scholarly journals Perancangan Video Company Profile Sebagai Penunjang Informasi Pada SMK Kartika X – 1

CICES ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 90-99
Author(s):  
Po Abas Sunarya ◽  
Sandro Alfeno ◽  
Lola Sartika
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Education Institution ◽  
Analysis Data ◽  
Visual Media ◽  
Problem Analysis ◽  
Online Information ◽  
After Effects ◽  
Adobe Illustrator ◽  
Production Concept

In today's modern era, online information technology is widely used by companies or other institutions to convey information and serve as promotional tools, using audio-visual media with a 2-dimensional animation-based method that is able to attract audiences. To get this information, you can access it in various social media. SMK Kartika X-1 West Jakarta is a private vocational education institution that still uses printed media such as benner, brochures, banners in the form of images and text as information media. However, using this print media to provide information is less effective because of its less extensive reach. Based on the above problems, a study is needed to design a video company profile to complement the school's information media.This research uses methods such as: problem analysis, data collection, SWOT analysis, media production concept (KPM). The design of this video is assisted by editor software such as Adobe Illustrator (Ai), Adobe After Effects (Ae) and Adobe Premiere Pro (Pr). This information video will be implemented through YouTube and social media of the Official SMK Kartika X-1. With this video company profile it can help this school in introducing the school profile.

scholarly journals VIDEO PROFILE JURUSAN SISTEM KOMPUTER JENJANG STRATA SATU PADA STMIK RAHARJA TANGERANG

2018 ◽  
Vol 4 (2) ◽  
pp. 99-109
Author(s):  
Adi Kusuma Widya Tama ◽  
Azwar Aditya Putra ◽  
Muhamad Azis Fikri
Keyword(s):  
General Public ◽  
Formal Education ◽  
Educational Institution ◽  
Computer Systems ◽  
Analysis Data ◽  
Problem Analysis ◽  
Prospective Students ◽  
Production Concept ◽  
New Students ◽  
Modern Era

Currently, many formal and non formal education institutions are competing to get new students, so the profile of an educational institution becomes an important identity in introducing the institution to the general public. Various ways are used to socialize his profile, one of them STMIK Raharja Tangerang. In this modern era, multimedia plays an important role in the field of marketing as a promotion. The purpose of this study is, for prospective students / i new interested in the Department of Computer Systems, as well as a means of information and promotion effective and attractive to the general public. The problem is, the previous SK's promotional program only uses the brochure and banners media which information is not complete and interesting, for that SK Department requires video profile media capable of providing detailed information and interesting about the Department of Computer Systems, The research methods are: problem analysis, data, media design analysis and, media production concept (KPM). The results of his research in the form of video video profile Department of Computer Systems, which explains the profile of Computer Systems Department STMIK Raharja include CCIT and Computer System concentration, learning methods, excellence, and facilities. With the design of video media profile majors Computer Systems STMIK Raharja can be an attraction to increase interest in prospective new students in the Department, and become an informative and useful media for the general public.

Video Promosi Pada Fave Hotel LTC Glodok Jakarta Sebagai Penunjang Informasi

CICES ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 262-274
Author(s):  
Nurlaila Suci Rahayu Rais ◽  
Eduard Hotman Purba ◽  
Siti Mutia Isnaini
Keyword(s):  
Social Media ◽  
Print Media ◽  
Problem Analysis ◽  
Service Users ◽  
Analysis Method ◽  
The Public ◽  
Production Concept ◽  
After Effect ◽  
Promotional Video ◽  
Adobe Premiere

