scholarly journals EFEKTIVITAS MEDIA TIKTOK DAN INFLUENCERMENDONGKRAK PENJUALAN LIPPIE SERUM RAECCADIPANDEMI COVID19

2021 ◽  
Vol 4 (1) ◽  
pp. 345-353
Author(s):  
Afriza Indah Fitri ◽  
◽  
Selvi Ainul Inayah Dwiyanti ◽  
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Sales Volume ◽  
Business People ◽  
The Social ◽  
Descriptive Qualitative

This research entitled The Effectiveness of the Social Media of the Tok Team and the Influencer in Boosting Sales Volume Amid the Covid Pandemic19. This research is motivated by the Covid19 pandemic which is a threat to business people in marketing their products. The purpose of this study was to determine the effectiveness level of Tik Tok social media as a place to increase the number of sales during the Covid19 pandemic. This research uses descriptive qualitative methods using literature and interviews with sources to strengthen the results of the research. The result of the research is that Tik Tok social media and Influencers have a role in increasing sales of Lippie Serum products.

scholarly journals Strategi Komunikasi Interaktif Ciewie Batik

2018 ◽  
Vol 7 (1) ◽  
pp. 108-120
Author(s):  
Marsudi Marsudi
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Customer Service ◽  
International Markets ◽  
Communication Strategy ◽  
Interactive Communication ◽  
Customer Complaints ◽  
Positive Image ◽  
Android Applications ◽  
Descriptive Qualitative

To improve a company's positive image and reputation, Ciewie Batik attempts to develop interactive communication to consumers, both online and offline. This study discusses the strategies and forms of interactive communication that Ciewie Batik uses to run its business in an effort to penetrate domestic, national, and international markets. Using descriptive qualitative methods, this study has found that in order to maximize customer service and promotion, and in an effort to foster value from innovation, Ciewie Batik's interactive communication strategy is to integrate social media and Android applications and actively recruit web-resellers. For example by intensifying customer complaints and inquiries in an express manner. Additionally, by cons–tantly updating Ciewie Batik's website, increasing Facebook Fanpage, and actively recruiting web-reseller.

scholarly journals THE INTER-ASIA GLOBAL MARRIAGE: INTERAKSI BUDAYA DI DALAM PERKAWINAN CAMPURAN PASANGAN INDIA-INDONESIA DI JAKARTA

2017 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Sonny Angjaya
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Qualitative Methods ◽  
21St Century ◽  
Cultural Difference ◽  
Cultural Appropriation ◽  
Mixed Marriage ◽  
Cultural Interaction ◽  
Two Cultures ◽  
The Social

The paper analyzes the cultural interaction in mixed marriage of Indian national who live in Jakarta with Indonesian in the more penetrating globalization process in Asia in the 21st century. The research aims to examine the binding of two cultures tied in the knot in the marriage institution, its problem and negotiation. The qualitative methods used here is conducted through questionnaire and direct interview and through the social media. The result of which shows that factors such as cultural difference, respective country rules, and family tie interfere the social interaction in mixed marriage. But, despite the challenges, it is capable to generate negotiation and cultural appropriation of each party to support a multicultural and cosmopolitan marriage.

scholarly journals Penerapan Metode TOPSIS Pemilihan Sosial Media Marketing Untuk Penjualan Aksesoris Pariwisata Lombok

2020 ◽  
Vol 7 (3) ◽  
pp. 429-440
Author(s):  
Emi Suryadi
Keyword(s):  
Social Media ◽  
Major Influence ◽  
Market Opportunity ◽  
Topsis Method ◽  
Social Media Data ◽  
Business People ◽  
The Social ◽  
Alternative Choice ◽  
Media Data ◽  
Lombok Island

Information technology has a major influence on change, this can be seen from the development of technology in the form of hardware or software. Many people use social media as a means of communication, so that Lombok island tourism accessories entrepreneurs make this a market opportunity to increase turnover (income). Lombok's typical accessories are quite well-known in various communities, many of the people's works are unknown to tourists both from within and from abroad. Social media as an alternative choice as a marketing medium, the number of social media makes business people a dilemma to make decisions. The TOPSIS method as a solution to determine the best alternative can be used as a recommendation. The results of the calculation of this method are obtained from one of the respondents' data on the island of Lombok. In this case the social media that has the highest value based on the results of the data obtained is Facebook with a total score (0.98444271167187). The calculation of this method can change depending on the availability of social media data against existing criteria.

