scholarly journals Strategi Promosi Produk Kerajinan Daur Ulang Sampah Untuk Menarik Minat Beli Masyarakat di Bank Sampah Sri Rejeki

Abdimisi ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 34
Author(s):  
Habibah Habibah ◽  
Afrida Yani ◽  
Lyandra Aisyah Margie ◽  
Fitria Anggraini Rostianti

This community service has a general goal to help partners set a strategy for promoting waste recycling handicraft products so as to attract public buying interest, an appropriate promotional strategy will greatly assist partners in marketing handicraft products. The theme of this PKM is Promotion Strategy, by involving lecturers and resource persons Lecturers in the Accounting Study Program from Pamulang University. The results of the PKM implementation carried out on 18, 19 and 20 June 2020 were adding knowledge in the field of marketing, especially about promotion strategies from the participants of the Sri Rezeki Waste Bank Management group in Benda Baru, South Tangerang, Banten. The response of the participants was very good and happy because it was very helpful in learning about the promotion strategy. The suggestion that was conveyed was the PKM activities in the future to be carried out continuously so that the participants would always get guidance in conducting promotional strategies so that handicraft products could attract people's buying interest. To the community to be more enthusiastic in collecting waste because it can provide high economic value.

Abdimisi ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 69
Author(s):  
Afrida Yani ◽  
Lyandra Aisyah Margie ◽  
Habibah Habibah ◽  
Ahmad Syukri

This community service has a general objective to help partners develop a good waste management system, good and correct accounting reporting, and build a model of the Waste Bank system, which can inform the quantity of waste in each village and the quantity of recycled waste to meet the economic needs of the community. The theme of PKM is financial accounting, by involving lecturers and resource persons Lecturers in the Accounting Study Program from Pamulang University. The results of the PKM Implementation carried out on 20, 21 and 22 October 2019 were to increase knowledge in the field of accounting, especially regarding the financial records of the participants of the Asri Berseri Garbage Bank Management group in Benda Baru, South Tangerang, Banten. The response of the participants was very good and happy because it was very helpful in learning about financial records. Suggestions submitted were PKM activities in the future to be carried out continuously so that the participants would always get guidance in recording the accounting cycle and provide financial reporting to the public related to the Garbage Bank, so that the community was more enthusiastic in collecting waste because it could provide high economic value. Keywords: Accounting cycle; Accounting records


Abdimisi ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 82
Author(s):  
Zulfa Rosharlianti ◽  
Anisa Anisa ◽  
Wiwit Setyawati ◽  
Nurbaeti Nurbaeti ◽  
Novi Akhsani

Community service with the title Accounting Training in Management of Garbage Banks "Turning Trash Into Rupiah" aims to assist the management of Waste Bank in managing the records of the Garbage Bank and help resolve the problems of bookkeeping of the waste bank as faced today, including reports on purchases to customers of the waste bank , reports on sales to collectors, reports on the results of sales of garbage banks, reports on revenue and expenditure of funds and makes simple financial statements of waste banks as a responsibility of the management of the waste bank to the community. PKM involves lecturers and resource persons Lecturers in the S1 Accounting Study Program from Pamulang University. The results of the implementation of the PKM conducted on November 6, 2019 were adding knowledge in the field of accounting, especially regarding the financial recording of the participants of the Babakan Waste Management Group of Babakan Village, South Tangerang. The response of the participants was very good and happy because it was very helpful in learning about financial records. Suggestions submitted were PKM activities in the future to be carried out continuously so that the participants would always get guidance in accounting records and provide financial reporting to the public related to the Waste Bank, so that the community was more enthusiastic in collecting waste because it could provide high economic value. Keywords: Accounting Training, Trash Bank


2018 ◽  
Vol 14 (1) ◽  
pp. 68-80
Author(s):  
Iwan Riswana ◽  
Didi Rukmana ◽  
Sitti Bulkis

