The History of Branding Narratives

Author(s):  
H. Burcu Önder Memiş

This chapter contends that along with the digital culture being effective in the lives of individuals, the demands, tastes, entertainment and shopping patterns of groups have also changed. This change is undoubtedly a major influence on the development of communication technologies. However, as the communication technologies evolve, the decision is made by individuals using these technologies in their lives effectively. Listening to the story, imagining the heroes of this story, and mental communication with the heroes of the dream-like story are the features that human beings bring from the oral culture period. Nowadays, the desire to listen and listen to the stories of the individual is part of the consumption process. In this context, transmedia, history and transmediatic transformation of brands will be explained in the chapter.

Author(s):  
Ayşe Aslı Sezgin

In this study, digital culture emerging with new communication technologies after oral culture and the written culture will be examined in a critical perspective with the example of selfie. As expressed previously, many studies conducted with the same content has focused on the individual psychological effects of selfies. But study will be focusing on the social effects of selfies which are considered as a new visual culture of the new digital society in this study. The new cultural environment in Turkey created by the selfies in which the impacts of globalization can be observed is being discussed in this study and it will try to evaluate the sociological dimensions of selfies shared publicly by the most widely followed users in Instagram which is among the social media network based on visualization while highlighting the disappeared properties of oral and written culture


Author(s):  
Dan Stone

This article explores the history of genocide by looking at collective memories, from the point of view of Western culture. Western culture is suffused with autobiographies, especially with traumatic life narratives about the legacies of abusive childhoods. For the individual victims of genocide, traumatic memories cannot be escaped; for societies, genocide has profound effects that are immediately felt and that people are exhorted never to forget. The discussion shows how genocide is bound up with memory, on an individual level of trauma and on a collective level in terms of the creation of stereotypes, prejudice, and post-genocide politics. Despite the risks of perpetuating old divisions or reopening unhealed wounds, grappling with memory remains essential in order to remind the victims that they are not the worthless or less than human beings that their tormentors have portrayed them as such.


Author(s):  
Maria Anggreini Grace Kelly Habeahan ◽  
Ruth Florescia Simanjuntak ◽  
Rustono Farady Marta

This study aims to determine the identity and selfhood of each Batak community towards the messages conveyed by their ancestors to be applied in the daily life of the Batak community. The research uses an interpretive paradigm, which views social reality as something dynamic, processed and full of subjective meaning. Social reality is nothing but a social construct. The author describes the Batak community's construction of the philosophy passed down from their ancestors in the life of individual relations with their groups. Qualitative research leads to the original condition the subject is in. The results of this study have revealed that every dialogue that is displayed has the identity of the Batak tribe that has been created due to infinite things that can transcend human beings and continue to be carried out across generations. This belief is repeated from each generation to be applied to their descendants for every ancestral message, traditional rituals, and history of the Batak community to give identity to selfhood as an individual of the Batak tribe. The conclusion is to find things that are not visible, that do not exist in this program to explain the identity of the Batak people. What transcends the individual into what does not exist is an identity for Batak society. The principle of living with the Batak philosophy, and the consequences of not doing it, is the reason every individual is trapped in having to carry out a culture like it or not as Batak society.


Author(s):  
Christopher Cullen

This book is a history of the development of mathematical astronomy in China, from the late third century BCE, to the early third century CE—a period often referred to as ‘early imperial China’. It narrates the changes in ways of understanding the movements of the heavens and the heavenly bodies that took place during those four and a half centuries, and tells the stories of the institutions and individuals involved in those changes. It gives clear explanations of technical practice in observation, instrumentation and calculation, and the steady accumulation of data over many years—but it centres on the activity of the individual human beings who observed the heavens, recorded what they saw, and made calculations to analyse and eventually make predictions about the motions of the celestial bodies. It is these individuals, their observations, their calculations and the words they left to us that provide the narrative thread that runs through this work. Throughout the book, the author gives clear translations of original material that allow the reader direct access to what the people in this book said about themselves and what they tried to do. This book is designed to be accessible to a broad readership interested in the history of science, the history of China and the comparative history of ancient cultures, while still being useful to specialists in the history of astronomy.


Author(s):  
Gunilla Bradley

The convergence model illustrates ongoing changes in the Net Society. The theoretical model synthesises the theoretical framework in the author’s research on the psychosocial work environment and computerization. Interdisciplinary research programs were initiated by the author in the 1970s, leading to analysis of societal changes related to various periods in ‘the history’ of ICT. The description of the convergence model is structured with reference to the core concepts of Globalisation, ICT, Life Environment, Life Role, and Effects on Humans. Convergence and Interactions are important features of the model that organizes analysis at the individual, organisational, community, and societal levels.


Author(s):  
Angelika Berlejung

The topic of divine presence and absence is embedded in the theological debate about the communication between human beings and their gods. Intact communication and divine presence belong together, as well as disturbed communication and divine absence. The interpretation and construction of their own history (of the individual, as well as of the collective) as result of the interplay between divine presence/blessing or divine absence/punishment was a basic pattern. Different literary traditions in the Old Testament attest how the theology of the presence of YHWH was in pre-exilic times a local kind of play of traditional ancient Near Eastern conceptions and mainly connected to Zion. However, after the fall of Jerusalem (perhaps already Samaria), the theology of YHWH’s presence underwent various processes of mobilization, spiritualization, and abstraction. The rebuilding of the Second Temple in Jerusalem was a new impulse for the discussion about the mode(s) of divine presence. Several concepts found their way into the canon which are sketched in this contribution.