scholarly journals PENGUNGKAPAN DIRI PENGGUNA AKUN AUTOBASE TWITTER @SUBTANYARL

2020 ◽  
Vol 3 (1) ◽  
pp. 34-54
Author(s):  
Lisa Mardiana ◽  
Anida Fa’zia Zi’ni
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Social Rejection ◽  
Personal Life ◽  
Theory Analysis ◽  
Personal Problems ◽  
Self Disclosure ◽  
Life Problems ◽  
The Social ◽  
Depth Interviews

AbstrakFenomena  curhat  atau  mencurahkan  masalah  pribadi  sebagai  bentuk pengungkapan diri melalui media sosial semakin marak terjadi. Salah satu media sosial yang dimanfaatkan oleh masyarakat Indonesia adalah akun autobase atau automatic  fanbase Twitter yang bersifat anonim sehingga  menjadi wadah  bagi pengikutnya   untuk   menanyakan   dan   menyampaikan   segala   permasalahan, seperti halnya pada akun @subtanyarl. Tujuan penelitian ini adalah untuk mengetahui  bentuk  dan  alasan  pengungkapan  diri  pengguna  akun  autobase twitter  @subtanyarl  dengan  menggunakan  analisis  teori  self-disclosure. Penelitian dilakukan dengan metode kualitatif melalui wawancara mendalam dengan 7 orang narasumber yang merupakan pengguna akun tersebut. Hasil penelitian menunjukan bahwa pengungkapan diri atau self-disclosure yang dilakukan  oleh  pengguna  akun  @subtanyarl  berupa  pengungkapan  diri evaluative yang dilakukan dengan cara mengeskpresikan  rasa emosi, kesedihan dan kegundahan  pemikiran  melalui pesan  tertulis  yang menceritakan  masalah kehidupan  pribadi. Adapun  alasan pengungkapan  diri dalam akun @subtanyarl dilakukan untuk melepaskan beban perasaan agar lega dan nyaman, tanpa kekhawatiran bahaya ekstrem self disclosure berupa penolakan antarpribadi dan sosial, ataupun kesulitan intrapersonal,  karena dilakukan dalam media anonim. Pengungkapan   diri  juga  dilakukan  dengan   harapan  mendapatkan   dukungan moril, jawaban atau sekedar rasa empati dan simpati dari pengguna lainnya. Kata Kunci: Pengungkapan Diri, Twitter, Autobase, Ekspresi AbstractThe phenomenon  of confiding in or confessing personal problems as a form of self-disclosure through social media is increasingly happening. One of the social media used by the Indonesian  people is an anonymous autobase or automatic Twitter fanbase account so that it becomes a place for followers to ask questions and submit all problems, such as the @subtanyarl  account. The purpose of this study was to determine the form and reasons for self-disclosure  of users of the autobase twitter @subtanyarl account using self-disclosure theory analysis. The research was conducted  using qualitative methods through in-depth interviews with 7 informan  who  are users of the account.  The  results  showed  that  self-disclosure by users of the @subtanyarl account was in the form of evaluative self- disclosure by expressing feelings of emotion, sadness and anxiety through written messages that told about personal life problems. The reasons for self-disclosure in the @subtanyarl account are carried out to release the burden of feelings so that  they  are  relieved  and  comfortable,  without  worrying  about  the  extreme dangers  of self-disclosure  in the  form  of  interpersonal  and  social  rejection,  or intrapersonal difficulties, because it is done in anonymous media. Self-disclosure is also carried out in the hope of getting moral support, answers or just a sense of empathy and sympathy from other users. Keywords: Self-Disclosure, Twitter, Autobase, Expression

scholarly journals Dinamika Diaspora Subkultur Etnik Cina di Kota Singkawang

2017 ◽  
Vol 1 (2) ◽  
pp. 130
Author(s):  
Jafar Fikri Alkadrie ◽  
Gorby Faisal Hanifa ◽  
Annisa Chantika Irawan
Keyword(s):  
Qualitative Methods ◽  
Social Economic ◽  
Indigenous Communities ◽  
Political Life ◽  
Chinese People ◽  
The People ◽  
The Social ◽  
The World ◽  
Economic Politics ◽  
Descriptive Qualitative

