scholarly journals Effectiveness of Social Advertisements on Attitudes & Practices

2019 ◽  
Vol 9 (1) ◽  
pp. 2464-2468
Keyword(s):  
Social Issues ◽  
High Reliability ◽  
Secondary Data ◽  
Sampling Technique ◽  
Demographic Variables ◽  
The People ◽  
And Gender ◽  
Social Advertising ◽  
The Individual ◽  
High Level

Social Advertisements is an influential device for social change. Social advertising is a process of changes in the behaviour is to be positive for promoting social issues through marketing and advertising principles From Social advertising change in behaviour to the individual targeted groups, make them to accept with a behaviour of new-fangled, discard a old behaviour, amend a present behaviour. Social advertising intends to confines targeted customers who wants to change, mutate or reject certain practices such as smoking, drinking, etc. and stimulate them to carry out socially desirable actions. We can see that organizations like UNICEF, UNESCO have used Social advertising for various purposes and with various degrees of success all across the world. Social Advertising and marketing is increasingly common in UK, USA, Australia, Canada and Scandinavian countries, where fundraising and collaboration between companies and NGOs happen almost every day. In a country like India which is faced with a multitude of problems we can reap huge benefits from the proper usage of social advertisements. Attitude and practices are interlinked. Actions are based on thoughts, Practices are based on Attitudes, The people who are having favourable attitudes and they are having favourable practices. The consequences of both primary & secondary data are related to each other which determine that the attitude and practices are interweaved to each other. Therefore the study deduces that there is association between the attitude and practices of health and hygiene. A sample size of 275 was considered and stratified random sampling technique was adopted for this uni-dimensional study which has been carried out with emphasis upon three major demographic variablesDistrict, Area and Gender. Considering these variables as strata, a sample was collected from the respondents belonging to the different established strata in the form of questionnaires. Questionnaires were developed in consultation with experts which are having high reliability scores. After the collection of data, the data was subjected to both descriptive and inferential statistical analysis based on the hypotheses formulated using SPSS (version 22.0). The inference of the study was that people who were regularly exposed to social advertisements gained a high level of awareness about health &hygiene, and developed favourable attitude and practices through attitude and practices.

scholarly journals Comparative analysis of Performance Efficiency of U-fone Compare with Mobilink

2015 ◽  
Vol 10 (6) ◽  
pp. 2225-2240
Author(s):  
Mohammad Salih Memon
Keyword(s):  
Web Sites ◽  
Secondary Data ◽  
Structured Interview ◽  
Demographic Variables ◽  
Customer Relationship ◽  
Primary Data ◽  
Network Coverage ◽  
Interview Schedule ◽  
The People ◽  
Analysis Of Performance

The current research investigates the performance efficiency of U-fone compare with Mobilink. Data were both primary as well as secondary data. Secondary data related to industry was collected from web sites, pilot study, survey, newspaper, PTA Annual report, magazines and reports for generating awareness on the topic and for satisfying objectives of the study. To collect primary data a field survey was conducted with the help of structured interview schedule. Various demographic variables were considered and the questionnaire was tested. The respondents being the adopters of mobile phones are selected for conducting survey, the sample I choose to conduct the survey is based on 50, out of 50 I got the response from 40 on which statistical data analysis is based in this report. It was revealed that Mobilink Network Coverage whereas people are not satisfied with Ufone Network CoveragePeople use Mobilink are not satisfied with the call rates set by Mobilink, whereas the people using Ufone are much satisfied with the call rates set by Ufone.Mostly people use Ufone because of packages.  The ratio of Mobilink users who attracts towards other network by watching ads is higher than Ufone users.Ufone attracts people more by advertisement of different packages as compare to  Mobilink.The ratio of satisfied customers is higher in Mobilink.Ufone introduce more innovative services like Call block, Utunes, HisaabSms and etc.Most of the people viewed that CRM (Customer Relationship Management) of Ufone is not effective as Mobilink.

scholarly journals Pelanggaran Lalu Lintas Berdasarkan Tingkat Pendidikan Di Provinsi Kepulauan Bangka Belitung

2019 ◽  
Vol 4 (1) ◽  
pp. 64-76
Author(s):  
Riski Emaniar
Keyword(s):  
Secondary Data ◽  
External Factors ◽  
School Level ◽  
High School Level ◽  
Internal Factors ◽  
Descriptive Research ◽  
The People ◽  
Traffic Violations ◽  
The Individual ◽  
Internal And External Factors

