scholarly journals Social Media Promotion Strategy Approach (Case Study of Ubud Monkey Forest Tourist Attraction’s Instagram Account)

2021 ◽  
Vol 7 (1) ◽  
pp. 78
Author(s):  
Putu Gde Arie Yudhistira
Keyword(s):  
Social Media ◽  
Process Analysis ◽  
Program Planning ◽  
Monitoring And Evaluation ◽  
Communication Process ◽  
Promotion Strategy ◽  
Tourist Attractions ◽  
Promotional Strategy ◽  
The Social ◽  
Promotional Strategies

This study aims to determine the promotional strategies undertaken by Monkey Forest in promoting its tourist attraction. Monkey forest is one of the tourist attractions in Bali which is located in Gianyar regency. In its development, a promotional strategy must always be considered in promoting a destination. The promotion strategy referred to in this study is a promotion strategy through Instagram account. Nowadays Instagram is one of the social media that is very widely used. The method used in this research is descriptive qualitative method. Data collection methods were obtained from direct observation, interviews with the monkey forest and observation of promotional strategies on social media Instagram @monkeyforestsanctuaryubud. Interviews were conducted with one of the monkey forest managers named Mr. Dwija. Then the data is processed and described descriptively through writing and pictures. The result of this research is that Monkey Forest uses 5 promotional strategies, namely strategic planning, situation analysis, communication process analysis, IMC program planning and Monitoring and Evaluation

scholarly journals SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sources ◽  
Study Data ◽  
Country Image ◽  
Promotion Strategy ◽  
The Social ◽  
Study Results ◽  
Social Media Platforms ◽  
Travel Decision

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

scholarly journals Pengaruh Strategi Promosi Terhadap Keputusan Pembelian Motor Yamaha Mio Pada PT. Hasjrat Abadi Tobelo

2019 ◽  
Vol 9 (1) ◽  
pp. 128
Author(s):  
Remart R. Duan ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Undergraduate Students ◽  
Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Promotion Strategy ◽  
Descriptive Research ◽  
Promotional Strategy ◽  
Strategy Variables ◽  
Promotional Strategies ◽  
Quantitative Descriptive ◽  
The Relationship

The purpose of this study was to determine the effect of promotion strategy on purchasing decisions of Yamaha Mio motors at PT Hasjrat Abadi Tobelo. PT. Hasjrat Abadi Tobelo launched the Matic type Mio Z, Mio M3 CW and Mio S types which are now popular in 2018. In 2017 Yamaha Mio sales were 428 units of motorcycles while in 2018 Yamaha Mio sales were 434 units of motorcycles, which means that in 2018 there was an increase in sales of Yamaha Mio. This research is a kind of quantitative descriptive research, using a correlation approach and simple regression, to see the relationship between variables and measure the magnitude of the influence that occurs in these variables. In the descriptive section of respondent's characteristics it can be seen that the respondents were the most female, namely 58.9%, respondents aged 20-30 years as much as 42.3%, and based on the latest education undergraduate students and respondents with civil servants (PNS) as much as 47% , is the respondent whose number is the most or dominant. Based on the results of the SPSS data the results of the determination coefficient or R Square (R2) are 0.379. From the equation above, it can be seen that if there are no independent variables that influence, promotion strategy 9,509 and every 1% increase in the promotion level, then the purchasing decision will increase by 0,791%. the results of simple linear regression analysis in the table above can be seen the results of calculations between promotional strategy variables on purchasing decisions can be arranged with the formula Y = a + bx which means Y = 9.509 + 0.791X. From the results above, the researcher gives the conclusion that promotional strategies are variables that influence purchasing decisions. This means that the higher the promotion strategy offered by Yamaha Mio, the higher the level of purchasing decisions.

