scholarly journals MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA SMK MULTIMEDIA MANDIRI

CCIT Journal ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 22-32
Author(s):  
Lusyani Sunarya ◽  
Maimunah Maimunah ◽  
Ratna Sari

Currently the visual communication media is growing very rapidly and often used as a promotional support media to convey information as effectively as possible. Visual communication media can be implemented in a school to promote and introduce the school environment to the wider community to attract the attention of prospective students who will enroll in the next academic year, such as those owned by Multimedia Mandiri Vocational Highschool. Previously the vocational highschool already has a promotional media in the form of brochures, but the brochure contained is felt less effective to promote and provide information about the school because it uses only 1 media so it attracts less attention of the public. With this research, then developed other promotion media in the form of billboards, banners, flyers, pamphlets, signboards, posters, and banners that are expected to attract public attention to Multimedia Mandiri Vocational Highschool information, increasing the number of students in the next academic year, Multimedia Mandiri Vocational Highschool can be recognized in the wider society. This research was made using data collection method, design concept, and SWOT analysis. The development of visual communication media will be made using CorelDRAW X7 application.

CCIT Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Lusyani Sunarya ◽  
Po Abas Sunarya ◽  
Jasmine Dara Assyifa

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication  media  are  less  effective  and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as  brochures,  banners, posters, billboards, catalogs, paper bag,  flyers  and  merchandise.  In  conclusion,  this  article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the  stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered


JURNAL PUNDI ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Gusti Cahyani ◽  
Dewi Zulvia

This study attempts to know how big the influence of ethics audit ( x1 ) and fee audit ( x2 ), simultaneously and partial on the quality of an audit ( y ) in office accountant the public city, using data collection method in the form of a questionnaire about 66 respondents.In the analysis data using the validity, reliabilitas.dan the assumption that the classic normality, multikolinearitas, heteroskedastisitas.The method of analysis used analytics linear regression multiple regression, the determinan, the f, the t, and the r2 by using the tools spss16.0.The result showed, the audit ethics have influence on variables quality program audit fees in the research also has an effect on variables the quality of a partial audit and simultaneous.


2012 ◽  
Vol 232 (3) ◽  
Author(s):  
Agnes Bäker ◽  
Mario Mechtel ◽  
Karin Vetter

SummaryIt is widely acknowledged that derbies between two teams from the same city or region catch more public attention than “normal” soccer matches. Terms such as “Old Firm” (Rangers vs. Celtic), “Merseyside” (Liverpool FC vs. Everton FC), “Superclásico” (Boca Juniors vs. River Plate), and “Revierderby” (Dortmund vs. Schalke) are well-known even to people outside their respective countries of origin. Using data from the German Bundesliga from 1999 to 2009, we test whether derbies differ from other soccer matches with respect to the number of goals scored by each team, match results, and referee evaluations. The results are very surprising given the enormous amount of public attention that derbies with their special character attract: we find that there are no significant differences between derbies and “normal” matches. Despite the importance of derbies for fans and the public, they turn out to be “normal” soccer matches in all other respects.


2019 ◽  
Vol 17 (2) ◽  
pp. 165-178
Author(s):  
Rintis Yona

The impact is that many of the SMK, SMA and MA graduates have not been able to compete in the business world and in the Industrial world especially the SMK that dominates Surabaya's open unemployment rate of 11.74 percent, from the data indicating that there is a poor relationship between education and employment. The public policy model implemented in SMKs in Surabaya including SMK N 7 Surabaya is still centralized at the central of government. The impact of these policies is the implementation of policies that seem slow and not on target. The relationship between schools and business actors also does not work well if it is based on not absorbing graduates of SMK N 7 Surabaya in the fields of work around the school environment. This research intends to examine more deeply the public policy of the management of production units in SMKs and the models that can improve the management of SMK industrial units, where later than reporting these SMK production units becomes clear, it is hoped that the performance of these production units will also increase. The public policy evaluation model which is used as the basis for this research theory is to compare the results obtained with the objectives or targets of public policy determined to assess how far a public policy can produce results. Based on the research that has been done, a conclusion can be drawn that SMK N 7 Surabaya is in an unfavourable condition in using its internal strengths to overcome internal weaknesses. The public policy model in the management of the production unit of SMK 7 N Surabaya as a whole is in the good category with average scores, an average of 77.33%.


