scholarly journals Utilization of Public Relations Program in Educating the Millennials About Papua-Indonesia Separatism Issue

2021 ◽  
Vol 2 (2) ◽  
pp. 178
Author(s):  
Dewi Febrina Iriani ◽  
Gaby Mariska Runtu ◽  
Santo Medy Wibisono ◽  
Bambang Sumaryanto
Keyword(s):  
Social Media ◽  
Strategic Planning ◽  
Public Relations ◽  
Foreign Affairs ◽  
Government Programs ◽  
Good Image ◽  
The Government

The issue of Papuan-Indonesian separatism is not new in Indonesia, and this has become the Ministry of Foreign Affairs' concentration to deal with. In this case the project planners believe that there is a humanitarian and dignified perspective that needs to be improved by the government. Therefore, the measure needs a Public Relations approach as an effort to support government programs in overcoming the issue of Papua-Indonesia separatism. The method employed in this research is to use strategic planning public relations by Ronald Smith, which consists of 9 steps in 4 phases. The concepts used in this project are Public Relations, Online PR, Social Media, and Event Design. By approaching PR through social media programs and events, the project planners claimed to be able to approach millennials to shape their awareness of Papua, so they have a good image of Papua. This will have an impact on the spread of positive Papuan issues on social media, which was dominated with negative issues regarding separatism. The success of the program will be evaluated by the number of participants involved in the event, social media followers, and positive news spread on social media.

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Communication Models of Local Self-Government as a Subject of Modern Russian Policy (Based on Local Self-Government Bodies of the Republic of Tatarstan)

2021 ◽  
pp. 246-254
Author(s):  
Galina Morozova ◽  
◽  
Diana Fatikhova ◽  
Elmira Ziiatdinova ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Local Government ◽  
Public Relations ◽  
Russian Federation ◽  
Local Governments ◽  
Local Authorities ◽  
Symmetrical Model ◽  
The Russian Federation ◽  
The Republic ◽  
The Government

Introduction. The article presents the results of a study of communication in the system of local self-government of the Republic of Tatarstan as a subject of the Russian Federation conducted by the authors in November – December 2019. The study included a survey of representatives of regional media and press services of local authorities of the Republic of Tatarstan in order to determine the model of communication in the local government system and the role of PR-activities in the regulation of social interaction in the region. Methods and materials. The main method of studying was the method of expert survey. The authors developed a questionnaire, which was used during an interview with experts. When choosing an expert – a media representative for the interview – the authors took into account three factors: the rating of the represented media, the experience of the respondent in the regional media (at least five years) and the authority to make a key decision on the publication of the material. In order to identify the experts who are representatives of local self-government bodies, the authors of the article determined the following criteria: implementation of information and analytical activities in the structure of local self-government bodies, at least 5 years of experience as a head of a structural unit (public relations / media relations department) of local self-government bodies. Analysis. The analysis showed that the development of social media accelerates the process of establishing a two-way model of communication between the government and the public. Social media have become a full-fledged source of information both for the journalistic community and for the press services of local governments. Moreover, with the help of the content posted in posts on official accounts on social networks, local governments can attract residents of the municipal territory to participate in solving local issues. Constant monitoring, responding to comments, tracking negative content on social media are becoming everyday practices in the work of press services. Results. The results of the study indicate that over the past decade in the Russian Federation the necessary prerequisites have been formed for the formation of a bilateral symmetrical model of communication between local authorities and the population. This model is aimed at providing effective feedback that allows the local government to quickly respond to the aspirations and needs of the population, monitor their dynamics, constantly monitor the attitude and assessments of citizens of decisions made on the development of the city or region.

scholarly journals Development of Common Approaches to the System of Indicators for Strategic Planning Documents of Russian Regions

2019 ◽  
pp. 56-65 ◽  
Author(s):  
Svetlana Lipina ◽  
Natalya Sorokina ◽  
Lyubov Belyaevskaya-Plotnik ◽  
Lina Bocharova
Keyword(s):  
Strategic Planning ◽  
Russian Federation ◽  
Methodological Approach ◽  
Continuous System ◽  
Government Programs ◽  
Legal Documents ◽  
Russian Region ◽  
The Social ◽  
The Russian Federation ◽  
The Government

