scholarly journals The Effect of Marketing Strategy and Communication on Social Marketing Humanitarian Programs at The Aksi Cepat Tanggap Foundation in Cilandak South Jakarta

2019 ◽  
Vol 1 (4) ◽  
Author(s):  
Hastono Hastono
Keyword(s):  
Marketing Strategy ◽  
Social Marketing ◽  
Public Interest ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Marketing Communication ◽  
The Public ◽  
Quantitative Descriptive ◽  
Positive Effect

The purpose of this study is to determine whether there is an influence of marketing strategies on social marketing, to find out whether there is an influence of marketing communication and to find out whether there are simultaneous marketing strategies and communications on Humanitarian social marketing programs at the Aksi Cepat Tanggap Foundation. The method used is quantitative descriptive. The population of 218,481 using the method of Incidental Sampling technique was 99.95 rounded up to 100 respondents. Data analysis using regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results showed that marketing strategy and marketing communication had a positive effect on social marketing with a regression equation Y = 11.360 + 0.526 X1 + 0.273 X2 + e. The more effective marketing strategy and marketing communication, the more will increase public participation in social marketing in humanitarian programs that are carried out or campaigned by Aksi Cepat Tanggap. Vice versa, if the marketing strategy and marketing communication is low or less effective then the public interest in the humanitarian program driven by social marketing Aksi Cepat Tanggap will also decrease

scholarly journals Kecendrungan Masyarakat Membeli Lahan Sengketa Di Kecamatan VII Koto Kabupaten Tebo Jambi

2012 ◽  
Vol 1 (2) ◽  
pp. 109-118
Author(s):  
Esri Eni Dewi Mukti ◽  
Slamet Rianto ◽  
Dasrizal Dasrizal
Keyword(s):  
Public Interest ◽  
Random Sampling ◽  
Positive Impact ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purposive Sampling ◽  
The Public ◽  
Land Disputes ◽  
The Relationship ◽  
Positive Effect

This article discusses factors that affect the public interest to buy land disputes in District VII Koto Tebo regency in Jambi, The study population across the head of the family who purchased the disputed land in District VII Koto Tebo regency in Jambi totaling 432 KK, Samples were taken in two ways, samples were taken in a region purposive sampling. Sample of respondents with proportional random sampling technique samples was determined that a large proportion of 25% so that the amount of sample is 100 KK. Based on the correlation analysis it can be concluded as follows: (1) there is a significant and positive impact on the public interest in a cheap price to buy the disputed land in District VII Koto Tebo Regency Jambi because t hitung>t tabel, (2,651 > 1,660), low relationship strength (r = 0,259) and contributions made small (6,7%), (2) there is a significant and positive influence physiographic against the public interest to buy land disputes in District VII Koto Tebo regency in Jambi because t hitung > t tabel ; (5,217 > 1,660), the strength of the relationship was (r = 0,466) and contributions made by being (21,7%), (3) there is a significant and positive effect transactions quickly against the public interest to buy land disputes in District VII Koto Tebo regency in Jambi, because t hitung > t tabel; (3,724 > 1,660), low strength (r = 0,352) and contributions made small (12,4%) and (4) There is a significant and positive effect of low prices, physiographic conditions and fast transactions to the public interest to buy land disputes in District VII Koto Tebo regency in Jambi F hitung > F tabel (14,156 > 2,72), the strength of the relationship between these three variables to variable Y including being (r = 0,554) and contributions made, including being 30,7%).       ABSTRAK Artikel ini membahas faktor-faktor yang mempengaruhi minat masyarakat membeli lahan sengketa di Kecamatan VII Koto Kabupaten Tebo Jambi. Populasi penelitian seluruh kepala keluarga yang membeli lahan sengketa di Kecamatan VII Kabupaten Koto Tebo Jambi yang berjumlah 432 KK. Sampel penelitian diambil dengan dua cara, sampel wilayah diambil seara purposive sampling. Sampel responden dengan teknik proporsional random sampling besarnya proporsi sampel ditentukan 25%  sehingga jumlah sampel penelitian adalah 100 KK. Berdasarakan analisis korelasi maka dapat diambil kesimpulan sebagai berikut: (1) terdapat pengaruh yang signifikan dan positif harga murah  terhadap minat masyarakat membeli lahan sengketa di Kecamatan VII Kabupaten Koto Tebo jambi karena t hitung>t tabel; (2,651 > 1,660), kekuatan hubungan rendah (r = 0,259) dan kontribusi yang diberikan kecil (6,7%), (2) terdapat pengaruh yang signifikan dan positif fisiografi terhadap minat masyarakat membeli lahan sengketa di Kecamatan VII Kabupaten Koto Tebo Jambi karena t hitung > t tabel ; (5,217 > 1,660), kekuatan hubungan sedang (r = 0,466) dan kontribusi yang diberikan sebesar sedang (21,7%), (3) terdapat pengaruh yang signifikan dan positif transaksi cepat terhadap minat masyarakat membeli lahan sengketa di Kecamatan VII  Kabupaten Koto Tebo Jambi, karena t hitung > t tabel; (3,724 > 1,660), kekuatan rendah (r = 0,352) dan kontribusi yang diberikan kecil (12,4%) dan (4) Terdapat pengaruh yang signifikan dan positif harga murah,  kondisi fisografis dan transaksi cepat terhadap minat masyarakat membeli lahan sengketa di Kecamatan VII Kabupaten Koto Tebo Jambi F hitung > F tabel (14,156 > 2,72), kekuatan hubungan antara ketiga variabel tersebut terhadap variable Y termasuk sedang (r = 0,554) dan kontribusi yang diberikan termasuk sedang (30,7%).  

