tourism and tourism in Ukraine, as well as assess the socio-economic effect of the implementation of measures of state support for domestic and inbound tourism, the central executive bodies of state regions of Ukraine, carrying out executive and administrative activities in tourism, the state of the tourism industry is being monitored. Given the large recreational and tourist potential in Ukraine, there is no full-fledged system of monitoring the market of tourist services by the state. This is due to the lack of an independent executive body in the field of tourism, endowed with certain powers, and a single system of statistical indicators of the market of tourist services. Modern statistics, both at the state and regional levels, do not give a complete picture of the state of tourism. Monitoring of tourist resources, objects of the tourist industry should give a clear picture of interaction of various branches of economy of the republic for the purposes of a complex estimation of directions of improvement and efficiency of functioning of the connected branches, exclusion of interbranch disproportions which negatively affect general development. Conclusion. To increase the growth rate of the tourism industry, the formation of a positive tourist image of the region, increase its visibility requires constant monitoring of the state and development of the tourism market. Monitoring will allow tracking the trends of the tourism market in the dynamics and promptly make changes to the developed programs and plans for the development of the tourism industry, develop recommendations for their adjustment, increase the effectiveness of tourism management.

Collaboration Consumption in the Field of Tourism. Attempt to Present the State of Phenomenon in the Polish Market

2016 ◽  
Vol 41 (0) ◽  
pp. 0-0
Author(s):  
Teresa Skalska ◽  
Ewa Markiewicz ◽  
Michał Pędzierski
Keyword(s):  
Business Models ◽  
Consumer Preferences ◽  
Hotel Industry ◽  
Tourism Industry ◽  
The State ◽  
Future Research ◽  
Complex Nature ◽  
Collaborative Consumption ◽  
Depth Analysis ◽  
The Impact

Purpose. The article attempts to present interdisciplinary assessment of collaborative consumption in Poland’s tourism industry. Method. From the empirical side, the used results were from an earlier empirical study, pioneering within the Polish market, conducted in 2015 by one of the authors. In addition, for the purposes of this article, an original study was conducted, the aim of which was to examine the impact of changing consumer preferences in the segment of business travel, for the hotel industry in Poland. Findings. The study shows that the hotel industry in Poland has not yet experienced felt any significant impact of the new competition, although it notes the potential for the appearance of this impact in the future. Research and conclusion limitations. In the theoretical and practical sphere,it results from the extremely complex nature of the studied phenomenon, and the initial phase of development on the Polish market, which results in poor recognition of this phenomenon in the area of tourism (especially on the Polish market). Practical implications. New opportunities for multi-disciplinary empirical research. The authors draw attention to the need for in-depth analysis of the phenomenon in three main areas of research: the relationship between the change in consumer behavior and the development of various forms of collaborative consumption, the impact of new business models using the idea of joint consuption on the tourist market and the determinants of competitiveness and the impact on the social, economic, institutional and legal Environments. Originality. In the literature lacks a comprehensive development presenting the state of collaborative consumption in the area of tourism on the Polish market. Type of paper. The article is mostly theoretical.

scholarly journals The Recovery of Rural Green Tourism in COVID-19 Conditions as an Instrument for the Renovation of the Agrarian Economy

2020 ◽  
Vol 10 (513) ◽  
pp. 155-162
Author(s):  
O. V. Kovalova ◽  
◽  
V. V. Samsonova ◽  
T. O. Gakal ◽  
◽  
...  
Keyword(s):  
Rural Areas ◽  
Financial Incentives ◽  
Current System ◽  
Good Condition ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Special Role ◽  
Agrarian Economy ◽  
Green Tourism

The article proves that modern globalization challenges create unique opportunities for the recovery of rural green tourism, outlining the prospects for its attribution to strategically important sectors of the national economy on the grounds of priority, resilience and responsibility. However, achieving such results is impossible without appropriate organizational and economic provision for the development of infrastructure of enterprises of rural green tourism, where the State-based levers and instruments play a special role, because due to the sudden, unprecedented drop in demand, the travel and tourism sector will require, first of all, financial incentives with regard to support and recovery. The article is aimed at determine the potential for the recovery of green rural tourism in the conditions of COVID-19 as an instrument for the renovation of the agrarian economy. It is specified that the development of normative and legal provision for the activation of economic activity in the sphere of rural green tourism is a basic condition for the formation of a legal framework for the development of this type of tourism and attraction of investments in this industry. The main determinants of infrastructure development of rural green tourism in Ukraine have been identified and priority measures for the development of rural green and gastronomic tourism in rural areas for the future period are proposed. According to the authors, the active development of rural green tourism in Ukraine necessitates the following: carrying out an analysis of the current system of railway communication between cities and adjusting it to the tourist map of the country; increasing the level of responsibility of carriers for their activities and create conditions for safe passage through the territory; to carry out repairs not only of nationally important roads, but to maintain local roads in good condition as well; improving the quality of road infrastructure, with a focus on placing the appropriate identifying signs for both historical tourist sites and objects of rural green tourism; increasing the efficiency of the State regulation in this sphere. Prospects for further research are to determine the feasibility of implementing the world experience of recovering the tourism industry, particularly rural green tourism.