ENGLISHTrash bank is a place for sorting and collecting of trash that can be recycled or reused which has economic value. This research aimed to formulate the strategy of trash bank development in the settlement of Pati Regency. This research used descriptive method with quantitative and qualitative approach (mix method). The data were collected through observation, interviews, and document study. The research was conducted in Pati Regency. The result indicates that the sustainability level of trash bank in Pati Regency is at 60%. It means that the trash bank system is considered normal. There are 6 groups which are influential and have interests in the trash banks that are Environmental Office of Pati Regency, Village Government, customers, collectors, scavengers and the community. The main strategies that can be used in the development of trash banks are: 1) encouraging Environmental Office of Pati Regency to provide training and ready to accommodate and to buy the trash products; 2) Along with village government, environmental office conduct socialization of proper waste management and optimization of waste bank management. INDONESIABank sampah adalah tempat pemilahan dan pengumpulan sampah yang dapat didaur ulang dan atau diguna ulang yang memiliki nilai ekonomi. Tujuan penelitian ini adalah mencari strategi pengembangan bank sampah pemukiman di Kabupaten Pati. Penelitian ini berjenis penelitian deskriptif dengan pendekatan kuantitatif dan kualitatif. Penelitian dilakukan di Kabupaten Pati. Pengumpulan data dilakukan melalui observasi, wawancara, dan telaah dokumen. Data diolah dan dianalisis dengan metode deskriptif. Hasil penelitian menunjukkan aspek keberlanjutan bank sampah di Kabupaten Pati berada pada angka 60% yang berarti sistem bank sampah dianggap wajar. Terdapat enam kelompok yang berpengaruh dan berkepentingan terhadap bank sampah, yaitu Dinas Lingkungan Hidup Kabupaten Pati, pemerintah desa, nasabah, pengepul, pemulung dan masyarakat. Strategi utama yang dapat digunakan dalam pengembangan bank sampah adalah : 1) mendorong Dinas Lingkungan Hidup Kabupaten Pati untuk memberikan pelatihan dan siap menampung serta membeli produk kerajinan sampah; dan 2) bersama Pemerintah Desa melakukan sosialisasi terkait pengelolaan sampah dan pengoptimalan manajemen bank sampah.


2019 ◽  
Vol 9 (1) ◽  
pp. 128
Author(s):  
Remart R. Duan ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan

The purpose of this study was to determine the effect of promotion strategy on purchasing decisions of Yamaha Mio motors at PT Hasjrat Abadi Tobelo. PT. Hasjrat Abadi Tobelo launched the Matic type Mio Z, Mio M3 CW and Mio S types which are now popular in 2018. In 2017 Yamaha Mio sales were 428 units of motorcycles while in 2018 Yamaha Mio sales were 434 units of motorcycles, which means that in 2018 there was an increase in sales of Yamaha Mio. This research is a kind of quantitative descriptive research, using a correlation approach and simple regression, to see the relationship between variables and measure the magnitude of the influence that occurs in these variables. In the descriptive section of respondent's characteristics it can be seen that the respondents were the most female, namely 58.9%, respondents aged 20-30 years as much as 42.3%, and based on the latest education undergraduate students and respondents with civil servants (PNS) as much as 47% , is the respondent whose number is the most or dominant. Based on the results of the SPSS data the results of the determination coefficient or R Square (R2) are 0.379. From the equation above, it can be seen that if there are no independent variables that influence, promotion strategy 9,509 and every 1% increase in the promotion level, then the purchasing decision will increase by 0,791%. the results of simple linear regression analysis in the table above can be seen the results of calculations between promotional strategy variables on purchasing decisions can be arranged with the formula Y = a + bx which means Y = 9.509 + 0.791X. From the results above, the researcher gives the conclusion that promotional strategies are variables that influence purchasing decisions. This means that the higher the promotion strategy offered by Yamaha Mio, the higher the level of purchasing decisions.


