scholarly journals KAJI TINDAK PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA PEMASARAN PRODUK KERAJINAN PADA ERA NEW NORMAL (STUDI KASUS PADA USAHA KERAJINAN BATOK BUAH BERENUK)

BUANA ILMU ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 141-161
Author(s):  
Netti Nurlenawati ◽  
Sari Marliani ◽  
July Yuliawati

Penelitian ini bertujuan untuk memberikan solusi atas masalah yang dihadapi mitra dalam mempromosikan produk kerajinan batok buah berenuk dengan penggunaan media sosial. Penelitian menggunakan pendekatan kualitatif dan  metode penelitian tindakan yang dilaksanakan pada bulan April sampai dengan Oktober 2021 di tempat produksi kerajinan batok buah berenuk, Dusun Sumedangan Desa Purwadana Kecamatan Telukjambe Timur Kabupaten Karawang.  Penelitian dilakukan melalui tahapan diagnosis permasalahan, perencanaan tindakan, pelaksanaan tindakan, evaluasi dan tahap refleksi.  Data dikumpulkan dengan cara observasi, wawancara serta analisis dokumen.  Analisis data melalui tahap reduksi data, display data dan penarikan kesimpulan/verifikasi.  Hasil dari penelitian adalah masyarakat memiliki keinginan, kebutuhan dan selera yang berbeda beda, namun sebagian besar masyarakat cenderumg memiliki minat pada produk kerajinan  yang memiliki nilai guna tinggi, desain modern, unik, awet  dan memiliki kekhasan daerah Indonesia.  Produk kerajinan batok buah berenuk memiliki peluang untuk dikembangkan menjadi usaha kerajinan khas daerah Karawang.  Produk kerajinan batok buah berenuk belum memiliki pesaing dalam pasar online, sehingga memiliki peluang untuk dipromosikan dan dipasarkan melalui media sosial. Kata Kunci: kaji tindak, pemasaran, kerajinan batok buah berenuk. This study aims to provide solutions to problems faced by partners in promoting calabash shell craft products using social media. The study used a qualitative approach and action research methods which were carried out from April to October 2021 at the calabash craft production site, Sumedangan Hamlet, Purwadana Village, Telukjambe Timur District, Karawang Regency. The research was conducted through the stages of problem diagnosis, action planning, action implementation, evaluation and reflection stages. Data were collected by  observation, interviews and document analysis. Data analysis uses the Miles and Huberman model which was data reduction, data display and drawing conclusions/verification. The result of the research is that people have different desires, needs and tastes, but most people tend to have an interest in handicraft products that have high use value, modern designs, unique, durable and have the peculiarities of the Indonesian region. Calabash shell craft products have the opportunity to be developed into a craft business typical of the Karawang area. Calabash shell craft products do not yet have competitors in the online market, so they have the opportunity to be promoted and marketed through social media. Keywords: action research, marketing, fruit shell, calabash