scholarly journals MODELS OF ENVIRONMENTAL TOURISM MANAGEMENT IN UKRAINE

2020 ◽  
Vol 2 (47) ◽  
pp. 70-78
Author(s):  
Horiachko K ◽  
Keyword(s):  
Synthesis Method ◽  
State Level ◽  
Tourism Industry ◽  
The State ◽  
Tourist Industry ◽  
Management Actions ◽  
Tourism Management ◽  
Green Tourism ◽  
Object Of Study ◽  
Ecological Tourism

The article presents the main results of the study of models of environmental tourism management in Ukraine. The object of study is the process of managing ecotourism. The subject of the research is the improvement of theoretical bases of ecological tourism management in Ukraine. The purpose of the study is to find ways of solving the main problems of ecological tourism in Ukraine. Research methods - analysis and synthesis method, graphical method, deduction and induction, generalization and systematization. As a result of the research the main tendencies of development of tourist industry of Ukraine are considered. Investigated flows of domestic and foreign tourists for 2010-2018, analyzed the number of tourists served by natural persons-entrepreneurs and legal entities, analyzed the quantitative status of eco-estates in Ukraine, identified the main problems of environmental tourism in Ukraine, proposed ways to improve the situation, as well as management actions that can improve the state of ecotourism in Ukraine at the state level. Trends in the development of eco-tourism in recent years have been identified. The prerequisites for the increase in the number of foreign tourists to Ukraine were identified, it is possible that these tourists will be motivated to visit Ukraine because of its favorable climatic resources. The analysis of tourist arrivals by region gave an opportunity to identify the main areas that are promising for the development of eco-tourism, namely Lviv, Ivano-Frankivsk, Odessa, Dnipropetrovsk, Kiev, Kharkiv, Lviv and Poltava regions. It is proposed to improve the management of the eco-tourism industry through the activities of the Union for Rural green tourism development in Ukraine. This study examines the major tourism management models used in world practice, proposes to take on the experience of the European model for Ukraine. The results of this study can be taken into account when developing a state strategy for the development of the Ukrainian tourism industry. KEYWORDS: STATE OF THE TOURIST INDUSTRY, ECOLOGICAL TOURISM, TOURISM IN UKRAINE, TOURISM PROSPECTS, TOURIST FLOW.

scholarly journals Governmental regulation of tourism development in Turkey: experience for Ukraine

2018 ◽  
Keyword(s):  
System Analysis ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Management Policy ◽  
Turkish Republic ◽  
The World ◽  
The Republic ◽  
High Level

Turkey has a high level of competitiveness and prerequisites for reaching the leading positions on the world stage of tourist services. It is a result of the effective state tourism policy, which ensures the stable functioning of the organized national market of the tourism industry. Therefore, the analysis of the state regulation of the tourism sphere based on the experience of Turkey is relevant and can contribute to the overcoming of the disadvantages and to the development of strong and unique aspects of tourism national market.The subject of research of the article is the state regulation of tourism in Turkey, which can become an example for the development of tourism in Ukraine. The goal is the analysis of the state regulation of the tourism sphere in Turkey and the development of proposals for improving the state tourism management policy in Ukraine. The objectives are to research the tourism development and the state regulation in Turkey and Ukraine, to determine the possibilities of adaptation of the Turkish Republic experience in practice of the domestic tourism. General scientific methods are used, such as system analysis – to determine the peculiarities of the state regulation of tourism in the Republic of Turkey and in Ukraine, comparative analysis– to characterize the recreational resources, tourism infrastructure, statistical analysis– to review the dynamics and patterns of the tourism development in Turkey and Ukraine.The following results were obtained: on the basis of the analysis the problem aspects and the priority orientations for the reorganization of mechanism of the state tourism regulation in Ukraine based on the experience of Turkey were identified. Conclusions: the experience of the state regulation of the tourism sphere in Turkey should be used as recommendations for determination of the modernized strategy of Ukraine in the world tourist market.