Diaspora conducted by Chinese people to various regions of the world make them have their own culture with their own peculiarities, because it has acculturated with the new place where they are. One of the significant areas is Singkawang city. Singkawang is a historic place for Tionghoa ethnic, because there is where they grow and have their own civilization, complete with their sub-culture brought from China. During the reign of President Soeharto, their existence is very marginalized. They have a variety of cultures that only after the new Reformation is open to public. They have a unique sub-culture, so it takes time to be accepted in the community. Celebrations such as Imlek, Cap Gomeh and the others, are a distinct identity that falls within the indigenous communities and influences the economic, politics and cultural fields. So it is interesting to study about the Tionghoa sub-culture with it’s various dynamics, taking the background of Singkawang City, because the majority of the people are Tionghoa ethnic. The research was conducted by descriptive-qualitative methods, with the aim to describe the dynamics of Tionghoa sub-culture in Singkawang City. The result is, the dynamics of Tionghoa ethnic in Singkawang City has undergone significant changes and affect the social, economic, political life in Singkawang

scholarly journals Patterns of linguistics features in private chats of social media account leading someone to be a victim of a cyber crime

LEKSIKA ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 29
Author(s):  
Ajar Pradika Ananta Tur
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Smart Phones ◽  
Cyber Crime ◽  
Research Results ◽  
The Social ◽  
The Way ◽  
Descriptive Qualitative

Social media have grown up as something hallucinogenic. They offer millions of pleasures by having people’s fingertips to control through smart phones. People may interact to each other for various motivations and purposes without knowing who they are talking to in fact although they know the name of the interlocutor shown in the social media account. This leads to cybercrime because people often miss to validate it. This research would like to investigate why people close their eyes to verify the person they are talking to in the social media and how the interlocutors enable to ensure that they are the same person as in the speakers thought. By having descriptive qualitative method with interview as the major for collecting data, the research results some signposts. Addressing, tone, and spelling and punctuation are linguistics features that the doer of cybercrime must have as a key to crack the security without any violence. The doer copies how the way people having the account of social media to ensure the interlocutor through a private chat.

scholarly journals Promotional Messages on Social Media Marketing for Natural Seeds Jewelry

2020 ◽  
Vol 36 (1) ◽  
pp. 230-239
Author(s):  
Santi Susanti ◽  
Sukaesih Sukaesih ◽  
Iwan Koswara
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Literature Review ◽  
Qualitative Methods ◽  
Social Media Marketing ◽  
Interactive Method ◽  
Promotional Messages ◽  
Descriptive Qualitative

This study aims to examine the promotional messages in social media marketing for natural Seeds jewelry. This research uses descriptive qualitative methods and data is collected through interviews, observation, documents, and literature review. The object of this study is Bumi Putih Spiritual Jewelry, a brand of handmade jewelry products from natural seeds created by Anthony Imanuel Alexander Sutrisno. Data analysis in this research uses Miles and Huberman’s interactive method. The results show that Bumi Putih uses Instagram, Facebook and Twitter integrated for marketing the natural seeds jewelry. Promotional messages conveyed on the three platforms of social media are a combination of verbal and nonverbal messages in the form of text and symbols to influence the audiences’ cognitive, affective, and conative. By using social media, Bumi Putih not only marketing the products but also persuade netizens to respect nature and maintain its sustainability to create a harmonious relationship between human and the environment

Analisis Fatwa MUI Tahun 1982 tentang Mentasharufkan Dana Zakat untuk Kegiatan Produktif dan Kemaslahanatan Umum (Perspektif Yusuf Qardhawi)

2020 ◽  
Vol 2 (1) ◽  
pp. 1-20
Author(s):  
M. Maulana Asegaf
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Electronic Media ◽  
Public Benefit ◽  
Library Research ◽  
The Social ◽  
As If ◽  
Descriptive Qualitative ◽  
Islamic Literature

