PSYCHOCULTURAL TRAINING OF SENIOR PUPILS TO ADEQUELY PERCEIVE THE MEDIA SPACE CHALLENGES

2020 ◽  
Vol 73 (11) ◽  
pp. 2515-2522
Author(s):  
Svitlana P. Palamar ◽  
Liudmyla A. Nazarenko ◽  
Halyna O. Vaskivska ◽  
Liudmyla L. Nezhyva ◽  
Iryna A. Korniienko ◽  
...  
Keyword(s):  
Media Literacy ◽  
Moral Values ◽  
Theoretical Substantiation ◽  
Scientific Analysis ◽  
Media Space ◽  
The Media ◽  
General Scientific ◽  
Media Manipulation ◽  
Senior Students ◽  
Mental Transformations

The aim: The research consists in the theoretical substantiation and experimental verification of the cultural and mental transformations of senior pupils under the influence of works of art, the media; highlighting the steps of forming the media literacy of pupils in the lessons of Ukrainian literature and in the after lessons in the process of independent activity of pupils to acquire their values and moral orientations. Materials and methods: The complex of methods is used in the work: general scientific (analysis, synthesis, simile, comparison, systematization, generalization) and empirical (observations, conversations, questionnaires). Results: It is established, that media tools have manipulative character in the minds of teens, which is both destructive and constructive and also carry propaganda of deceptive spirituality ; education and science are the main tools to counteract speculative juggling of information. The necessity of formation of media literacy, media competence, their theoretical and methodological foundations for the protection of senior students from emotional manipulation is substantiated. The author’s vision of the definitions of “manipulation” of consciousness, “media education” is presented on the basis of research of scientific sources. Significant is the proposed steps to overcome stress as a result of emotional and cognitive transformations. Conclusions: Educational activities of teachers, aimed at understanding of the media manipulation means by the pupils, the essential features of the art of words, will promote to preserve the health of pupils, serve the formation of their moral values, the formation of media literacy and media competence.

scholarly journals Draft law “On Media” No. 2693: new restrictions of freedom of media in Ukraine

2020 ◽  
Vol 25 (4) ◽  
pp. 775-786
Author(s):  
Shuanat N. Kadyrova ◽  
Alexander Fomin
Keyword(s):  
Scientific Community ◽  
Legal Regulation ◽  
Main Task ◽  
Radio Broadcasting ◽  
Scientific Analysis ◽  
Media Space ◽  
National Media ◽  
The Media ◽  
Hybrid War ◽  
Working Mechanisms

The analysis of the draft law On Media No. 2693, submitted for consideration by the Verkhovna Rada of Ukraine in December 2019. The official reason for its development was the lack of working mechanisms to ensure information security and protection of the national media space of Ukraine in a hybrid war. The main task of our study is an attempt to determine the place of the bill in the reformed system of legal regulation of the media in Ukraine, from a position neutral to the process of the scientific community. (The following draft law On Misinformation, which is also under consideration by the Verkhovna Rada, speaks in favor of a systematic policy of reforms in the media sector of Ukraine). To this end, a detailed content analysis was conducted, which showed that the potentially ambiguous wording of the adopted document at the stage of its enforcement leaves the regulatory authorities free to interpret them depending on the interests of the parties, rather than on the letter of the law. The key to understanding the risks associated with its entry into force is the section on the National Television and Radio Broadcasting Council of Ukraine, which will have jurisdiction over all aspects of the country's media structures, including economic ones. Thus, the proposed material may be of interest and be considered as a contribution to the development of criteria for a comprehensive scientific analysis of the legislation governing media structures, while the need for the participation of the scientific community in the development of such documents and public discussion at the stage of their preparation is obvious.

scholarly journals Проблема трансляции культурных ценностей в современном медиапространстве

2019 ◽  
Author(s):  
E.N. Antipkina
Keyword(s):  
Cultural Values ◽  
Information And Communication Technologies ◽  
Cultural Policy ◽  
Legal Regulation ◽  
Moral Values ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
Information And Communication ◽  
The Media