This research is motivated by the number of traffic violation cases carried out by the community in Bangka Belitung. Many traffic violations carried out by children. This study aims to determine the number of traffic violators based on the level of education of the people in the Bangka Belitung Islands Province in 2016, thus it can be seen the number of traffic violators at certain levels of education in the Bangka Belitung region. The method used in this research is descriptive quantitative. This descriptive research is used to describe an event or event and social phenomenon in factual and systematic. This method is used to explain the data contained in the table by using descriptive explanations. The data used is secondary data. The results showed that the highest violations in Pangkalpinang City compared to other districts. Based on the data obtained, the high school level in the city of Pangkalpinang becomes the highest number of traffic violators. Many factors cause violations among students, namely internal and external factors. Internal factors come from within the individual, while external factors are found in the surrounding environment. Need appropriate handling to overcome the occurrence of various traffic violations among students. The method taken can be preventive and repressive.   Keywords: BPS, students, minor violations.  

An empirical test of an Antecedents – Privacy Concerns – Outcomes model

2016 ◽  
Vol 43 (5) ◽  
pp. 583-600 ◽  
Author(s):  
John H. Benamati ◽  
Zafer D. Ozdemir ◽  
H. Jeff Smith
Keyword(s):  
Perceived Risk ◽  
Empirical Test ◽  
Information Privacy ◽  
Demographic Variables ◽  
Future Research ◽  
Privacy Concerns ◽  
Individual Level ◽  
And Gender ◽  
The Individual ◽  
Level Of Analysis

This study extends privacy concerns research by providing a test of a model inspired by the ‘Antecedents – Privacy Concerns – Outcomes’ (APCO) framework. Focusing at the individual level of analysis, the study examines the influences of privacy awareness (PA) and demographic variables (age, gender) on concern for information privacy (CFIP). It also considers CFIP’s relationship to privacy-protecting behaviours and incorporates trust and risk into the model. These relationships are tested in a specific, Facebook-related context. Results strongly support the overall model. PA and gender are important explanators for CFIP, which in turn explains privacy-protecting behaviours. We also find that perceived risk affects trust, which in turn affects behaviours in the studied context. The results yield several recommendations for future research as well as some implications for management.

The Effectiveness of Decentralisation on Community Development in Ghana, 1990–2012

2019 ◽  
Vol 6 (1) ◽  
pp. 77-104
Author(s):  
Mohammed Sulemana ◽  
Kingsford Gyasi Amakye
Keyword(s):  
Community Development ◽  
Rural Areas ◽  
Local Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Developmental Progress ◽  
The People ◽  
Central District ◽  
The Relationship

The concept of decentralisation has shaped development thinking in contemporary times in both developed and developing countries. Indeed, the demand for decentralisation is strong throughout the world because of its link to community development and improving the quality of life of mass of the people in the rural areas. Decentralisation is globally recognised as the way of ensuring community participation and local development. However, some authors argue that the purported benefits of decentralisation leading to community development are not as obvious as proponents of decentralisation suggest. In Africa, decentralisation is implemented in various forms by governments across the continent. Indeed, in West Africa, it is difficult to find a country that does not have decentralisation programme. In Ghana, decentralisation has been practiced since 1988 and the populace has come to embrace it as the best way of ensuring development and local participation in governance. Nevertheless, after nearly three decades of implementing decentralisation, which has generated rather elaborate structures and processes, Ghana still struggles to realise the expected developmental progress, or achieve the envisioned structural and procedural effectiveness. This paper explores the relationship between decentralisation and community development in Sekyere Central District. Again the paper seeks to find out the contributions decentralisation has brought to the communities in Sekyere Central District and finally investigate whether decentralisation is working as it should in the district. This paper was carried out using a mixed method approach. Purposive sampling technique was adopted to select all the assembly members in Sekyere Central District. Both primary and secondary data were collected from the relevant sources in an effort to meet the objectives of the study. The regression analysis of all the assembly members indicated that, the calculated value F is 28.25 at 5% alpha level of significant (0.000). It shows that there is significant relationship between decentralisation and community development.