2017 ◽  
Vol 3 (2) ◽  
pp. 639
Author(s):  
Sudiyono Sudiyono

ABSTRAK Masih kurang  minatnya siswa dalam belajar khususnya pelajaran matematika,  salah satu sebab adalah  metode yang digunakan oleh guru masih konvensional dan siswa bekerja secara individu, sehingga siswa yang kurang mampu kesulitan dalam memahami konsep dengan benar.Tujuan dari penelitian ini adalah untuk meningkatkan hasil belajar bilangan berpangkat dengan  model problem posing pada siswa kelas IX SMP Negeri 4 Batu.Penelitian ini menggunakan desain  Penelitian Tindakan Kelas  (Classroom Action Research),  pendekatan yang digunakan dalam penelitian ini adalah pendekatan  kualitatif yaitu penelitian yang datanya tanpa menggunakan teknik statistik. Penelitian tindakan kelas ini dilaksanakan dalam dua siklus. Setiap siklus terdiri dari perencanaan, tindakan, observasi dan refleksi.Berdasarkan data yang diperolah dari pelaksanaan tindakan mulai siklus 1 sampai dengan siklus 2 dan berdasarkan hasil observasi tiap-tiap siklus terjadi peningkatan prestasi yaitu siswa yang mendapat nilai kurang dari KKM dari 17 siswa menjadi 7 siswa, mengalami peningkatan siswa yang mendapat nilai memenuhi KKM dari 18 menjadi 27 siswa, dan rata-rata tes siswa dari  62,29 menjadi 71,76 mengalami kenaikan 2,47%, serta prosentase ketuntasa juga mengalami peningkatan dari 48,6% menjadi 79,4% meningkat 30,8%.Hal ini menunjukkan bahwa dengan pendekatan model problem posing dapat meningkatkan hasil belajar siswa khususnya pada materi bilangan berpangkat. Kata Kunci: Peningkatan hasil belajar, Bilangan berpangkat, Problem Posing ABSTRACT The lack of student’s study interest especially on mathematics, one of the reason is the method is still conventional and students work individually, with the result that students harder to understanding the concept correctly. The purpose of this research is improving learning outcome on exponential numbers with problem posing model in 3rd years students on State Junior High School Batu. This research using Classroom Action Research design and qualitative approach, which is the research that not using statistics technique. This Classroom Action Research executed in two cycle. Every cycle consist of planning, action, observation, and reflection. Based on data that obtained from the 1st cycle until 2nd cycle and based on observation from every cycle there is an achievement increase that is students that having under the minimum learning mastery standard from the initial is 17 students increase to 7 students, then there is increase the numbers of students that having on the minimum learning mastery standard from 18 to 27 students, and the average of students’ test from 62,29 to 71,76 (increasing 2,47%), so the percentage of learning mastery increased from 48,6% to 79,4% increase for about 30,8%. This shows that Problem Posing approach can increasing student’s study result especially on exponential numbers subject. Keyword: Increase of study result, Exponential numbers, Problem Posing


2019 ◽  
Vol 3 (1) ◽  
pp. 44-51
Author(s):  
Andestend Andestend

Abstract:The focus of this study is the translation errors contained in the subtitle film Upin and Ipin Terlajak Laris part one (Malaysian language into Indonesian. The research method uses a qualitative approach. Data sources are in the form of documents (translation results). Data collection techniques use document analysis. Data analysis techniques 1. Transcribe the conversations in the movie Upin and Ipin, 2. Group the languages of Malaysia and Indonesian 3. Analyze the incompatibility between Malay and Indonesian languages, 4. Conclude the results of the analysis. The results are 20 words that are not accurate in translation.


FONDATIA ◽  
2017 ◽  
Vol 1 (1) ◽  
pp. 44-60
Author(s):  
Nursyamsiah Nursyamsiah

This study aims to find out student learning outcomes through the application of PBI Model in IPS learning, knowing student activity through the application of Problem Based Introduction Model in IPS learning. This research was conducted in the form of Classroom Action Research. The stages are: Action Planning, Action Implementation, Evaluation / Observation and Reflection. The subjects of this study are students of class V semester 1 year lesson 2013/2014 as many as 24 people. The research data are: (1). Student learning outcomes are collected through a learning result test. (2). Student activity is collected through observation guidelines. Data were analyzed descriptively qualitative. From result of data analysis found that: (1). Average student learning outcomes 70.77 Classical completeness 83.33% (2). Student activity in following learning increases at every meeting. Based on the above data, the application of PBI model can be used as one of the strategies in the learning process.


2021 ◽  
Vol 19 (1) ◽  
pp. 86-96
Author(s):  
Slamet Subiyantoro

The purpose of this study was to examine the aesthetic value of balance in Wayang Kulit Purwa from the perspective of Javanese cultural structuralism. This type of research is descriptive qualitative with data sources from informants, places/events, and documents/archives. The object of this research is Wayang Purwa with the profile of knight, giant, goddess, and civil servant who were selected by purposive sampling technique. Data were collected by using in-depth interviews, participatory observation, and document analysis. Data were analyzed using interactive techniques with data reduction procedures, data display and data verification. The result of the research shows that the Wayang Kulit Purwa is a picture of real human life. The puppet characters have their own characters which generally consist of good, evil, gentle, and simple characters. Humans created by God are not the same but with a variety of characters. The characters, characteristics, and other structures tend to be opposite, however, there is no attempt to negate each other, instead they complete each other.