This study seeks to answer an uproar issue some time ago in social media about the issue of allocating zakat funds for infrastructure purposes. Although, as reported in one of the electronic media, the head of the National Amil Zakat Agency (BAZNAS) has clarified that the issue is not true and may not be allocated for infrastructure but only for mustahiq. However, it is quite a shocking because already circulating in the social media, especially the existence of MUI fatwa seemed to legalize these activities in the name of fi sabillah. Therefore, the focus of this research is on the fatwa of the 1982 Indonesian Ulema Council about the allocation of zakat funds for productive interests and public benefit in the perspective of Yusuf Qardhawi. This research is library research using a descriptive qualitative method, in which the researcher observes the fatwa of MUI and various Islamic literature, especially on zakat. In order to find the light of the problem so that it can provide the best solution and not make muzakki feel worried about the zakat funds that they have given to Amil. The results of this research are: First, the allocation of zakat funds for infrastructure was not appropriate because there were still many Mustahiq who needed it more. Second, Zakat funds can be allocated if in an emergency such as if in a country education has been controlled by liberals, radicals, communists and atheists. Third, the allocation of zakat funds in the name of Fi Sabilillah must be in accordance with the agreement of Madzahib Arba’ah , which is only intended for people who are jihad in the path of Allah SWT. Fourth, According to Yusuf Qardhawi in the context of this era, jihad can use oral and written words, although it is not the same as jihad in the textual sense (war). However, by using qiyas, jihad (war) and jihad (non-war) can be equated with the same reason namely Nusrotul Islam.

PROMOTION OF CASSAVA CHIPS "TETTE" THROUGH INSTAGRAM AND FACEBOOK ACCOUNTS AT BUMDES MADULANG, OMBEN DISTRICT, SAMPANG REGENCY

2019 ◽  
Vol 1 (2) ◽  
pp. 89
Author(s):  
Fedianty AUGUSTINAH
Keyword(s):  
Social Media ◽  
Community Partnership ◽  
Sales Volume ◽  
Marketing Communication ◽  
The Third ◽  
The Social ◽  
A Priority ◽  
Use Of Social Media ◽  
Partnership Program

Partners in the Community Partnership Program are Madulang Village-Owned Enterprises (Bumdes) in Omben District, Sampang Regency, which is managed by the Head of Madulang Village who has managed the production of Cassava Chips known as Tette. Madum Bumdes Kripik Cassava TETTE so far only uses one of the social media namely Whattshap (WA) alone as a means of promotion to sell its products but Madum Bumdes still has not utilized the various applications that have been provided by social media either through Android Mobile or wifi facilities that are currently rife at regions / villages at this time so that it can be said that the use of promotional facilities has not been maximized using Social Media such as Instagram and Facebook which has a wider range of promotions to increase the sales volume of TETTE chips. Some things that are considered a priority issue by Bumdes Madulang partners are problems creating accounts through social media Instagram and Facebook and marketing TETTE cassava chips through social media Instagram and Facebook. The solution provided is in the form of training (coaching and mentoring) carried out with the first chronological or phased strategy that is giving knowledge / opening insights to Madulang Village Business Entrepreneurs about the importance of using Facebook and Instagram social media as a means of promoting TETTE cassava chips and the second provide training on making Facebook and Instagram accounts as a means of promoting TETTE cassava chips. The third solution activity was to produce photos and promotional videos of TETTE sigkong chips. to fill Facebook and Instagram accounts and the fourth agreed solution is to evaluate the promotion of TETTE sigkong chips that have been carried out by Madulang Village-Owned Enterprises through social media accounts Facebook and Instagram.             Suggestions that can be used by several related parties to assist in the development of the business of tette chips in Bumdes Madulang, District of Omben, Sampang Regency, training for the use of social media as a means of promotion at present where training related to marketing and marketing communication through

scholarly journals Use of Acronyms and Slang among Adolescents on Social Media

Radiant ◽  
2022 ◽  
Vol 2 (3) ◽  
pp. 195-206
Author(s):  
Ainaiyah Mariyatus Zakiyah ◽  
Yuni Indah Sari ◽  
Domas Sugrahita Harja Susetya
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Qualitative Methods ◽  
Social Phenomena ◽  
The Social ◽  
Research Type

This research is related to the use of acronyms and slang by teenagers in social media such as Facebook, Instagram, and WhatsApp. In this case, this research on the use of acronyms and slang in social media aims to find out the slang terms used by teenagers on social media and also describes a slang found in social media such as Facebook, Instagram, and WhatsApp. Then, it describes the meaning  of slang contained in the social media and examples of slang sentences used by teenagers everyday on social media. This research is classified as a qualitative research type because in this research it tries to examine social phenomena in an atmosphere that takes place naturally and naturally. In analyzing the data, the researcher used qualitative methods with reading and documentation techniques. After that, some data can be found in the form of utterances or words that come from interactions between adolescents on social media. The results showed that, there were 25 examples of acronyms and 25 slang terms found by researchers in social media such as Facebook, Instagram and Whatsapp.

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