scholarly journals Disiplin Kerja dan Motivasi Terhadap Kinerja Karyawan

INOVATOR ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 23
Author(s):  
Pamed Abdul Sadat ◽  
Susi Handayani ◽  
M. Kurniawan
Keyword(s):  
Data Analysis ◽  
Work Motivation ◽  
Employee Performance ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Analysis Techniques ◽  
Quantitative Descriptive ◽  
Branch Office ◽  
Positive Effect ◽  
Simultaneous Influence

<p class="13Institusi"><em>This study aims to analyze the effect of work discipline and work motivation on employee performance. This research is quantitative descriptive. The population is the employees of PT. Perusahaan Gas Negara </em><em>of the Palembang Branch Office</em><em>. The sampling technique used is probability sampling. Data collection techniques used questionnaires and observations. Data analysis techniques are used for multiple linear regression, the coefficient of determination. The results showed that there was a simultaneous influence on the variables of work discipline and motivation on employee performance. Work discipline has a positive effect on employee performance. Motivation has a positive effect on employee performance</em><em>.</em></p>

scholarly journals Pengaruh Harga Dan Celebrity Endorser Terhadap Minat Beli Shampo Clear (Studi Kasus Pada Mahasiswa Universitas Sari Mutiara Indonesia)

2021 ◽  
Vol 1 (3) ◽  
pp. 100-109
Author(s):  
Roberto Roy Purba ◽  
Feni Wati
Keyword(s):  
Sampling Technique ◽  
Pricing Strategies ◽  
Significant Positive Effect ◽  
The Public ◽  
Celebrity Endorser ◽  
Quantitative Descriptive ◽  
Product Sales ◽  
Positive Effect ◽  
Descriptive Method ◽  
Celebrity Endorsers

Advertising through celebrity endorsers is currently in great demand to introduce and promote products to the public. The use ofadvertisements is celebrity endorser considered effective to increase product sales, this is because the development of very fast information flow is supported by the existence of technology that makes consumers able to absorb information and knowledge  about a product quickly. Likewise with pricing strategies that can affect consumer buying interest. This study aims to determine the effect of price on interest in buying shampoo clear to the students of the Sari Mutiara Indonesia University, celebrity endorser on interest in buying shampoo clear to the students of the Sari Mutiara Indonesia University and celebrity endorser on interest in buying shampoo clear to the students of the Sari Mutiara Indonesia University. This research was conducted using a quantitative descriptive method by distributing questionnaires to 100 student respondents at the Sari Mutiara Indonesia University which were analyzed by multiple linear regression, the sampling technique was using Non-Probability Sampling.The results of this study indicate that the price variable (X1) has a significant positive effect on the buying interest variable (Y) while thevariable celebrity endorser (X2) has a significant positive effect on the buying interest variable (Y). It can be concluded that the influence of each variable simultaneously can be seen that Fhitung(117.184) >Ftable (3.09) or sig. of 0.000 < 0.05. The data were statistically processed using SPSS 25 program tools.