The development of today's technology is very advanced and very important to today's society. This proves that more and more information can be obtained through print media or electronic media and for nowadays social media can also get information. Currently Fave Hotel LTC Glodok Jakarta, the promotional media is provided through print media such as brochures, flyers and other print media or through social media such as instagram to provide information about the hotel. In order for the promotion media to be well communicated and accepted by the public through the promotion video will be easier to understand and the promotion video is presented with an interesting look by using software such as Adobe Premiere and Adobe After Effect for the editing of this promotional video. Adobe Premiere and Adobe After Effect to give the effect more attractive and easier to unify the video into one to become the desired video. The method used is data collecting observation, problem analysis, production concept method, design analysis method and mavib production concept (KPM) which include preproduction, production and postproduction. With this promotional video media it is able to make Fave Hotel LTC Glodok Jakarta easier to provide information to the public about the hotel. Promotional videos made with interesting concepts such as video bloggers (VLOG) for today are indeed in the interest of the wider community. With the aim of this research intends to make promoting media through video that is hopefully helpful and helpful to Fave hotel LTC Glodok Jakarta it is easier to provide information to the public about the hotel especially for lodging service users. The contents of this promo video include facilities available and the nearest destination tour of Fave Hotel LTC Glodok Jakarta.

scholarly journals Analysis Marketing Strategy of Coffee Luwak Cikole; A Case Study

2020 ◽  
Vol 2 (4) ◽  
pp. 205-211
Author(s):  
Satim Hamid ◽  
Pupung Purnamasari
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Field Survey ◽  
Marketing Strategies ◽  
Problem Analysis ◽  
Survey Techniques ◽  
Marketing Process ◽  
Production House ◽  
Research Show

This research is the result of a survey in the coffee Luwak  Cikole  Lembang Bandung production house that produces Luwak coffee from beans which are first eaten by mongoose animals. the purpose of this research is to deeply understand the process of implementing marketing and developing marketing strategies. The research method used is qualitative with field survey techniques. the results of the research show about the marketing process of Cikole Luwak coffee through several marketing processes including through product variables, price, promotion and distribution. The marketing process is carried out mostly through word of mouth and publications through social media sites such as WhatsApp, Facebook and other social media. problem analysis developed from observations using a SWOT analysis faced by CV. Kopi Luwak Cikole  as a local business actor in the coffee industry

scholarly journals Facilitating Successful Smart Campus Transitions: A Systems Thinking-SWOT Analysis Approach

2021 ◽  
Vol 11 (5) ◽  
pp. 2044
Author(s):  
Bankole Awuzie ◽  
Alfred Beati Ngowi ◽  
Temitope Omotayo ◽  
Lovelin Obi ◽  
Julius Akotia
Keyword(s):  
Systems Thinking ◽  
Swot Analysis ◽  
Qualitative Content Analysis ◽  
Holistic Approach ◽  
Education Institution ◽  
Factors Affecting ◽  
Smart Campus ◽  
University Of Technology ◽  
Management Approaches ◽  
Gap Data

An identification of strengths, weakness, opportunities, and threats (SWOT) factors remains imperative for enabling a successful Smart Campus transition. The absence of a structured approach for analyzing the relationships between these SWOT factors and the influence thereof on Smart Campus transitions negate effective implementation. This study leverages a systems thinking approach to bridge this gap. Data were collected through a stakeholder workshop within a University of Technology case study and analyzed using qualitative content analysis (QCA). This resulted in the establishment of SWOT factors affecting Smart Campus transitions. Systems thinking was utilized to analyze the relationships between these SWOT factors resulting in a causal loop diagram (CLD) highlighting extant interrelationships. A panel of experts drawn from the United Kingdom, New Zealand, and South Africa validated the relationships between the SWOT factors as elucidated in the CLD. Subsequently, a Smart Campus transition framework predicated on the CLD archetypes was developed. The framework provided a holistic approach to understanding the interrelationships between various SWOT factors influencing Smart Campus transitions. This framework remains a valuable tool for facilitating optimal strategic planning and management approaches by policy makers, academics, and implementers within the global Higher Education Institution (HEI) landscape for managing successful Smart Campus transition at the South African University of Technology (SAUoT) and beyond.

