scholarly journals Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries

2019 ◽  
Author(s):  
Ayca Oralkan
Keyword(s):  
Global Economy ◽  
Positive Impact ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Modern World ◽  
Rhetorical Strategies ◽  
Tourism Marketing ◽  
Cross Cultural Differences ◽  
Different Cultures

Today, tourism represents a large part of the global economy. Tourism, which has become a widespread activity of the modern world, has generated a diversified marketing sector with motivations such as experiencing different natural conditions and different cultures. In addition to its contribution to regional development, the marketing of cultural tourism promotes multidimensional cultural characteristics that have a positive impact on the welfare of society. Quality of life as an understanding of life satisfaction is increased by the standards offered by tourism. In this context, tourism marketing strategies designed according to intercultural differences provide mutual benefits. The aim of this paper is to highlight possible rhetorical approaches to the attractiveness of cultural diversity that accompany the welfare effect of cultural tourism.

scholarly journals POPULARIZATION OF OBJECTS OF THE CULTURAL AND HISTORICAL HERITAGE OF THE REPUBLIC OF KAZAKHSTAN AS A FACTOR FOR THE DEVELOPMENT OF ETHNOCULTURAL TOURISM OF THE COUNTRY

2021 ◽  
Vol 39 (4 supplement) ◽  
pp. 1450-1460
Author(s):  
Baurzhan ALDYBAYEV ◽  
◽  
Anastassiya GUBARENKО ◽  
Tatyana IMANGULOVA ◽  
Saltanat USSUBALIYEVA ◽  
...  
Keyword(s):  
Positive Impact ◽  
Cultural Tourism ◽  
Natural Heritage ◽  
Heritage Sites ◽  
Research Activities ◽  
Tourist Flows ◽  
World Cultural Heritage ◽  
The Republic ◽  
Historical Heritage

This article is devoted to the research of world cultural heritage sites in the territory of Kazakhstan, their influence on tourist flows, and the formation of new routes in the direction of ethnocultural tourism. In the article, the authors analyze the phenomenon of ethnocultural tourism development as a way of knowing the historical, cultural, and natural heritage of the country. In the course of research activities, a survey was conducted, priority objects for the development of ethno-cultural tourism in the Southern region of the Republic of Kazakhstan were identified. The result of the study was the development of a technological map of the route "Turkestan - echo of centuries", which will significantly affect the popularization of UNESCO's cultural and natural heritage, as well as the quality of excursion services along this route, which will undoubtedly have a positive impact on the formation of tourist flows of domestic and inbound tourism in Kazakhstan, and will also allow to prepare new directions within the framework of ethno-cultural tourism.

scholarly journals Influence of internet content on tourists decision to visit a cultural tourism destination

Bizinfo Blace ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 1-17
Author(s):  
Sandra Dramićanin ◽  
Branislav Sančanin
Keyword(s):  
Positive Impact ◽  
Local Population ◽  
Cultural Tourism ◽  
The Internet ◽  
Tourism Destination ◽  
Information Efficiency ◽  
The Social ◽  
The Republic ◽  
Cultural Sector

Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.

scholarly journals Different Aspects of Tourism Marketing Strategies With Special Reference to Bangladesh: An Analysis

2008 ◽  
pp. 91-106 ◽  
Author(s):  
Dr. Muhammad Mahboob Ali ◽  
Chowdhury Sifat-e-Mohsin
Keyword(s):  
Regional Cooperation ◽  
Positive Impact ◽  
Secondary Data ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Primary Data ◽  
Marketing Plan ◽  
Positive Contribution ◽  
Tourism Marketing ◽  
Tourism Sector

Tourism marketing depends on successful formulation of strategic planning and its implementation. Tourism can add value in the economy if proper marketing plan and strategy can be built and implemented. Tourism market may be segmented on the basis of local and foreign tourists as well as income level of the tourists. Tourism sector should be properly explored, so that it will have positive contribution towards increase of Gross domestic product. Entrepreneurship development is required in the tourism sector and regional cooperation can bring benefits for Bangladesh. The article tried to analyze various aspects of tourism marketing strategies. Growth of the tourism industry of a country largely depends on domestic and global environment. The situation of the globe as well as current situation of the tourism sector in Bangladesh was also discussed. The study is based on both primary data and secondary data. Time period of the study is in between 1st November 2005 and 31st January 2006. Through estimating a regression equation, authors observe that for Bangladesh- spots and cost of services have positive impact on the tourism sector. Authors suggested that tourism should be acted as an important ingredient of economic development of the country for which synergy may be applied between tourism marketing plan and its implementation process. Integrated marketing communications channel should be used to develop tourism sector of the country.