PENGARUH TRANSPARANSI PENGELOLAAN KEUANGAN DANA DESA DAN PEMBERDAYAAN MASYARAKAT TERHADAP KESEJAHTERAAN MASYARAKAT DESA SIDOHARJO

2020 ◽  
Vol 28 (1) ◽  
pp. 35-50
Author(s):  
Dewi Kusuma Wardani ◽  
Ratih Ranika Putri Utami
Keyword(s):  
Financial Management ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Community Empowerment ◽  
Primary Data ◽  
Community Members ◽  
The People ◽  
Quantitative Descriptive ◽  
Positive Effect

This study aims to determine the effect of transparency in financial management of village funds and community empowerment on community welfare in Sidoharjo Village, Tepus District, Gunungkidul Regency. This research method uses quantitative descriptive methods and primary data using questionnaires. This study took a sample of residents who were divided into 11 hamlets in Sidoharjo Village, Tepus District, Gunung kidul Regency. The sampling technique is stratified random sampling. Data collection is done by distributing questionnaires directly to people’s homes, attending social gatherings and routine meetings held by community members. It aims to obtain more data from respondents directly. The number of questionnaires processed was 120 questionnaires. Data were analyzed using multiple linear regression analysis. The results of this study indicate that community empowerment has a positive effect on the welfare of the people of Sidoharjo Village, Tepus District, Gunungkidul Regency, while transparency in financial management of village funds does not affect the welfare of the community in Sidoharjo Village, Tepus District, Gunungkidul Regency.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

scholarly journals Analisis Risiko Pengadaan Tanah Untuk Eksplorasi dan Eksploitasi Minyak dan Gas Bumi (Studi Kasus : PT.Pertamina EP- Paku Gajah Development Project)

2020 ◽  
Vol 1 (I) ◽  
pp. 93-126
Author(s):  
Presetyo Firgianto ◽  
Prof. Dr. S. Pantja Djati, M.Si., MA
Keyword(s):  
Public Interest ◽  
Oil And Gas ◽  
Development Project ◽  
Gas Production ◽  
Land Acquisition ◽  
Government Programs ◽  
Oil And Gas Production ◽  
The Public ◽  
The Government ◽  
Quantitative Descriptive

Upstream oil and gas activities both searching up to oil and gas production are government programs where activities are regulated in legislation. Before drilling, to obtain oil and gas reserves, the need for land for drilling activities is a step that must be passed. Since the upstream oil and gas activities are government programs, the government guarantees the availability of land for such activities that can be classified into the public interest and set forth in Law No. 2 of 2012 on Land Procurement for Development for the Public Interest.               The formulation of the problem in this research is : How the stages of activities Land acquisition for the public interest PT.Pertamina EP - Paku Gajah Development Project?, What are the opportunities and impacts at each stage of the activity ? Land acquisition for public interest PT.Pertamina EP - Paku Gajah Development Project ?, and How is the mitigation effect of each stage of Land Acquisition activities for This research uses semi-quantitative descriptive method. The data collection tool used is questionnaire with liekert scale (1-5). The results of this study indicate that the stages of land acquisition for the public interest consists of planning, preparation, implementation, and delivery of results.

scholarly journals Peran Gaya Kepemimpinan, Budaya Organisasi dan Reward Terhadap Komitmen Kerja Karyawan

2021 ◽  
Vol 18 (1) ◽  
pp. 19-33
Author(s):  
Lilik Kustiani
Keyword(s):  
Organizational Culture ◽  
Leadership Style ◽  
Employee Commitment ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Work Commitment ◽  
Significant Positive Effect ◽  
Dominant Effect ◽  
Quantitative Descriptive ◽  
Positive Effect

Employees who have a high  commitment, have a desire to defend themselves as members of the organization. Therefore, to develop an organization, various aspects must be considered that can create work commitment. This study aims to examine: 1) the influence of leadership style on work commitment, 2) the influence of organizational culture on work commitment and 3) the effect of reward on work commitment. This research is a quantitative descriptive study using multiple regression analysis. The population in this study was all employees at KOPPAS "Citra Kartini" Senggreng Sumberpucung Malang Regency with a sample using saturated sampling technique, amounting to 39 employees. The results of data analysis in this study can be concluded: 1) leadership style has a significant positive effect on employee  commitment, 2) organizational culture has a significant positive effect on employee commitment, 3) reward has a significant positive effect on employee  commitment, and 4) reward is a variable which has a dominant effect on employee  commitment

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

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