Attributions for Inconsistencies Between Online and Offline Self-Presentations

2011 ◽  
Vol 38 (6) ◽  
pp. 805-825 ◽  
Author(s):  
David C. DeAndrea ◽  
Joseph B. Walther
Keyword(s):  
Social Media ◽  
Sense Of Self ◽  
Online Information ◽  
Interpersonal Interactions ◽  
Online Behavior ◽  
The Relationship ◽  
Self Presentations ◽  
Interpersonal Impressions

This study investigated how people make sense of self-portrayals in social media that are inconsistent with impressions formed through other interpersonal interactions. The research focused on how inconsistent online information affects interpersonal impressions and how motivation to manage impressions influences the types of attributions that actors and observers make for the misleading online behavior. Results show that the relationship between observer and the target influences evaluations of online/offline inconsistencies: Subjects rated the inconsistencies of acquaintances as more intentionally misleading, more hypocritical, and less trustworthy relative to the inconsistencies of friends. In addition, the types of attributions people made for online behavior depended on the perspective of the person providing the explanation: People explained their own online behavior more favorably than the online behavior of both friends and acquaintances.

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Methodology for assessing the competitive positions of a higher education institution on the national market of educational services

2021 ◽  
pp. 11-21
Author(s):  
Lyudmila Borisovna Shabanova ◽  
Irina Gennadievna Morozova ◽  
Inna Aleksandrovna Timiryasova
Keyword(s):  
Russian Federation ◽  
Swot Analysis ◽  
Education Institution ◽  
Educational Services ◽  
Material Base ◽  
Academic Degree ◽  
Specific Discipline ◽  
Market Opportunities ◽  
The Russian Federation ◽  
The University

The fact that many Russian universities offer a wide, but often similar, range of educational services substantiates stiff competition between them, which aggravated in the conditions of protracted global COVID-19 pandemic due to the need for rapid implementation of the tools and methods of distance learning. The educational institutions compete for not only students, by their admission to each specific discipline. The goal is set to analyze the competitive positions and opportunities of the university on the market of educational services in the Russian Federation. The subject of this research is Kazan Innovative University named after V. G. Timiryasov. The research methodology leans on the general theoretical methods, as well as 7P and SWOT analysis. As a result, the author determines the merits and flaws of the university, market opportunities and threats; as well as offers the vectors for improving on the market of educational services. The acquired conclusions on the need to expand the material base, increase the academic degree holders rate, involvement in the grant mechanism, and integration into the real sector of economy are relevant for a great many universities in the Russian Federation.

scholarly journals Online da’wah as hijra commodification practice in media by @Indonesiatanpapacaran movement

INFORMASI ◽  
2021 ◽  
Vol 51 (1) ◽  
pp. 133-168
Author(s):  
Syarifah Nur Aini ◽  
Awanis Akalili
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Collection ◽  
Research Method ◽  
Analysis Data ◽  
Great Benefit ◽  
Islamic Values

Dakwah discussing Islamic values are not only obtainable through religious lectures, television broadcasts, or certain book category. Dakwah could also be performed by using social media; a medium that is dominated by milennials. Dakwah performed by @indonesiatanpapacaran, is an example for dakwah movement in social media. This account is favored by individuals who pursue “hijrah” (hegira/hijra). Not only introducing the nurture of Islamic values, this account also has its profitable business going. Some religious narrations could function as commodity materials, both online and offline. In the end of the day, the capitalist could gain great benefit by this account’s movement. The objective of this study is to obtain an overview of commodification process performed by @indonesiatanpapacaran. Research method used is content analysis. Data collection was conducted by analyzing all contents posted in @indonesiatanpapacaran Instagram account. Some data including contents, values, and even narrations, are the highlight of the analysis. All contents in marriage principals could be seen as potential contents made use by Indonesia Tanpa Pacaran movement.

scholarly journals Introduction

2021 ◽  
Vol 14 (1-2) ◽  
pp. 5-22
Author(s):  
Alia Yunis ◽  
Dale Hudson
Keyword(s):  
Social Media ◽  
United Arab Emirates ◽  
South Asian ◽  
Middle Eastern ◽  
Visual Media ◽  
Arab Media ◽  
African Cinema ◽  
Broadcast Television ◽  
Gulf States ◽  
And Gender

