scholarly journals MEDIA SOSIAL SEBAGAI SARANA PEMASARAN

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Cut Devi Maulidasari ◽  
Muhammad Rahmat Hidayat ◽  
Damrus Damrus
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
The Political ◽  
The Internet ◽  
Information Share ◽  
Political Sphere ◽  
The World

In its development of technology and social media is another alternative for someone to market their products more broadly, one of the product advertisements in the online world can also be in the form of long writing written by reviewers, bloggers and others. All of that can be targeted for those who actively use the internet or are often referred to as citizens. Social media is a vital marketing and communication channel for businesses, organizations and institutions that are included in the political sphere. In addition, social media in terms of culture is very important because it has become one of the most dominated parts of people where they can receive large amounts of information, share content and also all aspects of their lives with others, and receive information about the world around them ( although that information might have questionable accuracy).Keyword: Social media in marketing

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

scholarly journals Engaging for Puerto Rico: #RickyRenuncia (and #RickySeQueda) during El Verano del 19 and digital identities

2019 ◽  
Author(s):  
Danilo T Perez-Rivera ◽  
Christopher Torres Lugo ◽  
Alexis R Santos-Lozada
Keyword(s):  
Social Media ◽  
Puerto Rico ◽  
Social Activism ◽  
The United States ◽  
The Political ◽  
Digital Revolution ◽  
The People ◽  
The Social ◽  
The World ◽  
Puerto Rican Diaspora

Between July 13-24, 2019 the people of Puerto Rico took the streets after a series of corruption scandals shocked the political establishment. The social uprising resulted in the ousting of the Governor of Puerto Rico (Dr. Ricardo Rosselló, Ricky), the resignation of the majority of his staff something unprecedented in the history of Puerto Rico; this period has been called El Verano del 19 (Summer of 19). Social media played a crucial role in both the organization and dissemination of the protests, marches, and other activities that occurred within this period. Puerto Ricans in the island and around the world engaged in this social movement through the digital revolution mainly under the hashtag #RickyRenuncia (Ricky Resign), with a small counter movement under the hashtag #RickySeQueda (Ricky will stay). The purpose of this study is to illustrate the magnitude and grass roots nature of the political movement’s social media presence, as well as their characteristics of the population of both movements and their structures. We found that #RickyRenuncia was used approximately one million times in the period of analysis while #RickySeQueda barely reached 6,000 tweets. Particularly, the pervasiveness of cliques in the #RickySeQueda show concentrations of authority dedicated to its propagation, whilst the #RickyRenuncia propagation was much more distributed and decentralized with little to no interaction between significant nodes of authority. Noteworthy was the role of the Puerto Rican diaspora in the United States of America and around the world, contributing close to 40% of all geo-located tweets. Finally, we found that the Twitter followers of the former governor had indicators of being composed of two distinct populations: 1) those active in social media and 2) those who follow the account but who are not active participants of the social network. We discuss the implications of these findings on the interpretation of emergence, structure and dissemination of social activism and countermovement to these activities in the context of Puerto Rico.

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

scholarly journals „Wygrani” i „przegrani”. Analiza zmian poparcia uzyskanego przez radnych sejmików wojewódzkich kandydujących do parlamentu

2019 ◽  
Vol 4 ◽  
pp. 37-58
Author(s):  
Katarzyna Dojwa-Turczyńska
Keyword(s):  
Social Sciences ◽  
Social Support ◽  
The Political ◽  
Bottom Up ◽  
Parliamentary Elections ◽  
Political Sphere ◽  
Electoral Support ◽  
The World ◽  
The Creation ◽  
Recruitment And Selection

