scholarly journals Analysis of IKM Perceptions on The Role of Events to Moderate the Influence of Product Quality and Product Value on Brand Image (Study on Denpasar Festival)

2021 ◽  
Vol 4 (2) ◽  
pp. 85-94
Author(s):  
Ida Ayu Putri Ratna Dewi ◽  
I Ketut Setia Sapta ◽  
Putu Kepramareni
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Sem Analysis ◽  
City Government ◽  
Creative Economy ◽  
Image Study ◽  
Product Value ◽  
Image Events

The development of the Creative Economy sector in collaboration with the IKM Sector to maintain local culture so it continues to grow and be sustainable. The development of IKM creativity is facilitated by the Denpasar City Government through the Denpasar Festival which is expected to be able to build an ecosystem, brand image and creative economy networking. For this reason, event implementation as one of the promotional media, so that the IKM brand image can be known by the wider community, both domestically and abroad. The purpose of this study is to examine and analyze the effect of product quality and product value on the brand image of IKM and moderated by the event. Respondents in this study were IKM who participated in the Denpasar Festival event for 3 consecutive years (2017 to 2019). The number of respondents used was 154 IKM using a sampling technique called Proportionate Stratified Random Sampling. This research used SEM analysis with SmartPLS 3.0 program. The results showed that product quality has a positive and significant effect on brand image, product value has no effect on brand image, events can moderate the effect of product quality on brand image, and events are not able to moderate the effect of product value on brand image.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals Antecedents and Mediating Role of Green Buying Behavior

Market Forces ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 22
Author(s):  
Muhammad Khalique ◽  
Samra Iftikhar ◽  
Mohd Rafi bin Yaacob ◽  
Ahsan Tahir
Keyword(s):  
Social Influence ◽  
Brand Image ◽  
Structural Models ◽  
Sampling Technique ◽  
Favorable Attitude ◽  
Snowball Sampling ◽  
Buying Behavior ◽  
Mediating Role ◽  
Snowball Sampling Technique

Sustainability of the environment is one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior. Thus, we have developed a new model that has five direct and three mediating relationships. This empirical research has used a snowball sampling technique for collecting the data. We distributed 400 questionnaires and received 377 valid responses. The study has used Smart PLS software for data analysis, including reliability, validity, and generating measurement and structural models. We found that green brands, green identification, and social influence are significant predictors of green buying behavior. Further, we find that the green brand image and green buying behavior promote green satisfaction. The results also suggest that green buying behavior mediates (1) green image and green satisfaction, (2) social influence and green buying behavior, (3) self-identification, and green satisfaction. We also found that consumers have a favorable attitude towards green buying behavior. However, there is a huge gap in consumers’ attitudes and actual buying behavior. Thus, marketers and practitioners need to develop strategies that would translate a favorable attitude toward actual buying behavior.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals EVALUASI PENGARUH PRODUCT QUALITY, PRODUCT INNOVATION DAN MARKETING PROMOTION TERHADAP BRAND IMAGE IKEA

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
I Gede Wisnu Satria Chandra Putra
Keyword(s):  
Data Processing ◽  
Product Quality ◽  
Product Innovation ◽  
Brand Image ◽  
Sampling Technique ◽  
Independent Variables ◽  
Quality Product ◽  
Convenience Sampling ◽  
Significant Point

<p>Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Inovasi Produk dan Promosi Pemasaran terhadap Citra Merek. Objek penelitian ini adalah konsumen IKEA di Alam Sutra - Tangerang. Penelitian ini dilakukan pada 100 responden dengan menggunakan teknik convenience sampling dan menggunakan program SPSS 22.00 sebagai alat pengolahan data. Hasil penelitian ini menunjukkan bahwa secara simultan variabel Kualitas Produk, Inovasi Produk, dan Promosi Pemasaran memengaruhi Citra Merek IKEA di Alam Sutra - Tangerang. Ini telah dibuktikan dari hasil uji simultan (F). Namun hasil (t) uji parsial menunjukkan titik signifikan pada salah satu dari tiga variabel independen yang mendukung hipotesis. Oleh karena itu, asumsi yang diterima adalah, hanya ada pengaruh antara Inovasi Produk dengan Citra Merek IKEA di Alam Sutra – Tangerang</p><p><strong>Kata kunci</strong>: Kualitas Produk, Inovasi Produk, Promosi dan Pemasaran, Citra Merek</p><p> </p><p><em>This research aimed to analyze the influence of Product Quality, Product Innovation and Marketing Promotion to Brand Image. The object of this research is consumer of IKEA in Alam Sutra - Tangerang. This research was done to 100 respondents by using convenience sampling technique and using the SPSS 22.00 program as a data processing. The result of this research shows that simultaneously, the variable of Product Quality, Product Innovation and Marketing Promotion influence the Brand Image of IKEA in Alam Sutra - Tangerang. It has been proven from the result of (F) simoultant test.  However the result of (t) partial test shows significant point on one of three independent variables that supports the hipothesis. Therefore, the accepted assumption is, there is influence only between Product Innovation to Brand Image of IKEA in Alam Sutra – Tangerang</em><strong><em></em></strong></p><p><strong><em>Keywords: </em></strong><em> Product Quality, Product Innovation, Marketing Promotion, Brand Image<strong></strong></em></p>

scholarly journals KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN MEMBELI AIR MINERAL AQUA