Abstract This special issue engages the historical and contemporary heterogeneity of the Gulf, which was a transcultural space long before the discovery of oil. Over the past two decades, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates have actively begun to harness the media’s power, while at the same time grassroots productions—online, through social media and in regional festivals—reframe assumptions about film and visual media. With resident expatriate population comprising up to 90 percent of the population in Gulf states, film and visual media complicate conventional frameworks derived from area studies, such as ‘Arab media’, ‘Middle Eastern and North African cinema’, or ‘South Asian film’. These articles also unsettle the modernist divisions of media into distinct categories, such as broadcast television and theatrical exhibition, and consider forms that move between professional and nonprofessional media, and between private and semi-public spaces, including the transmedia spaces of theme parks and shooting locations. Articles examine the subjects of early photography in Kuwait, the role of Oman TV as a broadcaster of Indian films into Pakistan, representations of disability and gender in Kuwaiti musalsalat, tribal uses of social media, and videos produced by South Asian and Southeast Asian expatriates, including second-generation expatriates.

scholarly journals STRATEGI KESANTUNAN POSITIF PENUTUR BAHASA MELAYU KUPANG PADA FACEBOOK [The Possitive Politeness Strategy of Kupang Malay Languages Speaker on Facebook]

TOTOBUANG ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 155-167
Author(s):  
Salimulloh Tegar Sanubarianto ◽  
Erwin Syahputra Kembaren
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Analysis Data ◽  
Descriptive Study ◽  
Research Data ◽  
Analysis Method ◽  
Content Analysis Method ◽  
The Status ◽  
Politeness Strategies ◽  
Qualitative Descriptive

This study discusses the positive politeness strategies in Kupang Malay on Facebook social media which are related with the politeness strategy theory  by Brown and Levinson. This research is a qualitative descriptive study with content analysis method. The research data were the status posts/comments in the Kupang Malay language on the Facebook which were selected based on the suitability of the research objectives. The selected data are then collected and analyzed according to theory. As a result, there are 12 strategies used by Facebook users in Kupang Malay namely (1) give sympathy to the interlocutor; (2) exaggerating sympathy for the interlocutor; (3) pay special attention to the interlocutor; (4) increase interest in the interlocutor; (5) use markers that show similarities; (6) seek the approval of the interlocutor; (7) avoid conflict with the interlocutor; (8) presupposes the interlocutor; (9) the strategy of making jokes; (10) strategies for making offers and promises; (11) showing a sense of optimism; and (12) trying to involve the interlocutor. Penelitian ini membahas strategi kesantunan positif dalam bahasa Melayu Kupang pada media sosial Facebook yang dikaitkan dengan teori strategi kesantunan yang dikemukakan oleh Brown dan Levinson. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode analisis isi (content analysis). Data penelitian adalah tulisan status/komentar dalam bahasa Melayu Kupang pada Facebook yang dipilih berdasarkan kesesuaian terhadap tujuan penelitian. Data yang dipilih kemudian dikumpulkan dan dianalisis sesuai teori. Hasilnya, ada 12 strategi yang digunakan oleh pengguna Facebook berbahasa Melayu Kupang, dan ada 12 strategi yang ditemukan dalam penggunaanya dalam Facebook, yaitu (1) memberikan simpati pada lawan tutur; (2) melebih-lebihkan simpati pada lawan tutur; (3) memberikan perhatian khusus pada lawan tutur; (4) meningkatkan rasa tertarik pada lawan tutur; (5) menggunakan penanda yang menunjukkan kesamaan; (6) mencari dan mengusahakan persetujuan lawan tutur; (7) menghindari pertentangan dengan lawan tutur; (8) mempresuposisikan lawan tutur; (9) strategi membuat lelucon; (10) strategi membuat penawaran dan janji; (11) menunjukkan rasa optimism; dan (12) berusaha melibatkan lawan tutur.

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