Актуальность статьи обусловлена необходимостью анализа проблемы трансляции культурных ценностей в современном медиапространстве посредством Интернета, телевидения и кинематографа. Сегодня аудиовизуальные средства массовой коммуникации являются главными проводниками идей, традиций, ценностей, а также важнейшим институтом управления общественным сознанием, на что в настоящих изысканиях сделан особый акцент. Статья носит междисциплинарный характер, поскольку объединяет исследования в области культурологии, философии, журналистики и медиакоммуникации. Теоретико-практическая значимость и научная новизна работы заключается в предпринятой автором попытке исследовать сущность аудиовизуальных технологий в процессе трансляции культурных ценностей.The relevance of the article is due to the need to analyse the problem of transmitting cultural values in the modern media space through the Internet, television and cinema. Today, the audiovisual mass media are the main vehicles of ideas, traditions, values, as well as the most important institution for managing public consciousness, which is particularly emphasised in this research. The article is interdisciplinary in nature as it combines research in the field of cultural studies, philosophy, journalism and media communication. The theoretical and practical significance and scientific novelty of the work lies in the attempt the author makes to investigate the essence of audiovisual technology when transmitting cultural values. The author interprets the term media space in an axiological sense, which allows linking it with the mechanism of cultural continuity, inheritance of traditions, cultural and other values and norms, and, in general, with the transmission of social experience. It is emphasised that traditional spiritual values belong to the strategically important heritage of Russian culture. They constitute the conceptual core of the domestic cultural policy, including youth-oriented policies. The author notes that modern youth culture is simultaneously enriched by the achievements of world culture, is under the active influence of mass culture, anti-culture, and loses many national features and traditions. According to the author, the formation of the cultural and moral values of the younger generation takes place in an actively changing information and communication space therefore, the most important in the promotion of cultural and moral values is the use of the capabilities of the media space (Internet, television, cinema). The author notes that the Internet, born in the West, still broadcasts Western culture to a greater extent. At the same time, the use of information and communication technologies in the field of culture and in the system of humanitarian education with the aim of strengthening the system of spiritual and moral values should become important components of the state cultural policy. At the same time, according to the author, the theory and methodology of organising the cultural education of the youth in the context of the media space formation are unacceptably slow. For the purposes of ensuring national security, it is especially important to carry out social and legal regulation of the broadcasting of information in the modern media space.

scholarly journals Influence of the media sphere on modern education

2021 ◽  
Author(s):  
И.Ю. Стрельникова
Keyword(s):  
Human Activity ◽  
Media Literacy ◽  
Mass Communication ◽  
Media Education ◽  
Modern World ◽  
The Internet ◽  
Modern Education ◽  
Media Space ◽  
The World ◽  
The Media

Статья посвящена анализу феномена медиаобразования в современном мире. Исходя из работ отечественных и зарубежных исследователей, автор полагает, что современная ситуация в мире делает медиаобразование необходимым атрибутом каждого человека, который использует интернет. Постулируется всепроникающий характер средств массовой коммуникации (СМК) в жизни современного человека и общества. Любая сфера человеческой деятельности (от труда до развлечения) в той или иной мере связана с медиапространством, будь то интернет или телевидение. Обучение потенциальных реципиентов грамотному взаимодействию с медиасредой — насущная педагогическая задача. В настоящее время особенно остро стоит проблема дифференциации реципиентом предлагаемого СМК контента на заслуживающий доверия или внимания и так называемый «информационный шум». В этом вопросе может помочь только целенаправленно воспитываемая медиаграмотность. The paper is devoted to the analysis of the phenomenon of media education in the modern world. Based on the work of domestic and foreign researchers, the author believes that the modern situation in the world makes media education a necessary attribute of every person who uses the Internet. The work proves the pervasive nature of the mass communication media (SMK) in the life of modern man and society. Any sphere of human activity (from labor to entertainment) is in one way or another connected with the media space, whether it is the Internet or television. Therefore, training potential recipients in competent interaction with the media medium is an urgent pedagogical task. Currently, the problem of the recipient differentiating the content offered by the QMS into trustworthy or noteworthy and the so-called «information noise» is especially acute. Only purposefully nurtured media literacy can help in this matter.

scholarly journals Fake News in the Ukrainian Media Space: Technologies of Experimental Projects

2019 ◽  
pp. 29-37
Author(s):  
Alla Mykolaienko
Keyword(s):  
Media Literacy ◽  
Fake News ◽  
False Information ◽  
Research Organizations ◽  
System Method ◽  
Media Space ◽  
The Media ◽  
Fact Checking ◽  
The Impact

The article considers dissemination of experimental fake messages by research organizations through analysis of media and audience feedback. The objective of the research is to study the main techniques of fake creation on the basis of experimental fakes traced in the Ukrainian information space. The methods used in the article are the following: analysis – to study the state of media landscape as to availability of fake news; the system method – to establish the ways of fake dissemination; the systematization method – to determine fakes’ features and characteristics. The preconditions, reasons and specifics of creation and intentional dissemination of false information in the society are studied in the article. As a result of the research, the role of pilot projects related to fake dissemination as part of popularization of ideas of media literacy and media education has been identified. It is analyzed the impact of experimental fake news on the media and the general public, in particular on dissemination of messages by the users in social networks. Simultaneously the thesis that regional journalists automatically rewrite and repost the Ukrainian mass media is refuted, as we have traced their professional response to dissemination of false information. The verification of facts (fact checking) is mandatory for journalists and necessary for every consumer of information, as making the media responsible for the facts is not an indication of media literacy.