2020 ◽  
Vol 11 (2) ◽  
pp. 90
Author(s):  
Riko Mappadeceng ◽  
Muhammad Amali

This research aims to identify marketing mix factors and find out the current promotional strategy of Temphoyac Outlets, Identify influential factors in, develop a Temphoyac Outlet promotion strategy and Analyze more appropriate promotional strategies for Temphoyac Outlets and provide appropriate alternative recommendations for Temphoyac Outlets. This research activity is limited by the field of promotion. This research looks at the company's side, how the company executes its promotional strategy, and discusses the selection of the most effective promotional programs that can be considered based on the factors that influence the selection of promotional programs that can be found from interview results and questionnaires. The respondents selected are parties involved in the promotion activities of Temphoyac Outlets and consumers in Temphoyac Outlets, This study was analyzed using multiple linear regressions.with results Y = 6,906 + 0.515 , marketing mix factors consisting of product quality, promotion and distribution channels, each had a significant positive influence, and together had a positive and significant influence on the purchasing behavior of a product/item.


Author(s):  
Christina Rochayanti ◽  
Edwi Arief Sosiawan ◽  
Basuki Agus Suparno ◽  
Puji Lestari

A promotion strategy during a pandemic by utilizing communication technology is the right solution. The UPN Yogyakarta Master of Communication Study Program has developed a promotional strategy by improving the website which has not been maximized, both in terms of appearance, menu completeness, data recording, interactive, and the person in charge of management. The research objective is to evaluate communication technology-based promotion programs during the Covid 19 pandemic. This research method uses the Analysis and Evaluation of Website Platform and Infrastructure. The results showed that the media developed by MIKOM Masters such as Instagram, website, and email with the upnyk.ac.id domain had been used by the admin for promotional activities for new student registration, the introduction of the new color of the MIKOM logo for new branding, namely purple. In addition, the response of prospective new students is quite good and wide-reaching. Disseminate registration information outside Java and increase the number of registrants. UPNVYK MIKOM alumni also often use the tag feature on their @mikomupnyk Instagram account to just interact or create engagement with MIKOM. Utilization of technology during a pandemic also requires the development of media to other platforms such as Facebook, Twitter, and the strengthening of admin human resources who master IT and have a clear schedule in its management


2018 ◽  
Vol 4 (1) ◽  
pp. 21-24
Author(s):  
Lalu Heriyadi Surya ◽  
Wahyuni Ilham ◽  
Arfa Agustina ◽  
Susilawati Susilawati

This Research was occupied due to the frequent flood disaster in Indonesia especially in Banjarbaru city. South Kalimantan’s Research and Development Council in 2010 stated that the largest endangered flood are from spatially classification was Bangkal Village in Banjarbaru City. It became necessary to control by doing area zonation which determine the recharge area. This research was conducted survey method and data analysis by using information overlay from Geographic Information System. This research resulted the recommended recharge zone width was 2801,7 ha. In this research zone, the researchers gained 9 group of recharge zone and the development plan or activities to do. The researchers also configured some flooding potential classification, vary from 0,064 m/second to 0,078 m/second. The flooding water could be dried in at last 9,127 hours. The flood controlling efforts in settlement area biopores application and recharge wheel, for the water bodies were rivers normalization, planting trees or fruits and medical plants in buffer area. Social approach also could empowered the Bangkal Village Society with clean and sustainable environment competitions, environmental extension course about waste economic value and waste bank management.


2021 ◽  
Vol 6 (7) ◽  
pp. 1212-1217
Author(s):  
Marlina Kurnia ◽  
Andi Maufal Fadlil ◽  
RR Lina Karlina ◽  
Fatimah Nurul Khasanah ◽  
Gita Juniyati ◽  
...  

