scholarly journals The Analysis of the Application of Media and Marketing beyond the Traditional Meaning in Public Administration

2021 ◽  
Vol 3 (6) ◽  
pp. 85-90
Author(s):  
Kaiqing Chang

Nowadays, people cannot live without media, marketing, and public administration in daily life. The interaction between media and marketing has a significant impact on government. It improves government service to residents and assists citizens in more effectively supervising government, which benefits both authorities and individuals. With society’s rapid expansion, substantial technological advancements, and the rise of new industries, public administration must adapt to the features of a new period. Transcending the traditional paradigm and reform the mode of public administration becomes a new topic for researchers in the media, marketing, and public administration domain.

Numen ◽  
2015 ◽  
Vol 62 (2-3) ◽  
pp. 243-264
Author(s):  
Jonas Otterbeck

This article addresses the understanding of Islam of nine young adult Muslims living in the Malmö and Copenhagen region.1 Throughout the interviews with the young adults, they mark their distance from what they perceive as unacceptable forms of Islamic ideas and practices, labeling these ideas as extremist and inconsistent. They develop discursive techniques of distancing themselves from the mediated Islam of radicals and the often negative rendering of Islam that they encounter in daily life and in the media. By negotiating with the dominant discourse on what a “respectable religion” should look like, the young adults construct a religiosity that shares much of theformprescribed by mainstream society, but is different incontent. The theoretical framework is drawn from the study of sociology of religion and, in particular, from Beverley Skeggs’ theories on respectability (1997).


Author(s):  
Dr. Jnanee Debasish Mishra

Synopsis: Literature is the medicine for man and civilization for years. It attracts and affects the soul and mind. In modern times transformation of media makes a big difference in human approach. Though Communication is the primary aim of media, but it works like a window of conscience. In the age of globalization the media has a great influence on society. Though market is an economical concept but our daily life is bound to rely upon it. And now literature, media and market remain in an inter related manner. One affects the other two. This analysis tries to find out the inter relationship among literature, media and market. Keywords: Literature, Media, Market, Communication, Globalization, Literary Sensibility, Media ethics, Change in media approach


Author(s):  
M. Nur Erdem

Violence has been a part of daily life in both traditional and digital media. Consequently, neither the existence of violence in the media nor the debates on this subject are new. On the other hand, the presentation of violence in fictional content should be viewed from a different point of view, especially in the context of aesthetization. Within this context, in this chapter, the serial of Penny Dreadful is analyzed. As analyzing method, Tahsin Yücel's model of the “space/time coordinates of narrative” is used. And the subject of “aestheticization of violence” is analyzed through a serial with the elements of person, space, and time. Thus, the role of not only physical beauty but also different components in the aestheticization of violence is examined.


Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
Author(s):  
Alejandro Ruiz-Trujillo ◽  
Rosa Ángela Vázquez-Romero

Television is an important part of our daily life. TV has become «one of the family» and we cannot imagine our homes without one, two or even several TV sets. This situation of privilege in our families may turn into a double-edged sword: depending on the use given it may determine the people development and even manipulate the youngest ones if it is not used correctly. Making all the viewers –and especially the most vulnerable ones, the children- aware of the need for the use of TV from a critical and responsible point of view is a common task for all of us, family, school and society. And the fact is that we cannot only use the media passively, but in a dynamic and active way. La televisión forma parte de nuestra vida diaria. Se ha convertido con el tiempo en «uno más de la familia» y no concebimos nuestros hogares sin una, dos o incluso varios aparatos de televisión. Esta situación de privilegio en nuestras familias puede llegar a convertirse en un arma de doble filo: dependiendo del uso que se le dé puede condicionar el desarrollo de las personas, pudiendo manipular los más pequeños si no se emplea de un modo correcto. Es tarea de todos -familia, escuela y sociedad en general- colaborar para poder concienciar sobre el uso de la televisión de una manera crítica y responsable a todos los espectadores y en especial al colectivo más vulnerables, los niños. Y es que no podemos limitarnos a utilizar este medio de comunicación de una manera pasiva, sino de manera dinámica y activa.