scholarly journals MANIPULATIVE HEADLINES IN THE MODERN MEDIA SPACE (ON THE MATERIAL OF UKRAINIAN-LANGUAGE ONLINE PUBLICATION)

2020 ◽  
pp. 146-150
Author(s):  
Ilchenko O.A. ◽  
Bondar D.V.
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Political Communication ◽  
Poor Performance ◽  
Main Function ◽  
Continuous Sampling ◽  
Media Space ◽  
The Media ◽  
Main Thing ◽  
Media Manipulation

Purpose. The article is devoted to the identification of manipulative headlines in the media space of Ukrainian-language online publications in 2020 and the analysis of manipulative technologies applied to them. The purpose of the article is to identify manipulative technologies applied to headlines in the modern Ukrainian-language media space.Methods. To achieve this goal, the paper uses appropriate research methods: the method of continuous sampling for the selection of manipulative media headlines that occur in online publications; method of content analysis to study the implicative content of manipulative titles of publications of Ukrainian online publications in 2020. Results. The title in the online edition is a communicative unit that performs a number of functions: nominative-informational, advertising-expressive, graphic-distinctive.Manipulative technologies used by journalists and editors for verbal design of headlines of materials published in online publications are analyzed. Among them – the use of stereotypes, labeling, repetition of information, anonymous authority, statement of fact, distraction, the principle of contrast, psychological shock.Conclusions. As a result of the content analysis, which was to identify the implicative content of manipulative titles of Ukrainian online publications in 2020, the authors of this investigation found that journalists and editors productively use manipulative technologies that increase clickability and, consequently, bring profit to owners media. But there is a trend: the more actively mass media use these technologies, i.e. the clickability increases, the lower the quality of information content in the media space. Poor performance of the main function of mass media in society – information – causes a violation of the process of socio-political communication. The analyzed techniques create manipulative content, the purpose of which is to attract the attention of media consumers (the main thing is the advertising-expressive function of headlines), which play an important role in the media space, because they disseminate information on social networks or orally.Key words: manipulation, media manipulation, manipulation technology, content. Мета. Стаття присвячена виявленню маніпулятивних заголовків у медіапросторі україномовних інтернет-видань за 2020 рік, їхніх комунікативних функцій, аналізу маніпулятивних технологій, що застосовуються до них. Мета статті – виявити маніпулятивні технології, що застосовуються до заголовків у сучасному україномовному медіапросторі.Методи. Для досягнення поставленої мети в роботі використано відповідні методи дослідження, а саме: метод суцільної вибірки для добору маніпулятивних медіазаголовків, що трапляються в інтернет-виданнях; метод контент-аналізу для вивчення імплікатурного змісту маніпулятивних заголовків публікацій українських інтернет-видань 2020 року.Результати. Заголовок в інтернет-виданні – комунікативна одиниця, яка виконує низку функцій: номінативно-інформаційну, рекламно-експресивну, графічно-видільну.Проаналізовано маніпулятивні технології, які журналісти та редактори використовують для вербального оформлення заголовків матеріалів, які розміщують в інтернет-виданнях. Серед них використання стереотипів, наклеювання ярликів, повтор інформації, анонімний авторитет, констатація факту, відволікання уваги, принцип контрасту, психологічний шок.Висновки. У результаті проведеного контент-аналізу, що полягав у виявленні імплікатурного змісту маніпулятивних заголовків публікацій українських інтернет-видань 2020 року, автори цієї розвідки з’ясували, що журналісти та редактори продуктивно застосовують маніпулятивні технології, які підвищують клікабельність, а отже, приносять прибуток власникам медіа. Але виявляється тенденція: чим активніше масмедійники використовують ці технології, тобто росте клікабельність, тим нижча якість інформаційного контенту в медіапросторі. Неякісне виконання основної функції масмедіа в суспільстві – інформування – спричиняє порушення процесу суспільно-політичної комунікації. За допомогою проаналізованих технік створюється маніпулятивний контент, мета якого – привернути увагу медіаспоживачів (головною стає рекламно-експресивна функція заголовків), які відіграють важливу роль у медіапросторі, оскільки саме вони поширюють інформацію в соціальних мережах чи усно.Ключові слова: маніпуляція, медіаманіпуляція, технологія маніпулювання, контент.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

Methods of Communicative Intention Explication of the Phraseological Unit with Biblical Expression «Forbidden Fruit» (Diachronic Section)