Author(s):  
Pancawati Sugiharti Multiningsih ◽  
Arenawati Arenawati ◽  
Rina Yulianti

This study focuses on the analysis of local tax management strategies in an effort to increase PAD in Serang City. The theory uses SWOT analysis according to Hunger (2017: 23) which includes factors of strength (strength), weakness (weakness), opportunities (opportunities) and threats (threats). The research method uses case studies. The research approach uses a qualitative approach with a qualitative descriptive design. Research informants from BPKAD elements of Serang City, secretary of Commission III DPRD Serang City for Finance and Regional Assets, and hotel, restaurant and entertainment companies. Data analysis using data analysis techniques Miles and Huberman. The results of the study show that the SO (Strenghs to Opportunity) strategy is by adding local tax services that are carried out online, and adding new local taxpayers through data collection activities or direct surveys to the location of business activities engaged in hotels, restaurants and entertainment, WO strategy (Weakness to Opportunity) by adding field officers to carry out data collection and survey activities for business actors, especially small and medium-sized businesses that have not been registered as local taxpayers, ST Strategy (Strenghs to Threats) by utilizing the Serang City BPKAD website to periodic reporting of local taxes to the public, the WT (Weakness to Threats) strategy by means of publicity of local tax information can utilize print media and electronic media.


1989 ◽  
Vol 20 (3) ◽  
pp. 320-332 ◽  
Author(s):  
David A. Shapiro ◽  
Nelson Moses

This article presents a practical and collegial model of problem solving that is based upon the literature in supervision and cognitive learning theory. The model and the procedures it generates are applied directly to supervisory interactions in the public school environment. Specific principles of supervision and related recommendations for collaborative problem solving are discussed. Implications for public school supervision are addressed in terms of continued professional growth of both supervisees and supervisors, interdisciplinary team functioning, and renewal and retention of public school personnel.


2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.


2017 ◽  
Vol 9 (1) ◽  
pp. 168
Author(s):  
Md Mostafizur Rahman ◽  
Mahmud Uz Zaman

Pharmaceuticals agglomerations consistently use their brand image and versatile product portfolios to consolidate their position in the financial sector, which is evident in their continuous profit making and expansion in market share. This paper explores the short-term and long-term investment attractiveness through ‘consumer centric decision’ approach in two selected pharmaceutical companies, Renata Limited and Orion Pharma Limited, of Bangladesh over the last three years’ period. This research adopts a systematic approach which primarily addresses the various concerns of investors to illustrate the decision-making process of the existing and future investors. Using primarily domestic transaction data, this study explores how the leading pharmaceuticals companies of Bangladesh effectively use the wide array of drug portfolios mix with appropriate branding techniques to increase their financial profit and market share simultaneously. Both SWOT analysis and Porters Five Forces Model explore the business analysis of Renata Limited in compare to Orion Pharma Limited that provides a conclusion regarding investors’ decision to invest in Renata Limited. Considering the financial analysis, Renata’s financial liquidity is not very satisfactory and could have been improved further if management is prudent on financial strategy settings. Findings of the business analysis indicate that Renata Limited would be a good investment choice for existing and prospective shareholders based on its opportunities for long term and short term growth and further expansion in developing the market. The results suggest that even lower liquidity coupled with higher interest borrowings can be balanced by posing positive picture to the public shareholders by returning the positive dividend to them.


2019 ◽  
Author(s):  
Onsardi Onsardi

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT


2014 ◽  
Vol 6 (1) ◽  
pp. 15-20 ◽  
Author(s):  
David Hartanto Kamagi ◽  
Seng Hansun

Graduation Information is important for Universitas Multimedia Nusantara  which engaged in education. The data of graduated students from each academic year is an important part as a source of information to make a decision for BAAK (Bureau of Academic and Student Administration). With this information, a prediction can be made for students who are still active whether they can graduate on time, fast, late or drop out with the implementation of data mining. The purpose of this study is to make a prediction of students’ graduation with C4.5 algorithm as a reference for making policies and actions of academic fields (BAAK) in reducing students who graduated late and did not pass. From the research, the category of IPS semester one to semester six, gender, origin of high school, and number of credits, can predict the graduation of students with conditions quickly pass, pass on time, pass late and drop out, using data mining with C4.5 algorithm. Category of semester six is the highly influential on the predicted outcome of graduation. With the application test result, accuracy of the graduation prediction acquired is 87.5%. Index Terms-Data mining, C4.5 algorithm, Universitas Multimedia Nusantara, prediction.


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