The assessment of strategic planning documents at various levels of the system of state and municipal governance should allow not only to track the degree of achievement of planned results and the type of development of allocated resources but also to contribute to a fuller and completer understanding of the essence of processes and changes in the social and economic system of the territory (country, region, municipality). The methodological approach to the development of the system of indicators of government programs of a Russian region in relation with the indices from strategic documents of federal and regional levels is suggested. It is proved that the methodology of development of target indices of strategic papers of a region of the Russian Federation must be founded on a continuous system of coefficients and indices of strategic papers of various governance levels for the increase of assessment efficiency and obtaining the possibility of using the results for the assessment of their impact on the achievement of the goals set. Based on the analysis of the content of the federal legal documents (Order of the Ministry of Economic Development of the Russian Federation of September 16, 2016 No. 582 and Decree of the Government of the Russian Federation of August 2, 2010 No. 588), the main requirements for the indices (coefficients) for strategic papers of the regional level are specified. The specific measures and practical recommendations on the development of common approaches to the system of indices (coefficients) of government programs of regions of the Russian Federation in relation with indices (coefficients) of federal government programs and the indices (coefficients) developed by other regions are suggested.

scholarly journals Manajemen pengelolaan informasi departemen humas pt pal indonesia (persero) dalam membangun citra baik perusahaan pada isu bumn merugi di era revolusi industri 4.0

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Reri Septiana Kusuma ◽  
Sri Wahyuningsih
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Management ◽  
Sampling Method ◽  
Industrial Revolution ◽  
Corporate Image ◽  
Image Communication ◽  
Good Image ◽  
The Public ◽  
Collection Methods

Information management carried out by PT PAL Indonesia (Persero) uses Instagram as a social media listening in monitoring issues as well as being used as an analytic social media to the audience to determine tastes and segmentation in order to build good corporate image communication. The purpose of this research is to find out how the management of the information department of the Public Relations department of PT PAL Indonesia (Persero) in building a good image of the company on issues related to BUMN loss in the industrial revolution era 4.0. Data collection methods using observation, interviews, and documentation. The informants were selected using purposive sampling method. Data analysis using Miles and Huberman techniques, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that in the information management carried out by PT PAL Indonesia (Persero) using Instagram as an analytic media as well as in building a good image of the company. PT PAL Indonesia (Persero) set the agenda for each upload to frame the issue of loss-making BUMN that dragged PT PAL Indonesia (Persero) as an effort to form a good image of the company. Keywords: Information Management; Social Media Listening; Agenda Setting; Company Good Image

scholarly journals MANAJEMEN KONTEN INSTAGRAM MILIK PEMERINTAH DALAM PROMOSI POTENSI PARIWISATA DAERAH DI KABUPATEN BANYUMAS PROVINSI JAWA TENGAH

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Wisnu Widjanarko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Reciprocal Relationships ◽  
Central Java ◽  
Promotion System ◽  
Potential Impact ◽  
The Government ◽  
Tourism Potential ◽  
The Many

Tourism is one of the many resources owned by Banyumas Recency, a small town located in Central Java Province, which has potential impact in increasing the independence and welfare of the community. To promote Banyumas tourism, a communication medium that is in tune with the present and can built public motivation and interest in visiting the location is urgently needed. Instagram is a social media that responds as a digital communication platform that has the ability to build a reputation and sustainable reciprocal relationships with audiences/publics. This research aims to identify how to manage the Instagram account content @dinporabudpar_banyumas in supporting the tourism potential promotion system in Banyumas Regency. Using a qualitative approach and content analysis, the data were obtained through the upload documentation in Instagram from 21 September until 31 December 2019. The results showed that the uploaded content was categorized into three types, namely cultural, natural and culinary tourism. Uploaded content combines photo and video aspects with attention to informative-persuasive text narrative. This capability in management will have an impact on the development of regional development and become a form of public relations articulation for the government that takes sides in the implementation of development. Keywords: Social Media, Instagram, Public Relations, Promotion, Tourism

scholarly journals Pelaksanaan Fungsi Hubungan Masyarakat dan Publisitas pada Organisasi Non-Profit

2019 ◽  
Vol 15 (1) ◽  
pp. 15-27
Author(s):  
Voettie Wisataone
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Community Care ◽  
Marketing Strategies ◽  
Non Profit ◽  
Good Image ◽  
Non Profit Organizations