2008 ◽  
Vol 102 (1) ◽  
pp. 29-39 ◽  
Author(s):  
Alma M. Rodríguez-Sánchez ◽  
Wilmar B. Schaufeli ◽  
Marisa Salanova ◽  
Eva Cifre

The use of technologies is more common in daily life; working with technologies might be associated with positive experiences such as flow. However, there is little empirical research on flow experiences in technology settings. The main aim of this study was to confirm the three-dimensional construct of flow, i.e., absorption, enjoyment, and intrinsic interest, among 517 Information and Communication Technology users [234 students whose mean age was 23 yr. ( SD = 3.8)] from different areas of study, mainly Law, Public Administration, Chemistry, and Psychology, and 283 employees [whose mean age was 33 yr. ( SD = 7.8)] of 21 different companies from various sectors of production, namely, public administration, industrial production, and services. Analysis showed, as expected, flow is a three-dimensional psychological construct and invariant among samples of technology users. Practical and theoretical implications as well as further research are discussed.


2020 ◽  
Vol 6 (1) ◽  
pp. 9-25 ◽  
Author(s):  
Tracy K. Lee

In the recent decades, ‘Kong girls’ has become a vogue term in the media as well as in daily conversations among youths in Hong Kong. The term, which is more of a negative slang form than a neutral short term of ‘Hong Kong girls’, egregiously refers to young women who supposedly embody Hong Kong values that are dominated by materialism. Thus, it would be interesting from a gendered perspective to tease out the ideological implications of the term: why does it refer universally to young females (all girls in Hong Kong) rather than those with/under specific conditions (such as those with princess syndrome or materialist mindsets)? This article examines the features of ‘Kong girls’ in a mass-media context and compares them with the findings of focus group discussions with local young informants. Although the media helped shape the images of Kong girls and form the stereotypes of the terminology in the society, the content analysis results show inconsistency and tensions with focus group findings. The Kong girl discourse in the media and daily life manifests anxieties and perplexity of young men in Hong Kong, who are facing the crisis of masculinity catalysed by the emerging status of women.


Author(s):  
Angela Woollacott

The period between the 1830s and the 1910s is significant for the rapid expansion of the British and French Empires in particular and fierce interimperial rivalries, as well as the late rise of non-European empires. The warfare that characterized imperial expansion and indigenous resistance, as sparked by imperial invasions and gradual conquests of colonial territories, including the suppression of uprisings, was often diffuse and chaotic. This chapter considers how the contact zones of aggressively expanding colonialism were structured by violence, in places ranging from the British settler colonies of Canada, Australia, and New Zealand to Crown colonies of various European empires, including British India, the Netherlands East Indies, and French Indochina. It assesses the intersections of gender and militarized violence on frontiers and in the daily life of colonial societies.


2017 ◽  
Vol 4 (7) ◽  
Author(s):  
Vanja Nišić ◽  
Divna Plavšić

Th is paper analyzes the concept of media construction of reality and its impacton society. Recognizing the growing infl uence and importance of themedia in a man’s daily life, it can be said that the media and media cultureitself are an important factor in modern society. Th e media have the abilityto place information and to provide to the citizens-consumers to accept themwithout critical and conscious interpretation and real understanding. An importantfactor in the development of the media is and technological advancesthat contributed to the rapid spread of the media and gave more power to thepresentation of reality and the state of society as it corresponds to the creatorsand the “constructors” of that reality. By understanding Baudrillard and hisunderstanding of the simulation, we will present the impact and role of themedia in constructing the social reality (simulation of reality).


2006 ◽  
Vol 1 (3/4) ◽  
pp. 221 ◽  
Author(s):  
Guoqing Zhang

China has entered a new period in its history. In order to foster economic development and preserve a balanced development of society, it is imperative that the Chinese government execute the country's criteria of public administration as institutional administration, legal administration, democratic administration, efficient administration, regular administration, credit administration, civil administration, professional administration, developent administration, and so on.


2021 ◽  
Vol 14 (2) ◽  
pp. 185
Author(s):  
Popi Andiyansari ◽  
Ade Irma Sukmawati

New media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high.


Sign in / Sign up

Export Citation Format

Share Document