Cultural Mapping - A Developmental Tool for Enhancing the Destination’s Image. Case Study of Cuttack

2019 ◽  
Vol 10 (1) ◽  
pp. 39
Author(s):  
Shruti MOHANTY ◽  
Sitikantha MISHRA ◽  
Sasmita MOHANTY
Keyword(s):  
Global Economy ◽  
Sampling Technique ◽  
Cultural Perspective ◽  
History Of ◽  
Innovative Tool ◽  
Questionnaire Method ◽  
Silver City ◽  
Different Cultures

Tourism is one of the major contributors of the global economy, which helps in generating millions of jobs and billions of dollars worldwide. In emerging countries it is considered as the only tool for development and by many communities it is the only chance for increasing the quality of life. If one looks from the socio-cultural perspective, tourism is the source that brings together people from different cultures and traditions with different background. Cultural mapping is a developmental tool that makes use of practical and participatory planning which is an emerging mode of research. Cultural mapping also makes use of the theory of “Making the Intangibles Visible”. Odisha has been the tourist’s paradise as it is a home to many historical and religious places. It is also culturally enriched in many ways, but the fact that it still lags behind cannot be hidden, when compared to other destinations in the world despite the richness in every aspect. Cuttack is a district in eastern Odisha which has a history of 1000 years, known as the Millennium City as well as the Silver City which can be the best example where Cultural Mapping can be used to enhance the image of the destination. The data collection method used in the study is questionnaire method with a sample of 100 respondents is taken by applying random sampling technique. The objective of the study is to find out the areas where Cuttack’s image as cultural city can be established through the innovative tool of cultural mapping. The result of this research showed that few factors are indicative that can be used in the cultural mapping thereby enhancing the destination’s image.

Globalization and interconfessional communications

2001 ◽  
pp. 13-17
Author(s):  
Serhii Viktorovych Svystunov
Keyword(s):  
21St Century ◽  
Global Economy ◽  
Modern World ◽  
The World ◽  
Target Set ◽  
Almost All ◽  
Over Time ◽  
Rapid Appearance

In the 21st century, the world became a sign of globalization: global conflicts, global disasters, global economy, global Internet, etc. The Polish researcher Casimir Zhigulsky defines globalization as a kind of process, that is, the target set of characteristic changes that develop over time and occur in the modern world. These changes in general are reduced to mutual rapprochement, reduction of distances, the rapid appearance of a large number of different connections, contacts, exchanges, and to increase the dependence of society in almost all spheres of his life from what is happening in other, often very remote regions of the world.

Peculiarities of Modern Dynamics of the Global Economy

2010 ◽  
pp. 78-92 ◽  
Author(s):  
V. Klinov
Keyword(s):  
Economic Growth ◽  
Economic Development ◽  
Business Cycles ◽  
Global Economy ◽  
Long Waves ◽  
Rapid Expansion ◽  
Business Taxation ◽  
Modern World ◽  
China And India ◽  
World Economic

Rates and factors of modern world economic growth and the consequences of rapid expansion of the economies of China and India are analyzed in the article. Modification of business cycles and long waves of economic development are evaluated. The need of reforming business taxation is demonstrated.

Rising Inequality in the New Global Economy

2006 ◽  
pp. 84-89 ◽  
Author(s):  
N. Birdsall
Keyword(s):  
Developing Countries ◽  
Global Economy ◽  
Slow Growth ◽  
Global Markets ◽  
Modern World ◽  
Government Programs ◽  
Poor Countries

Reasons of high inequality in the modern world are considered in the article. In developing countries it interacts with underdeveloped markets and inefficient government programs to slow growth, which in turn slows progress in reducing poverty. Increasing reach of global markets makes rising inequality more likely and deepens the gap between rich and poor countries. Because global markets work better for the already rich, we should increase the representation of poor countries in global fora.