The purpose of this service activity is to change the mindset of the community to implement a waste bank system as a solution for handling waste in Geduang Village, Kalijoso Payaman, Secang District. The method used to achieve this goal is to disseminate information about waste banks and waste processing to target groups, establish a waste bank organization, and implement waste bank management. The stages of activities carried out include preparation, socialization, implementation of training, formation of associations, and evaluation. The results achieved in addition to increasing awareness for the community about the importance of processing waste properly and correctly, also the success of the community in making new handicraft products through waste media that has economic value.


2021 ◽  
Vol 7 (1) ◽  
pp. 78
Author(s):  
Putu Gde Arie Yudhistira

This study aims to determine the promotional strategies undertaken by Monkey Forest in promoting its tourist attraction. Monkey forest is one of the tourist attractions in Bali which is located in Gianyar regency. In its development, a promotional strategy must always be considered in promoting a destination. The promotion strategy referred to in this study is a promotion strategy through Instagram account. Nowadays Instagram is one of the social media that is very widely used. The method used in this research is descriptive qualitative method. Data collection methods were obtained from direct observation, interviews with the monkey forest and observation of promotional strategies on social media Instagram @monkeyforestsanctuaryubud. Interviews were conducted with one of the monkey forest managers named Mr. Dwija. Then the data is processed and described descriptively through writing and pictures. The result of this research is that Monkey Forest uses 5 promotional strategies, namely strategic planning, situation analysis, communication process analysis, IMC program planning and Monitoring and Evaluation


2021 ◽  
Vol 2 (1) ◽  
pp. 141-146
Author(s):  
Teti Purwanti ◽  
William Ramdhan ◽  
Santoso Santoso

Abstract: SMK Tamansiswa Sukadamai is one of the private schools in Pulo Bandring District which annually admits new students, this will affect the amount of student data that goes up and down. So far, SMK Tamansiswa Sukadamai has implemented a promotional strategy but it is still not optimal because the number of students registered at SMK Tamansiswa Sukadamai is more dominant in certain areas. Based on this, we need a technique that is able to assist in transforming the data into useful information, namely by applying data mining for promotional strategies, which can be the basis or guideline for promotional strategies based on areas where there are not many students present. The application of the k-means clustering method for promotional strategies can assist in the data grouping process in the form of data grouping results for C1 "Potential" and C2 "Potential", where C1 is the right area for more optimal promotion so that promotion is more effective and efficient. With the development of this clustering system, it can provide input to schools to determine which areas are more optimal for more in-depth promotion. Keywords: Promotion Strategy; Application of the K-means clustering method  Abstrak: SMK Tamansiswa Sukadamai merupakan salah satu sekolah swasta yang ada di Kecamatan Pulo Bandring yang setiap tahunnya melakukan penerimaan siswa baru, hal ini akan berpengaruh pada jumlah data siswa yang pasang surut. Selama ini SMK Tamansiswa Sukadamai telah melakukan strategi promosi akan tetapi masih belum optimal dikarenakan jumlah siswa yang terdaftar di SMK Tamansiswa Sukadamai lebih dominan berasal di wilayah tertentu saja. Berdasarkan hal tersebut diperlukan suatu teknik yang mampu membantu dalam mentransformasikan data tersebut menjadi informasi yang berguna yaitu dengan menerapkan data mining untuk strategi promosi, yang dapat menjadi dasar atau pedoman untuk strategi promosi berdasarkan wilayah yang tidak banyak dalam menghadirkan siswanya. Penerapan metode klasterisasi k-means untuk strategi promosi dapat membantu dalam proses pengelompokan data dalam bentuk hasil pengelompokan data C1 “Berpotensi” dan C2 “Tidak Berpotensi”, dimana C1 merupakan wilayah yang tepat untuk dilakukan promosi yang lebih optimal sehingga promosi lebih efektif dan efisien. Dengan dikembangkannya sistem klasterisasi ini, maka dapat memberikan masukan kepada pihak sekolah untuk menentukan wilayah yang lebih optimaluntuk promosi lebih mendalam. Kata kunci: Strategi Promosi; Penerapan metode Klasterisasi K-Means 


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