Author(s):  
Dedy Effendy ◽  
Merlina Sari ◽  
Ricky Fernando ◽  
Muspita

The aim of this research is to improve students' table tennis forehand service skills. This research is a classroom action research. More specifically, this research is collaborative classroom action research, namely collaboration between researchers and field practitioners (teachers). This study consisted of several cycles, each cycle through stages, action planning, action implementation, observation and reflection. The subjects of this study were 27 students of class VIII1 SMP Muhammadiyah 2 Pekanbaru. This study used learning tools and data collection instruments for the performance rubric of table tennis forehand service skills. Based on the results of research and discussion, it can be concluded that the application of the part method can improve the table tennis forehand service skills of class VIII1 students of SMP Muhammadiyah 2 Pekanbaru. Where from 27 students have shown good results where an increase in the number of children who are able to reach or pass the minimum benchmark reference value (KKM). Based on the findings of this study, it is hoped that physical education teachers can make the method part of a solution in improving table tennis forehand service skills.


Author(s):  
Akhmad Jamaluddin

The purpose of this research is to improve the ability of teachers to compile and implement remedial and enrichment programs through academic supervision. This research is a school action research that takes place over two cycles with the design of each cycle consisting of four stages namely action planning, implementation, evaluation and reflection. The research subjects numbered 64 teachers with the aim is to improve the performance of teachers / educators in developing and implementing remedial and enrichment programs. The results of the study, in cycle 1, the percentage of the number of teachers who reached the category of very good or good was 53%, not yet reaching the expected teacher performance standard of more than 75%. In cycle 2, the percentage of teacher performance in compiling and implementing remedial and enrichment programs that achieved very good or good has reached 84%. Conclusions, (1) Implementation of academic supervision of supervisors at SMA Negeri 1 Barru can improve teacher performance in preparing and implementing remedial and enrichment programs. This means that if supervisors often carry out academic supervision to teachers, student achievement can improve, this condition indicates that supervision of supervisors is an important variable to consider in improving the school performance.


2021 ◽  
Vol 1 (1) ◽  
pp. 25-29
Author(s):  
Aslori Lukman

The aim of the researcher is to apply e-module media to improve PJOK learning achievement in 4th grade students of SDN 01 Sengare. This research was conducted on 4th grade students of SDN 01 Sengare, Pekalongan Regency with an odd semester of the 2020/2021 academic year, totaling 22 students. This type of research is classroom action research (CAR). As a form of CAR, this research was carried out in several cycles. The results of the study focused on the students' ability to solve problems. The flow in classroom action research begins with planning action (planning), implementing action (action), observing and evaluating the process and results of the action, and reflecting, and so on until the improvement or improvement is expected (success criteria). The result of this research is an increase in the average of students in cycle 1 and cycle 2 respectively 79.50 and 88.25. Then for classical completeness in cycle 1 and cycle 2, respectively 77.27% and 86.36%. Because it has met the predetermined success indicators, there is no need to proceed to the next cycle.


2020 ◽  
Vol 9 (2) ◽  
pp. 216-233
Author(s):  
Nur Faiz Habibah

Activities that are followed by each child in their environment, have an impact that will be remembered until adulthood.  The women who surround the children's environment have a role in shaping the character of a child, leading to adolescent life to adulthood.  This study aims to explain the resilience of a child in participating in religious activities.  In this study, using a naturalistic qualitative approach, with locations in Rejomulyo Hamlet, Sarimulyo Village, Cluring District, Banyuwangi Regency.  To collect the data used observation methods and document analysis.  In testing the validity of the data, it was measured using the triangulation technique of sources, methods, extending observation time, checking with peers through discussion, and member-checking.  Data analysis was carried out by data reduction steps, data display and conclusion drawing.  The various kinds of situations and conditions that children have in the environment guided by the intensive role of women in increasing children's resilience are very significant.  Children get knowledge about obligations and sunnah in Islamic teachings and also socialize with the environment.  A child is able to understand that every problem that every child has has a way to increase resilience so that he is able to overcome every problem at hand.  The result of the role of women in accustoming religious activities to children is that they have increased resilience for a child.