2019 ◽  
Vol 1 ◽  
pp. 17-22
Author(s):  
Yunus Emre Ökmen

The traditional storytelling has begun to disappear, as the modern culture seizes every aspect of life (Ramsden and Hollingsworth, 2017: 14). The narrators began to take the place of digital media such as photography, cinema, television and internet. At the same time, basic cultural periods in communication can be handled in five different ways. These; Oral culture, written culture, printed culture, electric and electronic culture were finally added to these cultures or periods Digital culture, different media tools were introduced in the forms of communication between people and people (Baldini, 2000: 6). The traditional storytelling that started in the oral culture period has been moved to a different dimension with the applications on the web during the digital culture period. Thus, storytelling has experienced many changes and transformations in structural and content. When the digital culture era and the "Imagery Age" were considered, narrators tried to convey how they were changing through storytelling, exploration, new forms of communication and use of new media tools. In particular, the work of Guy Debord's "Show Society" has been utilized. This study was carried out by the scanning model of qualitative research methods. Since the phenomenon "Barış Özcan" was studied as a Youtuber, it was realized by using Case Study Model (Karasar, 2014: 77-86). Rogers “Diffusion of Innovation Theory" has become the most theoretical basis for his work. At the end of the study, it has been determined that there are structural and content differences between traditional media tools and traditional narrative style, digital media tools and digital narration style. With this changing and transforming narrative, the position of narrator and listener has been changed in many ways. The concept of time and space has been specifically addressed in this study. Traditional and digital narratives have changed in terms of time and space.


Crisis ◽  
2016 ◽  
Vol 37 (4) ◽  
pp. 265-270 ◽  
Author(s):  
Meshan Lehmann ◽  
Matthew R. Hilimire ◽  
Lawrence H. Yang ◽  
Bruce G. Link ◽  
Jordan E. DeVylder

Abstract. Background: Self-esteem is a major contributor to risk for repeated suicide attempts. Prior research has shown that awareness of stigma is associated with reduced self-esteem among people with mental illness. No prior studies have examined the association between self-esteem and stereotype awareness among individuals with past suicide attempts. Aims: To understand the relationship between stereotype awareness and self-esteem among young adults who have and have not attempted suicide. Method: Computerized surveys were administered to college students (N = 637). Linear regression analyses were used to test associations between self-esteem and stereotype awareness, attempt history, and their interaction. Results: There was a significant stereotype awareness by attempt interaction (β = –.74, p = .006) in the regression analysis. The interaction was explained by a stronger negative association between stereotype awareness and self-esteem among individuals with past suicide attempts (β = –.50, p = .013) compared with those without attempts (β = –.09, p = .037). Conclusion: Stigma is associated with lower self-esteem within this high-functioning sample of young adults with histories of suicide attempts. Alleviating the impact of stigma at the individual (clinical) or community (public health) levels may improve self-esteem among this high-risk population, which could potentially influence subsequent suicide risk.


2020 ◽  
Vol 50 (2) ◽  
pp. 319-336
Author(s):  
Zosia Kuczyńska

The Brian Friel Papers at the NLI reveal a long and relatively unexplored history of major and minor influences on Friel's plays. As the archive attests, these influences manifest themselves in ways that range from the superficial to the deeply structural. In this article, I draw on original archival research into the composition process of Friel's genre-defining play Faith Healer (1979) to bring to light a model of influence that operates at the level of artistic practice. Specifically, I examine the extent to which Friel's officially unacknowledged encounter with a book of interviews with painter Francis Bacon influenced the play in terms of character, language, and form. I suggest that Bacon's creative process – incorporating his ideas on the role of the artist, the workings of chance, and the extent to which art does violence to fact – may have had a major influence on both the play's development and on Friel's development as an artist.


Moreana ◽  
2018 ◽  
Vol 55 (Number 209) (1) ◽  
pp. 79-93
Author(s):  
Marie-Claire Phélippeau

This paper shows how solidarity is one of the founding principles in Thomas More's Utopia (1516). In the fictional republic of Utopia described in Book II, solidarity has a political and a moral function. The principle is at the center of the communal organization of Utopian society, exemplified in a number of practices such as the sharing of farm work, the management of surplus crops, or the democratic elections of the governor and the priests. Not only does solidarity benefit the individual Utopian, but it is a prerequisite to ensure the prosperity of the island of Utopia and its moral preeminence over its neighboring countries. However, a limit to this principle is drawn when the republic of Utopia faces specific social difficulties, and also deals with the rest of the world. In order for the principle of solidarity to function perfectly, it is necessary to apply it exclusively within the island or the republic would be at risk. War is not out of the question then, and compassion does not apply to all human beings. This conception of solidarity, summed up as “Utopia first!,” could be dubbed a Machiavellian strategy, devised to ensure the durability of the republic. We will show how some of the recommendations of Realpolitik made by Machiavelli in The Prince (1532) correspond to the Utopian policy enforced to protect their commonwealth.


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