Strategic Role of Zakat in Multidimensional Quality of Life in Sijunjung, Indonesia

2018 ◽  
Vol 15 (1) ◽  
pp. 55-72
Author(s):  
Herlin Hamimi ◽  
Abdul Ghafar Ismail ◽  
Muhammad Hasbi Zaenal
Keyword(s):  
Quality Of Life ◽  
Positive Impact ◽  
Wealth Distribution ◽  
Absolute Poverty ◽  
Before And After ◽  
The Status ◽  
Being There ◽  
The Impact

Zakat is one of the five pillars of Islam which has a function of faith, social and economic functions. Muslims who can pay zakat are required to give at least 2.5 per cent of their wealth. The problem of poverty prevalent in disadvantaged regions because of the difficulty of access to information and communication led to a gap that is so high in wealth and resources. The instrument of zakat provides a paradigm in the achievement of equitable wealth distribution and healthy circulation. Zakat potentially offers a better life and improves the quality of human being. There is a human quality improvement not only in economic terms but also in spiritual terms such as improving religiousity. This study aims to examine the role of zakat to alleviate humanitarian issues in disadvantaged regions such as Sijunjung, one of zakat beneficiaries and impoverished areas in Indonesia. The researcher attempted a Cibest method to capture the impact of zakat beneficiaries before and after becoming a member of Zakat Community Development (ZCD) Program in material and spiritual value. The overall analysis shows that zakat has a positive impact on disadvantaged regions development and enhance the quality of life of the community. There is an improvement in the average of mustahik household incomes after becoming a member of ZCD Program. Cibest model demonstrates that material, spiritual, and absolute poverty index decreased by 10, 5, and 6 per cent. Meanwhile, the welfare index is increased by 21 per cent. These findings have significant implications for developing the quality of life in disadvantaged regions in Sijunjung. Therefore, zakat is one of the instruments to change the status of disadvantaged areas to be equivalent to other areas.

Exercise Capacity in Chronic Heart Failure

2012 ◽  
Vol 9 (1) ◽  
pp. 57-60 ◽  
Author(s):  
Gina G Mentzer ◽  
Alex J Auseon
Keyword(s):  
Quality Of Life ◽  
Heart Failure ◽  
Exercise Training ◽  
Exercise Capacity ◽  
Positive Impact ◽  
Pharmacologic Therapy ◽  
The Past ◽  
Diagnosis And Prognosis ◽  
Future Therapy

Heart failure (HF) affects more than 5 million people and has an increasing incidence and cost burden. Patients note symptoms of dyspnea and fatigue that result in a decreased quality of life, which has not drastically improved over the past decades despite advances in therapies. The assessment of exercise capacity can provide information regarding patient diagnosis and prognosis, while doubling as a potential future therapy. clinically, there is acceptance that exercise is safe in hf and can have a positive impact on morbidity and quality of life, although evidence for improvement in mortality is still lacking. specific prescriptions for exercise training have not been developed because many variables and confounding factors have prevented research trials from demonstrating an ideal regimen. Physicians are becoming more aware of the indices and goals for hf patients in exercise testing and therapy to provide comprehensive cardiac care. it is further postulated that a combination of exercise training and pharmacologic therapy may eventually provide the most benefits to those suffering from hf.

PKM Kelompok Tani Tan Selo 1 dan Tan Selo 2 Desa Sukomaju Kecamatan Srono Kabupaten Banyuwangi Jawa Timur dalam Meningkatkan Nilai Ekonomis Pisang dan Strategi Pemasarannya

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Fitri Nurmasari ◽  
Raup Padillah
Keyword(s):  
Community Service ◽  
Online Shopping ◽  
Agricultural Land ◽  
Economic Value ◽  
Marketing Strategies ◽  
Service Programs ◽  
Community Service Programs ◽  
Farmer Groups ◽  
The Village

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%

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