2020 ◽  
pp. 65-76
Author(s):  
Olga Lomakina ◽  
Oksana Shkuran
Keyword(s):  
Middle Ages ◽  
Modern Language ◽  
Communicative Intention ◽  
Tree Of Knowledge ◽  
Media Space ◽  
History Of ◽  
The Media ◽  
Semantic Value ◽  
Book Of Genesis ◽  
Good And Evil

The article analyzes methods of explication of the traditional and widely used stable biblical expression «forbidden fruit». The study is based on a diachronic section – from the interpretation of the biblical text to the communicative intention of dialogue participants in the media space illustrating nuclear and peripheral meanings. The analysis includes biblical texts that realize the archetypal meaning of the biblical expression «forbidden fruit» in which it is called the tree of knowledge of good and evil. The secularized interest in the kind of tree, on which forbidden fruits grew, is motivated by a realistic presentation of a sad history of the first people’s fall in the Book of Genesis. Scientific hypotheses have their origins since the Middle Ages, when artists recreated the author’s story of eating the forbidden fruit. For religion, the variety of the fruit is not of fundamental importance, however, visualization in the works of art has become an incentive for the further use of the biblical expression with a new semantic segment. Modern media texts actively represent the transformation of the biblical expression«forbidden fruit» for different purposes: in advertising texts for pragmatic one, in informative, educational, ideological texts for cognitive one, in entertaining textsfor communicative one, lowering the spiritual and semantic value register of the modern language. Therefore, the process of desemantization and profanization of the biblical expression results in the destruction of national stereotypes in Russian people’s worldview.

Menelusuri Bentang Alam Dalam Karya Sastra Yang Bertema Lingkungan Alam

Jurnal KATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 89
Author(s):  
Nanny Sri Lestari
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Natural Environment ◽  
Human Life ◽  
Space Communications ◽  
Story Structure ◽  
Literary Works ◽  
Media Space ◽  
The Media ◽  
The Subject

<p>Sebuah peristiwa, dalam kehidupan manusia, dapat menjadi inspirasi bagi penulisan sebuah cerita. Pengarang, sebagai bagian dari masyarakatnya, mengangkat relung-relung kehidupan manusia, ke dalam sebuah cerita. Namun harus dipahami, bahwa pengalaman pengarang dalam kehidupannya sehari-hari, juga mempengaruhi subjek yang ditulisnya. Saat ini tidak dapat dipungkiri lagi, bahwa teknologi komunikasi yang sangat canggih, telah mempengaruhi perkembangan karya sastra. Media penulisan karya sastra, tidak lagi melalui media cetak seperti kertas tetapi sudah melalui peralatan modern yang sesuai jamannya. Namun demikian ragam karya sastra prosa, seperti cerita pendek, justru mampu mengisi ruang media kommunikasi tersebut. Dua orang pengarang, yang menulis cerita pendek di media masa, berusaha mengangkat isu tentang lingkungan. Isu yang diangkat, lebih menekankan kepada masalah lingkungan alam dengan mengangkat isu tentang pohon sebagai bagian dari kehidupan manusia. Tujuan penelitian ini, untuk menelusuri struktur cerita pendek yang mengangkat isu lingkungan dalam jalinan ceritanya. Untuk memenuhi tujuan penelitian, langkah awal dari penelitian ini, adalah melakukan pendekatan struktur cerita, yang kemudian dikaitkan dengan pencarian makna cerita tersebut. Sering sekali di balik sebuah cerita ada pesan yang ingin disampaikan kepada masyarakat pembacanya. Bentuk pesan tersebut tersirat, dalam jalinan struktur cerita pendek tersebut. Pesan yang disampaikan, dalam kedua cerita pendek tersebut,  adalah pesan tentang lingkungan alam, yang  saat ini tidak pernah diperhatikan oleh masyarakat. Dengan alasan, kebutuhan ekonomi yang sangat dominan.</p><p><em>An event, in human life, can be an inspiration for writing a story. The author, as a part of his society, lifts the niches of human life, into a story. But it must be understood, that the author's experience in everyday life, also affects the subject he wrote.</em><em> </em><em>Today it is undeniable, that highly sophisticated communication technology, has influenced the development of literary works. Media writing literature, no longer through print media such as paper but have been through modern equipment that fit his era.</em><em> </em><em>However, the variety of prose literary works, such as short stories, is able to fill the media space communications. Two authors, who write short stories in the mass media, try to raise issues about the environment. Issues raised, more emphasis on the issue of the natural environment by raising the issue, about the tree as part of human life. The purpose of this research, is to trace the structure of short stories, which raised environmental issues in the composition of the story. To fulfill the purpose of research, the first step of this research, is to approach the structure of the story, which is then linked with the search for the meaning of the story. Very often, behind a story, there is a message to be conveyed to the readers. The form of the message is implied, in the composition of the short story structure. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society.</em></p>

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