Dewasa ini, tidak hanya organisasi profit yang menjalankan berbagai macam strategi pemasaran untuk menjaring konsumen. Organisasi non-profit pun juga melakukan berbagai strategi pemasaran agar tetap eksis, sehingga dapat mendatangkan sejumlah donatur. Salah satu strategi pemasaran yang digunakan adalah dengan menjalankan fungsi hubungan masyarakat (humas) dan publisitas. Pos Keadilan Peduli Umat (PKPU) menjalankan fungsi humas dan publisitas, meskipun secara struktur tidak memiliki devisi humas. Peran fungsi humas dan publisitas dijalankan oleh bidang kemitraan. Hasil wawancara dan observasi menunjukkan bahwa fungsi humas dan publisitas yang dijalankan oleh PKPU Yogyakarta, antara lain; persconference, publikasi melalui media sosial, dan bekerjasama dengan media radio. Sasaran dari program tersebut adalah para donatur dan masyarakat secara luas. Tujuannya adalah agar dapat membangun citra yang baik, sehingga donatur dan masyarakat dapat berdonasi melalui PKPU Yogyakarta. Kata kunci : Fungsi Humas dan Publisitas, PKPU Yogyakarta, Organisasi Non-Profit  Abstract: Implementation of Public Relations and Publicity Functions in Non-Profit Organizations. Today, not only profit organizations run various kinds of marketing strategies to attract consumers. Non-profit organizations also carry out various marketing strategies in order to continue to exist, so that they can bring in a number of donors. One of the marketing strategies used is to carry out public relations and publicity functions. The Community Care Justice Post (PKPU) carries out public relations and publicity functions, even though structurally there is no public relations division. The role of public relations and publicity functions is carried out by the partnership sector. The results of interviews and observations indicate that the functions of public relations and publicity run by PKPU Yogyakarta, among others; persconference, publication through social media, and collaborating with radio media. The objectives of the program are donors and the community at large. The aim is to build a good image, so donors and the community can donate through PKPU Yogyakarta. Keywords: Function of Public Relations and Publicity, PKPU Yogyakarta, Non-Profit Organizations

scholarly journals Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province

2021 ◽  
Vol 1 (2) ◽  
pp. 21-29
Author(s):  
Cahyadi Saputra Akasse ◽  
Muh Akbar ◽  
Arianto Arianto
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Participant Observation ◽  
Sampling Technique ◽  
The Public ◽  
Study Approach ◽  
Advantages And Disadvantages ◽  
Information Updates ◽  
The Government

Public Relations has an important role in educating and providing understanding to the public in the midst of the COVID-19 pandemic as it is now. In this case, Public Relations acts as an intermediary between the government and the community by conveying policies related to the government's efforts to prevent the spread of COVID-19. This study aims to analyze the advantages and disadvantages of PR strategies in delivering information on COVID-19 using social media, such as: websites, Facebook, Instagram, and YouTube. The method used in this research is descriptive qualitative with a case study approach. Then the withdrawal of research informants using purposive sampling technique, informants consist of people who are directly involved with the delivery of information on covid-19 by Public Relations, with qualitative data collection consisting of depth interviews, participant observation, and documentation. The results of the study show that there are several advantages, namely (1) wide reach and large number of followers, (2) fast information updates, and (3) presenting informative and educative content. The shortcoming in question is that the management of social media is not yet maximal, which is less interactive in responding to public comments through comments on social media. The limitation of this study is that researchers only focus on the PR strategy in delivering information about COVID-19 in Gorontalo Province through social media only and not at the level of other conventional media, namely through websites, Facebook, Instagram, and YouTube. The value and originality of this research is the delivery of information and efforts to prevent the spread of covid-19 which is conveyed through social media PR. The contribution of this research to future PR practices is a deeper implementation of the concept of digital PR, especially during a pandemic like now where everything is done online.

Social Media

2017 ◽  
pp. 151-164
Author(s):  
N. Raghavendra Rao
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Good Governance ◽  
High Time ◽  
Business Organizations ◽  
Communication Tool ◽  
Common Interests ◽  
The Government ◽  
Use Of Social Media

Social Media is becoming increasingly important in society and culture; making people to join together on common interests and share opinions through internet. Most of the business organizations have been using social media as a communication tool for public relations and marketing. It is high time government departments should engage citizens of their country for interaction through social media. There are many schemes and programs initiated by the government need the attention of their citizens in a country. Government departments are required to form strategies to involve their citizens for making use of their schemes and programs. This chapter stresses the need for making use of social media by a government creating awareness of the schemes and programs to their citizens. Further it explains the importance of the interaction with their citizens through social media for good governance.

scholarly journals Spiritual-ethical upbringing of Russian citizens in the federal documents of strategic planning as the focus of national security