Problematyka kreacji instytucjonalnych elit władzy jest zagadnieniem, które absorbowało i nadal absorbuje przedstawicieli nauk społecznych. Procesy rekrutacji i selekcji, zdobywania poparcia społecznego i oddolnej legitymacji zdają się interesować nie tylko świat ludzi nauki, praktyków sfery politycznej, lecz także obywateli — wyborców. W niniejszym artykule podjęto próbę udzielenia odpowiedzi na pytania dotyczące udziału radnych sejmików województw wybranych w 2014 r. w wyborach parlamentarnych kolejnego roku. Zastanawiano się nad kwestią samej skali aktywności radnych, problemami ich związania lub nie z poszczególnym blokiem politycznym i z określonym terytorium, wreszcie analizie poddano zmiany dotyczące uzyskanego przez nich poparcia wyborczego. “Winners” and “losers.” Analysis of changes in the support received by provincial assembly councillors running for parliamentThe issues of the creation of institutional elites of the authorities constitute a problem that absorbs representatives of social sciences to this day. The processes of recruitment and selection, gaining social support and bottom-up legitimization seem to absorb not only the world of academics and practitioners of the political sphere but also citizens-electors. In this paper, an attempt has been made to give answers to questions concerning the participation of provincial assembly councillors elected in 2014 in the parliamentary elections held the following year. The issue of the scale of councillors’ activity, problems of their connection or its lack with a specific political bloc and specific territory have been considered, while the rest of the analysis refers to changes regarding the electoral support they gained.

Using the Internet to Make Local Music More Available to the South Wales Community

2016 ◽  
pp. 1157-1172
Author(s):  
Jonathan Bishop ◽  
Lisa Mannay
Keyword(s):  
Social Media ◽  
The Political ◽  
The Internet ◽  
Creative People ◽  
National Anthem ◽  
South Wales ◽  
Welsh Language ◽  
Economic Landscape ◽  
The Many ◽  
The Web

Wales is the “land of the poets so soothing to me,” according to its national anthem. The political and economic landscape does not on the whole provide for the many creative people that are in Welsh communities. Social media Websites like MySpace and YouTube as well as Websites like MTV.com, eJay, and PeopleSound, whilst providing space for artists to share their works, but do not usually consider the needs of local markets, such as in relation to Welsh language provision through to acknowledgement of Welsh place names and Wales's status as a country. The chapter finds that there are distinct issues in relation to presenting information via the Web- or Tablet-based devises and suggests some of the considerations needed when designing multi-platform environments.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Adoption of Social Media as Communication Channels in Government Agencies

2018 ◽  
pp. 773-807
Author(s):  
Reemiah Alotaibi ◽  
Muthu Ramachandran ◽  
Ah-Lian Kor ◽  
Amin Hosseinian-Far
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Communication Channels ◽  
Extensive Literature ◽  
Public Agencies ◽  
Wide Range ◽  
Level Of Use ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

Marketing and Social Media

2018 ◽  
pp. 90-97 ◽  
Author(s):  
Reshu Goyal ◽  
Praveen Dhyani ◽  
Om Prakash Rishi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Web 2.0 ◽  
The Internet ◽  
Internet Applications ◽  
Business Decision ◽  
World Today ◽  
The World

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.

Locating civil society in Foucault

2020 ◽  
pp. 137-152
Author(s):  
Bob Jessop
Keyword(s):  
Civil Society ◽  
World Market ◽  
The Political ◽  
Political Rights ◽  
Economic Democracy ◽  
Work Time ◽  
Paris Commune ◽  
Political Sphere ◽  
The World ◽  
The Masses

For both Marx and Gramsci, the separation between the economic and political spheres was a key feature of bourgeois societies. Marx saw the conflict between bourgeois and citoyen as requiring resistance to this separation as crucial to democratic emancipation and wrote that the Paris Commune realized this. He also saw social emancipation in terms of the expansion of free time rather than work time. Gramsci argued that civil society became more important in the 1870s as the masses gained the vote in political rights. They both argued that democracy could not be restricted to the political sphere but should also involve economic democracy. This is undermined by the expansion of the world market and survival of national states.

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