2020 ◽  
Vol 8 (4) ◽  
pp. 356
Author(s):  
Nur Endah Suryani ◽  
Muhammad Munif Syamsuddin ◽  
Nurul Kusuma Dewi

<p><strong>ABSTRAK</strong></p><p><br /> Penelitian ini bertujuan untuk mengetahui penerapan <em>nature-based learning</em> dalam meningkatkan kemampuan mengklasifikasi pada anak usia 4-5 tahun. Penelitian ini dilakukan di TK Angkasa Lanud Adi Soemarmo Colomadu. Jenis penelitian ini  adalah penelitian tindakan kelas dengan pendekatan kuantitatif dan kualitatif. Prosedur penelitian ini terdiri dari :  perencanaan, tindakan, observasi, dan refleksi. Teknik pengumpulan data melalui observasi, wawancara, tes dan dokumentasi.  Subjek penelitian ini adalah anak kelompok A berjumlah 20 anak. Uji validitas data menggunakan triangulasi sumber dan triangulasi teknik.  Teknik analisis data kuantitatif menggunakan berupa teknik analisis data komparatif untuk membandingkan presentase dari hasil tindakan tiap siklus serta analisis kualitatif interaktif. Hasil penelitian menunjukkan melalui penerapan <em>nature-based learning</em> mampu meningkatkan kemampuan mengklasifikasi pada anak usia 4-5 tahun. Peningkatan dapat dilihat melalui meningkatnya kemampuan mengklasifikasi anak yaitu mengklasifikasi warna, mengklasifikasi ukuran dan mengklasifikasi benda berpasangan 2 variasi.                                                                      <br /> <strong>Kata kunci</strong> : Kemampuan mengklasifikasi, <em>nature-based learning</em>, anak usia 4-5 tahun</p><p class="Default"> </p><p class="Default"><strong>ABSTRACT</strong></p><p class="Default"><strong> </strong></p><p>This research aims to know the nature-based learning application to increase the classification ability of children age 4-5 years old. This research was conducted at Tk Angkasa Lanud Adi soemarmo Colomadu. The type of this research is classroom action research with quantitative and qualitative approach. The procedure of this research divided into : planning, action, observation and  reflection. The technique of collecting data are observation,  interview,  test and documentation. The subject of this research are group of children that 20 child. The validity test of data are source triangulation and technique triangulation. The quantitative data are analyzed by comparative data analyze technique,  to compare the percentage of action result each cycle,  and analyzed by interactive qualitative. The result of the research show that nature based learning application capable to increase the classification ability of children age 4-5 teara old. Improvement can be seen by means of increasing the classification ability of children are classify the colour, classify the size,  and classify the match things two variation.</p><p class="Default"><strong>Keyword</strong><strong>s</strong><strong> </strong>: <em>classifying ability</em>, nature based learning, children aged  4-5 years.</p>


2020 ◽  
Vol 36 (2) ◽  
Author(s):  
Susilo Edi Purwanto

This study aims to describe the motivation and winning strategies of Hindu legislative candidates in political participation, especially in the province of Nusa Tenggara Barat (NTB). This study is conducted under a qualitative approach whereby the data are collected using observation, documentation, and semi-structured interviews. The Miles and Huberman models are used in the data analysis including data collection, data reduction, data display, and data conclusion. The results of the study suggested that the participation of Hindu candidates in NTB in the 2019 election contestation has various motivations such as physiological, security, belongingness and love, appreciation, and self-actualization needs. Also, the winning strategy for both incumbent and newcomer groups is carried out almost the same, namely by conducting socialization using media posters, billboards, banners, stickers, and also social media to promote the profile of candidates. Apart from that, a personal approach is also done by directly come to the community and talk to them personally to win their hearts


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