2021 ◽  
pp. 9-24
Author(s):  
Sofia Moreeva ◽  
Iaroslav Manin
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Cultural Identity ◽  
National Security ◽  
Russian Federation ◽  
Russian Society ◽  
Conceptual Apparatus ◽  
The Subject ◽  
The Russian Federation ◽  
The Government

The subject of this research primarily consists of documents of strategic planning of the Russian Federation. The object is the public relations in the area of ensuring national security, as well as reconstruction of cultural identity of the members of the Russian society within the framework of the legal field. The author raise the issue of legislative regulation of the government administration in spiritual-ethical area, pointing out the uncertainty of goal-setting and conceptual apparatus of the corresponding directives. The article elucidated relevant issues of national security and offers solutions in the information, education, and cultural spheres. The scientific novelty consists in the proposals on development and clarification of the conceptual apparatus of the normative legal framework of ensuring national security. This research is relevant due to articulation of the problem of foreign and criminal ideological influence upon the minds of current and future generations, as well as proposal on compensation of antisocial propaganda. The authors&rsquo; positions are aimed at protection of the foundations of Russian constitutional structure, ideological countermeasures to terrorism and extremism, preservation of unity of the multinational composition of the Russian Federation through formation of the cultural identity of the citizens, favorable spiritual-ethical environment, and preservation of Russian statehood. Indicating the positions of the President of the Russian Federation on the subject matter, the authors point to his political will to maintain a traditional society, which is based on historically formed morality.

scholarly journals Literasi Media Sosial Humas Pemerintah Daerah

INFORMASI ◽  
2017 ◽  
Vol 47 (2) ◽  
pp. 271
Author(s):  
Novian Anata Putra
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Literacy ◽  
Local Governments ◽  
Government Public Relations ◽  
The Government ◽  
Research Analysis ◽  
Yogyakarta City

Nowadays, the government is trying to fight against hoax. One of them, PresidentJoko Widodo instructed to improve the function of government public relations andinformation managers to ward off hoaxes spread quickly in social media. However, itwill work if government public relations officers have adequate social media literacyskills. Social media literacy is considered the basis for understanding the characteristicsof new media. The aim of this research is to examine the level of social meda literacyamong local government public relations at present. Quantitative approach with surveymethod will be used in this research. The study was conducted in eight local governmentsthat have held anti-hoax declarations. The eight local governments are: Semarangregency, Semarang city, Wonosobo regency, Solo city, Banyumas regency, Bloraregency, Yogyakarta city and Province of Bali. Based on the research analysis, it can beconcluded that the managers of social media public relations of local governments whohave held anti-hoax declaration are already have enough social media literacy. The localgovernment needs to increase knowledge and skills that are technical about new mediaand social media in order to optimize the function and the role of local governmentpublic relations in the effort to ward off hoaxes. While the hardest part of social medialiteracy, which always involves the criticality literacy media, most of local governmentpublic relations have already master it. Pemeritah saat ini berusaha melawan berita-berita hoax. Salah satunya, Presiden Joko Widodo menginstruksikan untuk meningkatkan fungsi humas pemerintah dan pengelola informasi untuk menangkal hoax yang tersebar cepat di media sosial. Namun, hal itu akan berhasil jika para petugas humas pemerintah mempunyai kecakapan literasi media sosial yang memadai. Literasi media sosial dianggap sebagai dasar memahami karakteristik media baru. Penelitian ini akan melihat sejauh mana tingkat literasi media sosial di kalangan humas pemerintah daerah saat ini. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Penelitian dilakukan di delapan pemerintah daerah yang telah menggelar deklarasi anti hoax, yakni Kota Semarang, Kabupaten Semarang, Kabupaten Wonosobo, Kota Solo, Kabupaten Banyumas, Kabupaten Blora, Kota Yogyakarta, dan Provinsi Bali. Dengan tidak adanya nilai rendah, maka dapat disimpulkan bahwa para pengelola media sosial humas pemerintah daerah yang telah menggelar deklarasi anti hoax telah memiliki literasi media sosial yang cukup. Untuk mengoptimalkan fungsi dan peran humas pemerintah daerah dalam usaha menangkal hoax hanya perlu meningkatkan pengetahuan dan ketrampilan yang sifatnya teknis tentang media baru dan media sosial. Sedangkan bagian tersulit dari literasi media sosial, yaitu selalu melibatkan tingkat kekritisan para pegawai humas pemerintah daerah dalam aktifitas media sosial, telah banyak yang menguasainya.

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