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals Analisis Bauran Promosi Terhadap Keputusan Pembelian Pada Pusat Oleh-Oleh Khas Jambi (Studi Kasus Outlet Temphoyac)

2020 ◽  
Vol 11 (2) ◽  
pp. 90
Author(s):  
Riko Mappadeceng ◽  
Muhammad Amali
Keyword(s):  
Positive Influence ◽  
Marketing Mix ◽  
Influential Factors ◽  
Purchasing Behavior ◽  
Research Activity ◽  
Promotion Strategy ◽  
Promotional Strategy ◽  
Promotional Strategies ◽  
Significant Positive Influence ◽  
Selection Of

This research aims to identify marketing mix factors and find out the current promotional strategy of Temphoyac Outlets, Identify influential factors in, develop a Temphoyac Outlet promotion strategy and Analyze more appropriate promotional strategies for Temphoyac Outlets and provide appropriate alternative recommendations for Temphoyac Outlets. This research activity is limited by the field of promotion. This research looks at the company's side, how the company executes its promotional strategy, and discusses the selection of the most effective promotional programs that can be considered based on the factors that influence the selection of promotional programs that can be found from interview results and questionnaires. The respondents selected are parties involved in the promotion activities of Temphoyac Outlets and consumers in Temphoyac Outlets, This study was analyzed using multiple linear regressions.with results Y = 6,906 + 0.515 , marketing mix factors consisting of product quality, promotion and distribution channels, each had a significant positive influence, and together had a positive and significant influence on the purchasing behavior of a product/item.

scholarly journals PENGARUH KOMUNIKASI NCTZEN INDONESIA TERHADAP PERILAKU MEMILIH NCT DREAM

2020 ◽  
Vol 3 (01) ◽  
pp. 40-50
Author(s):  
Indah Purnama Sari ◽  
Aniek Irawatie ◽  
Retno Dyah Kusumastuti
Keyword(s):  
Social Media ◽  
Voting Behavior ◽  
Strong Relationship ◽  
Communication Process ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Voting Behaviour ◽  
Test Results ◽  
The Social ◽  
And Behavior

Social media is a social change tool using the internet where social media used by everyone as their communication process that reaches all levels of society to form a group to talk about something that is in common with the group. NCTzen Indonesia is a fan group from the Kpop idol group, NCT Dream that formed from the social media Twitter, nctconfess. The nctconfess followers are considered to be able to influence the activities and behavior of other followers. This research aims to determine the effect of NCTzen Indonesia's communication through Twitter on the voting behaviour of fellow followers using the S-O-R theory as its foundation. This research uses the quantitative approach with a survey method in the form of questionnaires spread through menfess to 100 respondents in the category of followers of Nctconfess who vote in NCT Dream during the promotion period. The results based on the correlation test show that there is a strong relationship between NCTzen Indonesia's communication and voting behaviour. Referring to the test results of the coefficient of determination, they show that the magnitude of the effect generated by the Communication of NCTzen Indonesia (X) on the Voting Behavior (Y) is 39.81% and the remaining 60.19% is influenced by other factors outside this research.

scholarly journals APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWABARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING

2017 ◽  
Vol 2 (1) ◽  
pp. 99-104
Author(s):  
Veri Julianto ◽  
Jaka Permadi ◽  
Noviyanti Noviyanti
Keyword(s):  
Social Media ◽  
Promotion Strategy ◽  
Promotional Strategy ◽  
Numerous Type ◽  
New Students ◽  
Promotion Strategies ◽  
New Student ◽  
Media Data

Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the reference in order to increase the enrollment percentage of new students. The determination of such promotional media’s outcomes is supported by applying the method of K-Means Clustering to do the classification of promotional media data obtained from the result of students’ questionnaires. Obviously such thing becomes a solution to help determine the promotional strategy at Politeknik Negeri Tanah Laut.

scholarly journals A Study on celebrity cosmetic brand content analysis and social media engagement: The case of Fenty Beauty’s product

2018 ◽  
Vol 20 (1) ◽  
pp. 73-86
Author(s):  
Anishametra A/P Saravanan ◽  
Wardatul Hayat Adnan
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Identity Theory ◽  
Qualitative Content Analysis ◽  
Process Analysis ◽  
Cosmetic Industry ◽  
The Social ◽  
Rapid Changes ◽  
Social Media Engagement ◽  
Marketing Tool