scholarly journals Oral Cancer: Awareness Among People of Biratnagar

2018 ◽  
Vol 7 (1) ◽  
pp. 60-64
Author(s):  
Durga Devi Chaulagain ◽  
Kamal Prasad Parajuli ◽  
Bhumika Khatiwada
Keyword(s):  
Oral Cancer ◽  
Sampling Technique ◽  
Demographic Variables ◽  
Cancer Awareness ◽  
Cross Sectional ◽  
Chewing Tobacco ◽  
Adequate Knowledge ◽  
The People ◽  
One Way Anova ◽  
Structured Questionnaire

 Background: Increased use of tobacco and tobacco products result into increment of patients with oral cancer. Many people are still unaware of the consequences of chewing tobacco. Approximately 19% of participants had adequate knowledge of awareness, large number of participants, i.e., 73% had moderate knowledge of awareness and 8% of the participants had inadequate level of awareness about oral cancer. Methods and materials: Analytical cross-sectional research design was used for the study. Samples were selected by non-probability purposive sampling technique. Structured questionnaire was used to collect data from respondents. Frequencies, mean and standard deviations were used to describe the socio-demographic variables. Independent t-test and one-way ANOVA test were used to find the main difference of awareness scores by socio-demographic variables. Results: Among 90 participants, 18% had adequate level of awareness, 73% had moderate and 7.8% of participants had inadequate level of awareness regarding oral cancer. Conclusion: The study showed that awareness regarding oral cancer among the people of Biratnagar Metropolitan City is moderate. The study emphasizes that the effects must be made to make people aware of oral cancer.Journal of Nobel Medical CollegeVolume 7, Number 1, Issue 12, January-June 2018, Page: 60-64

scholarly journals An Empirical Analysis of Gender Role Stereotype Both At Work Place and Home

2019 ◽  
Vol 9 (2) ◽  
pp. 343-349
Keyword(s):  
Demographic Data ◽  
Sampling Technique ◽  
Gender Stereotyping ◽  
Gender Effects ◽  
Work Place ◽  
Professional Career ◽  
The People ◽  
Role Stereotype ◽  
Gender Role Stereotype ◽  
And Gender

Gender and Gender stereotyping plays an influential role in one's personal and professional career too. The article tries to explore how gender effects gender stereotyping at both work place and home. The data had been collected from 100 faculty members from private universities located in Odisha, province of India through a questionnaire. Stratified random sampling technique was used for selecting respondents. Descriptive statistical methods are used for demographic data of the respondents. Cross tabulation is used to test the association between home stereotype score and workplace stereotype score. Statistical package for social sciences software is used for statistical analysis of the data. Results indicate that gender stereotyping still exists in the people with higher qualification also. The effect of gender stereotyping will be seen both at personal life and professional life. The people with no gender differentiation are more supportive than people with gender stereotyping.

scholarly journals Pengelolaan Sektor Perkebunan Kelapa Sawit dari Perspektif Program Kepedulian Sosial di Kecamatan Kamipang Kabupaten Katingan

2017 ◽  
Vol 3 (2) ◽  
pp. 1-4
Author(s):  
Leda Almuqsith ◽  
Kartiansyah Kartiansyah
Keyword(s):  
Oil Palm ◽  
Secondary Data ◽  
Sampling Technique ◽  
Economic Conditions ◽  
Primary Data ◽  
Economic Activities ◽  
Oil Palm Plantation ◽  
The People ◽  
Plantation Company ◽  
The Impact

This study aims to determine the impact of the existence of palm oil plantations on the socio-economic conditions of the people in Kamipang District, Katingan District. The type of data used in this study is secondary data obtained from BPS, Sub-District Offices, village/district, and the private sector and primary data obtained directly from different respondents in Kamipang Subdistrict to determine the number of samples used by purposive sampling technique or sampling. intentionally that is equal to 20% of the total population or as many as 30 respondents. The results of the study show that the management of oil palm plantations has an impact on social conditions that are very influential, namely after the existence of the oil palm plantation company PT Arjuna Utama Sawit. The impact is such as access to education in Kamipang Subdistrict, new economic activities such as lodging, restaurants, crossing services, and salons. After the existence of a coconut plantation company, PT. Arjuna Utama Sawit, those who were previously less prosperous are now more prosperous. They arrived at zero economic conditions, the impact of the existence of a sick coconut plantation company, PT. Arjuna Utama Sawit for economic conditions greatly affects that is after the existence of oil palm plantation companies PT. Arjuna Utama Sawit compared to the existence of a plantation company PT. Arjuna Utama Sawit.