scholarly journals Tourism as a part of the national economy of Ukraine

2020 ◽  
Vol 11 (2) ◽  
pp. 66-71
Author(s):  
S. Mosiiuk ◽  
◽  
I. Mosiiuk ◽  
V. Mosiiuk ◽  
◽  
...  
Keyword(s):  
Social Relations ◽  
National Economy ◽  
Rural Areas ◽  
Tourism Development ◽  
Tourism Industry ◽  
The State ◽  
Relevant Today ◽  
The Status ◽  
A Priority ◽  
Marketing Information

Problems of increasing of the efficiency of tourist activity enterprises, assessment of tourism resources potential in Ukraine and development international tourist activity is relevant today. The article analyzes and substantiates the development of the tourism business in Ukraine as a priority component of the national economy, is illuminated by the real and potential resource potential for recreational and tourism development spheres in Ukraine, detailed measures for the country's entry into the world tourist market. The tourism industry in Ukraine is gaining momentum. The tourism business is becoming one of the leading and profitable areas of social and economic development. The economy of the tourism business is a set of social relations that arise in the implementation of tourist activity, namely in the production, distribution, exchange and consumption of tourist services (tourist product). The tourism business economy is an integral part of the national economic complex as a catalyst for economic growth. The tourist business will help to increase budget revenues, promote employment growth, including in rural areas terrain, and because of its attractive tourist potential in Ukraine becomes possible for investments. For all this needs marketing, information and advertising support for tourism and recreation potential of the country to be improved. In terms of globalization, Ukraine should take this industry in the consideraration as one of the most promising and innovative sectors of the economy. The state should contribute to the development of the tourism industry and comply with the quality of the services provided. The integration process will be to implement European norms and standards in education and tourism and the dissemination of cultural, scientific achievements. 2020 is recognized to be the year of tourism development in Ukraine. It gives the “green ligh” tourist business. Therefore, analyzing the status and prospects of tourism business development in Ukraine it should be noted, that this industry is becoming a priority branch of the state economy. Historical, cultural-ethnographic, gastronomic, sanatorium-resort potentials of the country at creation favorable conditions for investment and proper marketing will bring country into world leaders in the tourism industry.

scholarly journals Tourist resources and infrastructure as the important components of economic development and tourism in the region

2020 ◽  
pp. 93-99
Author(s):  
Inna Makarchuk ◽  
Oksana Perchuk ◽  
Oksana Perchuk
Keyword(s):  
State Level ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
International Standards ◽  
Transport Infrastructure ◽  
Small Rivers ◽  
Material Base ◽  
Tourist Infrastructure ◽  
Big Events

However, with all the prerequisites for the development of tourism, Ukraine did not pay due attention to the development of this sector of economy. Due to this situation, the problem of increasing the tourist attractiveness of the territory remains urgent. Having an important potential of natural resources, historical and cultural monuments, considering the great importance of the tourism industry, it has been declared one of the priority directions of development of the national economy at the state level in Ukraine. Among Ukrainian scientists, the development of tourist infrastructure was studied by A. A. Beidik, M. P. Malskaya, A. T. Makarov, F. Kifiak, A. A. Lubitseva, S. P. Kuzyk, I. M. School. Certain infrastructure elements of the tourist and recreational complex of the Kiev region are analyzed in the works of L. M. Volovik, V. L. Glibovets, A. M. Poltavets, S. V. Rogovsky, etc. Pereiaslav-Khmelnitsky district is a territory of historical land, which is located in the eastern part of the Kiev region. It played a great importance in the processes of formation of Ukrainian nationality and state. This land was a source of inspiration for Taras Shevchenko himself and other outstanding heroes of Ukraine. It is over-saturated with both sad and joyful big events. Pereiaslav-Khmelnitsky district, without exaggeration, can be called a unique place on the map of our country. The purpose of the study is to assess tourist resources and develop the tourist infrastructure of Pereiaslav-Khmelnitsky district, to determine its role in creating the basis for the economic growth of the district as a whole and to improve the tourism sector in particular. The study of this problem is based on general scientific methods of knowledge of economic phenomena and processes (analysis and synthesis, system approach, dialectical method, etc.). It was revealed the conditions of formation and the current state of formation of tourist infrastructure in Kyiv region, in particular in Pereiaslav-Khmelnitsky district. It was made the comparison of the state of its components (communication network, accommodation establishments, and mass catering establishments). Without exaggeration, Pereiaslav-Khmelnitsky district can be called a unique place on the map of our country. Today, there are 51 settlements, 15 objects of nature reserve fund of Ukraine, among which is a park-monument of landscape art of a national importance «Tashanskyi» and National natural park «Biloozerskyi», and there are more than 10 large and small rivers and hundreds of potential tourist sites that need to be preserved, promoted and attracted by tourists. It was highlighted the key advantages inherent in the tourism infrastructure of Kyiv region. The value of material and technical base and tourism infrastructure has been established as a determining factor for increasing the tourist attractiveness of Pereiaslav-Khmelnitsky district. The main reasons for hindering the development of the tourist services market in Pereiaslav-Khmelnitsky district are: the imperfection of the system of state regulation of tourist activity; the low level of investments in the development of the material base of tourism; the inconsistency of tourist establishments with international standards; the insufficient provision of the tourism industry by qualified specialists; the extremely unsatisfactory condition of transport infrastructure; the low awareness of potential consumers of the tourism product. It was highlighted the main problems in the formation and promotion of tourism products of the district, as well as the problems of development of existing tourism potential, which is certainly one of the richest in Ukraine. It was offered the directions of development of tourist infrastructure market in Pereiaslav-Khmelnitsky district and activation of using of tourist potential in the area.