The cosmetic industry has seen an explosive growth in the past few years. Although many beauty conglomerates are leading the forefront of the global cosmetics industry, the beauty standards by them set are usually Eurocentric in nature. However, rapid changes with Fenty Beauty first appearance in cosmetic industry. The brand took the world by storm when they introduced an idea that resonated with a large community of makeup enthusiasts. Despite being in its infancy stage, the brand has made plenty of ripples to change the industry for the better through its inclusivity approach. The present study aims to gain a greater understanding on the brand’s social media engagement with their followers on Instagram, Twitter, Facebook and YouTube as well as classifying the brand’s followers according to the social identity theory. Qualitative content analysis was applied in the present study to gain a better understanding of Fenty Beauty’s social media engagement efforts with their followers. The coding scheme implemented is adopted of Bales’ Interaction Process Analysis (IPA) Model to study how followers of the brand react to social media posts made by Fenty Beauty. The findings of the present study will be useful to the cosmetic industry as it will proof the potential of social media as a powerful marketing tool. The findings of the present research will be beneficial to companies in the cosmetic industry and marketing practitioners provides an insight as to what motivates online users to engage and interact with a brand.

scholarly journals Strategi Promosi Produk Kerajinan Daur Ulang Sampah Untuk Menarik Minat Beli Masyarakat di Bank Sampah Sri Rejeki

Abdimisi ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 34
Author(s):  
Habibah Habibah ◽  
Afrida Yani ◽  
Lyandra Aisyah Margie ◽  
Fitria Anggraini Rostianti
Keyword(s):  
Economic Value ◽  
Waste Recycling ◽  
Study Program ◽  
Promotion Strategy ◽  
Bank Management ◽  
Management Group ◽  
Promotional Strategy ◽  
General Goal ◽  
Waste Bank ◽  
Promotional Strategies

This community service has a general goal to help partners set a strategy for promoting waste recycling handicraft products so as to attract public buying interest, an appropriate promotional strategy will greatly assist partners in marketing handicraft products. The theme of this PKM is Promotion Strategy, by involving lecturers and resource persons Lecturers in the Accounting Study Program from Pamulang University. The results of the PKM implementation carried out on 18, 19 and 20 June 2020 were adding knowledge in the field of marketing, especially about promotion strategies from the participants of the Sri Rezeki Waste Bank Management group in Benda Baru, South Tangerang, Banten. The response of the participants was very good and happy because it was very helpful in learning about the promotion strategy. The suggestion that was conveyed was the PKM activities in the future to be carried out continuously so that the participants would always get guidance in conducting promotional strategies so that handicraft products could attract people's buying interest. To the community to be more enthusiastic in collecting waste because it can provide high economic value.

scholarly journals The Influence of Promotional Strategies Through Social Media on Product Purchase Decisions Mediated by Word of Mouth Marketing

Arkus ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 125-129
Author(s):  
Singgih Nurgiyantoro
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
The Internet ◽  
Purchase Decisions ◽  
Face To Face ◽  
The Social ◽  
Promotional Strategies ◽  
Set Up ◽  
Marketing Costs ◽  
Computer Unit

E-commerce is a sales system that developed after the invention of the internet. This kind of marketing or sales system can reach the whole world simultaneously without having to set up branch offices in all countries. In addition, it can also be done 24 hours without stopping. With only a computer unit connected to the internet, the company can market its products. Marketing with promotional strategies through the internet, especially with social media (social networks), can increase sales widely and does not require expensive marketing costs. Consumers will also find it easier to find information about the products they want to buy because they do not need to meet face to face directly. Word of mouth marketing often has a competitive advantage in conveying business information. This is because word-of-mouth marketing arises naturally from the opinion of the social environment, which is considered more honest, and there are no specific motives in conveying information to other consumers.

scholarly journals Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

2020 ◽  
Vol 22 (10) ◽  
pp. 1823-1830
Author(s):  
Linnea I Laestadius ◽  
Megan M Wahl ◽  
Julia Vassey ◽  
Young Ik Cho
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategies ◽  
Media Environment ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
Promotional Strategies ◽  
The Impact ◽  
The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

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