2018 ◽  
Vol 4 (1) ◽  
pp. 45-52
Author(s):  
Iga Maghfirah Deviana ◽  
Elimawaty Rombe ◽  
Rahmat Mubaraq
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Mineral Water ◽  
Brand Image ◽  
Sampling Technique ◽  
Multiple Linear Regressions ◽  
Water Sampling ◽  
Consumer Decision ◽  
Linear Regressions ◽  
Simultaneous Influence

This research aims to know and analyze: (1) the influence of product quality and brand image to consumer's decision to buy AQUA brand mineral water at Faculty of Economics in Tadulako This research aims to: 1) determine and analyze simultaneous influence of product quality and brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) determine and analyze the influence of product quality on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3)determine and analyze the influence of brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University. The type of research is quantitative. The Population consists of students in The Faculty of Economics who bought AQUA brand mineral water. Sampling technique is purposive to select 100 respondents. Data collection is questionnaires. Method of analysis is multiple linear regressions. The result indicates that: (1) product quality and brand image simultaneously influence consumer's decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) product quality has partial influence on consumer decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3) brand image has partial influence on consumer decision to buy mineral water of AQUA brand in Faculty of Economics of Tadulako University.    Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Jenis penelitian yang digunakan adalah kuantitatif (menunjukkan hubungan antar variabel). Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi yang membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) Terdapat pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) Terdapat pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) Terdapat pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako.

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals Hospital Brand Image, Service Quality, and Patient Satisfaction in Pandemic Situation

2021 ◽  
Vol 10 (2) ◽  
pp. 119-127
Author(s):  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Service Users ◽  
Quality Service ◽  
Test Results

The aim of this research was to analyze the effect of hospital brand image, service quality, and patient satisfaction on hospital service users in Denpasar, Bali. This study was conducted during the current pandemic. This study aimed at testing the important mediation role of service quality in relation to hospital brand image on patient satisfaction. This study took the research samples of 81 respondents who used medical services at hospitals in Denpasar. The simple random sampling technique was used to collect the data. The hypothesis test results show that hospital brand image positively, significantly influences patient satisfaction. Hospital brand image positively, significantly influences service quality. Service quality positively, significantly influences patient satisfaction.

scholarly journals ANALISIS KUALITAS PRODUK, PELAYANAN DAN BRAND IMAGE TERHADAP MINAT KONSUMEN PADA PO. ROSALIA INDAH

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Wibi Febrian ◽  
Burhanudin Ahmad Yani ◽  
Ratna Damayanti
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Brand Image ◽  
Sampling Technique ◽  
Quality Service ◽  
Consumer Interest ◽  
A Value ◽  
Service Brand ◽  
Positive Effect ◽  
Collection Methods

This study aims to determine the effect partially and simultaneously product quality, service and brand image on consumer interest in PO. Rosalia Indah. This type of research uses quantitative methods. The population in this study was conducted on 100 respondents spread across the Solo Raya area, namely Solo, Sukoharjo, Karanganyar, Sragen, Wonogiri, Klaten and Boyolali. The sampling technique used in this study was purposive sampling technique. The analytical method used is multiple linear regression, data collection methods by distributing questionnaires. The results of this study indicate a simultaneous and significant effect of product quality, service and brand image on consumer interest in PO. Rosalia Indah with a value of Fcount ≥ Ftable (90.065 ≥ 2.70) and a significance of 0.000 ≤ 0.05. Partially product quality and brand image have a positive and significant effect on consumer interest with ttable value ≤ tcount (1.984 ≤ 4.311) on product quality and ttable value ≤ tcount (1.984 ≤ 2.576) on brand image, while for service variables, ttable value ≤ tcount ( 1,984 ≥ 1,094) and a significance value of 0.277 ≥ 0.05 so that the service variable does not have a positive effect on consumer interest in PO. Rosalia Indah. Keywords: Product Quality, Service, Brand Image and Consumer Interest

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone di Banjarmasin

2020 ◽  
Vol 1 (2) ◽  
pp. 80-91
Author(s):  
Norbaiti Norbaiti ◽  
Winda Setia Rahmi
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Dominant Factor ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Positive Effect

This study aims to determine the effect of product quality and brand image on purchasing decisions of iphone smartphones in Banjarmasin both simultaneously and partially. The population of this research is the people in Banjarmasin, while the samples taken are 100 respondents using purposive sampling technique. This study uses a quantitative approach. The research instrument was tested for validity and reliability by looking at corrected items total correlation and Cronbach's alpha and all were declared valid and reliable. Data analysis techniques used in this study used the classic assumption test, multiple linear regression analysis, and hypothesis testing (F test and t test). The results of this study indicate simultaneously that product quality and brand image have a positive effect on purchasing decisions for iPhone smartphones and the most dominant factor influencing purchase decisions is on the brand image. Partially for product quality has a positive effect on purchasing decisions with a t value greater than t table that is 4.674> 1.964 with a significance value of 0.000. As for the brand image, it also has a positive influence on purchasing decisions with a t value greater than t table, namely 20.554> 1.964 with a significance value of 0.000.

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