scholarly journals A Correlational Study to assess the Level of Anxiety and Social Media Exposure during COVID Outbreak Among Middle Aged Adults in Selected Area at Tirupati

2021 ◽  
pp. 121-128
Author(s):  
K. Sudha Blessy ◽  
T. N. Prasanna Lakshmi ◽  
M. Bhagya Lakshmi ◽  
S. Hemalatha
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Sampling Technique ◽  
Demographic Variables ◽  
Correlational Study ◽  
Middle Aged ◽  
The People ◽  
Use Of Social Media ◽  
Middle Aged Adults ◽  
Severe Anxiety

The outbreak of COVID-19 in China has affected the lives of many. It has not only affected the people economically/ professionally but even mentally and emotionally. Level of anxiety and its association with social media exposure among middle-aged adults was assessed during this outbreak, there was excess use of social media which can increase the anxiety. Objectives of the study were: To assess the levels of anxiety and social media exposure, to identify the co-relation between levels of anxiety and social media exposure and to associate the levels of anxiety and the social media exposure with selected demographic variables during COVID outbreak among middle aged adults. A correlational study design was employed on 35 middle aged adults at rural area of Tirupati by using Nonprobability Convenient Sampling technique. The level of anxiety was assessed using a standard GAD-7 scale and social media exposure was assessed by using a structured questionnaire. The results were out of 35 sample 11.40% had mild anxiety, 40% had moderate anxiety, 42.90% had moderate severe anxiety and 5.70% had severe anxiety (31.9±3.03) and 91.40% had average social media exposure and 8.60% had above average social media exposure (10.2±3.54). Based on the obtained findings this study demonstrated that there is moderate positive correlation between the level of anxiety and social media exposure. There is correlation between the level of anxiety and social media exposure with the demographic variables. There is significant association between the health status with level of anxiety and with social media exposure at p<0.05 level.

PENGARUH KARAKTERISTIK INDIVIDU DAN KOMPETENSI PEGAWAI TERHADAP KEPUASAN PELAYANAN PADA MASYARAKAT (STUDI KASUS PADA KANTOR URUSAN AGAMA KECAMATAN SUNGAI PENUH )

2020 ◽  
Author(s):  
Dwi Handayani
Keyword(s):  
Data Analysis ◽  
Community Service ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Individual Characteristics ◽  
Service Satisfaction ◽  
Primary Data ◽  
Employee Competencies ◽  
The Individual

The research is proposed to test the influence of individual characteristics and employee competencies on community service satisfaction. The population in this study was the Sungai Penuh City community who had received the last 1 year service at the Kantor Urusan Agama Kecamatan Sungai Penuh, amounting to 150 people. Furthermore, by using the Slovin formula, a sample size of 110 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the individual characteristics and competence of employees have a positive and significant effect on community service satisfaction. The results also show that employee competency variables act as intervening variables between individual characteristics and community service satisfaction.

Water, poverty and gender: review of evidences from Nepal, India and South Africa

Water Policy ◽  
2003 ◽  
Vol 5 (5-6) ◽  
pp. 503-511 ◽  
Author(s):  
Bhawana Upadhyay
Keyword(s):  
Gender Equality ◽  
Secondary Data ◽  
Irrigated Agriculture ◽  
Gender Inequalities ◽  
Study Approach ◽  
And Gender ◽  
Policies And Programs ◽  
High Level ◽  
The Impact ◽  
Gender Participation

Access to water in equitable manner and the improved management of water are imperative to sustainable development, poverty alleviation and biodiversity preservation. Despite much research on gender and natural resources management, there have been only a handful of studies on gender and water, especially those trying to link the two with poverty issues. This paper seeks to fill this gap specifically by looking at the linkages among gender, water and poverty in terms of gender participation in irrigated agriculture and irrigation institutions. The main objective of the study is to examine gender participation in irrigated agriculture and irrigation institutions and to analyze the impact of irrigation projects on men and women. The study approach has been a qualitative and quantitative analysis of primary and secondary data. Key findings reveal a considerable degree of gender inequalities, especially in terms of participation in irrigation institutions. Despite a high level of female involvement in irrigated agriculture, their participation in irrigation institutions is much lower. Furthermore, water projects with gender equality interventions have enhanced women's status in particular by raising their abilities to participate. The results suggest that the incorporation of gendersensitive policies and programs in irrigation schemes could have significant positive impacts both on gender equality and poverty.

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