INFLUENCE OF TECHNICAL PROGRESS AND ACCELERATION OF INFORMATIZATION ON SOCIO-CULTURAL LANDSCAPES
The article discusses how the spread and acceleration of technology, communication, informatization affects the social perception of reality by the population of the studied landscape, how does a spatial understanding of reality take place in the sociocultural landscape. The study characterizes the aspect of the impact of accelerating the receipt of information in the framework of technological progress, which sees one of the serious causes of social changes, the unevenness of cultural transformations of the sociocultural landscape and the emergence, alienation, simulacra, clip culture, hyperreality due to the massive spread of clip culture. The concept of “landscape” is argued as the term that is best suited for the study of global processes, that the semantics of the English language conveys the idea of mobility and irregularity, in the term (landscape) the suffix - “scape” means “to slip, topple, to avoid”, then which is dynamic in space. It is emphasized that fast media flows in sociocultural landscapes dictate the creation of new methodological approaches.