scholarly journals RESEARCH OF THE MODERN CONDITION OF THE TOURIST SERVICES OF UKRAINE TOURIST MARKET

2019 ◽  
Keyword(s):  
Information Technologies ◽  
Tourism Development ◽  
Legal Regulation ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Transport Infrastructure ◽  
Infrastructure Development ◽  
Tourism Enterprises ◽  
Business Entities

The article is devoted to the study of the current state of the infrastructure of Ukrainian tourist market, particularly, in Kharkiv region. The dynamics of the country's tourist flows over the last five years, the problems of tourism development in Ukraine as well as the ways of improving Ukrainian tourist market were analysed. The tourism industry is developing around the world, and in some countries it is the basis for budgeting. Ukraine has all the preconditions for tourism development and it can become competitive in the global tourism market. The development of a tourism structure must be balanced and fully responsive to the needs of people. The tourism enterprises must work effectively. The process of market infrastructure development should be proportional and it requires a systematic approach to management. It is necessary to work out a strategy for developing the infrastructure of tourist market on the basis of a scientifically grounded procedure of its forecasting, regulation, adaptation to changes in consumer priorities, external conditions and risks. Our research proves that there is a significant potential for tourist services in Ukraine that can increase the level of competitiveness. The strategy for development of the infrastructure of the tourist market in Ukraine should take into account the following ways: rationalization of schemes of tourist routes; active integration of information technologies in the field of tourist services; active participation in international programs; financing of applied research in the field of tourism; simplification of state regulation of business entities in the sphere of tourism business; improvement of legal regulation; monitoring of the state of the infrastructure of tourist market and co-financing of objects by the state and private sector; introduction of an advertising campaign to attract domestic and foreign tourists to Ukraine; implementation of measures for the development of tourist transport infrastructure.

State social policy at the present stage of development of Russia

2020 ◽  
pp. 5-16
Author(s):  
Irina V. GERSONSKAYA
Keyword(s):  
Social Policy ◽  
Social Services ◽  
State Regulation ◽  
The State ◽  
Living Standards ◽  
Social Sector ◽  
Demographic Situation ◽  
Social Sphere ◽  
Stage Of Development ◽  
The Social

The effectiveness of the state social policy largely determines the production of quality public goods by state structures, the improvement of the demographic situation, the comprehensive development of human capital, the improvement of social well-being and the socio-economic development of the country as a whole. Therefore, the purpose of the study is to reseasch the main directions of state social policy in Russia and assess the effectiveness of the social sector. The methodological basis of the study was the Keynesian concept of state regulation of the economy, since the state sets basic social standards, provides social protection for the population and social guarantees. We conducted the study using Rosstat data reflecting the main indicators of the social sphere of Russia. We determined the overall effectiveness of State social policy on the basis of changes in demographic processes, indicators of the living standards of the population, the volume of state social expenditures, the functioning of the education system, health care and social services. We studied the difficult demographic situation in Russia. We considered indicators of the living standards of the population and a decrease in their level, an increase in poverty and a significant social stratification in society; analyzed government spending on education, health and social policy; summarized the main problems in the educational sphere in the provision of medical services and in the process of state social services of the population; established that the functioning of the social sphere does not fully meet social needs, and the activities of the social sector of the state are ineffective. The proposed study of state social policy demonstrates its relevance to Russian society.

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